Bakeware.pk

What Bakeware.pk does

Bakeware.pk is a Karachi-headquartered, direct-to-consumer e-commerce retailer operating exclusively in Pakistan. The company sells an "A to Z" catalog of baking tools, cake-decorating supplies, kitchenware, cookware, storage, tableware, party supplies, and edible baking ingredients. Its assortment spans approximately 663+ products in the Baking Tools & Accessories category alone, 283 fondant tools, and 332 Wilmax England items, distributed across seven top-level categories and ~30+ sub-categories. The platform also functions as an authorized online reseller for 14 international and domestic brands including Corelle, Prestige, Tescoma, Wilmax England, Korkmaz, Corningware, Pyrex, Kitchen King, Limon, Konstar, Elegant, Double Lock, Thailand Hotpot, and Golden Fire Taiwan.

The underlying technology is a standard Shopify-style e-commerce storefront (evidenced by the cdn/shop asset URLs), supplemented by Facebook and Instagram social channels. No proprietary software, APIs, AI features, or mobile applications were disclosed. Pricing is per-unit in Pakistani Rupees, ranging from Rs.250 for entry-level accessories to Rs.198,800 for premium 76-piece Corelle dinner sets, with free delivery offered on orders above Rs.6,500. The revenue model is straightforward one-time retail product sales with no subscription, licensing, or recurring component.

Bakeware.pk serves three persona segments — home bakers/hobbyists (primary), professional bakers and cake decorators, and general kitchen consumers — with a horizontal segmentation approach. Marketing is conducted almost exclusively through organic Facebook and Instagram plus the website itself; no paid acquisition, B2B channel, or marketplace listing is indicated. The company is privately held, was founded in 2016, operates with 1-10 employees, and reports no external funding, parent entity, or acquisition activity. Leadership consists of co-founder & CEO Syed Haris Izhar and co-founder & COO Syed Talha Izhar.

Name

Bakeware.pk

Legal name

Bakeware.pk

Website

https://bakeware.pk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Bakeware.pk is a Karachi-based direct-to-consumer e-commerce retailer in Pakistan selling an A-to-Z catalog of baking tools, cake-decorating supplies, cookware, kitchenware, storage, and edible baking ingredients, distributing 14+ international brands to home bakers, professional decorators, and general kitchen consumers via its Shopify storefront and social channels.

Ownership category

akta.pro rank

Product category

Bakeware & Kitchenware E-commerce Retail

NAICS

Baked Goods Retailers (445291)

akta.pro primary industry

Online Bakery & Desserts Delivery (CRAHAIAK)

Keywords

• Bakeware products
• Kitchenware retail
• Cake decorating supplies
• Baking tools
• Cake molds

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: Direct e-commerce retail sales of baking tools, kitchenware, cake decorating supplies, and cookware. One-time purchase model for individual products with prices ranging from budget to premium items.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bakeware.pk is an e-commerce retailer operating an online storefront that offers an A-to-Z inventory of baking products and kitchenware from multiple international and local brands. The company sells baking tools, molds, cake decorations, cake stands, kitchenware, pizza accessories, and edible items with a 100% halal products guarantee, targeting primarily home bakers, hobbyists, and professional cake decorators in Pakistan.

Product overview

Bakeware.pk is an e-commerce marketplace offering a comprehensive A-to-Z inventory of baking and kitchen products. The product portfolio spans multiple categories including core baking tools & accessories (fondant tools, cookie cutters, measuring instruments, rolling pins, spatulas, cooling racks, baking trays, thermometers, mixing bowls, scissors, scrapers, smoothers, and silicone mats), molds (silicone cake molds, cake molds, ice cream molds, chocolate molds, candy molds, pie & tart pans), cake & cupcake decorations (candles, icing supplies, transfer sheets, toppers, liners, stencils), cake & cupcake stands, storage solutions, kitchenware (cutlery, cookware, pressure cookers, grills), pizza tools, and edible items. The platform distributes numerous international brands including Corelle (glass dinnerware), Prestige (kitchenware), Limon (storage), Kitchen King (cookware), Tescoma (kitchen utensils), Wilmax England (porcelain tableware), Korkmaz (stainless steel cookware), Corningware (glass-ceramic cookware), Konstar (kitchen appliances), Elegant (non-stick bakeware), Pyrex (glassware), Double Lock (Thai storage), Thailand Hotpot, and Golden Fire Taiwan. Additionally, they offer edible baking ingredients and bundle deals for complete baking solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Baking Tools & Accessories

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• CorellecoreChannel Partner/ Reseller/ DistributorCorelle is a major international kitchenware brand whose products are sold through Bakeware.pk. Products include dinner sets, bowls, plates, and serving dishes made from triple-layer-strong Vitrelle glass.
• PrestigecoreChannel Partner/ Reseller/ DistributorPrestige is a globally recognized kitchenware brand sold through Bakeware.pk. Products include cook pots, sauce pans, frying pans, grill pans, kettles, fryers, wok pans, cookers, knives, and cutlery items.
• TescomacoreChannel Partner/ Reseller/ DistributorTescoma is an internationally renowned brand specializing in unique, modern, and highly efficient kitchenware. Bakeware.pk carries their non-stick, silicone, and nylon products including mixers, bowls, slicers, graters, and kitchen appliances.
• Wilmax EnglandcoreChannel Partner/ Reseller/ DistributorWilmax England offers fine porcelain and bamboo products including mugs, cups, saucers, serving boards, and glassware sold through Bakeware.pk.
• KorkmazcoreChannel Partner/ Reseller/ DistributorKorkmaz produces high-quality stainless steel and non-stick cookware including the Alfa and Granita series. Bakeware.pk carries their cookware sets, frypans, casseroles, and specialty pans.
• CorningwarecoreChannel Partner/ Reseller/ DistributorCorningware offers Pyroceram glass-ceramic cookware safe for stovetops. Bakeware.pk carries their casserole sets and bakeware including SimplyLite and Classics series.
• PyrexcoreChannel Partner/ Reseller/ DistributorPyrex produces tempered glass measuring cups, mixing bowls, and food storage containers made in the USA. Bakeware.pk carries their measuring cups, mixing bowl sets, and food storage products.
• Kitchen KingcoreChannel Partner/ Reseller/ DistributorKitchen King offers kitchenware including tawas, pressure cookers, fry pans, woks, and cookware sets. Bakeware.pk carries their Imperial, Super, and Feast series products.
• LimonminorChannel Partner/ Reseller/ DistributorLimon produces glass containers, kitchen storage solutions, and kitchen organization products. Bakeware.pk carries their glass containers, dish racks, and cutlery trays.
• ElegantminorChannel Partner/ Reseller/ DistributorElegant offers non-stick bakeware and cookware including loaf pans, muffin pans, frypans, and pressure cookers sold through Bakeware.pk.
• KonstarminorChannel Partner/ Reseller/ DistributorKonstar produces kitchen gadgets including salad spinners, choppers, slicers, and manual juicers sold through Bakeware.pk.
• Double LockminorChannel Partner/ Reseller/ DistributorDouble Lock (Thailand) produces borosilicate glass food storage containers, lunch boxes, and kitchen organization products sold through Bakeware.pk.
• Thailand HotpotminorChannel Partner/ Reseller/ DistributorThailand Hotpot offers silver hotpot sets and serving dishes made in Thailand, sold through Bakeware.pk.
• Golden Fire TaiwanminorChannel Partner/ Reseller/ DistributorGolden Fire Taiwan produces hotpots and thermos products made in Taiwan, sold through Bakeware.pk.

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Sur La Table: US-based specialty kitchenware and baking-supply retailer operating both online and through physical stores; directly comparable to Bakeware.pk as a curated marketplace for premium baking tools, cookware, and kitchen gadgets.
• WebstaurantStore: Largest online restaurant supply and kitchenware store in the US; directly comparable as a multi-brand online retailer of commercial- and consumer-grade baking tools, cookware, and kitchen equipment.
• Williams Sonoma: Premium multi-brand kitchenware and home retailer with strong e-commerce; directly comparable to Bakeware.pk's positioning as a curated seller of branded bakeware, cookware, and tableware at higher price points.
• King Arthur Baking Company: US baking-focused brand and retailer selling baking tools, ingredients, and accessories online; directly comparable as a category-specialist e-commerce destination for the home baking hobbyist.
• Nisbets: UK-based leading online retailer of catering supplies, kitchenware, and baking equipment; directly comparable to Bakeware.pk's model of multi-brand e-commerce distribution of baking and kitchen tools.
• BakeDeco: US online specialty retailer focused on baking supplies, cake decorating tools, and kitchenware; directly comparable to Bakeware.pk's niche in cake-decorating and baking accessories.

Regional players

• Daraz: Pakistan's largest generalist e-commerce marketplace owned by Alibaba; comparable as a domestic competitor in the same South Asian market selling overlapping kitchenware and baking tools at scale.
• Noon: Major Middle East and Pakistan-focused e-commerce platform selling home and kitchen categories; comparable as a regional multi-category marketplace competing for the same Pakistani online shopper.
• Yayvo by TCS: Pakistani e-commerce platform operated by TCS, offering home, kitchen, and lifestyle products; comparable as a domestic e-commerce competitor in the same Pakistan-only market.

Broad incumbents

• KitchenAid: Whirlpool-owned premium kitchen appliance and bakeware brand with its own global direct e-commerce site; comparable as a broader incumbent that Bakeware.pk resells alongside, competing for the same premium baking-shopper wallet.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bakeware.pk
• Instagraminstagram.com/bakeware.pk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bakeware.pk