RATIOsoftware

What RATIOsoftware does

RATIOsoftware GmbH & Co. KG is a German vertical software vendor founded in 1988 by Eugen Wiest and headquartered in Ehingen (Donau), Germany. The company builds and maintains business management software for the bus-tourism industry, serving approximately 1,000 customers primarily in the DACH region. Its customer base is split roughly 80% bus operators and 20% package tour and incoming travel agencies, and the company itself is lean, with about 19 employees.

The core product is RATIOww, a modular client-server application built on Delphi and InterBase, complemented by the TouPac Touristik and TouPac Incoming product lines for tour operators and incoming agencies. The platform covers quoting, booking, dispatch, vehicle and crew planning, payroll, and a GoB (German Generally Accepted Accounting Principles)-certified financial accounting module, and integrates with external systems including DATEV, Google Maps, SIX Payment Services, ERGO, ERV, the START/Merlin/Sabre global distribution systems, Outlook, GoToAssist, and Bus-Angebot.com. Recent development has extended the product into web-based modules (online booking mask, web voucher, agency booking) and mobile applications (Kundenportal, Fundsachen, Adressenverwaltung).

RATIOsoftware monetizes through a mix of one-time software license sales, recurring service contracts, usage-based hourly support, and training services. The company operates as a GmbH & Co. KG since 2020, has taken no outside funding, and is not active in M&A. It distributes and maintains market presence through membership in industry associations (VPR, DRV, RDA) and recurring participation in industry trade events such as ITB Berlin, the RDA Workshop, Bus2Bus, and BTB.

Name

RATIOsoftware

Legal name

RATIOsoftware GmbH & Co. KG

Website

https://www.ratio-software.com/

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

RATIOsoftware is a developed computer programs for bus companies in close cooperation with Bottenschein-Reisen.

Ownership category

akta.pro rank

Product category

Vertical Business Software for Bus and Tourism

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Supplier Content, Contracting & Rate Management (RFP, Negotiated Rates) (THALAGAH)

akta.pro secondary industry

Supplier Content, Rate Management & Contracting Tools (THAKANAH)

Keywords

• Bus industry software
• Tour operator software
• Travel agency solutions
• Fleet management software
• Financial accounting software

Headquarters

HQ city

Ehingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licenses and Modules: RATIOsoftware sells modular software licenses to bus companies, travel agencies, and tour operators. The RatioWw system consists of various modules that customers can combine individually. Software includes modules for tourism, disposition, line transport, management, controlling, and web services.
2. Software Service Contracts and Hotline: Annual service contracts that provide free support for operational questions (excluding training, installations, form customizations, reports, and tasks). Customers with these contracts receive priority support access.
3. Hourly Support: Pay-per-hour technical support at 105.00 EUR net per hour. Available to customers without service contracts or for services not covered by contracts.
4. Training and Consulting: On-site and remote training sessions for the modular software system. Workshops held regularly in various German cities (Berlin, Cologne, Ulm, Salzburg).

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

RATIOsoftware develops and sells the modular RATIOww (RatioWw) client-server software suite, including the TouPac sub-brand, for the bus and tourism industry. Customers combine individual modules covering package tour management, bus rental (Anmietverkehr), travel agency operations (Reisebüro), vehicle/driver scheduling (Disposition), shuttle management, scheduled line transport, integrated GoB-certified financial accounting, DATEV export, online booking, driver information systems, and customer/agency web apps. The product is sold as modular licenses plus annual service/hotline contracts and is targeted at bus companies, tour operators, incoming agencies, and travel agencies primarily in Germany, Austria, and Switzerland.

Product overview

RATIOsoftware offers a modular client-server software solution called RATIOww (RatioWw) designed specifically for the bus and tour industry in German-speaking regions. The core product ecosystem consists of TouPac Touristik for package tour operators and TouPac Incoming for incoming agencies, combined with specialized modules for vehicle rental management (Anmietverkehr), travel agency operations (Reisebüro), vehicle and driver scheduling (Disposition), shuttle management (Shuttlemanager), scheduled route planning (Linienverwaltung), and financial accounting. A comprehensive management suite includes address management (Adressenverwaltung), controlling and reporting, financial accounting certified to GoB standards, DATEV export, cash management, payroll recording, payment management, and voucher handling. Web-based extensions provide online booking capabilities (TouPac Online-Buchbarkeit), driver information systems (Web FIS), customer portal apps, agency booking masks, bus inquiry forms, online vouchers, vacation requests, point-of-sale registers, lost and found management, and business analytics dashboards. The system integrates with Google Maps for routing, insurance providers (ERGO, Europäische), payment processors (SIX Payment Services), and accounting software (DATEV). RATIOsoftware serves approximately 1000 companies in Germany and internationally, with 80% from the bus segment and 20% from package tour operators and incoming agencies.

Differentiator

Problem solved

Functional benefit

Brands

• TouPac: Tourism and incoming package travel software solution
• RatioWw
• TouPac Touristik
• TouPac Incoming

Products and services

• TouPac Touristik Comprehensive package tour operator software for bus travel specialists. Manages the complete travel lifecycle from booking through execution with flexible workflow settings, automatic task management, supplier management, quotation, order processing, invoicing, and margin calculation.
• TouPac Incoming Software for package tour operators, incoming/outgoing agencies, and group travel specialists. Includes supplier management, quotation system, commission tracking, multilingual support, and margin calculation capabilities.
• RATIOww Anmietverkehr (Bus Rental & Charter Management) Bus rental and charter management software handling quotations, orders, trip orders, and invoicing. Includes integrated route planning with automatic distance, driving time, and rest period calculation with Google Maps integration.
• RATIOww Reisebüro (Travel Agency Software) Travel agency software that automatically imports bookings from START, Merlin, and Sabre CRS systems and provides centralized management with commission tracking, payment management, and automatic transfer to financial accounting.
• RATIOww Disposition (Vehicle and Driver Scheduling) Vehicle and driver scheduling software for bus companies with real-time availability checking for vehicles and drivers, visual conflict detection, and direct connection to rental transport and tourism modules.
• RATIOww Shuttlemanager (Transfer Trip Planning) Transfer trip planning module that displays guests on maps with pickup locations and automatically calculates departure times, pickup times, arrival times, and required vehicle specifications based on passenger requirements.
• RATIOww Linienverwaltung (Scheduled Route Planning) Route and service planning software for scheduled transportation services that uses geocoded data to generate optimized service suggestions considering driving and rest times for quotation calculation.
• RATIOww Finanzbuchhaltung (Financial Accounting) Financial accounting software certified according to GoB (Grundsätze ordnungsmäßiger Buchführung) by an auditor. Supports batch processing, document archiving, invoice management, SEPA transfers, and direct booking from other RATIOww modules.
• RATIOww Datev-Export DATEV export interface for seamless transfer of payments and invoices from Anmietverkehr, Incoming, and Reisebüro modules. Supports current DATEV format from 2021.
• TouPac Online-Buchbarkeit (Online Travel Catalog & Booking) Web-based booking platform (Webkatalog & Webbuchung) enabling online display of travel offers and direct online booking for end customers, with optional insurance and payment integration (SIX Payment Services, ERGO, ERV).
• RATIOww Web FIS Driver Information System + App Driver information system with iOS and Android mobile apps. Webservice integration sends live dispatch data to drivers' smartphones/tablets, enabling them to view and confirm daily assignments.
• Web Kunden-App (Customer Travel App) Customer-facing travel app for iOS and Android providing booking status, payment information, vouchers, participant lists, hotel information, and travel documents, with the ability to submit information directly to organizers.
• RATIOww Web Reporting (Business Analytics Dashboard) Digital dashboard for business analytics displaying key metrics from all main modules with year-over-year comparison and real-time data access.
• RATIOww Fundsachen-App (Lost and Found App) Lost and found management mobile app enabling digital recording and management of lost items by bus drivers with photo attachments, pickup locations, status tracking, and digital signature for item handover.

Quantifiable outcome

• Bookings transferred directly to financial accounting without manual re-entry

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Europäische Reiseversicherung (ERV)coreTechnology or IntegrationInsurance integration partnership providing travel insurance interface for booking system. Allows customers to purchase travel insurance directly during booking process.
• ERGO ReiseversicherungcoreTechnology or IntegrationInsurance integration providing ERGO travel insurance interface for booking system.
• SIX Payment Services / WorldlinecoreTechnology or IntegrationPayment processing integration for online booking systems. Supports online payment services as part of the web booking module.
• Embarcadero (InterBase)coreTechnology or IntegrationDatabase technology partnership. RATIOsoftware uses Embarcadero InterBase as the required database for RatioWw system (XE7 or 2017 variants required from version 6.96).
• Bus-Angebot.comminorChannel Partner/ Reseller/ DistributorBus marketplace platform partner for bus rental services integration.
• KOBEmediacoreGTM or Marketing PartnerWebsite design and digital marketing partner. Created RATIOsoftware's new website in 2019 with simplified navigation, faster support access, and more content.
• Agentur BräutigamminorGTM or Marketing PartnerMarketing agency partner for promotional activities.
• VPR (Verband für Passenger und Reiseverkehr)coreOthersIndustry association membership for networking and visibility in the German bus and travel industry.
• DRV (Deutscher ReiseVerband)coreOthersGerman Travel Association membership for tour operator industry representation.
• RDA (Internationaler Bustouristik-Verband)coreOthersInternational bus tourism association membership with active participation at RDA trade shows.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Amadeus: Global distribution system and travel technology incumbent whose START Amadeus CRS is directly integrated with RATIOsoftware's Reisebüro module. Amadeus operates broadly across airline, hotel, and travel agency technology, overlapping with RATIOsoftware at the travel-agency booking layer but at vastly larger scale.
• Sabre: Major global GDS that RATIOsoftware integrates with for centralized travel-agency bookings. Sabre competes indirectly through its broader travel technology portfolio and is the kind of platform incumbent RATIOsoftware's tour-operator customers ultimately rely on.
• Travelport: Global GDS and travel commerce platform serving travel agencies and tour operators. Travelport operates across the same travel agency and tour operator workflow that RATIOsoftware's Reisebüro and TouPac modules address, but at enterprise/global scale.

Emerging players

• Bokun (Tripadvisor): Cloud-based booking and distribution platform for tours, activities, and attractions. Bokun directly competes with RATIOsoftware's TouPac tour operator and online booking modules, particularly for smaller and mid-market tour operators modernizing away from on-premise software.
• Rezdy: Tour operator and activity booking SaaS with channel manager and online booking capabilities. Rezdy targets the same tour-and-activity operator segment that TouPac Touristik and TouPac Incoming address, making it a credible next-generation competitor in the same niche.
• Checkfront (TrekkSoft): Booking management platform for tour and activity operators, combining TrekkSoft's tour operator expertise with broader channel management. Overlaps with RATIOsoftware's tour booking, invoicing, and online distribution modules at the SMB and mid-market operator layer.
• Bookingkit: Berlin-based SaaS for tours, activities, and experience providers with online booking and channel management. As a DACH-headquartered competitor, Bookingkit is a particularly relevant regional challenger to RATIOsoftware's TouPac and online booking offerings.
• Regiondo: Munich-based ticketing and reservation platform for tours, attractions, and leisure providers in the DACH market. Regiondo overlaps with RATIOsoftware's online booking, voucher, and customer-facing web modules for tour operators and attractions.
• Optibus: AI-driven operations platform for public and private bus transit, focused on scheduling, dispatch, and driver assignment. Optibus competes with RATIOsoftware's Disposition, Shuttlemanager, and Linienverwaltung modules at the operations layer of bus operators.
• OptimoRoute: Cloud route optimization and dispatch software used by shuttle, delivery, and bus operators. OptimoRoute is comparable to RATIOsoftware's Google Maps-integrated routing and Shuttlemanager capabilities, especially for SMB and mid-market shuttle operators.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ratiosoftware

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RATIOsoftware