Equinum

What Equinum does

Equinum is a privately held Registered Investment Advisor headquartered in Brooklyn, New York (3611 14th Ave, Suite 221), operating since 2019 as a white-glove wealth management firm for high-net-worth individuals, families, family offices, corporations, and non-profit organizations. The firm delivers goal-based wealth management built around a proprietary investment framework called the Equinum Nexus Formula, which combines a passive core portfolio with layers of actively managed ETFs spanning Dividend Aristocrats, Founder-Led Companies, Hedged Currency, IPO, and Event-Driven strategies. Service lines include customized investment policy statements, strategic asset allocation, tax-efficient investing coordinated with the client's tax professional, estate and succession planning, and behavioral-consistency coaching aimed at multi-generational wealth preservation.

Equinum operates two distinct products on a unified investment philosophy: a core, advisor-led wealth management service delivered through dedicated advisors in a structured Discovery → Allocation → Management process under a fiduciary, fee-only model; and INQ, a robo-advisor sub-brand (launched as a wholly owned division) targeted at tech-forward investors, priced at 0.40% annually on assets above $50,000 and powered through an integration with Betterment for automated portfolio management and rebalancing. Assets are custodied at Charles Schwab, and the firm uses a Tamarac client portal for account access. Marketing is content-led via the "Bank Notes" blog, a quarterly newsletter, and organic social, with no commissions, loads, 12B-1 fees, or proprietary product sales.

The firm's structural distinguishing feature is its affiliate relationship with Roth & Co., LLP, a New York accounting firm: a Roth managing partner (Zacharia Waxler) also serves on the Equinum team, creating a warm referral channel from accounting and tax engagements into wealth management. The firm reports 1–10 employees, no external institutional investors, no funding history, and no disclosed AUM or revenue figures.

Name

Equinum

Legal name

Equinum LLC

Website

https://equinum.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Equinum is a Brooklyn-based, fee-only Registered Investment Advisor that delivers goal-based wealth management and succession planning to high-net-worth individuals, families, family offices, and organized groups, complemented by an automated INQ robo-advisor product built on Betterment.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)

akta.pro secondary industry

Robo-Advice for Institutional/Treasury (OCIO-lite, Cash & Liquidity) (FSAGAEAJ)

Keywords

• Wealth management services
• Investment advisory
• Portfolio management
• Financial planning
• Robo-advisory

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Assets Under Management (AUM) Fees: Fee-based model where the firm earns revenue as a percentage of client assets under management, aligning firm success with client outcomes.
2. INQ Platform Management Fees: .40% annual fee charged on assets above $50,000 for the robo-advisor INQ platform, providing automated portfolio management at lower costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Equinum provides goal-based wealth management services combining active and passive investment strategies under a fiduciary standard for high-net-worth individuals, families, organized groups (corporations and non-profits), and family offices. The firm delivers custom investment policy statements, strategic asset allocation, tax-efficient investing coordination, estate and succession planning, and global market access through dedicated advisors. It also operates the INQ robo-advisor platform, an automated second-tier offering for tech-forward next-generation investors powered by Betterment.

Product overview

Equinum operates as a unified wealth management platform with two distinct offerings: Equinum Wealth Management (the core advisory service) and INQ (a robo-advisor sub-brand). The core service provides white-glove, personalized wealth management for high-net-worth individuals, families, and family offices with custom investment plans, while INQ extends this reach to younger, tech-comfortable investors through an automated platform. Both offerings share the firm's investment philosophy (Equinum Nexus Formula) and fiduciary standards, with INQ leveraging Betterment's infrastructure for execution.

Differentiator

Problem solved

Functional benefit

Brands

• INQ: A personalized robo-advisor platform designed for investors in today's tech-forward generation. INQ is a dedicated division under the Equinum house, embodying the mission to democratize wealth preservation and growth with intuitive tools for novice and experienced investors.

Products and services

• Equinum Wealth Management White-glove, goal-based wealth management service for individuals, families, organized groups, and family offices providing custom investment policy statements, strategic asset allocation, global market access, tax-efficient investing coordination, estate and succession planning, and behavioral-consistency-focused long-term investment management under a fiduciary standard.
• INQ Personalized robo-advisor platform designed for tech-forward next-generation investors, offering automated portfolio building, auto-rebalancing, and tailored portfolios based on risk tolerance; powered through Betterment's infrastructure and operating at a 0.40% annual fee on assets above $50,000.

Quantifiable outcome

• Clients grow wealth through disciplined behavioral consistency and long-term investment perspective, outperforming short-term market volatility.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Roth & Co.coreStrategic or Co-development PartnerAffiliated with Roth & Co., LLP, a professional accounting firm in New York. The affiliation provides trusted brand association, client referrals from the accounting practice, and access to complementary financial expertise. Equinum leadership includes a partner from Roth & Co.
• Charles SchwabcoreOthersCharles Schwab is recommended as the preferred custodian for client assets. With $3.7 trillion in assets under custody, Schwab provides institutional-grade brokerage and custodial services for client portfolios.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• Betterment: Robo-advisor platform that powers Equinum's INQ product — competitor in the same robo category and technology partner, providing direct product overlap and pricing benchmark.

Direct peers

• Facet Wealth: Tech-forward, flat-fee RIA providing fiduciary advice to HNW households — overlaps Equinum's positioning of combining fiduciary standard with a digital/delivery layer.
• Personal Capital (Empower): Hybrid digital wealth manager combining automated investing tools with human advisor access for HNW clients — closest comparable hybrid robo + advisory model to Equinum's INQ + Wealth Management split.
• Creative Planning: Large independent RIA serving HNW/UHNW individuals and families with goal-based financial planning and discretionary portfolio management — the same fiduciary, planning-led service model Equinum offers.
• Mariner Wealth Advisors: Independent RIA focused on HNW/UHNW families, family offices, and retirement plan sponsors with personalized advisory and tax-aware investing — directly comparable target segments and service mix.
• Fisher Investments: Large private RIA specializing in portfolio management for HNW individuals and families — closely aligned active/passive wealth management offering and customer segment as Equinum Wealth Management.
• Edelman Financial Engines: Independent RIA providing goal-based wealth planning and investment management to HNW households, combining fiduciary advisory with digital tools — analogous two-tier structure to Equinum/INQ.
• Carson Group: Independent RIA partnership serving HNW clients through affiliated advisors, emphasizing coaching, planning, and multi-generational wealth — directly comparable private-market RIA model.
• Wealthfront: Pure-play digital wealth advisor offering automated, goal-based portfolio management — directly comparable to Equinum's INQ robo-advisor product for tech-forward investors.

Broad incumbents

• Schwab Wealth Advisory: Custodian-affiliated advisory arm of Charles Schwab (Equinum's recommended custodian) offering discretionary wealth management to retail and HNW clients — overlapping capability delivered at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equinum