Berkshire Hathaway HomeServices Myrtle Beach Real Estate

What Berkshire Hathaway HomeServices Myrtle Beach Real Estate does

Berkshire Hathaway HomeServices Myrtle Beach Real Estate is a privately held, independently owned and operated franchisee of BHH Affiliates, LLC, licensed to use the Berkshire Hathaway HomeServices brand (registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate). Founded in 2010 and headquartered at 413 79th Ave N, Myrtle Beach, SC, with a second office at 915 3rd Ave, Conway, SC, the firm operates a consumer-facing residential and commercial real estate brokerage serving the Coastal Carolinas market — spanning 26+ named areas across coastal South Carolina (Myrtle Beach, North Myrtle Beach, Murrells Inlet, Conway, Pawleys Island, Georgetown, Surfside Beach, Garden City) and parts of southeastern North Carolina (Calabash, Ocean Isle Beach, Shallotte, Southport, Sunset Beach).

The brokerage runs a single unified property-search portal built on the Inside Real Estate (BoldTrail / kwCommand) platform, ingesting IDX data from the Coastal Carolinas Association of REALTORS MLS (MLS# 33) and a secondary IDX feed (MLS# 92). The site supports listing search across property types (single-family, condos, multi-family, commercial, land, rentals, manufactured, townhouse, commercial lease), saved searches, email/SMS listing alerts, free home valuations, free market reports, a built-in mortgage calculator, Facebook Messenger chat, and a branded Coastal Carolina digital Resource Guide published via FlipHTML5. Listed cooperating brokers include RE/MAX Executive, Century 21 Palms Realty, CB Sea Coast Advantage, Spero Realty, Coastal Land & Home, and The Litchfield Company, indicating active MLS reciprocity.

Revenue is generated primarily through real estate brokerage commissions on closed buyer- and seller-side transactions, with a secondary affiliate-referral stream from an unnamed mortgage partner accessed via the "Get Pre-Approved" page. The customer base is fragmented across residential buyers, residential sellers, vacation/second-home investors, commercial buyers and tenants, and land/lot buyers, with a stated recruiting motion for additional licensed agents. No company revenue, agent headcount, or transaction volume is publicly disclosed.

Name

Berkshire Hathaway HomeServices Myrtle Beach Real Estate

Legal name

BHH Affiliates, LLC (franchisor; local operating entity is an independently owned and operated franchisee)

Website

https://bhhsmyrtlebeach.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Berkshire Hathaway HomeServices Myrtle Beach Real Estate is a privately held franchisee brokerage operating in Coastal Carolinas (South Carolina and southeastern North Carolina), running an Inside Real Estate-powered IDX portal and delivering residential, commercial, and land brokerage services to individual buyers, sellers, and investors under the BHHS brand.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Mortgage and Nonmortgage Loan Brokers (522310), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAAAA

Traditional Residential Brokerage (Existing Homes)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYBPAJAAAE

Residential Investment Property Brokerage (SFR/Small Multifamily)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYBPAJABAG

Land & Development Site Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Commercial Real Estate Brokerage

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Property listing services
• Real estate marketing

Headquarters

HQ city

Myrtle Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real estate brokerage commissions: Standard residential and commercial real estate brokerage model: agent commissions earned on closed buyer- and seller-side transactions for single-family homes, condos, townhomes, multi-family, land, commercial leases, and new construction listings throughout the Coastal Carolinas market. Mix of buyer-side and listing-side commissions, complemented by referrals through the Berkshire Hathaway HomeServices network.
2. Mortgage referral / pre-approval partner revenue: "Our partners offer low rates, low fees and local underwriting" — referral of mortgage pre-approval and origination business to partner lenders via the website's Get Pre-Approved / finance page.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Berkshire Hathaway HomeServices Myrtle Beach Real Estate is a residential and commercial real estate brokerage providing buyer-side and seller-side representation across the Coastal Carolinas market (South Carolina and parts of North Carolina). The brokerage operates a BoldTrail/Inside Real Estate-powered IDX website offering property search across single-family, condo, townhome, multi-family, land, commercial, and rental categories, augmented by free Home Valuation, free Market Report, instant Listing Alerts, an agent directory, and a mortgage pre-approval partner referral.

Product overview

Berkshire Hathaway HomeServices Myrtle Beach Real Estate operates a single unified consumer-facing real estate portal (a BoldTrail / Inside Real Estate powered website) rather than a multi-product platform; the portfolio consists of one core property search experience built around the Property Search engine and Property Detail Pages, augmented by a set of tightly integrated engagement modules — Free Home Valuation, Free Market Report, Instant Listing Alerts, the Agent Roster, a Mortgage Pre-Approval partner module, the Coastal Carolina Buying & Selling Guide digital magazine, and the Featured Areas Showcase — all of which feed into the same MLS-backed listing data and shared consumer account system.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer-Side Real Estate Representation Licensed-agent representation for individuals and families purchasing primary residences, second/vacation homes, and investment properties across the Coastal Carolinas market. Includes property search, showing scheduling, offer preparation, negotiation, inspection, and closing support, delivered through the IDX website and in-person agent engagement.
• Seller-Side Real Estate Listing Representation Full-service listing representation for owners of single-family homes, condos, townhomes, multi-family, land, commercial, and new construction properties in Coastal Carolina. Includes pricing guidance, free Home Valuation with local comparables, free Market Report, MLS syndication via CCARMLS and reciprocal IDX brokers, lead handling, negotiation, and closing.
• Commercial Real Estate Brokerage Buyer and tenant representation plus landlord listing services for retail, office, multi-family, mixed-use, and commercial lease properties across the Coastal Carolinas market, surfaced under the site's dedicated Commercial category.
• Mortgage Pre-Approval Referral Service Referral of mortgage pre-approval and origination to a partner Home Loan Provider accessed via the "Get Pre-Approved" page; the partner offers low rates, low fees, and local underwriting with a technology-driven application process and end-to-end status visibility through closing.

Quantifiable outcome

• Free Market Report providing average listing price, price reductions, and new-listing metrics for buyers and sellers
• +1 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Berkshire Hathaway HomeServices / BHH Affiliates, LLCflagshipStrategic or Co-development PartnerBHHS Myrtle Beach Real Estate operates as "an independently owned and operated franchisee of BHH Affiliates, LLC" — the franchisor under the Berkshire Hathaway HomeServices global real estate brokerage franchise network. The franchise license grants use of the "Berkshire Hathaway HomeServices" name and symbol (registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate), brand standards, and intra-network referral access.
• Inside Real Estate (InsideRE, LLC)coreTechnology or IntegrationInside Real Estate is the website and CRM technology provider for the brokerage; the site is "Powered by BoldTrail" (BoldTrail is an Inside Real Estate product). InsideRE, LLC also acts on behalf of the brokerage to handle text-message / phone consent and marketing communications. Privacy Policy and Terms are jointly maintained.
• Coastal Carolinas Association of REALTORS® MLS (CCARMLS)coreTechnology or IntegrationPrimary MLS data source — MLS# 33 — supplying Broker Reciprocity listings and Internet Data Exchange (IDX) data to the BHHS Myrtle Beach website. "This information is deemed reliable, but not guaranteed." Provides CCARMLS as the data source for property records.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Spero Realty: A regional Coastal Carolina brokerage named as a cooperating broker on the BHHS Myrtle Beach website. Competes for residential listings and buyer representation in the same geographic footprint.
• Coldwell Banker Sea Coast Advantage: A long-established competitor explicitly named as a cooperating broker on the BHHS Myrtle Beach site, operating in the same Myrtle Beach / Coastal Carolinas corridor with residential, condo, and new-construction listings. It competes head-to-head for the same buyer and seller pool and operates under a competing national franchise brand.
• The Beverly Group: A local Coastal Carolinas brokerage named as a cooperating broker alongside BHHS Myrtle Beach. Competes for the same residential buyer/seller pool in the Myrtle Beach area, though without a globally recognized franchise brand.
• Century 21 Palms Realty: Another cooperating broker explicitly named on the BHHS Myrtle Beach site, operating a Century 21 franchise in the same coastal Carolina geography. Direct competitor for seller-side listings and buyer-agent assignments under a national brand.
• The Litchfield Company Real Estate: A Pawleys Island / Litchfield-focused brokerage that appears as a cooperating broker on the BHHS Myrtle Beach site. Competes for the same coastal / second-home buyer demand in the southern end of the Coastal Carolinas market.
• RE/MAX Executive: Local RE/MAX-affiliated brokerage listed as a cooperating broker on the BHHS Myrtle Beach website. Competes directly for residential listings and buyer representation in the Myrtle Beach / Conway market under a competing national franchise brand.

Others

• Zillow (Premier Agent / Showcase): Although not a traditional brokerage, Zillow is a primary consumer-search destination for coastal Carolina buyers, drives much of the listing traffic that IDX feeds ultimately serve, and operates a competing agent-connect product (Premier Agent / Showcase) that competes for lead-conversion economics.

Broad incumbents

• Sotheby's International Realty: Luxury-oriented national real estate franchise that competes for high-end coastal Carolina listings (the BHHS Myrtle Beach site includes listings up to $3.75M). Useful comparable for the upper end of the brokerage's inventory and for agent recruitment in the luxury segment.
• Berkshire Hathaway HomeServices (Network): The broader Berkshire Hathaway HomeServices franchise network operated by BHH Affiliates, LLC. While the Myrtle Beach entity is a franchisee within it, the network itself is the relevant comparable for brand value, intra-network referral flows, and franchisor-driven marketing and technology infrastructure.
• Coldwell Banker (Network): The parent Coldwell Banker brand and network. Provides the comparable national-brand real estate franchise model against which BHHS Myrtle Beach competes for agents, seller relationships, and consumer mindshare at the network level.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BHHSMyrtleBeach
• LinkedInlinkedin.com/company/myrtlebeachrealestatebhhs

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berkshire Hathaway HomeServices Myrtle Beach Real Estate