viaSport

What viaSport does

viaSport British Columbia Society is an independent non-profit organization established in 2010 as a legacy of the Vancouver 2010 Olympic and Paralympic Games. It operates as the British Columbia provincial government's official lead agency for amateur sport, working in close coordination with the Ministry of Tourism, Arts, Culture and Sport to steward government investment in the sector. The organization has administered over $201 million in cumulative grants and annual funding to designated sport organizations since 2010 and has trained more than 21,000 coaches since 2013.

viaSport's core product is the three-tier Designation Program (Accredited, Recognized, Affiliated), which accredits 61 provincial, disability, and multi-sport organizations and serves as the gating mechanism for access to Ministry annual funding. Its technology stack is a portfolio of digital tools rather than a unified platform: the SMApply-based online grant application portal, the BC Sport Complaints Guidance Tool (a self-service complaint routing tool), the Safe Sport Incident Report Form, and a centralized Resource Hub containing guides, toolkits, and educational materials. The organization also delivers National Coaching Certification Program (NCCP) courses and administers multiple grant streams, including the BC Sport Participation Program ($545,000 annually split between Provincial Sport Development Fund and Community Sport Program Development Fund), BC Ferries Sport Experience Program, Indigenous Youth Sport Legacy Fund, Northern BC Coaching and Officiating Development Fund, Mini Peaks Legacy Program, and Hosting BC grants.

viaSport's business model is non-profit grant administration: it does not sell products or services commercially and has no consumer pricing. Revenue consists of government appropriations, federal-provincial cost-shared program funding, and partnership contributions. Primary customers are 61 designated sport organizations, with secondary constituencies including individual coaches, participants, and equity-deserving groups (women and girls, Indigenous peoples, 2SLGBTQIA+, persons with disabilities, newcomers, individuals aged 55+, and lower-income families). Distribution is achieved through direct organizational relationships, an online grant portal, social media channels, newsletters, and a network of 100+ partners across the province.

Name

viaSport

Legal name

viaSport British Columbia Society

Website

https://viasport.ca

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

viaSport British Columbia is a non-profit lead agency for amateur sport in BC, stewarding government investment and administering grants to 61 designated sport organizations, coaches, and participants across the province.

Ownership category

akta.pro rank

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Government Funding Administration: viaSport serves as the provincial government's lead agency responsible for stewarding government investment in amateur sport, administering annual funding to designated sport organizations and distributing grants to sports organizations and individuals.
2. BC Sport Participation Program (BCSPP): Annual federal/provincial cost-sharing grant program focused on boosting participation, equity and inclusion in sport programming. The $545,000 annual funding is divided into Provincial Sport Development Fund ($400,000) and Community Sport Development Program ($145,000).

Distribution channels3 records

Marketing channels5 records

Core offering

viaSport is a not-for-profit provincial sport organization that serves as the British Columbia government's lead agency for amateur sport. It administers the three-tier viaSport Designation Program, manages grant programs (BC Sport Participation Program with $545,000 annual funding split between Provincial Sport Development Fund and Community Sport Program Development Fund), delivers NCCP coach education, and provides governance resources, safe sport tools, and a centralized Resource Hub to designated sport organizations across British Columbia.

Product overview

viaSport operates as a centralized provincial sports organization offering a portfolio of interconnected programs and services rather than a unified software platform. The core offerings include the viaSport Designation Program (a three-tier accreditation system for sport organizations), grant administration through the BC Sport Participation Program (divided into Provincial Sport Development Fund and Community Sport Program Development Fund), coach education through NCCP courses, and the Resource Hub providing educational materials. Key digital tools include the BC Sport Complaints Guidance Tool (self-service complaint navigation) and Safe Sport Incident Report Form. Additional grant programs include BC Ferries Sport Experience Program, Indigenous Youth Sport Legacy Fund, Northern BC Coaching and Officiating Development Fund, and Hosting BC grants. The organization also provides governance policies, conflict resolution services, and team-building resources to support the amateur sport ecosystem in British Columbia.

Differentiator

Problem solved

Functional benefit

Products and services

• viaSport Designation Program A three-tier designation/accreditation program (Accredited, Recognized, Affiliated) that validates sport organizations' standards and practices. Accredited organizations are eligible to receive annual funding from the Ministry of Tourism, Arts, Culture and Sport, and gain access to viaSport education and engagement opportunities.
• BC Sport Participation Program: Provincial Sport Development Fund Annual grant program with a $400,000 budget supporting provincial sport projects with regional or provincial reach, offering grants up to $30,000 to designated sport organizations and qualifying not-for-profit societies.
• BC Sport Participation Program: Community Sport Program Development Fund Annual grant program with a $145,000 budget supporting community-based amateur sport programs, offering grants up to $3,000 to local sport organizations, municipalities, and Indigenous communities.
• BC Sport Complaints Guidance Tool A self-serve digital tool that guides users through the process of raising concerns or filing complaints about incidents in sport environments in British Columbia, directing them to appropriate reporting channels.
• Coach Education (NCCP) National Coaching Certification Program (NCCP) courses facilitated by viaSport, allowing coaches to enhance skills, improve performance, and increase their value to sport organizations. High schools, post-secondary institutions, and designated sport organizations can apply to deliver multi-sport NCCP courses.
• Mediation and Arbitration Services Conflict resolution services and resources including mediation skills training, webinars, and guidance documents to help sport organizations manage disputes effectively.
• Resource Hub A centralized online portal providing guides, toolkits, articles, and educational materials for sport organizations, coaches, and participants across British Columbia.
• Governance Policies and Framework Policy documents and frameworks including Code of Conduct, Finance Policy, Privacy Policy, Risk Management, Conflict of Interest, and operational policies that govern viaSport and the amateur sport sector.

Quantifiable outcome

• Over 21,000 coaches trained in British Columbia since 2013
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Vantage PointminorStrategic or Co-development Partner · 17 June 2026viaSport announced a partnership with Vantage Point in June 2026 to support and strengthen the BC amateur sport sector. Vantage Point is a sport development organization focused on building capacity in sport organizations.
• Blast Media PrintminorGTM or Marketing Partner · 27 May 2026Partnership announcement with Blast Media Print for media and marketing collaboration.
• BC FerriescoreStrategic or Co-development PartnerBC Ferries Sport Experience Program breaks down travel barriers for athletes by connecting them to sport opportunities. The program helps athletes access competitions and events across BC.
• Whitecaps FCminorStrategic or Co-development PartnerMini Peaks Legacy Program partnership with Whitecaps FC provides Mini-Pitch soccer facilities to communities throughout BC, creating lasting sport infrastructure.
• Coaches BCminorStrategic or Co-development PartnerCoaches BC Legacy Grant program administered in partnership with viaSport to support coach development in British Columbia.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Sport Canada: Sport Canada is the federal government agency responsible for sport policy and funding in Canada. viaSport partners with Sport Canada on cost-shared programs like BCSPP, making it a comparable funder/administrator at the national scale.
• Sport England: Sport England is the national body distributing public funding and policy leadership for grassroots sport in England. It offers a comparable model of government-linked sport stewardship at a much larger national scale.
• Sport Australia: Sport Australia is the Australian Government agency responsible for sport policy, funding, and participation programs, providing a comparable international model of public-sector sport stewardship.

Direct peers

• Coaching Association of Canada: The Coaching Association of Canada owns the National Coaching Certification Program (NCCP) and oversees coach education nationally. viaSport delivers NCCP courses in BC, making CAC a direct peer in the coach training and certification ecosystem.
• ParticipACTION: ParticipACTION is a Canadian not-for-profit that promotes physical activity and sport participation nationwide. It shares viaSport's mandate of increasing sport/physical activity participation, equity, and inclusion across Canada.
• Canadian Sport Institute Pacific: Canadian Sport Institute Pacific is a designated multi-sport organization in BC delivering high-performance sport services to athletes and coaches. viaSport lists CSI Pacific as one of its multi-sport partners, with overlapping mandate in BC sport development.
• Sport BC: Sport BC is the provincial sport umbrella body for amateur sport in British Columbia, providing advocacy, funding coordination, and member services to sport organizations — directly comparable to viaSport's provincial mandate within the same geography.
• Canadian Centre for Ethics in Sport: The Canadian Centre for Ethics in Sport administers the Universal Code of Conduct to Prevent and Address Maltreatment in Sport and operates the Office of the Sport Integrity Commissioner — directly comparable to viaSport's safe-sport complaint and mediation services.
• True Sport Foundation: True Sport Foundation is a Canadian not-for-profit that promotes ethical, values-based sport. viaSport's mediation, governance, and Code of Conduct work overlaps with True Sport's mission to foster a culture of integrity in Canadian sport.

Regional players

• Alberta Sport Connection: Alberta Sport Connection serves as Alberta's provincial lead for amateur sport development and funding, with a similar mandate and structure to viaSport but operating in a different Canadian province.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ViaSportBC
• YouTubeyoutube.com/viasportbc
• Facebookfacebook.com/viasportbc
• LinkedInlinkedin.com/company/viasport
• Instagraminstagram.com/viasportbc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about viaSport