Smartpanel
- Company typePrivate
- Founded2018
- HeadquartersMálaga, Spain
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Smartpanel firmographics
Firmographics- Name
- Smartpanel
- Legal name
- VISUAL DATA INTELLIGENCE S.L.
- Website
- https://smartpanel.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Smartpanel industry classification
Industry- Product category
- Customer Data Platform
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD)
- akta.pro secondary industry
- Customer Data Platforms (CDP) & Identity Resolution for Travel (THALAKAE)
Keywords
Where Smartpanel is headquartered
LocationHeadquarters
- HQ city
- Málaga
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Smartpanel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- CDP / SaaS Platform Subscription: SmartPanel operates on a subscription SaaS model where clients pay for access to the CDP platform with CRM, BI, surveys, and AI modules. Pricing is customized per contract based on sector, size, and feature requirements. The company offers personalized implementation and configuration for each client, indicating a tailored enterprise pricing structure.
- Data Consultancy Services: SmartPanel offers data consultancy services including a no-obligation data consultancy to prospective clients, helping businesses develop data-driven strategies, define KPIs, and implement Smart Data frameworks. This professional services component complements the software subscription revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing — maximum personalization per contract |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Smartpanel product offering
Product offeringCore offering
SmartPanel is a Customer Data Platform (CDP) that consolidates CRM, Business Intelligence, surveys, and AI-powered insights into a single SaaS platform for businesses, primarily in the golf, healthcare, automotive, and hospitality sectors. The platform unifies customer and operational data from multiple sources (CRM, ERP, PMS, booking systems, web analytics, reputation platforms) to enable real-time segmentation, multi-channel marketing automation (email, WhatsApp), and predictive analytics via machine learning.
Product overview
SmartPanel is a unified Customer Data Platform (CDP) designed primarily for the golf and wellness industry that combines four core modules: a CRM for customer relationship management, a Business Intelligence dashboard for real-time analytics and benchmarking, a Surveys module for customer satisfaction measurement, and an AI-powered Insights engine for predictive analytics and anomaly detection. The platform integrates with third-party reputation platforms like TripAdvisor and Google My Business. SmartPanel also offers sector-specific versions including a Healthcare Clinics edition, along with a Golfwin module for golf course management integration. The company provides data consultancy services as a complementary offering to support customer implementation.
Differentiator
Problem solved
Functional benefit
Products and services
- SmartPanel CDP (Customer Data Platform) The core SaaS Customer Data Platform that unifies CRM, Business Intelligence, surveys, and AI modules into a single solution, enabling real-time data consolidation, segmentation, and multi-channel customer journey automation. Designed for businesses in the golf, healthcare, automotive, and hospitality sectors.
- SmartPanel Healthcare Version A sector-specific edition of the SmartPanel CDP tailored for healthcare clinic environments, enabling patient data management, appointment optimization, treatment history tracking, and patient satisfaction measurement through automated surveys.
- Data Consultancy Services Professional consulting services offering a no-obligation data consultancy to prospective clients, helping businesses develop data-driven strategies, define KPIs, and implement Smart Data frameworks prior to or alongside platform adoption.
Quantifiable outcome
- More than 20% market penetration in Spain's golf course sector
- +3 more outcomes
Companies that use Smartpanel
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles4 records
Smartpanel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature10 records
Smartpanel partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and flagship.
- Meaztegi Golf ClubcoreMeaztegi Golf Club, a Severiano Ballesteros-designed course, integrated SmartPanel with its Golfwin module to simplify visualization of all management data and streamline reporting for members and the board. The integration covers billing, membership, and satisfaction data.
- UGOLFflagshipUGOLF, the leading French golf course management company with operations in Spain, integrated all of its Spanish golf courses into SmartPanel. SmartPanel analyzes UGOLF's diverse data sources and information systems into a comprehensive dashboard covering all business units, including revenue visualization, online booking insights, web analytics, regional benchmarking, and reputation management.
- Patronat de Turisme de Costa BravaflagshipA flagship partnership in which SmartPanel, through parent company Visual Data Intelligence, connects all golf courses in the Costa Brava destination to its platform. The Patronat uses SmartPanel to aggregate and visualize real-time tourism data from golf courses across the region, enabling data-driven promotion and management of the golf tourism destination.
- Andalucía Open Future (Telefónica, Junta de Andalucía, Ayuntamiento de Málaga)coreSmartPanel was selected for the Andalucía Open Future acceleration program, a public-private initiative providing mentorship, methodology, and co-working space at La Farola in Málaga. This partnership provided strategic guidance and network access to help SmartPanel expand across multiple sectors including automotive, tourism, and health.
- RADIA (Red Agentes para el Desarrollo Inteligente de Andalucía)coreSelected by RADIA for its Mercado Local de Ideas under the 'Smart Platform' challenge, as part of the AndalucíaSmart 2020 plan. RADIA is a regional network of SmartCity municipalities in Andalusia. SmartPanel contributes its data intelligence platform for urban and destination-level decision-making.
- GolfwincoreGolfwin is a golf management system with which SmartPanel has a pre-built integration module. The SmartPanel-Golfwin connector provides real-time data on invoices, members, billing, and reservations for golf courses using Golfwin as their management system.
Scale indicators3 records
Recent moves8 records
Expansion highlights4 records
Smartpanel competitors and assessment
Company assessmentDirect peers
- Tealium: Tealium is a customer data platform focused on real-time data unification, segmentation, and activation across channels. It is comparable to SmartPanel as a direct CDP competitor, though Tealium operates at much larger scale and serves enterprise customers across multiple verticals rather than specializing in golf.
- Segment (Twilio): Segment is a leading CDP that collects, cleans and routes customer event data to downstream marketing and analytics tools. It is comparable to SmartPanel as a direct CDP competitor with broad integrations, but is horizontal rather than vertically specialized.
- mParticle: mParticle is a customer data infrastructure platform offering data collection, identity resolution, and activation across channels. Comparable to SmartPanel as a direct CDP competitor with similar SaaS delivery and enterprise sales motion.
- Insider: Insider is a CDP-led personalization and customer engagement platform with strong vertical specialization (retail, travel, finance). Comparable to SmartPanel because it similarly combines CDP, segmentation, multi-channel journey orchestration and predictive AI on a single SaaS platform.
- Optimove: Optimove is a customer data platform with built-in AI-driven multichannel marketing orchestration, with vertical strength in gaming and retail. Comparable to SmartPanel because it layers predictive analytics and journey automation on top of unified customer data.
- Bloomreach: Bloomreach is a digital experience platform combining a CDP with personalization, search and content. Comparable to SmartPanel as a CDP plus AI/personalization competitor targeting mid-market and enterprise brands.
Broad incumbents
- Adobe Real-Time CDP: Adobe Real-Time CDP is the customer data platform within Adobe Experience Platform. Comparable to SmartPanel as a broad incumbent that could expand into vertical templates (golf, hospitality) and erode SmartPanel's vertical moat.
- Salesforce Data Cloud (CDP): Salesforce Data Cloud is Salesforce's enterprise CDP, deeply integrated with Marketing Cloud and the broader CRM suite. Comparable to SmartPanel as a broad incumbent with vastly greater distribution and R&D capacity that could enter SmartPanel's verticals.
Emerging players
- Lightspeed Golf: Lightspeed Golf is a cloud-based golf course management and POS platform with built-in reporting and member tools. Comparable to SmartPanel as a vertical golf-software peer with overlapping member and revenue-management capabilities, though without SmartPanel's CDP/AI layer.
- Club Prophet Systems: Club Prophet Systems provides golf course management software covering tee times, POS, member management and reporting. Comparable to SmartPanel as a vertical golf management peer with overlapping billing and member functionality that could integrate (or compete) with SmartPanel's CDP layer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Smartpanel social profiles
Digital presenceSmartpanel compliance and trust
Trust signalCompliance1 record
Smartpanel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smartpanel leadership team
Management profileNumber of profiles
Profiles1 record
Smartpanel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smartpanel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smartpanel
What does Smartpanel do?
SmartPanel is a Customer Data Platform (CDP) that consolidates CRM, Business Intelligence, surveys, and AI-powered insights into a single SaaS platform for businesses, primarily in the golf, healthcare, automotive, and hospitality sectors. The platform unifies customer and operational data from multiple sources (CRM, ERP, PMS, booking systems, web analytics, reputation platforms) to enable real-time segmentation, multi-channel marketing automation (email, WhatsApp), and predictive analytics via machine learning.
Is Smartpanel a public or private company?
Smartpanel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smartpanel founded?
Smartpanel was founded in 2018. It employs 11 to 50 people.
Where is Smartpanel based?
Smartpanel is headquartered in Málaga, Spain, in the Europe region.
How does Smartpanel make money?
Two revenue lines are on record. CDP / SaaS Platform Subscription is the primary driver. The others are data Consultancy Services.
Who are Smartpanel's main competitors?
Direct peers on record are Tealium, Segment (Twilio), mParticle, Insider, Optimove and Bloomreach. Broad incumbents are Adobe Real-Time CDP and Salesforce Data Cloud (CDP). Emerging players are Lightspeed Golf and Club Prophet Systems.
Does Smartpanel have an API?
No public API is recorded for Smartpanel.
What industry is Smartpanel in?
Smartpanel's product category is Customer Data Platform. Its primary akta.pro industry code is BPAFAFAD, Customer Data Platforms (CDP) & Identity Resolution, with a secondary code of THALAKAE, Customer Data Platforms (CDP) & Identity Resolution for Travel. Its NAICS code is 513210 and its SIC code is 7372.