Prime Food

What Prime Food does

Prime Food Processing, LLC is a Brooklyn, New York-based Asian food manufacturer and distributor founded in 1994, operating as the parent entity for four sub-brands: Chan & Chan, Xi Shang Xi, Hong Chang Long, and Huang Shang Huang. The company manufactures and distributes a portfolio of more than 350 SKUs across 16+ product categories, including frozen dumplings, steamed buns, dim sum, dried seafood, salted fish, cured meats, hotpot ingredients, and specialty Asian ingredients, with its Hong Chang Long sub-brand specifically positioned in premium dried seafood and food products.

The company's business model operates through two channels: a direct-to-consumer e-commerce storefront at primefood-usa.com targeting home consumers seeking authentic Asian cuisine, and a B2B distribution network supplying ethnic grocery stores and specialty food distributors serving Cantonese and Mandarin-speaking populations across North America. Its customer segments include ethnic grocery retailers and specialty food distributors as the primary channel, and Asian-American consumers seeking authentic home cooking ingredients as a secondary segment. Marketing is conducted through organic social media presence on Instagram, TikTok, Facebook, and RedNote (Xiaohongshu), supplemented by an email newsletter subscription model.

Prime Food is privately held as an LLC with no disclosed institutional investors, parent company, or funding rounds, suggesting founder/management-owned ownership. The company employs 101-250 people and recently expanded into a microwavable/pre-steamed convenience product line in 2025, signaling a strategic pivot toward time-pressed consumers beyond its traditional cooking-from-scratch buyer base. Its operating geographies are concentrated in the United States with North American distribution reach, and it maintains no disclosed AI/ML capabilities, patents, certifications, or formal partnerships, positioning it as a traditional specialty food manufacturer.

Name

Prime Food

Legal name

Prime Food Processing, LLC

Website

https://primefood-usa.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Prime Food Processing, LLC is a Brooklyn-based Asian food manufacturer founded in 1994 that produces and distributes 350+ SKUs of frozen, dried, and preserved Asian specialty foods through DTC e-commerce and B2B ethnic grocery channels across North America.

Ownership category

akta.pro rank

Product category

Asian Frozen Foods

NAICS

Frozen Specialty Food Manufacturing (311412), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Packaged Frozen Food Merchant Wholesalers (424420)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Bakery Products (2050), Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Ethnic Frozen & Refrigerated Foods Wholesale (AFAIAIAB)

akta.pro secondary industries

Frozen Prepared Meals & Entrées Wholesale (AFAIAHAG), Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF), Frozen Prepared Meat & Seafood Meals (AFANAFAC)

Keywords

• Asian frozen foods
• Frozen dumplings
• Dried seafood
• Steam buns
• Ethnic specialty foods

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: E-commerce sales of Asian frozen foods, dried seafood, and specialty products directly to consumers through their online store.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Prime Food manufactures and distributes Asian frozen foods (dumplings, steam buns, dim sum), dried seafood (scallops, shrimp, silver anchovy), and preserved specialty products under multiple sub-brands. The company sells both direct-to-consumers via its e-commerce storefront at primefood-usa.com and through B2B ethnic grocery and specialty food distribution channels across North America, with 350+ SKUs spanning 17 product categories.

Product overview

Prime Food is an Asian food products company operating as both a primary brand and parent to multiple sub-brands (CHAN & CHAN, XI SHANG XI, HONG CHANG LONG, HUANG SHANG HUANG). The company offers a comprehensive portfolio of frozen, dried, and preserved Asian foods organized into 17 product categories. The core offerings include: (1) Microwaveable/Pre-steamed products like lava buns with various fillings (salted egg, green tea), steam buns (egg custard, sesame, taro), and dumplings (pork & cabbage, pork & shrimp wonton, shaomai); (2) Dumplings & Wontons category with seafood and meat varieties; (3) Frozen and dried seafood products including fish, shrimp, clams, and specialty items under the Hongchanglong sub-brand; (4) Cured and preserved products including dried sausage, bacon, salted fish, and dried fish varieties. The company positions itself as enabling consumers to 'enjoy authentic Asian cuisine without leaving home.'

Differentiator

Problem solved

Functional benefit

Brands

• CHAN & CHAN: Sub-brand operating under Prime Food umbrella
• XI SHANG XI
• HONG CHANG LONG
• HUANG SHANG HUANG

Products and services

• Pre-Steamed Pork & Cabbage Dumpling
• Pre-Steamed Pork & Shrimp Wonton
• Pre-Steamed Pork Shaomai
• Pork Bun with Kimchi
• Lava Bun with Salted Egg
• Lava Bun with Green Tea
• Steam Bun with Egg Custard
• Steam Bun with Sesame
• Steam Bun with Taro
• Dried Extra Large Scallop
• Dried Shrimp
• Frozen Silver Anchovy
• Frozen Cooked Clams
• Frozen Sea Coconut

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• 99 Ranch Market: Major Asian-American supermarket chain focused on Chinese and broader Asian groceries across North America. Comparable retail channel and consumer base to Prime Food's ethnic-grocery distribution network.
• H Mart: Largest Asian-American supermarket chain in North America, operating its own private-label and sourced Asian specialty foods. Functions as a key distribution channel and category benchmark for manufacturers like Prime Food.

Direct peers

• Pulmuone: Korean food manufacturer with strong U.S. presence in tofu, dumplings, noodles, and Asian frozen meals. Direct overlap with Prime Food's frozen dumpling and Asian specialty food offering.
• Wei-Chuan USA: U.S. subsidiary of Taiwanese Wei-Chuan Foods, manufacturing and distributing Asian frozen foods (dumplings, buns, noodles) to ethnic and mainstream retailers. Highly comparable product mix and channel strategy to Prime Food.
• Twin Marquis: Manufacturer of Asian noodles, dumpling wrappers, and specialty Chinese food products distributed across North America. Direct overlap with Prime Food's noodle/wrapper category and ethnic-grocery channel presence.
• InnovAsian Cuisine: U.S.-based frozen Asian meal brand offering potstickers, fried rice, and entrees across mainstream grocery. Comparable product category and broader U.S. retail presence, with larger scale and marketing investment.
• Synear Food: One of China's largest frozen food manufacturers (frozen dumplings, buns, rice products) with global distribution. Closely comparable in product category (frozen dumplings and buns) though operating primarily out of China.

Broad incumbents

• CJ CheilJedang (Bibigo): Major Korean food conglomerate with Bibigo-branded frozen dumplings, mandu, and Asian meals sold across U.S. grocery. Significantly larger and broader portfolio than Prime Food but directly competing in Asian frozen entrees and dumplings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/share/1AggcvSWSc/?mibextid=wwXIfr
• Instagraminstagram.com/primefoodusa?igsh=MWhqaWF3aGYwbXV0aw==
• TikToktiktok.com/@primefoodusa?is_from_webapp=1&sender_device=pc
• LinkedInlinkedin.com/company/cci-prime

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime Food