Kerala Ayurveda USA

What Kerala Ayurveda USA does

Kerala Ayurveda USA (operating as Kerala Ayurveda Academy, or KAA) is a private, accredited Ayurvedic education institution headquartered in Milpitas, California. Founded in 2006 in Seattle and relocated to the San Francisco Bay Area in 2013, KAA is the US subsidiary of Kerala Ayurveda Limited (KAL), an Indian Ayurvedic company established in 1945. KAA delivers four progressive professional certification programs—Holistic Ayurvedic Coach (HAC, 6 months/300 hours), Ayurvedic Health Counselor (AHC, 1 year/600 hours), Ayurvedic Practitioner (AP, 1.5 years/900 hours), and Advanced Ayurvedic Practitioner (AAP, 3 years/2,500 hours)—alongside on-demand courses (e.g., Principles of Ayurveda at $95, Sanskrit at $195, Ashtanga Hridayam recordings at $75/part), live workshops, and India-based immersion/internship programs. Customers include aspiring Ayurvedic practitioners, licensed healthcare professionals (yoga teachers, medical doctors, nurse practitioners, chiropractors, massage therapists, nutritionists), BAMS degree holders from India, and personal wellness seekers, with content delivered through hybrid online/in-person formats. The academy holds NAMA Organizational Membership, NAMA PACE provider status, BPPE approval to operate in California, and AAC Candidate Accreditation, with its AAP program recognized as one of only four AAC Level III programs in the US.

The core technology stack is a TalentLMS-based elearning portal used for course delivery, assignments, and progress tracking, supplemented by Zoom for live streaming and on-demand replay of recorded sessions. Curriculum is built directly on classical Vedic texts (Charaka Samhita, Sushruta Samhita, Ashtanga Hridayam) and taught by 20+ practicing BAMS Vaidyas (Ayurvedic Doctors) led by CEO/Academy Director Vaidya Jayarajan Kodikannath. The platform supports a multi-year learning pathway with credit transferability (HAC counts toward AHC), clinical internship placements in California and India, and access to parent KAL's 30 clinics, 4 hospitals, 2 retreat centers, GMP-certified manufacturing facility (350+ formulations), and 1,200+ species herbal garden in India.

KAA generates revenue through tuition from multi-year certification programs, fixed-price on-demand courses and workshops ($75–$565 range), in-person wellness services (consultations, Panchakarma therapies) at the Milpitas Wellness Center, an e-commerce herbal products store launched in 2020, and a 2023-launched affiliate/referral program. The go-to-market combines content marketing (website, blog, downloadable catalogs), free live webinars for lead generation, weekly email newsletters, a student referral program, and personalized enrollment advisor consultations via Zoom, targeting working professionals seeking accredited, flexible-format Vedic Ayurvedic training with optional India immersion.

Name

Kerala Ayurveda USA

Legal name

Kerala Ayurveda Academy

Website

https://keralaayurveda.us

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Kerala Ayurveda USA (Kerala Ayurveda Academy) is a private, accredited Ayurvedic education institution in Milpitas, CA that delivers multi-year professional certification programs, on-demand courses, and workshops to aspiring practitioners and licensed healthcare professionals seeking authentic Vedic Ayurvedic training.

Ownership category

akta.pro rank

Product category

Ayurvedic Education and Wellness Services

NAICS

Professional and Management Development Training (61143), Professional and Management Development Training (611430), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices) (EDAAAHAH)

akta.pro secondary industries

Health, Wellness & Lifestyle Noncredit Programs (EDAAAEAH), Ayurveda & Traditional Medicine Retreats (THAGAMAF), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

Keywords

• Ayurvedic certification programs
• Professional ayurveda training
• Holistic health education
• Ayurvedic wellness services
• Panchakarma therapy services

Headquarters

HQ city

Milpitas

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Certification Programs: Multi-year certification programs (HAC 6 months/300hrs, AHC 1 year/600hrs, AP 1.5 years/900hrs, AAP 3 years/2500hrs) with tuition fees. Programs include live classes, recordings, clinical hours and mentorship.
2. Short Courses and Workshops: Individual workshops and on-demand courses sold at fixed prices. Includes Principles of Ayurveda ($95), Sanskrit course ($195), Ashtanga Hridayam recordings ($75/part), Vedic Formulations ($165/part), and weekend workshops ($515-$565).
3. Wellness Services: Ayurvedic consultations, Panchakarma therapies, and wellness services offered at the Wellness Center in Milpitas, CA. Also includes herbal formulations and products from keralaayurveda.store.
4. Affiliate Program: Launched in 2023 to support Ayurvedic students and practitioners grow their business while promoting Kerala Ayurveda products.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Kerala Ayurveda USA (operating as Kerala Ayurveda Academy) delivers accredited Ayurvedic education through four progressive professional certification programs (HAC 6-month/300hr, AHC 1-year/600hr, AP 1.5-year/900hr, AAP 3-year/2500hr) plus on-demand courses, live workshops, and India/US clinical internships. Instruction is delivered via a TalentLMS e-learning platform with Zoom live streaming and recorded lectures. The company also operates a Milpitas, CA Wellness Center offering Ayurvedic consultations and Panchakarma therapies, and sells herbal products through its keralaayurveda.store e-commerce site.

Product overview

Kerala Ayurveda USA offers a comprehensive Ayurvedic education ecosystem consisting of four progressive professional certification programs (Holistic Ayurvedic Coach, Ayurvedic Health Counselor, Ayurvedic Practitioner, and Advanced Ayurvedic Practitioner), supplemented by on-demand courses, workshops, and immersion/internship programs. The platform delivers education through hybrid formats including live streaming, in-person attendance, and self-paced elearning. Core offerings include foundational courses like Principles of Ayurveda and Sanskrit for Ayurveda, specialized workshops covering pulse diagnosis, Panchakarma, Vastu, and clinical text studies through the Ashtanga Hridayam series. The company also provides India-based training programs and internships for hands-on clinical experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Holistic Ayurvedic Coach (HAC) Program A 6-month, 300-hour foundational certification program teaching Ayurvedic lifestyle principles, mind-body-spirit connection, Ayurvedic physiology, cooking, nutrition, seasonal principles, and Yoga. Designed for beginners with no prior Ayurvedic knowledge required.
• Level I Ayurvedic Health Counselor (AHC) Program A 1-year, 600-hour professional certification program providing in-depth knowledge of Ayurvedic philosophy, principles, theory, and practical application of preventive care, including physiology, psychology, nutrition, seasonal practices, Yoga, Panchakarma detoxification, and clinical techniques.
• Level II Ayurvedic Practitioner (AP) Program A 1.5-year, 900-hour advanced certification focusing on clinical study of disease processes according to traditional Ayurvedic science, covering etiological factors, disease stages, management protocols, advanced herbology, Panchakarma, and system disorder management.
• Level III Advanced Ayurvedic Practitioner (AAP) Program A 3-year, 2,500-hour advanced clinical training program in Kerala Ayurvedic tradition covering Ayurvedic etiopathogenesis, materia medica, pharmaceutics, advanced Panchakarma, clinical management, Yoga applications, rejuvenation, toxicology, and a clinical specialty dissertation.
• Principles of Ayurveda A 14-hour self-paced online program ($95) teaching Ayurveda's foundational concepts including the five elements, Tridoshas, body tissues, constitution, nutrition, digestion, and preventative practices; beginner-friendly with no prerequisite and earns continuing education credits for yoga professionals.
• Ashtanga Hridayam On-Demand Series A 21-part, 22+ hour self-paced series ($75/part) studying the Ashtanga Hridayam classical text word-by-word under Vaidya Jayarajan Kodikannath, covering foundations, daily/seasonal regimens, nutrition, herbs, Panchakarma, and disease management.
• Introduction to Sanskrit for Ayurveda A 30-hour self-paced online course ($195, 6-month access) teaching essential Sanskrit reading, writing, and pronunciation skills for understanding ancient Ayurvedic texts, covering Devanagari script, Ayurvedic vocabulary, and basic text reading.
• Vedic Formulations: Clinical Applications A 6-part recorded series (24 hours total, $165/part) studying traditional Vedic formulations from classical texts including Sahasrayogam and Ashtanga Hridayam, covering formulation contents, preparation methods, indications, dosage, and adjuvants.
• Ayurveda for Modern Living A 28-week (42-hour) live online course ($199/part, $700 bundle) teaching practical Ayurvedic applications for modern life, covering constitution discovery, diet, nutrition, self-care routines, sleep, exercise, seasonal care, and sustainable living practices.
• Ayurvedic Assessment & Pulse Diagnosis A 3-day (25.5-hour) workshop ($565 standard, $535 early bird) exploring classical Ayurvedic assessment methodologies including pulse diagnosis, tongue assessment, and frameworks for understanding constitution and disease root causes.
• Ashtanga Hridayam Part 23: Skin, Liver & Neuromuscular Disorders A 22.5-hour in-depth workshop ($365 early bird) covering dermatological, hepatic, and neuro-muscular conditions from Nidanasthanam chapters 13-15, including vitiligo, skin diseases, liver disorders, swellings, herpes, facial palsy, and sciatica.
• Vastu & Ayurveda: Creating Environments That Heal A 2-day (16-hour) workshop ($545) exploring the connection between Vastu Shastra and Ayurveda, covering aligning living spaces with natural forces, dosha-environment relationships, and energy corrections.
• The Ayurveda Apothecary: Healing Begins at Home

Quantifiable outcome

• 5,000+ students trained worldwide
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Ed2GominorStrategic or Co-development PartnerRecommended partner for Anatomy & Physiology courses. KAA recommends Ed2Go's A&P programs as pre-vetted options meeting academic requirements for certification programs. Students may also use any accredited institution.
• Kerala Ayurveda Limited (KAL)coreStrategic or Co-development PartnerParent company with 80+ year heritage in Kerala, India. Provides academic resources, medical network (30 clinics, 4 hospitals, 2 retreat centers), herbal manufacturing, research capabilities, and India Immersion program infrastructure. KAL's mission is 'Evolving Ayurveda' to adapt to modern world while preserving original teachings.
• Bastyr UniversityminorStrategic or Co-development PartnerVaidya Jayarajan Kodikannath serves on Expert Curriculum Committee for Masters in Ayurveda program at Bastyr University, Seattle, US.
• AyurvedaGram Heritage Wellness CentercoreStrategic or Co-development PartnerPart of KAL network. Located in Bangalore, India. Location for India Internship and clinical training. Former workplace of Vaidya Jayarajan Kodikannath for 10 years.
• The Health VillageminorStrategic or Co-development PartnerRelated KAL entity providing wellness services in India.
• KatraminorStrategic or Co-development PartnerKerala Ayurveda Academy India location for additional training facilities.
• National Ayurvedic Medical Association (NAMA)coreStrategic or Co-development PartnerLargest Ayurvedic organization in the US. KAA is Organizational Member. Programs meet NAMA competency standards. Vaidya Jayarajan Kodikannath serves as Board Member. NAMACB certification exams available for graduates.
• Ayurvedic Accreditation Commission (AAC)coreStrategic or Co-development PartnerGoverning body for Ayurvedic education accreditation. KAA programs are AAC-recognized or candidate status. AAP program is one of only four Level III programs recognized by AAC in the US.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Kripalu School of Ayurveda: Ayurvedic Studies and 200-hour Yoga Teacher Training embedded within the Kripalu wellness retreat brand. Comparable at the wellness-education intersection with overlap in serving personal-development seekers rather than solely clinical practitioners.

Direct peers

• The Ayurvedic Institute (Dr. Vasant Lad): Foundational US Ayurveda training provider founded by Dr. Vasant Lad, offering Ayurvedic Studies Program and practitioner-level coursework. Closely comparable in mission, curriculum depth, and target audience of aspiring US-based Ayurvedic practitioners.
• Alandi Ayurveda Gurukula: Boulder, Colorado-based Ayurveda school offering practitioner training with a traditional gurukula model. Comparable in offering immersive, lineage-based Ayurveda education for aspiring practitioners.
• Sai Ayurvedic College & Ayurvedic Institute: US-based Ayurveda school offering practitioner-level programs with India-based clinical training. Comparable competitor in the same multi-tier Ayurveda certification market with similar hybrid delivery model.
• California College of Ayurveda: Long-standing US-based Ayurveda school offering multi-level practitioner training with in-person clinical components. Directly comparable as a competing Ayurveda certification academy targeting similar US professional and personal-development student segments.
• Maharishi International University (Maharishi Ayurveda): University-level institution integrating Ayurveda with broader Vedic knowledge, including accredited MS in Maharishi Ayurveda & Integrative Medicine. Comparable as a credentialed Ayurveda education provider with formal accreditation pathways.
• Mount Madonna Institute (College of Ayurveda): Ayurveda program within Mount Madonna Center in California offering Certificate and Master of Arts in Ayurveda. Comparable as a US Ayurveda certification provider with residential intensives.

Broad incumbents

• Institute for Integrative Nutrition (IIN): Large online health coaching school serving wellness professionals with holistic nutrition curriculum. Comparable in operating model as a digital-first, professional-tier holistic health certification program targeting similar aspirational career-changer audiences.
• Chopra Center for Wellbeing / Chopra Foundation: Major wellness and Ayurveda education brand offering certifications, retreats, and teacher trainings. Comparable as a US Ayurveda and integrative wellness education provider, though broader in scope and less clinically focused.

Others

• Banyan Botanicals: Major Ayurvedic herbal products and supplements brand with associated educational content. Adjacent peer operating in the same Ayurveda ecosystem on the products/consumer side rather than primary certification education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/keralaayuusa
• Facebookfacebook.com/keralaayuusa
• LinkedInlinkedin.com/company/keralaayurvedausa

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kerala Ayurveda USA