HNS Sports

Name

HNS Sports

Legal name

HNS Sports Group, LLC

Website

https://hnssports.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sports Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Event Promotion & Tournament Operations (MPAKAKAC)

Keywords

• Golf event management
• Tournament operations
• Sponsorship consulting
• Hospitality management
• Sports marketing services

Headquarters

HQ city

Dublin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Management Services: Turn-key event management for professional golf tournaments and corporate outings. Revenue generated through advisory support, management structure, revenue generation, marketing and communications, finance management, and operations oversight services
2. Tournament Operations: Operational management of golf events including vendor management, temporary structure coordination, tournament staging plans, and governing body interaction for safety management
3. Property & Sponsorship Consulting: Consulting services for companies seeking to establish sponsorship entitlements and build branded platforms within the golf marketplace. Services include business plan establishment, organizational structure review, sales packaging, and brand strategy development
4. Hospitality Management: Client entertainment programs including development of creative entertainment platforms, tactical expectation setting, on-site component coordination, and post-event analysis

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

HNS Sports Group provides turn-key professional golf event management, hospitality management, property and sponsorship consulting, and tournament operations services. The firm helps corporate clients build and execute comprehensive golf branding and sponsorship strategies, managing over 40 events annually across 27 cities, 16 states, and 3 countries, while leveraging long-term relationships with all major golf governing bodies (PGA TOUR, USGA, PGA of America, LPGA Tour).

Product overview

HNS Sports Group is a sports marketing and event management company that operates as a unified service platform within the professional golf industry. The company offers four integrated service lines—Event Management, Hospitality Management, Property & Sponsorship Consulting, and Tournament Operations—that work together to provide comprehensive representation and event execution for clients seeking value in the golf marketplace. With over 150 years of collective team experience and relationships with all major golf governing bodies (PGA TOUR, USGA, PGA of America, and LPGA Tour), HNS delivers turn-key solutions from business planning through tournament week execution, managing over 40 events annually across 27 cities in 16 states and 3 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Management Services

Quantifiable outcome

• 40 events managed across 27 cities in 16 states and 3 countries

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and major.

• Golf ChannelcoreGTM or Marketing Partner · 3 December 2025Multi-year partnership with Golf Channel to host and broadcast the Abilene Christian Intercollegiate collegiate golf tournament starting October 2026. The event will be broadcast live on Golf Channel and managed by HNS Sports Group, aiming to elevate college golf's profile and showcase emerging talent.
• Good GoodcoreGTM or Marketing Partner · 21 October 2025Good Good, a golf media and lifestyle brand, signed a multi-year deal to title sponsor the Good Good Championship PGA Tour event managed by HNS Sports Group. The inaugural event takes place November 9-15, 2026 at Omni Barton Creek Resort & Spa in Austin, Texas, broadcast on Golf Channel and ESPN+.
• PGA TOURcoreStrategic or Co-development PartnerLong-term relationships with PGA TOUR as one of golf's major governing bodies. HNS manages PGA Tour events including the Good Good Championship, Charles Schwab Cup Championship, and other tour events.
• USGAcoreStrategic or Co-development PartnerLong-term relationship with USGA (United States Golf Association) as one of golf's major governing bodies.
• PGA of AmericacoreStrategic or Co-development PartnerLong-term relationship with PGA of America as one of golf's major governing bodies.
• LPGA TourcoreStrategic or Co-development PartnerLong-term relationship with LPGA Tour as one of golf's major governing bodies.
• Ally FinancialmajorGTM or Marketing PartnerAlly Financial is a client for property and sponsorship consulting, serving as title sponsor for The Ally Challenge presented by McLaren, managed by HNS Sports Group.
• NationwidemajorGTM or Marketing PartnerNationwide is a client for property and sponsorship consulting, serving as title sponsor for the Nationwide Children's Hospital Championship managed by HNS Sports Group.
• World Wide TechnologymajorGTM or Marketing PartnerWorld Wide Technology is a client and title sponsor for the World Wide Technology Championship, managed by HNS Sports Group.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Octagon: Global sports marketing and event management firm owned by Interpublic Group. Directly comparable to HNS in providing event management, hospitality, and sponsorship consulting across professional sports, including golf.
• Wasserman: Major sports marketing, consulting, and event management agency. Comparable to HNS in delivering sponsorship sales, event operations, and property consulting for leagues, governing bodies, and corporate clients across multiple sports.
• Excel Sports Management: Sports management and marketing firm with strong golf client base. Directly comparable to HNS in providing commercial representation, event-related services, and corporate sponsorship advisory in the golf market.
• Infront Sports & Media: International sports marketing company specializing in media rights, sponsorship, and event management. Comparable to HNS in delivering turn-key event operations and corporate sponsorship sales for sports properties.
• Sportfive: Global sports business agency offering sponsorship, media rights, and event management services. Comparable to HNS in supporting governing bodies and brands with tournament operations and property representation.
• CSM Sport & Entertainment: Global sports marketing and event management agency. Comparable to HNS in providing sponsorship consulting, hospitality, and event operations for brands, federations, and governing bodies including golf properties.
• Learfield: College sports multimedia rights and event management company. Comparable to HNS in managing collegiate golf and broader college sports events, sponsorship sales, and property representation across U.S. universities.
• Intersport: Sports marketing and event management agency focused on partnership creation and event execution. Comparable to HNS in servicing brands, broadcasters, and governing bodies with hospitality, sponsorship, and tournament operations.

Broad incumbents

• IMG: Global sports and entertainment agency owned by Endeavor. Overlaps with HNS in golf event operations, property representation, and sponsorship consulting, but operates at much greater scale across many sports.
• CAA (Creative Artists Agency): Major global talent and sports agency with a sizable sports division providing marketing, events, and property consulting. Comparable to HNS in servicing enterprise clients seeking sponsorship and hospitality platforms, though at much broader scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/_HNSSports_
• Facebookfacebook.com/HNSSportsGroup
• Instagraminstagram.com/hnssports
• LinkedInlinkedin.com/company/hns-sports-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HNS Sports