KickinKnowledge

What KickinKnowledge does

KickinKnowledge is a privately held, founder-owned boutique digital agency founded in 2012 by Justin Murray and headquartered in Pacific Beach, San Diego, California. The firm provides responsive WordPress website design and development, WooCommerce-based e-commerce builds, and a full suite of online marketing services including search engine optimization, Google AdWords (PPC) management, Facebook and TikTok ad management, social media marketing, email marketing, content creation, and press release distribution. Its customers are primarily small, medium, and large businesses in the San Diego area and beyond, with named engagements spanning dental, retail e-commerce, landscaping, legal services, and prior enterprise work through California Manufacturing Technology Consulting (CMTC).

The company's core technology stack is built on the WordPress CMS with WooCommerce for e-commerce, hosted on Liquidweb VPS infrastructure using Intel Xeon processors and SSD storage. Performance is optimized through W3 Total Cache or WP Super Cache, Wordfence for security, Yoast SEO, AutoSSL/LetsEncrypt certificates, and CallRail for call tracking, with social media managed via Hootsuite. The founder has also developed SolPress Plugins, an open-source project introducing Solana blockchain functionality to WordPress, signaling experimentation beyond the core services. The firm's own website scores 90/100 on Google PageSpeed, which it markets as evidence of its technical standards.

KickinKnowledge operates a hybrid revenue model combining one-time project fees for website design and development with recurring monthly retainers for SEO, social media management, website administration, and email marketing. Paid media management fees include Facebook Ad account setup ranging from $400 to $5,000+ with separate monthly management fees, and Google AdWords management at low monthly fees with no setup cost. Customer acquisition is driven by inbound quote requests, free SEO reports, phone-based inside sales, and the company's own organic search rankings, with services delivered entirely by local San Diego employees and no outsourcing. The firm is bootstrapped with no disclosed external funding.

Name

KickinKnowledge

Legal name

Kickin Knowledge

Website

https://kickinknowledge.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

KickinKnowledge is a San Diego-based boutique digital agency founded in 2012, providing WordPress web design, WooCommerce e-commerce development, SEO, PPC, social media, and email marketing services to small and medium businesses primarily in the San Diego market.

Ownership category

akta.pro rank

Product category

Digital Marketing and Web Design Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFAJAC

Off-Page SEO & Link Building (Digital PR, Outreach)

Business & Public Services/Marketing, Advertising & PR Services/Search Engine Optimization (SEO) Services

SECONDARYMPAAAIAA

Email Marketing Services (Campaign Strategy, Design, Deliverability)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Direct Marketing (CRM, Email/SMS, Loyalty)

Keywords

• Web design services
• Search engine optimization
• Pay-per-click advertising
• Social media marketing
• Ecommerce development

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Website Design & Development: Custom WordPress website design and development services for small businesses, startups, and established companies. Includes e-commerce development via WooCommerce. Revenue is project-based (one-time) with ongoing website management options.
2. Search Engine Optimization (SEO): Organic SEO services to help businesses rank higher in Google search for targeted keywords. Long-term retainer model generating recurring monthly revenue from clients seeking sustained search visibility.
3. Google AdWords (PPC) Management: Pay-per-click advertising management on Google Ads. Clients set daily budgets for keyword-based auctions. Management fees charged on top of client ad spend. One client case study shows $14,000 yearly Google AdWords budget generating an estimated $350,000+ in profit.
4. Facebook Ad Management: Social media advertising management on Facebook (and TikTok). Account setup fees range from $400–$5,000+ depending on client needs and industry. Managed locally by San Diego employees with no outsourcing.
5. Social Media Management: Monthly social media management plans including content creation, account management (Facebook, Instagram, TikTok, YouTube, Twitter), custom graphics, and monthly data reports. Available with coaching/consulting add-ons.
6. Email Marketing Services: Email marketing strategy, setup, design, and campaign management for businesses ranging from a few hundred to over 40,000 subscribers. Services include automated email list building, email design, and integration with platforms such as MailChimp, Constant Contact, ActiveCampaign, and Infusionsoft.
7. PR & Content Services: Press release writing and distribution (via PR Leap, PR Newswire, PR Web, PRLog, Newsire, eReleases, 27/7 Press Release) and content creation services including blog posts, articles, and social media content.
8. Website Management / Webmaster Services: Ongoing website maintenance, updates, security, and technical management. Support provided via screenshare, phone, or email with easy-to-understand directions and video tutorials.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

KickinKnowledge designs and develops responsive WordPress websites (including WooCommerce e-commerce stores) for small, medium, and large businesses in San Diego and beyond, and manages their digital marketing across SEO, Google AdWords PPC, Facebook/Instagram/TikTok ads, social media, email marketing, and PR distribution. Services are delivered in-house by local San Diego staff with no outsourcing, on a mix of one-time project, recurring retainer, and ad-spend-plus-fee pricing.

Product overview

KickinKnowledge is a San Diego-based digital marketing and web development agency offering a comprehensive suite of services centered around WordPress and WooCommerce. Their core offerings include Responsive WordPress Website Design & Development, E-Commerce Website Development using WooCommerce, and a full range of online marketing services including Search Engine Optimization (SEO), Local SEO, Google AdWords Management (PPC), Facebook Ad Management, Social Media Marketing, Email Marketing, Content Solutions, PR Services, and Website Management. The company serves small, medium, and large businesses across various industries including dental, retail, landscaping, and legal sectors. All web development is built on the WordPress CMS platform with WooCommerce for e-commerce functionality, and the company specializes in responsive design, fast-loading websites, and integrated digital marketing campaigns that combine organic SEO with paid advertising.

Differentiator

Problem solved

Functional benefit

Brands

• SolPress Plugins: Open source blockchain plugins for WordPress founded by Justin Murray

Products and services

• Responsive WordPress Website Design & Development Custom responsive WordPress website design and development for small businesses, startups, and established companies; sites adapt to any device and are optimized for performance and SEO.
• E-Commerce Website Design & Development (WooCommerce) WooCommerce-based responsive e-commerce websites with payment gateway integration (including Authorize.net), inventory management, conversion optimization, and secure checkout, for online retailers.
• Search Engine Optimization (SEO) Organic SEO including on-page optimization, keyword research, content optimization, and authority building to improve Google rankings for targeted keywords, delivered on a recurring monthly retainer.
• Local SEO Location-based search optimization featuring GeoSitemap generation, Schema.org LocalBusiness markup, consistent NAP (Name, Address, Phone) across directories, and Google Business Profile optimization for San Diego-area businesses.
• Google AdWords Management (PPC) Pay-per-click campaign management on Google Ads including setup, keyword targeting, ad copy optimization, conversion tracking, and monthly reviews; charged via low monthly management fees with no setup fees and discounts when bundled with other services.
• Facebook Ad Management Social advertising management across Facebook (and TikTok) including ad design, targeting, testing, and optimization, delivered locally by San Diego employees with no outsourcing.
• Social Media Management Monthly plans covering Facebook, Instagram, TikTok, YouTube, and Twitter account management, custom social media graphics, and monthly data reports, with optional monthly coaching/consulting add-ons.
• Email Marketing Email strategy, list building, design, automated campaigns, and ongoing management for clients using platforms such as MailChimp, Constant Contact, ActiveCampaign, Infusionsoft, and Zoho Mail, supporting lists from hundreds to 40,000+ subscribers.
• PR Services Press release writing and distribution to large news outlets, local press, bloggers, and social influencers via PR Leap, PR Newswire, PR Web, PRLog, Newsire, eReleases, and 27/7 Press Release.
• Content Solutions Professional content creation services including blog posts, articles, social media content, and video content to sustain client online presence and engagement.
• Graphic Design Custom graphic design including social media graphics, logos, banners, and other visual elements to support websites and digital marketing campaigns.
• Website Management / Webmaster Services Ongoing website maintenance, updates, security, and technical management delivered via screenshare, phone, or email, with easy-to-understand directions and video tutorials.

Quantifiable outcome

• One client achieved $350,000+ in profit from a $14,000/year Google AdWords budget (under $1,000/month spend), generating 64 new leads (phone calls and contact form submissions) in a single month.
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• LiquidwebcoreTechnology or IntegrationKickinKnowledge uses Liquidweb VPS (Virtual Private Server) hosting for its own website and recommends Liquidweb to clients. Liquidweb provides Intel Xeon processor-based VPS hosting with SSD drives, which the company uses to deliver high-performance websites scoring 90/100 on Google PageSpeed. The company is a compensated affiliate of Liquidweb.
• Let's EncryptcoreTechnology or IntegrationKickinKnowledge transitioned all recurring and new customer SSL certificates to AutoSSL or Let's Encrypt. Let's Encrypt is a free, automated, open certificate authority run for the public's benefit, supported by EFF, Cisco, Mozilla, and others. AutoSSL on Liquidweb-powered servers provides signed certificates from Globalsign.
• WordPresscoreTechnology or IntegrationKickinKnowledge specializes exclusively in WordPress-based web development. All client websites are built on WordPress, leveraging its CMS, plugins, and themes. The company has used WordPress to create over 40 websites. Founder Justin Murray is a proponent of WordPress's open-source model.
• WooCommercecoreTechnology or IntegrationKickinKnowledge specializes in WooCommerce e-commerce development for WordPress. The company uses WooCommerce as the primary e-commerce platform for client stores, with expertise in conversion optimization, checkout customization, security, and payment gateway integration (Authorize.net, among others).
• Endless Technology SolutionsminorImplementation/ SI/ Consulting PartnerEndless Technology Solutions, owned by Erik Nunn, is a recommended IT support partner for KickinKnowledge's web design clients in San Diego. Endless provides IT support, consulting, managed services, network admin, security, and disaster recovery. The companies cross-refer clients for a comprehensive small business service offering.
• AutoSSL / GlobalsigncoreTechnology or IntegrationAutoSSL, available in the latest version of cPanel, provides automatically issued SSL certificates signed by Globalsign. These certificates are fully validated in all browsers. KickinKnowledge uses AutoSSL on Liquidweb-powered servers as the primary SSL solution for client websites.
• Press Release Distribution Network (PR Leap, PR Newswire, PR Web, PRLog, Newsire, eReleases, 27/7 Press Release)minorChannel Partner/ Reseller/ DistributorKickinKnowledge works with all major press release distribution companies including PR Leap, PR Newswire, PR Web, PRLog, Newsire, eReleases, and 27/7 Press Release to help clients gain exposure in large news outlets, local press, and among bloggers and social influencers.
• MyRoundRobinminorStrategic or Co-development PartnerJustin Murray serves as CTO of MyRoundRobin in addition to his CEO role at KickinKnowledge. This represents a personal involvement in a separate business venture rather than a formal corporate partnership.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/KickinOnline
• LinkedInlinkedin.com/company/kickin-knowledge-web-productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KickinKnowledge