Roland International

What Roland International does

Roland International, founded in 1965 and headquartered in the Netherlands, is a fully integrated European manufacturer of side curtains, tarpaulins, and roof covers for commercial trailers, serving transport companies, OEM bodybuilders, and large fleet operators. The company operates from two Centres of Excellence — a state-of-the-art factory in Kuny, Poland (ISO 9001 certified for ten consecutive years) handling design, manufacturing, and digital/screen printing, and an engineering and steel/aluminum fabrication facility in Hirwaun, Wales — supported by nine sales offices across Europe. Its product portfolio spans three categories: printed side curtains (under the proprietary InfiniShield brand with R2/R3C/R5C tiers offering 2–5 year warranties using digital UV and solvent printing on PVC with multi-layer protective coatings), standard and economic curtains (RolaFreight, RolaCargo, RolaEasy, RolaMax), and technical curtains with load-securing and intermodal features (XLS, RolaPlank, RolaSafe, RolaFrigo, RolaMotive XL). The company also sells an anti-theft Intrudor Detection trailer security system developed with ZF, Sioen Industries, and Securitas.

Roland's business model is B2B custom-manufacturing with a quotation-based pricing system: customers — including Eddie Stobart, Ewals Cargo Care, Fruehauf, Krone, Kogel, Pacton, Schmitz Cargobull, Schwarzmüller, Wielton, VOS, and Kässbohrer — request quotes through the website for single sets to entire fleets, with replacement cycles of 5–12 years. Revenue streams include side curtain sales, printing/graphic services via an in-house Graphic Studio, and security system hardware. The company is a member of The Cargo Control Company (C3), which since September 2024 has been majority-owned by The Heico Companies (a US industrial holding company), with Johan de Rooij continuing as CEO of C3. Roland's competitive positioning rests on proprietary technology (patented XLS system co-developed with Ewals Cargo Care, UIC-certified for intermodal transport), EN 12642 and ISO 9001 certifications, 58 years of brand history as Europe's leading manufacturer of printed side curtains, and an integrated design-to-delivery manufacturing footprint.

Name

Roland International

Legal name

Roland International (CCC member - Cargo Control Company)

Website

https://roland.eu

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

51–100 employees

Short description

Roland International is a Netherlands-based, fully integrated European manufacturer of side curtains, tarpaulins, and anti-theft trailer security systems, serving transport companies, bodybuilders, and fleet operators across Europe since 1965.

Ownership category

akta.pro rank

Headquarters

HQ city

Tiel

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Side Curtain Sales: Custom-made side curtains sold to transport companies, bodybuilders, and fleet operators. Products include Standard Side Curtains, Technical Side Curtains, Anti-Theft solutions, and InfiniShield printed curtains. Revenue from one-time product sales with replacement cycles based on product lifespan (5-12 years).
2. Printing Services: Full-service curtain printing including digital UV, digital solvent, and screen printing. Customers can order custom graphics, foils, and signwriting for trailers.
3. Trailer Security Systems: Intrudor Detection security systems for trailers, sold as Plug & Play kits with mounting instructions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Roland International designs, manufactures, and delivers custom-made side curtains, tarpaulins, and roof covers for commercial trailers in the transport industry. Products span Printed Side Curtains (InfiniShield brand with digital UV and Solvent printing on PVC), Standard Side Curtains (e.g., RolaFreight, RolaMotive XL), Technical Side Curtains with load-securing features (XLS, RolaPlank, RolaSafe, RolaFrigo), and Anti-Theft solutions (Intrudor Detection trailer security system). The company serves bodybuilders, transport companies, and large fleet operators with orders ranging from single sets to entire fleets.

Product overview

Roland International is a fully integrated manufacturer of curtain side products for the transport industry, offering a comprehensive portfolio of side curtains across three main categories: Printed Side Curtains (under the InfiniShield brand), Standard Side Curtains, and Technical Side Curtains with load securing features. The product lineup includes economy options like RolaFreight for non-certified trailers, Code XL certified RolaMotive for load securing, and the premium XLS (Mega Huckepack) for intermodal transport with UIC certification. The InfiniShield sub-brand provides digital printing technology at three tiers (R2 with 2-year warranty, R3C with 3-year warranty, and R5C flagship with 5-year warranty) for customers seeking branded trailer graphics. The company also offers anti-theft solutions including the Trailer Security system with Intrudor Detection. All products are designed, manufactured, and delivered from Roland's European facilities under one roof.

Differentiator

Problem solved

Functional benefit

Brands

• InfiniShield: Premium digital printing technology brand for side curtains with up to 5 years warranty, combining cutting-edge digital printing technology with superior durability
• XLS
• LoadLok
• RolaFreight
• RolaMotive
• RolaCargo
• RolaEasy
• RolaModal
• RolaMax
• RolaPlank
• RolaSafe
• RolaFrigo
• RolaSecure
• RolaMotive XL
• Graphic Studio

Products and services

• XLS (Mega Huckepack XLS) Side Curtain Premium intermodal side curtain that is an upgrade based on EN 12642 Code XL. Features unique lashing system to prevent bulging, integrated vertical aluminum planks, and UIC certification for intermodal transport. Structurally stronger and safer for transporting cargo that tends to bulge such as tires, bulk bags and loose products.
• InfiniShield Printed Side Curtains Premium printed side curtain brand combining cutting-edge digital printing technologies (UV and Solvent) with multiple protective coatings. Offers dirt-repellent, easy-to-clean surfaces with up to 5 years warranty.
• InfiniShield R2 Side Curtain Digital printed side curtain with 2 years UV resistance warranty. Features standard dirt shield and fading resistance, using advanced UV printing technology for top-tier quality at low cost.
• InfiniShield R3C Side Curtain Digital printed side curtain with 3 years UV resistance and advanced coating technology. Features improved dirt shield, high-gloss protective lacquer, and enhanced visual appeal for sustainability-focused customers.
• InfiniShield R5C Side Curtain Flagship digital printed side curtain with 5 years UV resistance and superior coating. Features super brilliance protective lacquer, optimal dirt shield, and unparalleled durability for the most discerning customers.
• RolaFreight Side Curtain Standard and most economic side curtain for trailers of all sizes. Made from PVC 900 gr/m2 with network of horizontal and vertical welded 1300 daN webbing. Designed for non-certified trailers (L Code) and not recommended for international transport.
• RolaMotive (XL) Side Curtain Code XL EN 12642 side curtain for load securing purposes. Made from PVC 900 gr/m2 with horizontal (2400 and 1300 daN) and vertical (2400 daN) welded webbing. Provides certified upper structure strength for form-fitted cargo load securing.
• Trailer Security (Intrudor Detection System) 360-degree trailer security solution developed with ZF, Sioen Industries, and Securitas. Features smart multi-layered tarpaulin with embedded conductivity that detects intrusion by cutting or slashing. Compatible with reefers, plywood boxes, containers and curtainsider trailers.

Quantifiable outcome

• 20-40 minutes efficiency increase per stop
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Ewals Cargo CarecoreStrategic or Co-development PartnerDeveloped the XLS system in partnership - a unique intermodal side curtain solution. Ewals has equipped over 2000 trailers with XLS Side Curtains and has been standardized on the solution for over 10 years. Bart van Rens (Manager Fleet Control) describes it as the new industry standard in intermodal transport.
• ZF (Zahnradfabrik Friedrichshafen)coreStrategic or Co-development PartnerZF partnered with Roland, Sioen Industries, and Securitas to develop the Intrudor Detection system - a 360-degree trailer security solution. ZF controls the technology via Transics' TX-TRAILERGUARD fleet management solution.
• Sioen IndustriescoreStrategic or Co-development PartnerPartnered with Roland, ZF, and Securitas to develop the Intrudor Detection system with smart multi-layered tarpaulin featuring embedded conductivity. Sioen has been working on securing trailers from cargo theft for more than 15 years.
• SecuritascoreStrategic or Co-development PartnerPartnered with Roland, ZF, and Sioen to develop the Intrudor Detection system. Securitas provides 24/7 alarm center monitoring and can dispatch mobile security patrols or notify police in case of incidents.
• KässbohrerminorStrategic or Co-development PartnerTrailer manufacturer equipping Kässbohrer huckepack curtainsiders (K.SCS M) with Roland XLS side curtains. Partnership for specific customer orders where Kässbohrer trailers are fitted with Roland XLS for intermodal transport requirements.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sioen Industries: Belgian manufacturer of technical coated textiles including tarpaulins, side curtains and protective fabrics for commercial vehicles; Sioen is literally Roland's co-development partner on the Intrudor Detection system, making it the closest comparable in product range, geography and customer base.
• Verseidag-Indutex: German manufacturer of coated technical textiles for architectural, industrial and transport applications, including tarpaulin and membrane products that compete directly with Roland's PVC side-curtain range across European bodybuilders and fleet operators.
• Mehler Texnologies: German technical textiles producer (now part of Continental/ContiTech) supplying coated fabrics for truck tarpaulins, architectural membranes and industrial applications; directly overlaps Roland's product portfolio in PVC-coated technical textiles for commercial vehicles.
• Heytex: German manufacturer of coated and laminated technical textiles, including products for truck side curtains, tarpaulins and architectural membranes; competes with Roland in European coated-fabric applications and shares the same customer base of bodybuilders and trailer OEMs.
• Serge Ferrari: French manufacturer of flexible composite materials including Précontraint membranes and industrial coated fabrics used in transport, architecture and industry; a direct peer in PVC-coated technical textiles serving European commercial-vehicle and infrastructure customers.
• Sattler AG: Austrian manufacturer of technical textiles including tarpaulins, awnings and coated fabrics for industrial applications; an established European peer whose product mix and customer segments closely mirror Roland's side-curtain and tarpaulin business.

Broad incumbents

• Saint-Gobain: Global materials and building-products conglomerate whose Adfors and technical-textiles divisions supply coated fabrics and reinforcement materials to industrial and transport markets; a broader incumbent that competes in adjacent textile categories rather than specializing in side curtains.
• Continental (ContiTech): Global industrial group whose ContiTech division produces coated fabrics, conveyor belts and technical rubber/textile products for transport and industrial customers; an incumbent with overlapping capability in coated technical textiles but a much broader portfolio than Roland's curtain focus.
• Trelleborg: Swedish engineered polymer group whose coated-fabric and industrial-textile operations serve transport, infrastructure and industrial markets; a broader incumbent with relevant capabilities but without a side-curtain specialization comparable to Roland's.

Others

• Schmitz Cargobull: Leading European trailer OEM and one of Roland's largest enterprise customers; not a competitor but the principal downstream channel through which Roland's side curtains reach end fleets, making it the most strategically important adjacent company in the value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@RolandInfiniShield
• LinkedInlinkedin.com/company/roland-international

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roland International