True Design Studios

What True Design Studios does

True Design Studios (TDS) is a privately held residential architecture, design, and consulting firm founded in January 2008 and headquartered at 9000 Regency Square Blvd., Suite 100, Jacksonville, Florida. The firm serves three primary customer segments: home builders and developers (including national production builders such as Lennar, DR Horton, Dream Finders Homes, and LGI Homes), custom homeowners, and master-planned community operators such as The St. Joe Company. Its work spans concept development, schematic design, construction documents, site-specific plans, base plan maintenance, and 3-D marketing materials for residential projects across the Southeast, with reach into Orlando and the Mid-Atlantic through builder relationships.

The company's underlying technology stack centers on Building Information Modeling (BIM) and Integrated Project Delivery (IPD) methodology. BIM supports geometry, spatial relationships, lighting analysis, geographic information, and quantity takeoffs from a single 3-D model, while IPD coordinates architectural, structural, and mechanical disciplines throughout design to reduce field conflicts and construction time. Adjacent deliverables include an Architectural Bill of Materials generated from the 3-D model, 3-D marketing assets (stills, virtual tours, animation, and an iPad/web option-selection interface), 2-D to 3-D plan conversion, and pre-designed TDS Stock Plans. The firm is led by Managing Principal Damon Roby and operates as part of the BeLit family of companies alongside sister corporation Apex Technology, which provides mechanical/structural engineering.

TDS generates revenue through professional services fees on residential design projects, one-time or development-wide licenses of stock plans, and add-on engagements for plan conversion, 3-D marketing, and bill-of-materials work. Pricing is custom and quote-based, tailored to project scope, jurisdictional requirements, and design program. Go-to-market is sales-led and direct, with project engagements ranging from full concept-to-construction-document packages to individual services, complemented by on-site staff support at key enterprise clients such as DR Horton Orlando. Distribution is regional Southeast plus targeted Mid-Atlantic, with no public revenue disclosure and no external venture funding.

Name

True Design Studios

Legal name

True Design Studios

Website

https://truedesignstudios.net

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

True Design Studios is a Jacksonville, Florida-based residential architecture firm founded in 2008 that uses BIM and IPD methodologies to deliver design, construction documents, and 3-D marketing services to production home builders, master-planned community developers, and custom homeowners across the Southeast and Mid-Atlantic.

Ownership category

akta.pro rank

Product category

Residential Architectural Design Services

NAICS

Architectural Services (54131), Drafting Services (541340)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK)

akta.pro secondary industry

Architectural Design Services (BPAHAKAA)

Keywords

• Residential architectural design
• Building information modeling
• Construction documentation services
• Integrated project delivery
• Residential design consulting

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Residential Design Services: Full-service residential architectural design from concept to construction documents, including consulting, design and marketing materials, and construction documentation. Services can be provided as a complete package or as individual services.
2. TDS Stock Plans: Pre-designed residential plans available for sale on a single-use basis or contracted for use in entire developments. TDS retains ownership, copyright, and all property rights.
3. 3-D Marketing Services: Entry-level 3-D marketing products competitive with traditional advertising methods, with ability to customize effort to fit client budgets.
4. Plan Conversion Services: Conversion of existing 2-D plans to 3-D building information models, enabling clients to take advantage of other 3-D products and services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

True Design Studios is a residential architecture and design firm that produces Building Information Modeling (BIM)-based design, construction documents, and consulting deliverables for production home builders, developers, and custom homeowners. Services span concept through construction administration using Integrated Project Delivery (IPD), with offerings available as a complete package or individually, including BIM modeling, 2-D to 3-D plan conversion, architectural bill of materials, 3-D marketing services, base plan maintenance, site-specific plans, and TDS stock plans.

Product overview

True Design Studios offers a unified suite of residential architecture and design services built around Building Information Modeling (BIM) and Integrated Project Delivery (IPD) methodologies. The core offering includes BIM Modeling Services, Design and Marketing, and Construction Documents, supplemented by specialized modules such as 2-D to 3-D Plan Conversion, Architectural Bill of Materials, 3-D Marketing Services, Base Plan Maintenance, Site Specific Plans, and TDS Stock Plans. The firm also provides Consulting Services for project discovery and program development. The portfolio is tied together through their 'Inheritable Design' philosophy focused on sustainable, high-quality home designs using advanced BIM technology.

Differentiator

Problem solved

Functional benefit

Products and services

• BIM Modeling Services

Quantifiable outcome

• Accurate documentation of construction process with reduced project cost by eliminating waste and conflicts
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Apex TechnologycoreStrategic or Co-development Partner · 1 January 2015Apex Technology is a sister corporation under the BeLit parent company. TDS and Apex work closely together on residential design projects, with Apex providing mechanical/structural engineering and TDS providing architectural design. This partnership enables comprehensive design services and has facilitated introductions to new clients like Lennar Maryland.
• DR Horton OrlandocoreStrategic or Co-development Partner · 1 January 2015TDS partnered with DR Horton Orlando to develop townhome product for their Express series. TDS team members are stationed at the DR Horton office weekly to provide on-site design coordination support across architectural, structural, and mechanical disciplines. The partnership has improved municipal plan review and permit coordination efficiency.
• Dream Finders HomesflagshipStrategic or Co-development Partner · 1 January 2015TDS partnered with Dream Finders Homes, the largest private homebuilder in Northeast Florida, to design a high-profile 2,400 square foot home at EverBank Field for the Jacksonville Jaguars Fan Entertainment Zone. The home was designed in modular units for transportation and will be donated to a military veteran after display.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Design Basics: Stock home plan publisher and residential design firm serving production builders and developers, with plan licensing similar to TDS's TDS Stock Plans product line.
• BSB Design: Architectural design firm specializing in residential production homebuilder work for national clients, including master-planned community design and BIM-based documentation — directly comparable in customer base, services, and delivery model to True Design Studios.
• LDa Architecture & Interiors: Custom residential architecture and interior design practice serving builders and individual homeowners. Comparable integrated architectural + interior design offering, though at a luxury/custom end of the market.
• Dahlin Group Architecture Planning: Residential-focused architecture practice serving production and custom homebuilders with planning and design services, including master-planned communities. Comparable in customer segment and project types.
• Landry Design Group: Custom and luxury residential architecture firm with builder and homeowner engagements. Comparable in residential architectural services and project-based delivery, though operating in a higher-end price tier than TDS.
• Visbeen Architects: Residential architectural design firm producing stock plans and custom designs for builders and homeowners nationwide. Comparable to TDS through its stock-plan productization and builder/homeowner dual-channel model.
• JBI (John Burns Real Estate Consulting interior design arm): Provides interior design and model home merchandising services to production homebuilders, with national builder relationships. Comparable to TDS's interior design capability and builder-focused go-to-market, though JBI's interior focus is somewhat narrower than TDS's full architectural scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TrueDesignStudios
• LinkedInlinkedin.com/company/true-design-studios

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about True Design Studios