BODE

What BODE does

BODE is a New York-based luxury fashion brand founded by Emily Bode that produces handcrafted apparel and accessories from antique and deadstock fabrics, blending American historical textile traditions with contemporary menswear and womenswear silhouettes. The brand's product portfolio spans ready-to-wear shirts, knitwear, outerwear, trousers, and dresses, alongside a signature Senior Cord customization program in which in-house New York artisans hand-illustrate personalized motifs onto British corduroy pieces based on customer interviews. Pricing spans entry-level accessories starting at $80 to premium outerwear and tailored pieces reaching $3,500, with custom Senior Cord jackets priced at $2,100.

The business operates exclusively through direct-to-consumer channels, comprising four company-owned retail stores across New York (separate Men's and Women's locations), Los Angeles, Tokyo, and Paris, plus a Shopify-based e-commerce storefront shipping to over 50 countries. Marketing is concentrated on Instagram and an email newsletter, with no wholesale, marketplace, or third-party retail presence. The technology stack is a standard Shopify storefront with no proprietary AI, app, or API surface documented.

Unit economics rely on full-price DTC sales of limited-production artisanal pieces; there is no subscription, membership, or licensing model. The brand addresses affluent consumers seeking distinctive, non-mass-market fashion with vintage Americana aesthetics, personalized customization, and deadstock fabric sustainability. No external funding, parent company, or public listing is evident, and the firm remains founder-led with 51-100 employees.

Name

BODE

Legal name

Bode

Website

https://bode.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

BODE is a New York-based luxury fashion brand founded by Emily Bode that designs and sells handcrafted apparel from antique and deadstock fabrics through four flagship retail stores in NYC, LA, Tokyo, and Paris, complemented by a global Shopify e-commerce storefront and a custom Senior Cord personalization program.

Ownership category

akta.pro rank

Product category

Luxury Heritage Apparel

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159), Luggage and Leather Goods Retailers (458320)

SIC

Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Luxury Fashion Resale, Vintage & Pre-owned (CRAAAFAN)

Keywords

• Handcrafted menswear
• Artisan womenswear
• Vintage-inspired clothing
• Custom corduroy garments
• Deadstock fabric fashion

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Direct Retail Sales: BODE generates revenue through direct retail sales of apparel and accessories via owned e-commerce storefront and company-owned retail locations. Products are sold at full retail price with no subscription or membership model. The brand offers customized items through the Senior Cord program at premium price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels2 records

Core offering

BODE designs, handcrafts, and sells vintage-inspired American heritage apparel for men and women, made from antique textiles, deadstock fabrics, and premium materials such as alpaca merino wool, cashmere, and Italian leather. The brand offers ready-to-wear collections, one-of-a-kind deadstock pieces, and a customized Senior Cord program featuring hand-illustrated corduroy garments created in collaboration with customers.

Product overview

BODE is a fashion brand offering a single unified collection centered around vintage-inspired American aesthetics. The product portfolio consists of Menswear and Womenswear as the core offerings, complemented by One-of-a-Kind bespoke pieces, the Senior Cord customization program, and a limited Home Goods/Gift Cards line. The brand emphasizes artisanal craftsmanship with hand-embroidered details, deadstock and antique fabrics, and vintage-inspired designs referencing American heritage, collegiate traditions, and botanical themes.

Differentiator

Problem solved

Functional benefit

Brands

• Senior Cord: Customizable corduroy garments including trousers, jackets, dresses, tote tags, and pillows, hand-illustrated in the company's New York studio

Products and services

• Menswear Collection BODE's primary men's clothing line featuring ready-to-wear garments including shirts, cut and sew pieces, knitwear, outerwear, trousers, shorts, swimwear, suiting, accessories, and shoes. Pieces emphasize vintage-inspired American collegiate and artisanal aesthetics with hand-embroidered details and deadstock fabrics, targeting affluent male consumers seeking distinctive non-mass-market menswear.
• Womenswear Collection BODE's women's clothing collection featuring dresses, tops, cut and sew pieces, knitwear, outerwear, shorts, skirts, trousers, underpinnings, swimwear, accessories, and footwear. The line shares the brand's vintage Americana aesthetic with botanical prints and hand-finished details, offering feminine interpretations of heritage-inspired design.
• One-of-a-Kind Vintage & Deadstock Pieces Bespoke vintage and deadstock garments available in limited quantities, featuring unique one-of-a-kind pieces sourced from antique textiles and vintage fabrics, often incorporating unique patterns and prints not found in the main collection. Priced from $458 to $1,980.
• Senior Cord Customization Program A customizable corduroy program offering personalized trousers ($1,498), jackets ($2,100), dresses ($1,850), totes ($1,298), and pillows ($550) made from British corduroy. Customers collaborate with artisans in the New York studio through personal interviews to create hand-illustrated pieces featuring personal motifs, symbols, and memories.
• Etc. (Home Goods & Gift Cards) Lifestyle products including home goods such as pillows and decorative items, as well as gift cards, complementing BODE's apparel offerings.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Todd Snyder: Menswear brand with a heritage-Americana aesthetic and DTC-plus-select-retail distribution, serving a similar affluent menswear customer to BODE.
• Corridor NYC: NYC-based vintage-influenced apparel brand with a similar emphasis on artisanal details, deadstock fabrics, and elevated everyday menswear at premium price points.
• Aimé Leon Dore: NYC-based direct-to-consumer brand with a similar vintage/heritage-inspired menswear (and growing womenswear) aesthetic, comparable premium pricing, and owned-retail-plus-e-commerce distribution model.
• Engineered Garments: Heritage workwear-inspired apparel brand emphasizing craftsmanship, deadstock and unusual fabrics, and small-batch production, with overlapping customer base to BODE's vintage-Americana buyer.
• Alex Mill: Elevated essentials brand with DTC distribution and heritage-leaning design language, competing for the same affluent, design-conscious customer as BODE.

Others

• Bode Rec. Any relevant home goods or vintage textile supplier (e.g., Loro Piana or vintage dealers) is too loose—left out to avoid padding; included as placeholder noting none of the remaining set is close enough.

Regional players

• visvim: Japan-based luxury label famed for vintage Americana-influenced menswear, antique textile use, and artisanal construction—closely mirroring BODE's aesthetic DNA, though operating primarily out of Japan.
• Beams Plus: Japanese heritage-leaning menswear label with similar Americana/workwear influences and craft sensibility, sharing BODE's customer aesthetic in the Japanese market.

Broad incumbents

• Ralph Lauren: Iconic heritage-Americana luxury house whose vintage-Americana storytelling, collegiate motifs, and premium pricing overlap directly with BODE's positioning, but at vastly greater scale and with diversified channels.
• Brunello Cucinelli: Ultra-luxury artisanal apparel brand emphasizing craftsmanship and premium materials, overlapping with BODE on the luxury craft positioning but at a much higher price ceiling and global scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bode
• Facebookfacebook.com/bodenewyork
• LinkedInlinkedin.com/company/bode-new-york

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BODE