Livara

What Livara does

Livara Natural Organics, operating as Livara and formerly also doing business as Livara Shea Butter Cosmetics, is a private direct-to-consumer natural hair and skincare company that sells shea butter-based cosmetics formulated with organic ingredients sourced from the Shea belt of Northern Uganda. The company's product portfolio is organized into several sub-brands: the Tsavorite hair line (featuring guava leaf extracts for hair growth and strengthening), the Sapphire line (shampoos, shampoo bars, and a 2-in-1 deep conditioner with heat protectant), the Jadeite Kids line (gentle shampoos, leave-in conditioners, and detanglers for children), and a skincare line anchored on body butters (Mugisha anti-aging, Ruby Glow, Chocolate Ruby, Diamond Tones, Moonstone Shine, Baby Opal) plus traditional shea face and body soaps. Products are sold at unit price points ranging from $7 to $25, with a first-purchase 5% discount above $100.

The company operates a dual-channel go-to-market: a proprietary e-commerce storefront at mylivara.com that supports direct consumer purchasing with customer accounts, and a physical retail franchise model called Livara Family Salons, exemplified by Claire Tumuhaise as the first franchise owner (August 2017). Marketing is driven primarily through an educational content engine — a long-running blog (2017–2024) covering natural hair typing, detangling, shea butter benefits, and skincare — supplemented by Instagram, Facebook, and YouTube presence. Operational footprint spans the United States (Arizona-based customer support phone lines) and Uganda (sourcing operations and additional contact lines), with no disclosed institutional funding, no parent company, and no public listing. No management team, ownership, or revenue figures were disclosed in the source data.

Name

Livara

Legal name

Livara Natural Organics

Website

https://mylivara.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Livara Natural Organics is a private direct-to-consumer brand selling Ugandan shea butter-based hair care, skincare, and kids' products via its e-commerce site and a franchise salon network, serving consumers seeking natural, ethically sourced personal care.

Ownership category

akta.pro rank

Product category

Natural Personal Care Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

akta.pro secondary industries

Shampoo & Scalp Cleansers (CRABABAA), Conditioners & Hair Masks (CRABABAB), Baby Haircare (Shampoo, Conditioner, Detanglers) (CRABAJAD), Kids Haircare (Shampoo, Styling, Detanglers) (CRABAJAJ), Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD)

Keywords

• Natural hair care
• Organic skincare products
• Shea butter cosmetics
• Baby hair care
• Body butter products

Headquarters

HQ city

Peoria

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Livara generates revenue through direct sales of hair care, skin care, and baby/children's products via its e-commerce platform and franchise salons. Products are sold at various price points ranging from $7 to $25, with one-time purchase transactions.
2. Franchise Operations: The company operates through a franchise model (Livara Family Salons), where franchise owners like Claire Tumuhaise operate retail locations. This suggests revenue is also generated through franchise fees or wholesale product sales to franchisees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Livara (Livara Natural Organics) formulates, manufactures, and sells shea butter-based natural hair care, skin care, and baby/kids personal care products through its e-commerce storefront at mylivara.com and franchise-operated Livara Family Salons. The catalog includes hair shampoos, conditioners, hair foods, hair oils, spritz moisturizers, body butters, and traditional soaps made with Ugandan shea butter and plant extracts such as guava leaf.

Product overview

Livara Natural Organics is a natural hair and skincare products company offering a diverse portfolio centered on shea butter-based cosmetics. The company operates two primary product lines: Hair Care (including the Tsavorite line with guava leaf extracts for hair growth and strengthening, the Sapphire line for cleansing and conditioning, and the Jadeite Kids line for children) and Skin Care (comprising body butters and traditional soaps). Products are sourced from organic ingredients from the Shea belt of Northern Uganda and work for all hair and skin types. The company also operates Livara Family Salons for professional hair services.

Differentiator

Problem solved

Functional benefit

Brands

• Tsavorite Hair Line: Hair care product line featuring guava leaf extracts for hair growth
• Jadeite Kids Line
• Sapphire Hair Care

Products and services

• Tsavorite Hair Treatment Anti-snap hair treatment in the Tsavorite line containing guava leaf extracts, designed to strengthen hair and prevent breakage. For consumers with natural textured hair.
• Tsavorite Clarifying Treatment Hair Shampoo Clarifying shampoo that removes product buildup from hair and scalp, sold in a 500ml size. For natural hair consumers needing scalp and strand cleansing.
• Tsavorite Booster Hair Conditioner Deep conditioner providing moisture and nourishment to natural hair. For consumers with textured hair seeking intensive conditioning.
• Tsavorite Spritz Moisturizer Leave-in moisturizing spray for daily hydration of curls and natural hair. For natural hair consumers needing ongoing hydration between washes.
• Sapphire Hair Shampoo 500ml Gentle shampoo formulated with natural ingredients for cleansing natural hair, sold in 500ml. For natural hair consumers.
• Sapphire Shampoo Bar Solid 130g shampoo bar alternative for cleansing hair, designed for travel convenience. For consumers seeking a solid-format natural shampoo.
• 2in1 Sapphire Deep Conditioner and Leave In Treatment Dual-purpose deep conditioner and leave-in treatment with heat protectant properties, priced at $25. For natural hair consumers seeking combined conditioning and heat protection.
• Emerald Hair Food Rich hair moisturizing product made with natural butters and oils, available in 50g and 220g sizes at $7–$20. For natural hair consumers needing deep nourishment.
• Tanzanite Hair Oil 100ml Hair oil for sealing moisture and providing shine to natural hair, sold in a 100ml size at $10. For natural hair consumers.
• Jadeite Kids Baby Hair Shampoo Gentle shampoo specially formulated for babies and children's delicate hair, available in 250ml and 500ml at $11–$18. For parents seeking mild baby/kids hair care.
• Jadeite Kids Leave-in Hair Conditioner and Detangler Conditioner and detangler designed for children's hair to prevent tangles and provide softness, available in 250ml and 500ml at $12–$23. For parents seeking detangling and conditioning for children.
• Jadeite Kids Spritz Moisturizer Hair Spray Moisturizing hair spray for children to maintain hydration and manageability. For parents seeking daily moisturizing for kids' hair.
• Mugisha Anti-aging Body Butter Body butter with anti-aging properties for mature skin, priced at $7–$23. For adult consumers seeking anti-aging skincare.
• Ruby Glow Body Butter Body butter product for moisturizing and nourishing skin. For consumers seeking daily body moisturization.
• Shea Face and Body Soap Traditional 130g bar soap made with shea butter for cleansing face and body, priced at $8–$25. For consumers seeking natural cleansing soap.
• Baby Opal Babies and Children Body Butter Body butter specifically formulated for babies and children's delicate skin, available in 50g and 220g. For parents seeking gentle baby/kids body moisturizer.
• Chocolate Ruby Body Butter Body butter product for deep moisturization of skin, available in 50g and 220g at $7–$20. For consumers seeking intensive body moisturization.
• Diamond Tones Body Butter Body butter product for nourishing and moisturizing skin, available in 50g and 220g at $7–$20. For consumers seeking daily skin nourishment.
• Moonstone Shine Body Butter Body butter product for hydrating and adding shine to skin, available in 50g and 220g at $7–$20. For consumers seeking body hydration and shine.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Claire TumuhaisecoreChannel Partner/ Reseller/ Distributor · 17 August 2017Claire Tumuhaise is identified as the First Livara Franchise Owner, operating a Livara Family Salon. This franchise model represents a core distribution and retail partnership where franchisees operate physical salon locations selling Livara products and services.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Shea Moisture: Shea Moisture is one of the most established natural hair and skincare brands for textured hair, also built around shea butter and natural ingredients. Directly comparable to Livara in ingredient philosophy, target demographic (Type 3-4 hair), and product categories spanning hair care, skin care, and baby care.
• Mielle Organics: Mielle is a leading natural hair care brand targeting textured hair with ingredient-led formulations, now part of the P&G portfolio. Closely comparable to Livara in product categories (shampoos, conditioners, hair oils), natural ingredient positioning, and inclusive marketing for the textured-hair community.
• Carol's Daughter: Carol's Daughter is a heritage natural beauty brand founded for textured hair and women of color, now owned by L'Oréal. Comparable to Livara across hair care, body care, and baby care SKUs, with overlapping natural-ingredient narrative and target consumer.
• As I Am: As I Am is a natural hair care brand specializing in products for curly, coily, and kinky hair textures. Closely comparable to Livara in target hair type (3A-4C), natural-ingredient formulations, and product breadth across cleansing, conditioning, and styling.
• TGIN (Thank God It's Natural): TGIN is a natural hair care brand serving the textured-hair community with shea butter and natural oil-based formulations. Comparable to Livara in target consumer, ingredient philosophy, and product mix spanning shampoos, conditioners, and hair treatments.
• Alaffia: Alaffia is a natural body and hair care brand that ethically sources ingredients (including shea butter) from West African cooperatives. Directly comparable to Livara's ethical-sourcing-from-Africa narrative, natural ingredient platform, and product breadth across hair, skin, and body care.
• Camille Rose: Camille Rose is a natural hair care brand offering shea butter and botanical-based products for textured hair. Comparable to Livara in target demographic, shea-based formulation philosophy, and product positioning across cleansers, conditioners, and styling treatments.
• The Doux: The Doux is a natural and sulfate-free hair care brand targeting textured and relaxed hair. Comparable to Livara in ingredient platform, salon-channel distribution heritage, and inclusive product positioning across curls and coils.
• Nubian Heritage: Nubian Heritage is a natural body and hair care brand featuring shea butter and African-inspired ingredients. Comparable to Livara in ingredient sourcing from Africa, natural-ingredient marketing, and product categories spanning hair and skin care.

Broad incumbents

• L'Occitane en Provence / Shea brands portfolio: L'Occitane's shea-butter product line, sourced from Burkina Faso through a women-led cooperative, is a broad-incumbent analogue to Livara's Uganda-sourced shea narrative. Comparable in shea-butter ingredient focus, ethical sourcing positioning, and product range spanning hair, skin, and body, though operating at substantially larger scale with global retail distribution.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks2 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCcTFA6_kLAOuFaNShvwYZBg
• Facebookfacebook.com/livarainc
• Instagraminstagram.com/livara_inc
• Xx.com/livara_beauty

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Livara