ETS Vision

What ETS Vision does

ETS Vision is a U.S. ophthalmology and optometry recruitment firm headquartered in Roanoke, Virginia, founded in 2001. The company connects certified optometrists, ophthalmologists, and physician assistants with independent eye care practices seeking associates, partners, or practice buyers, operating on a contingency-based placement model across all 50 states. The firm also facilitates confidential practice sales and acquisitions, provides license verification services, and publishes a job portal for candidate self-service. ETS Vision operates as part of a broader multi-brand healthcare and technical recruiting portfolio under Executive Talent Search, with sister brands covering dental, OB/GYN, pediatrics, family medicine, and technical operations.

The firm's go-to-market is sales-led, relying on dedicated account executives and recruiters who proactively source both active job seekers and passive candidates not visible on public job boards. Marketing is content-driven, including blog articles, video series such as 'The Offer Series' and 'The Contract Series,' webinars delivered to optometry students at institutions including Pennsylvania College of Optometry at Salus University, and active social channels on LinkedIn, Facebook, Twitter, and Pinterest. Revenue is earned through placement fees, typically structured as a percentage of the placed candidate's first-year compensation, with each candidate personally interviewed and screened by ETS Vision for treatment philosophy, cultural fit, and career objectives before introduction to a practice.

Technically, ETS Vision operates as a relationship-based recruiting firm with no proprietary AI or matching platform disclosed. The firm is affiliated with MRINetwork, a global recruiting organization with 1,000+ offices in more than 35 countries, from which it leverages recruiting tools and techniques. A referral partnership with FAS Relocation Network supports candidate relocation logistics. Owner and Managing Director Mark Kennedy leads the firm alongside a small recruiter team.

Name

ETS Vision

Legal name

ETS Vision

Website

https://etsvision.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

ETS Vision is a U.S. optometry and ophthalmology recruiting firm that places optometrists, ophthalmologists, and physician assistants with independent eye care practices nationwide. Founded in 2001 and headquartered in Roanoke, Virginia, the firm operates on contingency-based placement fees and is affiliated with MRINetwork.

Ownership category

akta.pro rank

Product category

Specialized Healthcare Staffing & Recruitment

NAICS

Offices of Optometrists (621320), Offices of Optometrists (62132)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

akta.pro secondary industry

Comprehensive Eye Exams & Vision Care (HLAKAKAA)

Keywords

• Optometry recruitment
• Ophthalmology staffing
• Vision care hiring
• Eye care physician placement
• Optometric practice sales

Headquarters

HQ city

Roanoke

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Recruitment/Placement Services: ETS Vision earns revenue through contingency-based recruitment fees, placing optometrists and ophthalmologists with eye care practices. The firm screens candidates, matches them with practice opportunities, and facilitates the hiring process for a placement fee, likely a percentage of the placed candidate's first-year compensation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

ETS Vision is a specialized vision-care staffing firm that recruits, vets, and places optometrists and ophthalmologists into independent eye care practices across all 50 U.S. states. The firm also brokers the sale and acquisition of optometry practices, drawing on its recruiter network and affiliations to source both active job-seekers and passive candidates. Its deliverables include candidate identification, license verification, screening, and end-to-end placement for hiring practices.

Product overview

ETS Vision is a specialized vision recruitment firm offering a unified suite of staffing and career services for the eye care industry. The core offering comprises practice recruitment services (identifying and vetting candidates for practices seeking associates, partners, or buyers), candidate placement services (connecting optometrists and ophthalmologists with opportunities nationwide), and practice sales/acquisitions facilitation. Supporting these core services are a job search portal enabling filtered searches by specialty and location across all 50 states, license verification services, and an extensive library of career guidance content including articles, webinars, and guides on topics ranging from interview preparation to contract negotiation. The company operates as a single-service firm focused exclusively on the optometry and ophthalmology sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Optometrist and Ophthalmologist Placement Services Contingency-based permanent placement of optometrists and ophthalmologists into private eye care practices of all sizes across all 50 U.S. states. Service covers candidate sourcing, license verification, screening, and handoff to the hiring practice; targeted at independent practice owners and hiring managers.
• Optometry Practice Sales and Acquisitions Brokerage Brokerage service that matches owners selling optometry practices with qualified buyers, supports valuations, and coordinates transitions. Targeted at private optometry practice owners and prospective buyers seeking ownership or expansion in the eye care vertical.

Quantifiable outcome

• Over 1,000 successful placements completed
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered flagship and minor.

• MRINetwork™flagshipStrategic or Co-development PartnerETS Vision is part of the MRINetwork, described as 'the largest and most successful recruiting business in the world.' This affiliation provides ETS Vision with access to 'over 1,000 offices in more than 35 countries,' enabling them to leverage proven tools and techniques from a global recruiting network for matching client needs with qualified candidates.
• FAS Relocation NetworkminorOthersFAS Relocation Network is referenced as a referral partner for relocation assistance services. ETS Vision refers candidates and practices to FAS Relocation Network for relocation support when needed during job placement transitions.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• PracticeMatch: Physician recruitment platform and database that connects doctors with practices. Comparable to ETS Vision in serving physician-practice matching, but differentiated by its technology-driven self-serve approach versus ETS Vision's human-led model.
• Doximity Talent Finder: Physician network and recruitment solution that leverages a large verified-doctor member base. Comparable to ETS Vision in physician recruitment, but operates a tech-enabled platform competing against traditional contingency recruiters.

Direct peers

• Jackson Physician Search: National physician search firm specializing in permanent placement of doctors across multiple specialties. Directly comparable to ETS Vision in B2B contingency-based physician recruitment, serving similar practice clients with similar fee structures.
• ETS Dental: Sister company to ETS Vision under common ownership (Mark Kennedy / Executive Talent Search), placing dentists nationwide. Directly comparable in business model (contingency healthcare recruiting), differing only in healthcare vertical specialization.
• The Curare Group: Mid-sized physician and healthcare recruiting firm with a contingency-based placement model for doctors. Directly comparable to ETS Vision's recruitment approach, though its specialty mix is broader than vision-only.

Broad incumbents

• Merritt Hawkins: Large national physician search and consulting firm, part of AMN Healthcare, placing physicians across most specialties. Comparable to ETS Vision in physician placement model and practice-side clients, but at a much larger, multi-specialty scale.
• LocumTenens.com: Large healthcare staffing platform for locum tenens and permanent physician placements. Comparable to ETS Vision in healthcare talent matching but operates at significantly larger scale with a tech-enabled platform model.
• Health eCareers (Aya Healthcare): Healthcare job board and recruitment platform under Aya Healthcare, serving physicians, NPs, and allied health professionals. Comparable to ETS Vision in healthcare talent matching at much larger scale, with a technology-led rather than relationship-led model.
• Weatherby Healthcare: National locum tenens and permanent physician staffing firm under the CHG Healthcare umbrella. Comparable to ETS Vision as a physician staffing peer, but with a focus on locums and broader specialty coverage.
• CompHealth: One of the largest U.S. healthcare staffing firms placing physicians, NPs, and PAs across all specialties. Comparable to ETS Vision as a medical recruitment peer, though its scope is far broader than ETS Vision's vision-only vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ETSvision
• LinkedInlinkedin.com/company/ets-vision
• Pinterestpinterest.com/etsvision
• Xx.com/etsvision

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ETS Vision