The Light Agency
The Lighting Agency is a family-owned manufacturers' representative agency founded in 1980 that represents 337+ lighting and controls manufacturers across Colorado, Wyoming, and Montana, providing specification sales, contractor sales, and technical services to architects, designers, contractors, and engineers.
- Company typePrivate
- Founded1980
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Light Agency does
The Lighting Agency (TLA) is a family-owned manufacturers' representative agency for architectural lighting and lighting controls, founded in 1980 by Art Fisher in Denver, Colorado and currently led by President Jason Fisher and Vice President Shane Fisher. The company operates through two divisions — TLA serving Colorado and Southern Wyoming (representing 189 manufacturers) and TLA North serving Montana and Northern Wyoming (representing 148 manufacturers, added through the acquisition of Lumen FX) — and employs approximately 80 people across offices in Denver, Colorado Springs, and Billings. Its core business is acting as the regional sales channel between lighting and controls manufacturers and the design and construction community, providing specification support to architects, interior designers, and engineers, contractor and distributor sales, inside sales and quotations, and post-sale technical services through its wholly-owned Connect Solutions Group (CSG) subsidiary.
TLA generates revenue primarily through manufacturer representative commissions earned by representing lighting and lighting controls product lines and generating specifications that flow through to project sales across commercial, institutional, government, hospitality, education, transportation, and entertainment end markets. Its go-to-market combines outside specification sales targeting architectural and design firms, contractor and distributor sales for project fulfillment, an inside sales and applications team handling quote-based pricing, and a dedicated controls group supporting complex lighting control integrations. The company invests in community-building through signature Light Club events, AIA/CEU-accredited continuing education programs on topics such as circadian and WELL Building Standard lighting, and an active social media and blog presence aimed at the A&E community.
TLA supports its manufacturer partners and specifier clients with IES Sustaining Membership and IIDA Rocky Mountain Chapter sponsorship, and serves as a trusted partner to a roster of named projects including Denver International Airport, Pepsi Center, Union Station, HealthPeak Properties, and the University of Wyoming Marian H. Rochelle Gateway Center. The business is geographically constrained to the Rocky Mountain region (Colorado, Wyoming, Montana) and is privately held with no external investors or public revenue disclosure.
The Light Agency firmographics
Firmographics- Name
- The Light Agency
- Legal name
- The Lighting Agency
- Website
- https://thelightingagency.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Lighting Agency is a family-owned manufacturers' representative agency founded in 1980 that represents 337+ lighting and controls manufacturers across Colorado, Wyoming, and Montana, providing specification sales, contractor sales, and technical services to architects, designers, contractors, and engineers.
- Ownership category
- akta.pro rank
The Light Agency industry classification
Industry- Product category
- Architectural Lighting Representation
- NAICS
- Interior Design Services (54141)
- SIC
- Electrical Work (1731)
- akta.pro primary industry
- Lighting Design Services (BPAHAKAJ)
- akta.pro secondary industry
- Commercial Lighting Fixture Installation (HSAOAFAM)
Keywords
Where The Light Agency is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
The Light Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Manufacturer Representative Commissions: As a manufacturers' representative agency, TLA earns commissions from lighting and controls manufacturers for representing their products, generating specifications, and facilitating sales through the design and construction community. Revenue is generated through successful project specifications and product sales to architects, designers, contractors, and engineers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | B2B Quote-Based Pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
The Light Agency product offering
Product offeringCore offering
The Lighting Agency is a manufacturers' representative agency for architectural lighting and lighting controls, building long-term relationships with 189+ manufacturers and generating sales through specification support for architects, designers, contractors, and engineers across Colorado, Wyoming, and Montana. The agency provides specification sales, contractor/distributor sales, inside sales quoting, and post-sale technical services (installation, maintenance, owner training for energy monitoring systems) through its Connect Solutions Group division.
Product overview
The Lighting Agency is a manufacturers' representative agency for architectural lighting and lighting controls, serving Colorado, Wyoming, and Montana through two divisions: TLA (serving Colorado and southern Wyoming with 189 manufacturers) and TLA North (serving Montana and northern Wyoming with 148 manufacturers). The company also operates Connect Solutions Group (CSG) for technical services including installation, maintenance, and training for energy monitoring systems. Additional offerings include Light Club networking events and accredited CEU courses for the design community.
Differentiator
Problem solved
Functional benefit
Products and services
- Lighting Fixtures and Controls Representation (TLA) Manufacturer representation services for architectural lighting fixtures and lighting control products across Colorado and select counties in Southern Wyoming, representing 189 manufacturers including Acuity Brands, Gotham, Lithonia Lighting, ETC, and many others. Services are directed at architects, designers, engineers, contractors, and distributors.
- Lighting Fixtures and Controls Representation (TLA North) Manufacturer representation services for architectural lighting fixtures and lighting control products across Montana and Northern Wyoming, representing 148 manufacturers. The division was formed through the acquisition of Lumen FX and serves as the agency's regional operation in the northern Rocky Mountain territory.
- Connect Solutions Group (CSG) Technical Services Technical services division of The Lighting Agency providing installation service, maintenance, and owner training for energy savings and monitoring systems. CSG supports the manufacturer's representative sales motion with post-sale technical support for building owners and property managers.
Companies that use The Light Agency
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
The Light Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Light Agency partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lighting and Controls Manufacturers (189+ brands)coreTLA represents a comprehensive portfolio of 189+ lighting and controls manufacturers including Acuity Brands, ETC, Gotham, Lithonia, and many others. As a manufacturer's representative agency, TLA serves as the exclusive or non-exclusive sales channel for these manufacturers in Colorado, Wyoming, and Montana, generating specifications and facilitating sales through the design and construction community.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
The Light Agency competitors and assessment
Company assessmentDirect peers
- Wiedenbach-Brown Co. Inc. Long-established lighting and controls manufacturers' representative agency serving the U.S. Northeast. Closest direct peer to TLA in business model: regional rep firm acting as intermediary between lighting manufacturers and the design/construction community.
- Doyle Lighting Sales: Regional lighting manufacturers' representative agency covering multiple U.S. Midwest markets. Comparable to TLA as a multi-territory rep firm representing dozens-to-hundreds of lighting and controls brands to architects, engineers, and contractors.
- Eastern Lighting Associates: Regional lighting rep agency focused on commercial and architectural lighting specifications. Operates with a similar manufacturer-representation business model and customer base of architects, designers, and electrical contractors as TLA.
- Reflections Lighting Group: Architectural lighting representative agency serving design professionals in the Midwest. Directly comparable to TLA in representing premium lighting manufacturers and providing specification support to architects and interior designers.
- IES Sales Group: Regional lighting and controls manufacturers' representative serving design and construction communities. Shares TLA's rep-agency DNA: commissioned sales of third-party lighting lines, specification-driven demand creation, and ongoing technical support.
Broad incumbents
- Acuity Brands: One of the largest North American lighting and controls manufacturers whose brands (Gotham, Lithonia, etc.) TLA represents. A broad incumbent that could bypass reps with direct-account programs and digital tools, materially affecting TLA's line card.
- Hubbell Lighting: Diversified lighting manufacturer with broad commercial, industrial, and architectural lines. Comparable to TLA's manufacturer partners as a counterparty that could elect to consolidate rep coverage or move accounts direct.
- Lutron Electronics: Leading lighting controls manufacturer that TLA represents through its Controls team. A broad incumbent whose go-to-market decisions (rep coverage, digital channels, direct sales) directly shape TLA's commissions in the controls category.
Emerging players
- Lumen Architecture Lighting Design: Independent architectural lighting design firm that competes with TLA for influence over project specifications. While TLA represents products and Lumen designs with them, both vie for early-stage specification authority with architects.
Others
- Illuminating Engineering Society (IES): Industry association of which TLA is a Sustaining Member. Relevant adjacent ecosystem player that sets lighting standards, hosts education, and shapes the professional community TLA serves through its CEU programming.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Light Agency social profiles
Digital presenceThe Light Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Light Agency leadership team
Management profileNumber of profiles
Profiles7 records
The Light Agency subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Light Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Light Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Light Agency
What does The Light Agency do?
The Lighting Agency is a manufacturers' representative agency for architectural lighting and lighting controls, building long-term relationships with 189+ manufacturers and generating sales through specification support for architects, designers, contractors, and engineers across Colorado, Wyoming, and Montana. The agency provides specification sales, contractor/distributor sales, inside sales quoting, and post-sale technical services (installation, maintenance, owner training for energy monitoring systems) through its Connect Solutions Group division.
Is The Light Agency a public or private company?
The Light Agency is a private company. It is classified as family owned and is currently operating.
When was The Light Agency founded?
The Light Agency was founded in 1980. It employs 11 to 50 people.
Where is The Light Agency based?
The Light Agency is headquartered in Denver, United States, in the North America region.
How does The Light Agency make money?
One revenue line is on record: manufacturer Representative Commissions.
Who are The Light Agency's main competitors?
Direct peers on record are Wiedenbach-Brown Co. Inc., Doyle Lighting Sales, Eastern Lighting Associates, Reflections Lighting Group and IES Sales Group. Broad incumbents are Acuity Brands, Hubbell Lighting and Lutron Electronics. Lumen Architecture Lighting Design is listed as an emerging player. Illuminating Engineering Society (IES) is listed as an others.
Does The Light Agency have an API?
No public API is recorded for The Light Agency.
What industry is The Light Agency in?
The Light Agency's product category is Architectural Lighting Representation. Its primary akta.pro industry code is BPAHAKAJ, Lighting Design Services, with a secondary code of HSAOAFAM, Commercial Lighting Fixture Installation. Its NAICS code is 54141 and its SIC code is 1731.