The Light Agency

What The Light Agency does

The Lighting Agency (TLA) is a family-owned manufacturers' representative agency for architectural lighting and lighting controls, founded in 1980 by Art Fisher in Denver, Colorado and currently led by President Jason Fisher and Vice President Shane Fisher. The company operates through two divisions — TLA serving Colorado and Southern Wyoming (representing 189 manufacturers) and TLA North serving Montana and Northern Wyoming (representing 148 manufacturers, added through the acquisition of Lumen FX) — and employs approximately 80 people across offices in Denver, Colorado Springs, and Billings. Its core business is acting as the regional sales channel between lighting and controls manufacturers and the design and construction community, providing specification support to architects, interior designers, and engineers, contractor and distributor sales, inside sales and quotations, and post-sale technical services through its wholly-owned Connect Solutions Group (CSG) subsidiary.

TLA generates revenue primarily through manufacturer representative commissions earned by representing lighting and lighting controls product lines and generating specifications that flow through to project sales across commercial, institutional, government, hospitality, education, transportation, and entertainment end markets. Its go-to-market combines outside specification sales targeting architectural and design firms, contractor and distributor sales for project fulfillment, an inside sales and applications team handling quote-based pricing, and a dedicated controls group supporting complex lighting control integrations. The company invests in community-building through signature Light Club events, AIA/CEU-accredited continuing education programs on topics such as circadian and WELL Building Standard lighting, and an active social media and blog presence aimed at the A&E community.

TLA supports its manufacturer partners and specifier clients with IES Sustaining Membership and IIDA Rocky Mountain Chapter sponsorship, and serves as a trusted partner to a roster of named projects including Denver International Airport, Pepsi Center, Union Station, HealthPeak Properties, and the University of Wyoming Marian H. Rochelle Gateway Center. The business is geographically constrained to the Rocky Mountain region (Colorado, Wyoming, Montana) and is privately held with no external investors or public revenue disclosure.

Name

The Light Agency

Legal name

The Lighting Agency

Website

https://thelightingagency.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

The Lighting Agency is a family-owned manufacturers' representative agency founded in 1980 that represents 337+ lighting and controls manufacturers across Colorado, Wyoming, and Montana, providing specification sales, contractor sales, and technical services to architects, designers, contractors, and engineers.

Ownership category

akta.pro rank

Product category

Architectural Lighting Representation

NAICS

Interior Design Services (54141)

SIC

Electrical Work (1731)

akta.pro primary industry

Lighting Design Services (BPAHAKAJ)

akta.pro secondary industry

Commercial Lighting Fixture Installation (HSAOAFAM)

Keywords

• Lighting manufacturer representation
• Architectural lighting specification
• Lighting controls distribution
• Commercial lighting sales agency
• Lighting specification services

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Manufacturer Representative Commissions: As a manufacturers' representative agency, TLA earns commissions from lighting and controls manufacturers for representing their products, generating specifications, and facilitating sales through the design and construction community. Revenue is generated through successful project specifications and product sales to architects, designers, contractors, and engineers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Lighting Agency is a manufacturers' representative agency for architectural lighting and lighting controls, building long-term relationships with 189+ manufacturers and generating sales through specification support for architects, designers, contractors, and engineers across Colorado, Wyoming, and Montana. The agency provides specification sales, contractor/distributor sales, inside sales quoting, and post-sale technical services (installation, maintenance, owner training for energy monitoring systems) through its Connect Solutions Group division.

Product overview

The Lighting Agency is a manufacturers' representative agency for architectural lighting and lighting controls, serving Colorado, Wyoming, and Montana through two divisions: TLA (serving Colorado and southern Wyoming with 189 manufacturers) and TLA North (serving Montana and northern Wyoming with 148 manufacturers). The company also operates Connect Solutions Group (CSG) for technical services including installation, maintenance, and training for energy monitoring systems. Additional offerings include Light Club networking events and accredited CEU courses for the design community.

Differentiator

Problem solved

Functional benefit

Products and services

• Lighting Fixtures and Controls Representation (TLA) Manufacturer representation services for architectural lighting fixtures and lighting control products across Colorado and select counties in Southern Wyoming, representing 189 manufacturers including Acuity Brands, Gotham, Lithonia Lighting, ETC, and many others. Services are directed at architects, designers, engineers, contractors, and distributors.
• Lighting Fixtures and Controls Representation (TLA North) Manufacturer representation services for architectural lighting fixtures and lighting control products across Montana and Northern Wyoming, representing 148 manufacturers. The division was formed through the acquisition of Lumen FX and serves as the agency's regional operation in the northern Rocky Mountain territory.
• Connect Solutions Group (CSG) Technical Services Technical services division of The Lighting Agency providing installation service, maintenance, and owner training for energy savings and monitoring systems. CSG supports the manufacturer's representative sales motion with post-sale technical support for building owners and property managers.

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Lighting and Controls Manufacturers (189+ brands)coreChannel Partner/ Reseller/ DistributorTLA represents a comprehensive portfolio of 189+ lighting and controls manufacturers including Acuity Brands, ETC, Gotham, Lithonia, and many others. As a manufacturer's representative agency, TLA serves as the exclusive or non-exclusive sales channel for these manufacturers in Colorado, Wyoming, and Montana, generating specifications and facilitating sales through the design and construction community.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Wiedenbach-Brown Co. Inc. Long-established lighting and controls manufacturers' representative agency serving the U.S. Northeast. Closest direct peer to TLA in business model: regional rep firm acting as intermediary between lighting manufacturers and the design/construction community.
• Doyle Lighting Sales: Regional lighting manufacturers' representative agency covering multiple U.S. Midwest markets. Comparable to TLA as a multi-territory rep firm representing dozens-to-hundreds of lighting and controls brands to architects, engineers, and contractors.
• Eastern Lighting Associates: Regional lighting rep agency focused on commercial and architectural lighting specifications. Operates with a similar manufacturer-representation business model and customer base of architects, designers, and electrical contractors as TLA.
• Reflections Lighting Group: Architectural lighting representative agency serving design professionals in the Midwest. Directly comparable to TLA in representing premium lighting manufacturers and providing specification support to architects and interior designers.
• IES Sales Group: Regional lighting and controls manufacturers' representative serving design and construction communities. Shares TLA's rep-agency DNA: commissioned sales of third-party lighting lines, specification-driven demand creation, and ongoing technical support.

Broad incumbents

• Acuity Brands: One of the largest North American lighting and controls manufacturers whose brands (Gotham, Lithonia, etc.) TLA represents. A broad incumbent that could bypass reps with direct-account programs and digital tools, materially affecting TLA's line card.
• Hubbell Lighting: Diversified lighting manufacturer with broad commercial, industrial, and architectural lines. Comparable to TLA's manufacturer partners as a counterparty that could elect to consolidate rep coverage or move accounts direct.
• Lutron Electronics: Leading lighting controls manufacturer that TLA represents through its Controls team. A broad incumbent whose go-to-market decisions (rep coverage, digital channels, direct sales) directly shape TLA's commissions in the controls category.

Emerging players

• Lumen Architecture Lighting Design: Independent architectural lighting design firm that competes with TLA for influence over project specifications. While TLA represents products and Lumen designs with them, both vie for early-stage specification authority with architects.

Others

• Illuminating Engineering Society (IES): Industry association of which TLA is a Sustaining Member. Relevant adjacent ecosystem player that sets lighting standards, hosts education, and shapes the professional community TLA serves through its CEU programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thelightingagency
• LinkedInlinkedin.com/company/the-lighting-agency
• Instagraminstagram.com/thelightingagency
• Pinterestpinterest.com/tladenver

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Light Agency