Verde Adventures

What Verde Adventures does

Verde Adventures is an outdoor adventure tourism operator running river trips, tubing, paddleboarding, e-bike vineyard tours, and kayak-to-vineyard wine experiences on the Verde River in Arizona. It operates as a brand under Sedona Adventure Tours (legal name), is family-owned and founder-led by Dick Lynch, and was established around 2010 as the original Verde River outfitter. The core product set comprises roughly eight tour SKUs spanning 1.5-hour e-bike rides to 4.5-hour multi-activity adventures, anchored at the company's headquarters co-located at Alcantara Vineyards in Cottonwood, AZ, with a second operating point at Beasley Flats in Camp Verde introduced in 2025 alongside a partnership with Salt Mine Wine Cellars. Equipment is largely inflatable kayaks, paddleboards, tubes, and e-bikes, with shuttle service and wine/food credits bundled into pricing.

The business model is direct-to-consumer, one-time ticket sales booked online through a FareHarbor-powered booking engine embedded on sedonaadventuretours.com, with phone and email reservations and walk-in traffic at the Alcantara storefront. Per-ticket pricing ranges from $49 (Clear Creek Shuttle) to $219 (Pedal + Paddle to Wine weekend), with weekday/weekend differentiation and group-deposit terms for parties of 10+. Customer segments are diversified across families, couples, solo adventurers, day-trippers from Phoenix/Scottsdale/Flagstaff/Sedona, and private celebration groups (bachelorette/bachelor parties). Marketing relies on TripAdvisor, Facebook, Google reviews, Instagram, an email newsletter, and a blog, with earned-media positioning around "#1 Rated Outdoor Activity in the Sedona Area" and 5,000+ combined 5-star reviews. There are no institutional investors, parent company, or subsidiaries; the firm runs as a bootstrapped seasonal operation with 11–50 employees concentrated in a March–October busy season.

Name

Verde Adventures

Legal name

Sedona Adventure Tours

Website

https://sedonaadventuretours.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Verde Adventures is a family-owned Arizona outdoor adventure outfitter running kayaking, tubing, paddleboarding, e-bike, and wine tasting tours on the Verde River for tourists, families, couples, and small private groups, booked direct-to-consumer via its website.

Ownership category

akta.pro rank

Product category

Outdoor Adventure Tourism

NAICS

Tour Operators (561520), Tour Operators (56152)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Whitewater Rafting, Kayaking & River Adventures (THAJABAB)

akta.pro secondary industries

Multi-Activity Adventure Tour Operators (Mixed itineraries) (THAAADAJ), River & Wetland Ecotours (Canoe/Kayak, Mangrove/Swamp Tours) (THAAAEAE)

Keywords

• River adventure tours
• Wine tasting tours
• Inflatable kayaking
• Outdoor recreation services
• Adventure tourism

Headquarters

HQ city

Cottonwood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Tour Ticket Sales: One-time ticket sales for guided and self-guided adventure tours including kayaking, tubing, paddleboarding, e-bike tours, and wine tasting combinations. Prices vary by tour type, weekday/weekend, and group size.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Verde Adventures is an outdoor adventure tourism operator offering guided and self-guided river trips, inflatable kayaking, tubing, paddleboarding, and e-bike vineyard tours on the Verde River in Arizona. The company bundles these water and land activities with wine tasting experiences at partner vineyards (Alcantara Vineyards and Salt Mine Wine Cellars), providing equipment rental, shuttle services, safety instruction, and food/wine credits in each tour package.

Product overview

Verde Adventures is an outdoor adventure tourism company operating river trips and wine tours on the Verde River in Arizona, operating as a division of Sedona Adventure Tours. The company offers a portfolio of 8+ distinct tour products ranging from 1.5-hour e-bike experiences to 4.5-hour multi-activity adventures. Core offerings include kayak and tubing tours (Inflatable Kayak Adventure, Tubing Madness, Clear Creek Shuttle), wine tour combinations (Water to Wine Tour, Pedal to Wine Tour, Pedal + Paddle to Wine Tour, River to Rosé, Paddle & Pour, Paddleboard Experience), group/private charters (Bridal/Bachelorette Charter), and combo experiences (Zip & Dip). All tours operate from Alcantara Vineyards in Cottonwood, AZ or Beasley Flats in Camp Verde, with shuttle services, equipment rental, and wine tasting credits built into most packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Water to Wine Tour Self-guided inflatable kayak float on the Verde River followed by outdoor wine tasting at Alcantara Vineyards. The signature 2.5-hour experience is offered to tourists and locals visiting the Verde Valley.
• River to Rosé — Salt Mine Edition 5-mile self-guided kayak trip on the Wild and Scenic section of the Verde River with outdoor wine tasting at Salt Mine Wine Cellars in Camp Verde. Available weekends February through November for adult visitors.
• Inflatable Kayak Adventure Self-guided half-day inflatable kayak rental with shuttle service on the Verde River. Available in solo (ages 13+), tandem (adult & child ages 3-12), and kids' (Spuddie, ages 7-12) options. Duration 2.5 to 3.5 hours.
• Tubing Madness Family-friendly 3-hour river tubing adventure on the Verde River with provided water cannons. Starts at Alcantara Vineyards and includes a $10 food and beverage credit. Tubing season runs Memorial Day through October.
• Pedal to Wine Tour Guided 1.5-hour e-bike tour through Alcantara Vineyards followed by outdoor wine tasting with $20 wine credit included. Available for visitors seeking cycling combined with wine tasting.
• Pedal + Paddle to Wine Tour 4.5-hour combo tour featuring e-bike ride through Alcantara Vineyards, inflatable kayak trip on the Verde River, and wine tasting. Includes $20 wine credit.
• Water to Wine Paddleboarding Experience (Paddle to Vines) 1 to 2.5 hour self-guided stand-up paddleboard experience on the Verde River with shuttle service and $20 vineyard credit at Alcantara Vineyards.
• Clear Creek Shuttle 30-minute flat-rate shuttle service transporting independent boaters with their kayaks or boats from Clear Creek to Beasley Flats. Maximum 10 people per shuttle.
• Bridal/Bachelorette Charter Water to Wine Private group charter combining kayaking on the Verde River with wine tasting at Alcantara Vineyards for bridal or bachelorette parties. Accommodates 10-20 guests with a private booking link. Available through November 27th. Gratuity not included.
• Paddle & Pour Day Pass Flexible day pass for relaxed 25-30 minute floats on the Verde River with included wine credit. Self-guided experience for casual visitors.
• Zip & Dip Experience Full-day combo experience booking Predator Zip Line at Out of Africa Wildlife Park in the morning and Verde Adventures kayaking or tubing on the Verde River in the afternoon through a single coordinated booking. Located in Camp Verde, AZ.

Quantifiable outcome

• 5,000+ combined 5-star reviews across Facebook, TripAdvisor, and Google
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Salt Mine Wine CellarscoreStrategic or Co-development Partner · 1 September 2025New partnership for the 'River to Rosé' tour introduced in September 2025. Located in Camp Verde, AZ among pecan groves, pastures, and small farms. The tour combines 5 miles of kayaking on the Wild & Scenic section of the Verde River with outdoor wine tasting at Salt Mine. Award-winning boutique vineyard known for handcrafted wines.
• Alcantara VineyardscoreStrategic or Co-development PartnerPrimary vineyard partner located at 3445 S Grapevine Way, Cottonwood, AZ 86326. Verde Adventures operates from this location which serves as the meeting point for tours. The partnership provides exclusive river access through the vineyard's private beach, and wine tasting experiences are conducted at the vineyard's Tuscan farmhouse. Multiple tours end at Alcantara for wine tasting including Water to Wine, Pedal to Wine, and Tubing Madness experiences. The partnership includes a land use fee structure.
• Arizona Office of TourismminorGTM or Marketing PartnerState tourism organization that promotes travel and tourism across Arizona. Verde Adventures is listed as an activity partner to enhance regional tourism promotion.
• Out of Africa Wildlife Park (Predator Zip Line)minorGTM or Marketing PartnerCombined 'Zip & Dip Experience' partnership allowing customers to book both the Predator Zip Line (morning) and Verde Adventures river trips (afternoon) through a coordinated booking experience. Located in Camp Verde, AZ.
• Friends of the Verde RiverminorOthersNon-profit river conservation organization. Verde Adventures promotes river stewardship and participates in annual river cleanups. Company encourages customers to donate and advocate for the river.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Arizona River Runners: Arizona-based outfitter running multi-day rafting trips on the Colorado River and Salt River. Directly comparable as an Arizona outdoor adventure tour operator providing guided water-based experiences to tourists.
• Mild to Wild Rafting: Arizona adventure company offering rafting, kayaking, jeep tours, and outdoor experiences out of Phoenix/Flagstaff. Closely comparable as a multi-activity Arizona adventure tour operator with similar target market.
• Wilderness Aware Rafting: Multi-state rafting outfitter operating in Colorado and the Grand Canyon area. Comparable in offering guided whitewater rafting and kayak trips to tourist customers with similar equipment and pricing model.
• Pink Adventure Tours (Pink Jeep Tours): Sedona-based jeep and outdoor tour operator serving the same Sedona/Verde Valley tourism market. Directly comparable in target customer, geographic catchment, and ticketed adventure experience model.
• Sedona Off-Road Adventures: Sedona-based outdoor adventure outfitter offering off-road and guided tours. Competes for the same Sedona tourism customer and overlapping experiential nature of the offering.
• Desert Wolf Tours: Phoenix-area ATV and adventure tour company. Comparable as a regional Arizona outdoor adventure operator targeting tourist customers with ticketed guided experiences.

Regional players

• Verde Canyon Railroad: Clarkdale, AZ-based scenic rail experience along the Verde River. Regional peer in the Verde Valley tourism market offering a different mode of scenic recreation to the same customer base.

Broad incumbents

• Salt Mine Wine Cellars: Camp Verde-based vineyard partner of Verde Adventures. Adjacent in the value chain — wine tasting experiences — and serves a similar Verde Valley tourism customer, though not a direct competitor for water activities.
• Alcantara Vineyards: Cottonwood-based vineyard and Verde Adventures' primary operational partner. Shares the wine tourism customer base but is a venue operator rather than a tour operator; comparable in destination-wine tourism segment.

Emerging players

• Out of Africa Wildlife Park: Camp Verde wildlife park and zipline operator with a formal cross-sell partnership with Verde Adventures (Zip & Dip). Comparable as a Camp Verde-based tourist attraction serving the same day-tripper segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sedonaadventure
• Facebookfacebook.com/VerdeAdventures
• Instagraminstagram.com/verdeadventure
• LinkedInlinkedin.com/company/sedona-adventure-tours

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verde Adventures