KRDO

Local Broadcast Television and Radiokrdo.com

KRDO is a privately held regional broadcaster in Colorado Springs, Colorado, operating TV (NewsChannel 13), radio (NewsRadio), a website, mobile apps, and a Spanish-language Telemundo sub-channel, delivering local news, weather, and investigative journalism to Southern Colorado and monetizing via advertising.

Company typePrivate
Founded1953
HeadquartersColorado Springs, United States
Headcount101–250
GTM typeB2B and B2C
OfferingServices

What KRDO does

KRDO is a regional multi-platform media broadcaster serving Southern Colorado, operated by Pikes Peak Television, Inc., a subsidiary of News-Press & Gazette Company (NPG). Headquartered in Colorado Springs since 1953, KRDO delivers local news, weather, sports, traffic, and investigative journalism to Colorado Springs, Pueblo, and surrounding communities via its broadcast television station (KRDO NewsChannel 13), AM/FM radio (KRDO NewsRadio), the krdo.com website, and iOS/Android mobile applications, plus a Spanish-language sub-channel (Telemundo Sur Colorado) and podcast distribution (Podbean). Differentiated content verticals include the 13 Investigates unit, Live HD Doppler and neighborhood weather coverage, The Road Warrior traffic segment, The Military Family and Patriot Perks serving the region's large military population, and Pet of the Week in partnership with the Humane Society of the Pikes Peak Region.

The technology stack is composed of conventional broadcast and web infrastructure: over-the-air transmission plus cable/satellite retransmission, Doppler radar and weather-camera networks, video hosting via Vimeo, web acceleration/security via Cloudflare, audience engagement via Viafoura, and ad-tech/analytics via Google AdSense and DoubleClick. No proprietary software products or AI/ML capabilities are disclosed; the company's output is content and broadcast inventory rather than software.

KRDO's revenue is generated entirely through advertising: local and regional television ad spots (including political and issue advertising), radio ad inventory, and digital advertising across web, mobile, and streaming. Pricing is quote-based and not publicly disclosed, with multi-year contracts typical for larger advertisers. The customer base is split between two segments: end consumers (viewers/listeners, monetized via ad inventory) and advertisers (local/regional businesses, political campaigns, government, and non-profits buying reach into Southern Colorado). The business operates as a privately held subsidiary with no standalone public financials; scale is regional, not national.

KRDO firmographics

Firmographics

Name: KRDO
Legal name: Pikes Peak Television, Inc.
Website: https://krdo.com
Company type: Private
Founded year: 1953
Operating status: Operating
Headcount range: 101–250 employees
Short description: KRDO is a privately held regional broadcaster in Colorado Springs, Colorado, operating TV (NewsChannel 13), radio (NewsRadio), a website, mobile apps, and a Spanish-language Telemundo sub-channel, delivering local news, weather, and investigative journalism to Southern Colorado and monetizing via advertising.
Ownership category
akta.pro rank

KRDO industry classification

Industry

Product category: Local Broadcast Television and Radio
NAICS: Television Broadcasting Stations (516120), Radio Broadcasting Stations (516110)
SIC: Television Broadcasting Stations (4833), Radio Broadcasting Stations (4832)
akta.pro primary industry: Local News & Weather Stations (MPABACAJ)
akta.pro secondary industry: Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

Keywords

Local broadcast television
Regional radio news
Television advertising sales
Digital news platform
Weather broadcasting services

Where KRDO is headquartered

Location

Headquarters

HQ city: Colorado Springs
HQ country: United States
HQ region: North America

Offices1 record

Markets served

KRDO business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

Television Advertising: Traditional broadcast television advertising including local spots, pre-roll ads during news programming, and sponsored segments.
Digital Advertising: Website display advertising, pre-roll video ads, sponsored content, and programmatic advertising through Google AdSense and DoubleClick platforms.
Radio Advertising: KRDO NewsRadio advertising including on-air spots and potentially podcast sponsorships.

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Local television and radio advertising packages

Distribution channels6 records

Marketing channels8 records

KRDO product offering

Product offering

Core offering

KRDO operates a local broadcast television station (NewsChannel 13, Channel 13) and AM/FM radio station (NewsRadio 1240 AM / 105.5 FM) serving Colorado Springs and Southern Colorado with local news, weather, sports, and traffic reporting. Its content is also distributed digitally through krdo.com, the KRDO13 mobile app, connected TV apps (Roku, Fire TV, Apple TV), podcasts, and social media channels. The business monetizes this audience through on-air, digital, and programmatic advertising sales.

Product overview

KRDO is a local media company offering a multi-platform news operation consisting of KRDO NewsChannel 13 (television), KRDO NewsRadio (radio), the krdo.com website, and the KRDO13 mobile app. The television station broadcasts local news, weather, sports, and investigative reporting (13 Investigates) across Colorado Springs and southern Colorado. The radio division provides traffic updates and podcasts. The digital platform includes weather services with Live HD Doppler, The Road Warrior traffic reporting, Telemundo Sur Colorado for Spanish-language content, and Patriot Perks for military discounts. The company is owned by Pikes Peak Television, Inc., a subsidiary of News-Press & Gazette Company.

Differentiator

Problem solved

Functional benefit

Products and services

KRDO NewsChannel 13 Local broadcast television station (Channel 13) delivering news, weather, sports, traffic, and community programming to viewers in the Colorado Springs DMA; available over-the-air and via cable/satellite carriage.
KRDO NewsRadio (1240 AM / 105.5 FM) Local AM/FM news and talk radio station (1240 AM, 105.5 FM) simulcasting and extending NewsChannel 13's news, weather, sports, and talk content for Southern Colorado listeners.
krdo.com Website News and weather website delivering continuously updated articles, video clips, and live streaming of newscasts to online readers in Southern Colorado.
KRDO13 Mobile App Native iOS and Android app providing on-the-go access to KRDO news, weather radar, push alerts for breaking news and severe weather, and live newscast streaming.
KRDO Connected TV Apps

Companies that use KRDO

Customer profile

Segments2 records

Ideal customer profiles2 records

KRDO technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

KRDO partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core and minor.

News-Press & Gazette CompanycoreOthersParent company that owns Pikes Peak Television, Inc. (KRDO) as a subsidiary or affiliate. NPG is a media company operating multiple television and radio stations across the United States.
CNNminorGTM or Marketing PartnerContent syndication partnership providing national and international news stories for republication on krdo.com. KRDO republishes CNN articles and video content.
TelemundocoreChannel Partner/ Reseller/ DistributorSpanish-language television network partnership providing Telemundo Sur Colorado programming to Southern Colorado Hispanic audiences with dedicated Spanish-language news and content.
Humane Society of the Pikes Peak RegionminorGTM or Marketing PartnerRegular Pet of the Week feature showcasing adoptable animals from the local shelter, with sponsor Window World Southern Colorado.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

KRDO competitors and assessment

Company assessment

Broad incumbents

Sinclair Broadcast Group: Sinclair is one of the largest US television broadcast operators, owning and operating local stations across the country. It represents the broader incumbent broadcast-group model that KRDO's parent NPG operates within.
Nexstar Media Group: Nexstar is the largest US owner of local TV stations, with operations across virtually every DMA. It is a broad incumbent comparable in business model: local broadcast TV with national advertising and political cycles.
Hearst Television: Hearst Television operates a network of local TV stations across the US, with emphasis on local news and digital. Its owned-and-operated station model is structurally analogous to KRDO.
Tegna: Tegna owns local TV stations in mid-to-large US markets, with strong local news operations and digital presence. Its station-level business model and audience strategy closely mirror KRDO's.
E.W. Scripps Company: Scripps owns a portfolio of local broadcast TV stations plus national networks. It is comparable to KRDO's parent in operating local stations with a mix of linear and digital distribution.
Cox Media Group: Cox Media Group operates local TV and radio stations across multiple US markets. The combination of broadcast TV and radio under one operator makes it a particularly close structural analog to KRDO's TV+radio model.
Gray Television: Gray Television operates a large portfolio of local TV stations in mid-sized markets across the US. Its market profile (smaller-to-mid DMAs, local news focus) is especially comparable to KRDO's positioning.

Direct peers

KKTV 11 News: KKTV is the CBS affiliate operating in the identical Colorado Springs/Pueblo market. It competes head-to-head with KRDO for local news viewership, ad dollars, and political advertising in the DMA.
KXRM-TV Fox 21: KXRM is the Fox-affiliated broadcast station in the Colorado Springs/Pueblo DMA. It targets the same local advertisers and audiences with overlapping news, weather, and sports coverage, making it a direct same-market peer.
KOAA-TV: KOAA-TV is the NBC affiliate serving the same Colorado Springs/Pueblo DMA as KRDO. It is the most direct local competitor, offering comparable local news, weather, and advertising products to the same audience and advertiser base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

KRDO financial estimates

Financial estimate

Revenue estimate

Valuation estimate

KRDO leadership team

Management profile

Number of profiles

KRDO funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

KRDO M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KRDO

What does KRDO do?

Is KRDO a public or private company?

KRDO is a private company. It is classified as corporate owned and is currently operating.

When was KRDO founded?

KRDO was founded in 1953. It employs 101 to 250 people.

Where is KRDO based?

KRDO is headquartered in Colorado Springs, United States, in the North America region.

How does KRDO make money?

Three revenue lines are on record. Television Advertising is the primary driver. The others are digital Advertising and radio Advertising.

Who are KRDO's main competitors?

Broad incumbents on record are Sinclair Broadcast Group, Nexstar Media Group, Hearst Television, Tegna, E.W. Scripps Company, Cox Media Group and Gray Television. Direct peers are KKTV 11 News, KXRM-TV Fox 21 and KOAA-TV.

Does KRDO have an API?

No public API is recorded for KRDO.

What industry is KRDO in?

KRDO's product category is Local Broadcast Television and Radio. Its primary akta.pro industry code is MPABACAJ, Local News & Weather Stations, with a secondary code of MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains). Its NAICS code is 516120 and its SIC code is 4833.