Natividad Foundation

What Natividad Foundation does

Natividad Foundation brings people together to improve and strengthen the only site in monterey county that preserves people lives and livelihoods. They are pleased to serve the community and committed to being change agents. They are  converting health care into healing with their help. To improve the medical center health care services, the partners sponsor assistance and care, medical equipment, services, and modernization initiatives. Natividad has the financial and technical resources it requires to improve its health care services. The public private collaborations turn health care into solutions that help people heal and make their communities healthy.

Name

Natividad Foundation

Legal name

Natividad Foundation

Website

https://www.natividadfoundation.org

Company type

Private

Founded year

1886

Operating status

Operating

Headcount range

11–50 employees

Short description

Natividad Foundation provides inpatient, outpatient, and emergency health care services.

Ownership category

akta.pro rank

Product category

Healthcare Philanthropy

NAICS

Grantmaking and Giving Services (81321), Voluntary Health Organizations (813212)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Community Foundations (BPAGAKAB)

akta.pro secondary industries

Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB), Community Health, Prevention & Health Education (BPAGACAC)

Keywords

• Healthcare philanthropy
• Nonprofit fundraising
• Hospital program funding
• Charitable foundation
• Community health support

Headquarters

HQ city

Salinas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Charitable Donations: The foundation receives donations from individuals, families, businesses, and organizations. Major donors include The Agricultural Leadership Council (TALC), the Matsui family, and The Haynes Charitable Foundation. Donations support medical equipment, programs, and services at Natividad hospital.
2. Fundraising Events: Annual events including donor celebrations and the Pebble Beach Concours d'Elegance charity drawing generate funds for Natividad programs. Ticket sales for opportunity drawings (such as cars) and event sponsorships contribute to revenue.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Natividad Foundation is a 501(c)(3) nonprofit foundation that raises charitable donations, grants, and event proceeds to fund medical equipment, patient assistance, violence intervention, spiritual care, and health education programs at Natividad, a 172-bed county-owned safety-net hospital in Monterey County. It funds eight named programs and cultivates relationships with individual donors, agricultural businesses, and corporate partners to enhance healthcare services that county funding alone cannot support.

Product overview

Natividad Foundation is a nonprofit healthcare philanthropy organization that supports Natividad Medical Center through multiple distinct programs rather than a unified software product. The foundation's offerings include: Medical Equipment Program (funding advanced medical equipment), Patient Greatest Needs Fund (emergency patient assistance), CHOICE (violence intervention), Trauma & Diabetes Prevention Education, Phoenix Fund (pregnancy loss support), Wendy Baker RN Memorial Fund (cancer patient support), Spiritual Care (chaplaincy services), and The Art of Better Health (hospital art program). These are charitable healthcare programs, not technology products or modules.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 1-2% re-injury rate for CHOICE program participants vs 44% national average
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• Pebble Beach Concours d'ElegancecoreGTM or Marketing Partner · 1 January 2019Natividad Foundation has partnered with the Pebble Beach Concours d'Elegance for 22+ years for charity drawings. The foundation sells tickets for chances to win vehicles donated by automakers, with 100% of proceeds supporting Natividad's units for babies and children including the NICU.
• Matsui NurserycoreStrategic or Co-development Partner · 1 July 2018The Matsui family made the largest single donation in the foundation's 30-year history: $500,000 for an Infusion Center at Natividad. The donation honors Yasuko Matsui, a breast cancer survivor. Matsui Nursery is one of the world's largest potted orchid growers based in Salinas with 200 employees.
• The Agricultural Leadership Council (TALC)flagshipStrategic or Co-development Partner · 1 January 2010TALC is a collective of Salinas Valley agricultural businesses founded in 2010 by John D'Arrigo of D'Arrigo Bros. Co. of CA. The group has raised over $5.1 million for Natividad Foundation and funded 705+ pieces of medical equipment. TALC exemplifies how competitors in the agricultural industry unite to support healthcare for farm workers and their families.
• D'Arrigo Bros. Co. of CAcoreStrategic or Co-development PartnerFounded by John D'Arrigo, who also founded TALC. A third-generation California farming operation that is a major supporter of Natividad Foundation through TALC membership.
• Driscoll'scoreStrategic or Co-development PartnerLeading berry company and member of TALC. Driscoll's helped launch Indigenous Interpreting+ and continues to support the program that now has 200+ interpreters covering 13+ indigenous languages.
• SSB ConstructionminorGTM or Marketing PartnerSponsor of Monterey Bay Plein Air Painters Association exhibitions at Natividad. SSB Construction has sponsored multiple art exhibits including 'Farm to Frame' and 'A Healing Feast for the Soul'.
• Comerica BankminorGTM or Marketing PartnerEvent sponsor for Natividad Foundation's Annual Donor Celebrations and Hero Award events.
• Monterey Bay Plein Air Painters Association (MBPAPA)minorStrategic or Co-development Partner10+ year partnership bringing plein air paintings to Natividad. 30% of painting sales support the Spiritual Care Program. The partnership has featured multiple exhibitions including 'Farm to Frame' and 'Healing Waters'.
• Arts Council for Monterey CountyminorStrategic or Co-development PartnerPartnership for 'Visions of Monterey County' exhibition featuring 10 paintings by local artists at Natividad.
• Heal Together / Hospice Giving FoundationminorStrategic or Co-development PartnerProgram established by Hospice Giving Foundation that Natividad joined to participate in the Rose River Memorial project honoring lives lost to COVID-19.
• Everett Alvarez High School Interact ClubminorGTM or Marketing PartnerStudent organization that has raised over $100,725 for the Wendy Baker RN Memorial Fund since 2015, supporting breast cancer treatment assistance at Natividad.

Scale indicators8 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Salinas Valley Memorial Healthcare Foundation: Salinas Valley's competing hospital foundation supporting a separate community hospital system in Monterey County. Directly comparable as a regional hospital foundation raising funds for equipment, programs, and patient services in the same geography and beneficiary population.
• Community Hospital Foundation (Monterey Peninsula): Foundation supporting Community Hospital of the Monterey Peninsula (Montage Health). Directly comparable community-hospital foundation in the same county, fundraising for medical equipment, programs, and patient-care enhancements for a similar donor base.
• Heal Together / Hospice Giving Foundation: Monterey-area hospice and end-of-life care foundation; explicitly listed as a current partner of Natividad Foundation (Rose River Memorial project). Closely comparable as a regional healthcare philanthropy focused on community-based supportive programs.

Broad incumbents

• Lucile Packard Foundation for Children's Health: Major California hospital-affiliated foundation supporting Lucile Packard Children's Hospital Stanford. Comparable as a hospital philanthropy organization running capital campaigns, equipment funding programs, and patient greatest-needs funds, but at substantially larger scale and broader regional reach.
• Stanford Health Care Tri-Valley Philanthropy: Broader hospital foundation affiliated with Stanford Health Care, supporting community hospital programs and equipment in the Bay Area and Central Valley. Comparable model of public-private partnership funding hospital equipment, programs, and patient services.
• Cedars-Sinai Medical Center Foundation: Large hospital-affiliated foundation raising major gifts for medical equipment, research, and patient programs. Comparable model of program-specific funds (e.g., spiritual care, cancer support, greatest needs) funded by individual, corporate, and event-driven giving, though at much greater scale.
• Children's Hospital Los Angeles Foundation: Major pediatric hospital foundation running equipment, maternal/infant, and patient greatest-needs programs. Directly comparable on program structure (equipment funding, named memorial funds, NICU support), though operating at a much larger scale and broader geography.
• Dignity Health Foundation: Multi-hospital Catholic health system foundation operating across California. Comparable on hospital philanthropy structure, including trauma-center partnerships, community health programs, and faith-affiliated spiritual care services, but at system-wide scale.
• RWJBarnabas Health Foundation: Large multi-state hospital foundation running violence intervention, trauma, and community health programs. Comparable on hospital-based violence intervention programs (analog to CHOICE) and trauma-prevention education funding models.

Regional players

• Central California Alliance for Health Foundation: Regional health-focused foundation in the Salinas/Monterey area serving Medi-Cal populations. Comparable as a regional nonprofit funding community health, prevention, and access-to-care programs for similar vulnerable populations in adjacent California counties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/natividadheals
• Facebookfacebook.com/natividadfoundation
• LinkedInlinkedin.com/company/natividad-medical-foundation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natividad Foundation