Olivado

What Olivado does

Olivado is the world's largest producer of extra virgin cold-pressed avocado oil, founded in 2000 in Kerikeri, New Zealand, and operating production facilities in New Zealand and Kenya. The company is privately held and registered in Switzerland as Tanlay AG, with 51-100 employees across dual-hemisphere operations that provide counter-seasonal sourcing. Its product range spans extra virgin avocado oil (plain, organic, and lemon zest variants), coconut oil, liquid coconut oil, and macadamia oil, with both retail and bulk-wholesale SKUs. The Kenya facility is integrated with a biogas waste-to-energy plant described as one of the largest in Africa, converting avocado pulp residue into process energy.

The company's core technical differentiator is its cold-press extraction process, which preserves 123mg/litre of CoQ10 in the finished oil — versus a maximum of 22mg/litre reported in competitor oils. Production is certified organic and fair trade by IMO, and the business achieved B Corp certification in October 2024. Olivado has additionally stated a carbon-positive target by 2028. An academic partnership with the Nutrition Institute at Pablo de Olavide University (2020) underpins the bioactive-compound claims that justify the brand's premium positioning.

Olivado operates a dual go-to-market model: direct-to-consumer e-commerce storefronts in the UK, US, and New Zealand with subscribe-and-save subscription mechanics (offering 20-30% off list), and a bulk-wholesale channel supplying commercial food manufacturers and ingredient buyers. Retail pricing sits in the £4.84-£7.54 range per bottle, with multi-pack tiers offering up to 30% off. Customers are health-conscious consumers, vegans, and premium culinary buyers on the DTC side, plus commercial food and beverage customers on the wholesale side. CEO Gary Hannam leads the business.

Name

Olivado

Legal name

Tanlay AG trading as Olivado

Website

https://olivado.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Olivado is the world's largest producer of extra virgin cold-pressed avocado oil, operating production facilities in New Zealand and Kenya. It sells premium cooking oils via direct-to-consumer e-commerce in the UK, US, and New Zealand, plus bulk wholesale to commercial food customers.

Ownership category

akta.pro rank

Product category

Specialty Cooking Oils

NAICS

Soybean and Other Oilseed Processing (311224), Fats and Oils Refining and Blending (311225), Starch and Vegetable Fats and Oils Manufacturing (31122)

SIC

Fats & Oils (2070)

akta.pro primary industry

Specialty & Tropical Oils Processing (Avocado, Sesame, Peanut, Rice Bran, Grapeseed) (AFAKAEAE)

akta.pro secondary industries

Coconut Oil Processing (AFAKAEAD), Olive Oil Production & Bottling (AFAKAEAC), Virgin & Cold-Pressed Culinary Oils (AFAJALAB)

Keywords

• Extra virgin avocado oil
• Cold-pressed cooking oils
• Organic coconut oil
• Specialty culinary oils
• Bulk wholesale oil supply

Headquarters

HQ city

Kerikeri

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Olivado sells extra virgin oils (avocado, coconut, macadamia, olive) directly to consumers through e-commerce storefronts. Products available in single bottles, multi-packs, and mixed variety packs. Revenue is generated through one-time purchase transactions with subscription options for recurring revenue.
2. Bulk Commercial Orders: B2B bulk avocado oil orders for commercial food manufacturers, restaurants, and food service operators. Supports business customers requiring larger volumes.
3. Market Share in Growing Categories: As the world's largest producer of extra virgin avocado oil and a key player in the avocado oil market (projected to grow from $639.3M in 2025 to $1.06B by 2033 at 5.71% CAGR), Olivado benefits from category growth in food, cosmetic, and pharmaceutical sectors.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Olivado manufactures and sells premium cold-pressed extra virgin avocado oil alongside other cold-pressed cooking oils (coconut and macadamia). The company produces single bottles, multi-pack bundles, infused variants, and bulk wholesale supply for commercial buyers, distributing through its own regional e-commerce sites in the UK, US, and New Zealand, plus global retail stockists. The company describes itself as the world's largest producer of extra virgin cold pressed avocado oil.

Product overview

Olivado is the world's largest producer of extra virgin cold pressed avocado oil, offering a portfolio of premium cooking oils centered on cold-pressed extraction methods. The core product line includes Extra Virgin Avocado Oil (conventional and organic variants), infused avocado oils (lemon zest), Coconut Oil (extra virgin, natural organic, and liquid forms with 40% more MCTs), and Extra Virgin Macadamia Oil. The company also offers mixed bundle packs (Essentials and Pantry lines in 3, 4, and 6-pack configurations) and bulk/wholesale avocado oil for commercial customers. All products emphasize certified organic sourcing, cold-pressed processing to retain natural nutrients including CoQ10, and certifications including Keto/Paleo compatibility and non-GMO status.

Differentiator

Problem solved

Functional benefit

Products and services

• Avocado Oil – Extra Virgin
• Avocado Oil – Organic, Extra Virgin Certified organic extra virgin avocado oil, cold-pressed to retain natural vitamins, minerals, and nutrients including CoQ10; targeted at consumers seeking certified organic clean-label cooking oils.
• Avocado Oil – Lemon Zest, Extra Virgin Extra virgin avocado oil infused with lemon zest in the Natural Infusion Range, for adding flavor to everyday dishes.
• Coconut Oil – Extra Virgin Organic extra virgin coconut oil produced using a cold-pressed method, with high smoking point, long shelf life, solid at room temperature, and a rich source of vitamins, minerals, and dietary fibre.
• Coconut Oil – Natural Organic Natural organic coconut oil with a neutral flavour suited to all cooking and baking requirements, extracted and refined without chemicals.
• Coconut Oil – Liquid First-of-its-kind liquid coconut oil containing 40% more medium-chain triglycerides (MCTs) than virgin coconut oil, with a pop-up pour nozzle format.
• Macadamia Oil – Extra Virgin Extra virgin macadamia nut oil bringing a fresh, unique flavour to recipes with associated health benefits.
• Olivado Essentials – Mixed 4 Pack Variety pack of Olivado oils designed for kitchen preparedness and broad cooking use.
• Olivado Pantry – Mixed 3 Pack Mixed pack featuring Organic Extra Virgin Avocado oil for versatile cooking applications at smaller bundle size.
• Olivado Pantry – Mixed 6 Pack Larger 6-pack variety pack of Olivado oils for pantry stocking at higher volume.
• Bulk Avocado Oil Orders Bulk purchasing option for avocado oil targeting commercial and wholesale buyers such as food manufacturers, restaurants, and food service operators.

Quantifiable outcome

• CoQ10 content of 123mg/litre compared to maximum 22mg/litre in competing avocado oils - 5.6x higher
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Olivado Group (mentioned in avocado oil market analysis)coreOthers · 24 February 2025Listed among key producers in avocado oil market competitive landscape alongside Chosen Foods LLC and La Tourangelle. Olivado Group identified as one of several producers launching new avocado oil products to capitalize on market growth.
• Nutrition Institute / Pablo de Olavide University (Seville, Spain)minorStrategic or Co-development Partner · 8 September 2020Academic research partnership conducting scientific study on CoQ10 content in Olivado's Extra-Virgin Avocado Oil. Found 123mg/litre CoQ10 content, significantly higher than competitors.
• IMO (Swiss Registration Organization)coreStrategic or Co-development PartnerIMO provides organic and fair trade certification for Olivado's factory operations and avocado farmer suppliers in Kenya. Ensures products meet organic standards and fair trade principles.
• New Zealand Avocado International Industry ConferenceminorStrategic or Co-development PartnerSilver sponsor of NZ Avocado International Industry Conference in Tauranga, Bay of Plenty. CEO Gary Hannam presented at the conference, positioning Olivado as an industry leader.
• Chef Matt BoutereyminorGTM or Marketing PartnerRenowned Kiwi chef featured in New Zealand on a Plate series cooking with Olivado avocado oil. Michelin-trained chef who owns Urbaneatery in Nelson, New Zealand.
• Chef Brett McGregor (MasterChef Winner)minorGTM or Marketing PartnerMasterChef winner joins Olivado team as brand ambassador. Creates recipes and provides endorsements for Olivado products including Thai-inspired dishes and traditional New Zealand cuisine.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Primal Kitchen: Primal Kitchen is a premium better-for-you food brand (mayo, dressings, oils, sauces) that overlaps with Olivado in health-conscious consumer segments and retail shelf space. While broader than avocado oil, its avocado-oil-based products directly compete with Olivado on keto/paleo positioning.

Broad incumbents

• Cargill: Cargill is a global agribusiness giant with large-scale edible oil refining and trading operations. It supplies many of the same B2B food manufacturer customers Olivado serves in bulk, and could enter the premium avocado oil tier as the category scales.
• Bunge Limited: Bunge is one of the world's largest oilseed processors and edible oil producers. While not a niche avocado specialist, it controls significant supply of vegetable oils and could expand into the premium avocado oil segment, posing a structural threat to Olivado's category.
• Deoleo: Deoleo is the world's largest olive oil company (Bertolli, Carapelli, Figaro) and represents a broad incumbent in premium culinary oils. It competes with Olivado on retail shelf space, particularly in the UK and US, where it sets pricing benchmarks for premium edible oils.
• Spectrum Culinary / Hain Celestial: Spectrum is a long-established specialty/organic oils brand owned by Hain Celestial, selling into the same premium grocery and natural foods channels as Olivado. It competes on organic credentials and breadth across multiple oil types.

Direct peers

• Chosen Foods: Chosen Foods is one of the most prominent avocado oil brands globally and is explicitly named in market analysis alongside Olivado as a key avocado oil producer. It targets the same health-conscious home cook with premium, cold-pressed avocado oil and overlapping SKUs (oils, sprays, dressings).
• Bella Vado: Bella Vado is a specialty avocado oil producer selling extra virgin, cold-pressed avocado oil into US retail and DTC channels, competing head-to-head with Olivado on premium positioning, cold-press quality, and health-led messaging.
• La Tourangelle: La Tourangelle is a premium specialty oils producer explicitly cited in avocado oil market competitive analysis alongside Olivado. It offers a comparable portfolio of cold-pressed cooking oils (avocado, walnut, almond, grapeseed) into similar retail and foodservice channels.
• California Avocado Oil (AvoNatural): AvoNatural / California Avocado Oil is a US-based extra virgin avocado oil producer directly competing with Olivado in the premium cold-pressed tier. It serves overlapping health-conscious retail and foodservice customers with a similar value proposition.
• Village Press: Village Press is an Australian extra virgin avocado oil producer with a similar cold-pressed, premium positioning to Olivado. It is a direct competitor in the Oceania market and increasingly in export channels where Olivado distributes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OlivadoUSA
• Instagraminstagram.com/olivadouk
• Pinterestpinterest.com.au/olivadonz
• Xx.com/olivado_oils
• LinkedInlinkedin.com/company/olivadooils

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olivado