Rocky Mountain Radiographics

Name

Rocky Mountain Radiographics

Legal name

Rocky Mountain Radiographics, Inc.

Website

http://www.rkymtnrad.com/

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Rocky Mountain Radiographics is a medical equipment retailer that offers medical devices, x-ray equipment, and services.

Ownership category

akta.pro rank

Product category

Medical Imaging Equipment

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

X-Ray Apparatus & Tubes & Related Irradiation Apparatus (3844), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

X-ray & Fluoroscopy Systems (HLAHABAA)

akta.pro secondary industry

Imaging Equipment & Accessories (X-ray, Ultrasound, Endoscopy) (HLAMAFAC)

Keywords

• Digital x-ray systems
• Medical imaging equipment
• Radiographic equipment sales
• X-ray repair services
• Veterinary radiography systems

Headquarters

HQ city

Englewood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. X-ray Equipment Sales: Sale of digital X-ray systems (CR and DR), ultrasound equipment, radiographic suites, and accessories. Systems are configured to fit existing or new facilities for medical, chiropractic, podiatry, and veterinary practices.
2. X-ray Repair and Maintenance: Service and repair of X-ray equipment including digital systems, CR and DR, wet-film processors. Offers preventative maintenance programs and service contracts.
3. Silver Recovery: Silver reclamation services offered since 1968. Provides fiber drums for transporting used X-ray film and passive silver recovery systems for used fixer. Partners with Pyromet for refining and recycling.
4. Financing Services: Equipment leasing and financing options through Highland Capital Corporation to help customers upgrade and acquire needed equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Rocky Mountain Radiographics distributes digital X-ray systems, ultrasound equipment, and related accessories to medical, chiropractic, podiatry, and veterinary practices across Colorado, Wyoming, and Nebraska. The company also provides X-ray equipment repair and preventative maintenance, silver reclamation services, and equipment financing options, functioning as a full-service regional X-ray sales and service provider since 1971.

Product overview

Rocky Mountain Radiographics is a specialized X-ray equipment distributor and service company offering a comprehensive portfolio of digital radiography products across multiple medical specialties. The core offering includes Digital X-ray Medical Systems for hospitals and imaging centers (featuring Del Medical, Americomp/Summit, and Control-X brands), Digital X-ray Veterinary Systems (including MyVet tables and portable equine workstations), Digital X-ray Chiropractic Systems, Digital X-ray Podiatry Systems, and Ultrasound Equipment (Konica Minolta SONIMAGE HS1). The company also provides X-ray Repair and Service with factory-trained engineers, Silver Recovery Services, Equipment Financing through Highland Capital Corporation, and Accessories/Supplies. Add-on modules include PACS cloud-based picture archiving systems (AccuVueCloud). All products can be purchased outright or financed through leasing options.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital X-ray Medical Systems Digital radiography systems configured for hospitals, imaging centers, urgent care facilities, and medical X-ray rooms. Includes floor-mounted (FMT18M), overhead tube crane (OTC18T), and U-arm configurations from brands such as Del Medical and Americomp/Summit.
• Digital X-ray Veterinary Systems Digital X-ray systems configured to retrofit existing or new veterinary facilities, including MyVet X-ray tables, Del Universal AV Choice HF-AP systems, 20/20 Imaging DR systems, and portable equine imaging workstations designed for mobile veterinary practitioners.
• Digital X-ray Chiropractic Systems Digital X-ray systems for chiropractic practices available as retrofits or complete new suites, including Del Medical Universal Raymaster, AmeriComp Suite, and 20/20 Imaging Straight Arm and C-DR sensors adaptable to existing grid cabinets.
• Digital X-ray Podiatry Systems Digital X-ray systems customized for podiatry offices, including 20/20 Imaging DR systems (first to introduce dedicated DR for podiatry) and RadmediX wireless flat panel detectors with pre-operative planning capabilities.
• Ultrasound Equipment Ultrasound systems with superior image quality capable of detecting structures as small as several hundred microns, including Konica Minolta SONIMAGE HS1 with touchscreen interface and needle visualization for accurate placement during procedures.
• X-ray Repair and Service Full-service X-ray equipment repair and preventative maintenance with factory-trained service engineers having over 40 years of field experience, including service contracts and priority response options for digital X-ray, CR, DR, and wet-film processor systems.
• Silver Recovery Services Silver reclamation services offered since 1968, providing fiber drums for transporting used X-ray film and passive silver recovery systems for used fixer; partners with Pyromet for recycling and refining silver from silver-coated film and paper.
• Equipment Financing Leasing and financing options for X-ray equipment through Highland Capital Corporation, including $1 Buyout Leases, 10% Purchase Upon Termination (PUT) Leases, and Equipment Finance Agreements (EFAs) to help customers acquire needed equipment.
• Accessories and Supplies X-ray equipment accessories including small parts, general accessories, X-ray markers, and protective apparel (lead aprons, gloves, glasses, thyroid shields, mobile shielding) sourced from Techno-Aide.
• Mobile X-Ray Systems Mobile imaging systems designed for intensive care units, hospitals, and orthopedic facilities, featuring a 40kW high-frequency generator, 300kHu X-ray tube, and DELWORKS image acquisition workstation.

Quantifiable outcome

• CR digital systems face 7% reimbursement reduction after 1/1/2018 if not upgraded to DR systems, increasing to 10% in 2023
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• PyrometcoreStrategic or Co-development PartnerSilver recovery partnership with Pyromet, a Pennsylvania-based company that recycles and refines silver from silver-coated film and paper. Pyromet handles the recycling and refining of silver from washed film emulsions received from RMR's silver reclamation services.
• Konica MinoltacoreTechnology or IntegrationPartnership with Konica Minolta for digital X-ray processing systems and ultrasound equipment. RMR offers Konica Minolta's SONIMAGE HS1 ultrasound system and provides factory-trained service engineers for Konica Minolta equipment upgrades.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Block Imaging: Refurbished and used medical imaging equipment provider with sales, service, and parts across X-ray, CT, MRI, and ultrasound. Closely comparable business model to RMR as a regional/national distributor-service provider of imaging equipment.
• Amber Diagnostics: Distributor of pre-owned and refurbished medical imaging equipment including X-ray, with installation and service support. Directly comparable distribution-plus-service model targeting similar end customers.
• Atlantis Worldwide: Reseller of used and refurbished imaging modalities (X-ray, MRI, CT, ultrasound) with global reach. Comparable in product category, distribution approach, and customer base to RMR's X-ray business.
• DirectMed Imaging: Independent distributor of medical imaging parts, systems, and service with focus on multi-OEM support. Closely comparable in providing multi-brand imaging equipment sales and aftermarket service.
• 20/20 Imaging: Digital radiography manufacturer and supplier including podiatry- and veterinary-specific DR systems. Directly comparable because RMR is a distributor of 20/20 Imaging products and serves overlapping customer segments.
• Del Medical: Manufacturer and supplier of overhead and floor-mounted digital X-ray systems for medical and specialty practices. RMR distributes Del Medical products, making it a directly comparable OEM in the same product category.

Broad incumbents

• Carestream Health: Global manufacturer of medical imaging systems including X-ray, with CR/DR products and service organization. Competes broadly with RMR's portfolio as an incumbent OEM rather than as a regional distributor.
• Konica Minolta Healthcare: Major OEM of digital radiography, ultrasound, and PACS solutions (Konica Minolta is an RMR partner). Competes with RMR as a manufacturer selling directly and through other channels.
• GE HealthCare: Global medical imaging incumbent with broad X-ray, CT, MRI, and ultrasound portfolio. Competes broadly with RMR's hospital and imaging-center customers as a much larger OEM.
• Siemens Healthineers: Large multinational medical imaging and diagnostics manufacturer. Broad incumbent overlapping with RMR's hospital, imaging-center, and specialty-practice customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rkymtnradrmr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocky Mountain Radiographics