Of Course, Travel Tourdesign

What Of Course, Travel Tourdesign does

Natürlich Reisen Tourdesign GmbH & Co. KG, operating as "Natürlich Reisen," is a Hamburg-based German tour operator founded in 2013 by Jan Wittwer. The company designs and sells individually planned nature and adventure round trips, small group tours, private trips, and self-drive safaris across more than 80 destination countries in Africa, Asia, Latin America, Europe, Oceania/North America, and Antarctica. Pricing per traveler ranges from approximately €395 for short trips to €3,250 for premium family packages, with all offerings structured as legally compliant German Pauschalreisen (package tours) bundled with insurance through partner R+V Versicherung.

The company operates a direct-sales model with personal consultation delivered via phone, email, WhatsApp, and Microsoft Teams from its Hamburg headquarters and a secondary Köln office. Its technology layer consists of the HERO Reise-App (mobile document and itinerary hub), a filter-based Reisefinder search tool, SEO-optimized destination content, and a Brevo-powered email newsletter; no proprietary AI/ML systems are evidenced. A customer loyalty program, the Naturhelden Club, and charitable conservation initiatives ("Heart Projects") complement the core offering.

Customer segments span German families with children, nature and safari enthusiasts, self-drive travelers (notably in Africa), cultural exchange seekers, and active travelers, supported by region-specific in-house experts such as the Africa and Namibia specialists. Marketing relies on content, organic SEO, earned media (Hamburger Abendblatt, Süddeutsche Zeitung, Frankfurter Rundschau), and verified ProvenExpert reviews (4.65/5 across 794 reviews; >95% recommendation rate). The business is founder-owned, operates with 1-10 employees, and holds Fair Trade Reisen and FF-Siegel certifications.

Name

Of Course, Travel Tourdesign

Legal name

Natürlich Reisen Tourdesign GmbH & Co. KG

Website

https://natuerlich.reisen

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Natürlich Reisen is a Hamburg-based German tour operator, founded in 2013, that designs and sells individually planned nature round trips, safaris, small group tours, and private travel packages across 80+ countries, serving German families, safari enthusiasts, and active travelers via direct personal consultation.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (56152), Tour Operators (561520), Scenic and Sightseeing Transportation, Land (487110), Scenic and Sightseeing Transportation, Land (48711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Private/Customized Multi-Day Tour Operators (THAKADAC)

akta.pro secondary industries

Group & Small-Group Custom Itinerary Planning (THAKAOAF), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Luxury Self-Drive Touring Packages (THADAMAI), Luxury Multi-Day Tour Operators (THAKADAE)

Keywords

• Nature travel tours
• Safari packages
• Guided round trips
• Adventure tour operator
• Custom travel planning

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Pauschalreisen (Package Tours): The company operates as a traditional tour operator selling complete package tours including flights, accommodations, transfers, activities, and guide services as legally compliant package holidays (Pauschalreisen) under German law.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The company is a German tour operator that designs and sells package tours (Pauschalreisen) including flights, accommodation, transfers, activities, and guide services across worldwide destinations. Its core products are individually planned round trips (Rundreisen), small group tours, private custom trips, and Africa self-drive safaris, complemented by themed travel categories such as family, active, cultural, luxury, and expedition travel, supported by personal consultation and a mobile travel app.

Product overview

Natürlich Reisen is a specialized German tour operator offering individually planned round trip tours, small group tours, and private travel packages. The core product portfolio includes five main travel categories (Round Trips, Small Group Tours, Private Trips, Self-Drive Tours, and Travel Themes) supplemented by a mobile travel app (HERO Reise-App) and a loyalty program (Naturhelden Club). The company specializes in nature travel, safari experiences, active travel, family travel, cultural encounters, and sustainable tourism across Africa, Asia, Latin America, Europe, and Oceania. All tours are package travel (Pauschalreisen) with German tour operator legal protections.

Differentiator

Problem solved

Functional benefit

Products and services

• Rundreisen (Round Trip Tours) Individually planned round trip tours to destinations worldwide, combining nature experiences, culture, and accommodation as German package holidays (Pauschalreisen). Target customers are German travelers seeking nature- and culture-focused multi-destination trips across Africa, Asia, Latin America, Europe, and Oceania.
• Kleingruppenreisen (Small Group Tours) Guided group tours with fixed dates and itineraries in small groups for shared nature, safari, and cultural experiences. Target customers are solo travelers, couples, and small groups who prefer scheduled departures with like-minded travelers.
• Privatreisen (Private Trips) Individually planned private tours to preferred dates with custom itineraries, special accommodations, and flexible daily schedules. Target customers are travelers who want a fully tailored trip with personal pacing and exclusive experiences.
• Afrika Selbstfahrerreisen (Africa Self-Drive Tours) Self-drive tours in Africa with 4x4 vehicles, planned routes, rental cars, lodges, and on-site support across Namibia, South Africa, Kenya, Botswana, Tanzania, and Uganda. Target customers are experienced independent travelers who want autonomy combined with operator-backed logistics.
• Aktivreisen (Active Travel) Travel packages incorporating hiking, trekking, cycling, kayaking, yoga, diving, or active safari experiences with appropriate activity levels. Target customers are physically active travelers who want exercise integrated into their round trips.
• Begegnungsreisen (Encounter / Community Travel) Cultural immersion tours focused on communication, exchange, authentic cultural experiences, and respectful encounters with local communities. Target customers are travelers seeking meaningful cultural exchange rather than conventional sightseeing.
• Familienreisen (Family Travel) Family-friendly round trips with child-appropriate pacing, family accommodations, safe stages, and experiences designed for multiple generations. Target customers are German families traveling with children of various ages.
• Safari-Luxusreisen Afrika (Safari Luxury Travel Africa) Luxury safari tours in Africa focusing on wildlife, landscapes, special encounters, and curated activities with a clear nature focus. Target customers are high-end travelers seeking premium safari experiences.
• Antarktis Expeditionsreisen (Antarctica Expedition Travel) Expedition tours to Antarctica featuring glaciers, wildlife, and polar landscapes aboard expedition vessels. Target customers are adventure travelers interested in polar destinations.
• E-Bike Reisen weltweit (E-Bike Travel Worldwide) Guided e-bike tours combining cycling with nature experiences and cultural discoveries across worldwide destinations. Target customers are travelers who want assisted cycling combined with sightseeing.
• Bahnreisen weltweit (Train Travel Worldwide) Extraordinary train journeys worldwide, including luxury train experiences such as Rovos Rail. Target customers are rail enthusiasts and travelers seeking iconic rail journeys.
• Außergewöhnliche Schiffsreisen (Exceptional Ship Cruises) Extraordinary cruise experiences including river and ocean voyages to unique destinations. Target customers are travelers seeking distinctive cruise itineraries beyond mainstream cruises.
• Slow Travel – Achtsames Reisen (Slow Travel) Mindful slow travel experiences emphasizing conscious, sustainable tourism practices and longer stays. Target customers are travelers prioritizing sustainability, mindfulness, and deeper cultural immersion.
• Gruppenreisen für junge Leute (Group Travel for Young People) Group tours specifically designed for younger travelers with age-appropriate activities and social opportunities. Target customers are younger adult travelers seeking group travel experiences.
• Hochzeitsreisen (Honeymoon Travel) Romantic honeymoon packages combining travel experiences with special accommodations. Target customers are newlyweds and couples seeking romantic getaways.
• Kulinarische Reisen (Culinary Travel) Food-focused tours combining culinary discoveries with regional culture and nature experiences. Target customers are culinary travelers interested in regional cuisine and gastronomy.
• Vegetarische und vegane Reisen (Vegetarian and Vegan Travel) Specialized tours catering to vegetarian and vegan dietary requirements. Target customers are vegetarian and vegan travelers seeking plant-based culinary experiences while traveling.
• Golfreisen mit Mehrwert (Golf Travel with Added Value) Golf-focused tours combining golf experiences with cultural activities and nature excursions. Target customers are golfers seeking golf-inclusive international travel packages.
• Naturhelden Reisen (Nature Heroes Travel) Nature-focused tours emphasizing wildlife, landscapes, and nature conservation experiences worldwide. Target customers are nature enthusiasts and conservation-minded travelers.
• Naturhelden Club (Nature Heroes Club) Customer loyalty program allowing travelers to collect travel credits and enjoy special privileges on future bookings. Target customers are repeat customers seeking rewards on additional bookings.
• HERO Reise-App (HERO Travel App) Mobile travel application providing access to travel documents, itineraries, flight plans, packing lists, tip recommendations, and emergency contacts. Target customers are booked travelers who use the app during their trip for centralized trip information.
• Geführte Privatreise mit Fahrer-Guide (Private Guided Tour with Driver-Guide) Private tours with a dedicated driver-guide providing comfort, safety, and local accompaniment throughout the journey. Target customers are travelers wanting a fully escorted private experience.
• Persönliche Reiseberatung (Personal Travel Consultation) Personal consultation service to clarify travel wishes, destination fit, and optimal travel planning, delivered via phone, email, WhatsApp, or Microsoft Teams. Target customers are prospective travelers seeking tailored trip recommendations before booking.

Quantifiable outcome

• 4.65 out of 5 stars rating based on 794 verified customer reviews
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• R+V VersicherungcoreOthersInsurance partner providing travel insurance and coverage services as part of the tour package offering. R+V is a major German insurance company providing financial protection and security for travelers.
• AER KooperationminorOthersAssociation membership in the travel industry association for tour operators and travel companies in Germany.
• Verband für ReiseunternehmenminorOthersTravel industry association providing networking, standards, and industry representation for travel companies.
• Fair Trade ReisencoreOthersCertification partnership for sustainable and fair tourism practices, indicating commitment to responsible tourism standards.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Chamäleon Reisen: Berlin-based German tour operator specializing in nature, adventure, and small-group round trips across Africa, Asia, and Latin America. Closest direct competitor in product mix, target customer (DACH, sustainability-oriented), and curated experience-led model.
• Wikinger Reisen: German tour operator focused on active and nature-based travel, hiking, trekking, and cultural encounters worldwide. Highly comparable in product categories (active travel, walking tours, small groups) and DACH customer base.
• DIAMIR Erlebnisreisen: Dresden-based small-group adventure and discovery tour operator covering Africa, Asia, Latin America, and polar regions. Directly comparable in adventure/expedition focus, group size, and target customer profile.
• Hauser Exkursionen: Munich-based German operator of trekking, hiking, and expedition trips worldwide. Overlaps strongly on active/adventure round trips, multi-day itineraries, and small-group format serving the DACH market.
• Explorer Fernreisen: German small-group adventure tour operator with a long-standing focus on Africa, Asia, and the Americas. Comparable in curated nature/safari round trips, group sizes, and German-speaking customer base.

Broad incumbents

• Gebeco (Lübecker & Reisebüro Kooperation): Larger established German tour operator offering a wide range of guided round trips and cultural tours. A broader incumbent with overlapping destinations and customer base, but larger scale and less nature-only specialization.
• Studiosus Reisen: Major German tour operator with cultural and nature round trips globally. Overlaps on multi-day guided itineraries, but Studiosus is broader, larger, and more culturally/educationally oriented.

Emerging players

• Intrepid Travel: Globally recognized small-group adventure tour operator with strong sustainability positioning. Comparable in nature/adventure focus, small-group format, and responsible-tourism ethos, but serves a global rather than DACH-specific customer base.
• G Adventures: Global small-group adventure tour operator covering similar destinations (Africa, Asia, Latin America). Comparable in small-group, experience-led model and sustainability messaging, but operates at much larger scale internationally.

Others

• Hurtigruten: Norwegian expedition cruise line active in polar and coastal regions. Relevant as an adjacent operator for the company's Antarctica expedition and extraordinary ship cruise products, but operates in a different primary mode of transport.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NatuerlichReisen

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Of Course, Travel Tourdesign