Hybrid Racing
Hybrid Racing is a Baton Rouge-based e-commerce retailer and manufacturer of aftermarket performance parts for Honda and Acura vehicles, offering proprietary K-Series engine swap components, branded performance upgrades, and third-party brands, serving enthusiast consumers through direct-to-consumer sales and a dealer network.
- Company typePrivate
- Founded2006
- HeadquartersBaton Rouge, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hybrid Racing does
Hybrid Racing (operated by DMM Motorsports) is a privately held, e-commerce-first retailer and manufacturer of aftermarket performance parts specializing in Honda and Acura vehicles. Founded in the mid-2000s and headquartered in Baton Rouge, Louisiana, the company is led by founder and CEO William Davidson and operates from a single U.S. location with 11-50 employees. Its catalog spans brakes, cooling, drivetrain, electronics, engine, intake, fuel, suspension, exhaust, exterior, interior, mounts, restoration, and accessories, with vehicle-fitment navigation organized by chassis (e.g., Civic/CRX 88-91, RSX 02-06, S2000 00-09, FK8/FL5 Civic Type R, Integra 94-01 and 23+).
The company's proprietary product line centers on K-Series engine swap (K-Swap) solutions — conversion harnesses, cooling packages, shifter cables, fuel line kits, short shifter assemblies, and electronics packages — engineered to install K20/K24 engines into older Honda/Acura chassis. Hybrid Racing also distributes third-party performance brands including Hondata (engine tuning), Hasport and Innovative Mounts (engine mounts), Rywire (wiring harnesses), Brembo and GiroDisc (brakes), Competition Clutch, Haltech, KTuner, Swift Springs, and OEM Honda parts. Pricing ranges from approximately $9.99 (accessories) to $1,899 (Hondata KPro V4), with K-Swap shifter packages in the $827-$1,000 band.
The business model is direct-to-consumer e-commerce through hybrid-racing.com, supplemented by a "Become A Dealer" channel program for independent resellers. Revenue is one-time unit-sale driven across a broad SKU base, with no disclosed subscription, financing, or recurring revenue streams (third-party Affirm financing is offered at checkout). Top-of-funnel demand generation relies on content marketing ("The Paddock" blog, install guides, technical articles) and motorsports visibility through factory driver Eric Kutil's GRIDLIFE Touring Cup program (Hybrid Racing Honda Civic #82). The company carries no disclosed external institutional capital, no parent company, no M&A activity, and no AI/ML capabilities in the data set.
Hybrid Racing firmographics
Firmographics- Name
- Hybrid Racing
- Legal name
- DMM Motorsports
- Website
- https://hybrid-racing.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hybrid Racing is a Baton Rouge-based e-commerce retailer and manufacturer of aftermarket performance parts for Honda and Acura vehicles, offering proprietary K-Series engine swap components, branded performance upgrades, and third-party brands, serving enthusiast consumers through direct-to-consumer sales and a dealer network.
- Ownership category
- akta.pro rank
Hybrid Racing industry classification
Industry- Product category
- Aftermarket Automotive Performance Parts
- NAICS
- Automotive Parts and Accessories Retailers (44133), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330)
- SIC
- Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Aftermarket Drivetrain & Powertrain Components Manufacturing (Clutches/CV Axles/Alternators/Starters) (IMACANAD)
- akta.pro secondary industries
- Performance, racing & tuning parts distribution (CRAOANAH), Automotive Coolant & Refrigerant Circuit Components (Pumps/Valves/Reservoirs/Expansion Devices) (IMACALAE)
Keywords
Where Hybrid Racing is headquartered
LocationHeadquarters
- HQ city
- Baton Rouge
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hybrid Racing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- E-commerce Retail Sales: Direct-to-consumer online sales of performance automotive parts through their e-commerce storefront. Products include short shifters, shifter cables, engine components, cooling systems, brakes, drivetrain parts, and accessories. Customers purchase individual components or complete swap packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Performance Parts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Hybrid Racing product offering
Product offeringCore offering
Hybrid Racing designs, manufactures, and sells aftermarket performance parts for Honda and Acura vehicles, specializing in K-Series engine swap components, short shifter assemblies, performance brakes, cooling systems, drivetrain components, cold air intakes, fuel system parts, and engine accessories. The company sells proprietary Hybrid Racing branded products alongside distributed brands such as Hondata, Hasport, Haltech, Race Ramps, K-Tuned, and GrimmSpeed through its own e-commerce store and dealer network.
Product overview
Hybrid Racing is a performance automotive parts company specializing in aftermarket components for Honda and Acura vehicles. The company operates as an e-commerce platform offering a comprehensive portfolio of performance parts across multiple categories including brakes, cooling, drivetrain, electronics, engine, and accessories. The product offering centers on K-Series engine swap components (shifter cables, conversion harnesses, cooling packages, fuel systems), performance brake components (pads, rotors, fluids from Hawk, Brembo, GiroDisc), short shifters and shift components, cold air intakes, and engine dress-up items. Hybrid Racing also carries third-party brands including Hasport engine mounts, Hondata tuning products (KPro, FlashPro), Rywire wiring harnesses, and Innovative Mounts. The company supports its factory racing driver Eric Kutil who competes in GRIDLIFE Touring Cup with a Hybrid Racing Honda Civic.
Differentiator
Problem solved
Functional benefit
Products and services
- K-Swap Components Hybrid Racing branded components designed to enable Honda K-Series engine swaps into Honda and Acura chassis, sold as individual parts and as complete bundled packages including shifter and cooling packages priced $827-$1,000. Targeted at enthusiasts and shops performing K-Swap conversions.
- Short Shifter Assemblies Proprietary Hybrid Racing short shifter assemblies and shift components for Honda and Acura transmissions, sold as standalone SKUs and as part of bundled K-Swap shifter packages. Targeted at Honda/Acura owners seeking improved shift feel and shorter throws.
- Performance Brakes Aftermarket brake components including rotors and brake fluid offered under the Hybrid Racing catalog (e.g., GiroDisc rotors around $850, brake fluid starting at $7.59). Targeted at Honda/Acura owners upgrading stopping performance for street or track use.
- Cooling System Components Hybrid Racing cooling packages and related cooling system components designed specifically for K-Swap applications and Honda/Acura performance builds. Targeted at K-Swap builders needing fitment-validated cooling solutions.
- Performance Electronics and Tuning Distributed engine management and tuning products including Hondata KPro (priced $450-$1,899) and Haltech ECUs sold through the Hybrid Racing storefront. Targeted at tuners and enthusiasts needing Honda/Acura-specific engine calibration.
- Drivetrain, Fuel, Intake, and Engine Accessories Broader Hybrid Racing branded product line covering drivetrain components, fuel system parts, cold air intakes, engine mounts, and general engine accessories for Honda and Acura vehicles, sourced alongside third-party distributed brands including Hasport, Race Ramps, K-Tuned, and GrimmSpeed. Targeted at full Honda/Acura build enthusiasts and shops.
Companies that use Hybrid Racing
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Hybrid Racing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hybrid Racing partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- WattbikeminorWattbike partnered with Hybrid Racer (founded by Chris Hinshaw and Gus Vaz Tostes) to offer an eight-week structured training program for hybrid racing athletes through the Wattbike Hub App. The program features two Wattbike sessions per week alongside performance benchmarks. This partnership combines Wattbike's precision indoor cycling technology with Hybrid Racer's hybrid endurance training expertise.
- GRIDLIFEcoreEric Kutil drives for Hybrid Racing in GRIDLIFE Touring Cup championships, competing in a Hybrid Racing Honda Civic. Eric was competing for the Eibach GRIDLIFE Touring Cup title, finishing just 8 points behind championship leader Matan Rosenberg with 322 points and 1 GLTC Championship title already achieved.
- Eric KutilcoreEric Kutil is the Hybrid Racing Factory Driver, competing in GRIDLIFE championships in car #82. He has 20+ career wins, 41+ podiums, and 1 GLTC Championship title. His racing program showcases Hybrid Racing products in competitive motorsports.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Hybrid Racing competitors and assessment
Company assessmentEmerging players
- KTuner: Honda/Acura ECU tuning hardware and software specialist also sold by Hybrid Racing; overlapping K-Swap electronics customer base with proprietary technology.
- Rywire Motorsport Electronics: Honda/Acura wiring harness and electronics specialist carried by Hybrid Racing; comparable niche focus with proprietary harness products for K-Swap conversions.
- Mishimoto: Performance cooling and related components manufacturer with a strong DTC brand, overlapping with Hybrid Racing's K-Swap cooling package category; broader multi-platform reach but comparable enthusiast customer.
Direct peers
- K-Tuned: Specialist Honda/Acura performance parts manufacturer selling shifters, engine mounts, and swap components through its own DTC storefront — directly comparable single-marque focus and product categories.
- Hasport Performance: Honda/Acura engine mount manufacturer whose products are also sold by Hybrid Racing; competes on drivetrain/mount components for the same enthusiast buyer.
- Skunk2 Racing: Long-established Honda/Acura performance brand producing intake, engine, suspension and exhaust components through its own e-commerce channel — direct overlap in category and customer.
- Innovative Mounts: Honda/Acura-specific engine mount and chassis component manufacturer, also resold through Hybrid Racing, with strong overlap in fitments and K-Swap use cases.
- Hondata: Manufacturer of Honda/Acura ECU tuning products (KPro, FlashPro) sold through Hybrid Racing; highly comparable single-platform specialist with proprietary technology.
Broad incumbents
- Turn5 / AmericanMuscle: Large multi-brand performance parts e-commerce platform (AmericanMuscle, ExtremeTerrain, AmericanTrucks) with overlapping product categories and DTC expertise — broader scope but representative of the scaling competitive threat.
- Summit Racing Equipment: One of the largest US mail-order/DTC retailers of performance aftermarket parts across all vehicle makes; an incumbent whose scale, inventory, and pricing power anchor the broader competitive ceiling for specialists like Hybrid Racing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Hybrid Racing social profiles
Digital presenceHybrid Racing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hybrid Racing leadership team
Management profileNumber of profiles
Profiles1 record
Hybrid Racing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hybrid Racing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hybrid Racing
What does Hybrid Racing do?
Hybrid Racing designs, manufactures, and sells aftermarket performance parts for Honda and Acura vehicles, specializing in K-Series engine swap components, short shifter assemblies, performance brakes, cooling systems, drivetrain components, cold air intakes, fuel system parts, and engine accessories. The company sells proprietary Hybrid Racing branded products alongside distributed brands such as Hondata, Hasport, Haltech, Race Ramps, K-Tuned, and GrimmSpeed through its own e-commerce store and dealer network.
Is Hybrid Racing a public or private company?
Hybrid Racing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hybrid Racing founded?
Hybrid Racing was founded in 2006. It employs 11 to 50 people.
Where is Hybrid Racing based?
Hybrid Racing is headquartered in Baton Rouge, United States, in the North America region.
How does Hybrid Racing make money?
One revenue line is on record: E-commerce Retail Sales.
Who are Hybrid Racing's main competitors?
Emerging players on record are KTuner, Rywire Motorsport Electronics and Mishimoto. Direct peers are K-Tuned, Hasport Performance, Skunk2 Racing, Innovative Mounts and Hondata. Broad incumbents are Turn5 / AmericanMuscle and Summit Racing Equipment.
Does Hybrid Racing have an API?
No public API is recorded for Hybrid Racing.
What industry is Hybrid Racing in?
Hybrid Racing's product category is Aftermarket Automotive Performance Parts. Its primary akta.pro industry code is IMACANAD, Aftermarket Drivetrain & Powertrain Components Manufacturing (Clutches/CV Axles/Alternators/Starters), with a secondary code of CRAOANAH, Performance, racing & tuning parts distribution. Its NAICS code is 44133 and its SIC code is 3714.