ALLA LIGHTING INC

What ALLA LIGHTING INC does

ALLA LIGHTING INC is a private US e-commerce company headquartered in Chino, California, that sells automotive LED replacement bulbs directly to vehicle owners, with secondary distribution through Amazon and a wholesale dealer program. Founded around 2016 and operating with 11–50 employees, the company focuses exclusively on aftermarket vehicle lighting — covering headlights, fog lights, turn signals, brake/stop lights, tail lights, reverse/back-up lights, interior lights (map, dome, trunk, glove box), license plate lights, side marker lights, and daytime running lights — across more than 100 bulb sizes (H-series, 9000-series, T-series, BA-series, festoon, D-series HID) and 40+ vehicle models including Chevrolet Silverado, Dodge Ram, and Ford F-Series trucks.

The product portfolio is built on standard 12V LED technology using multiple SMD LED chip types (2835, 4014, 5630, 1616, 6215, 8215, COB) with proprietary positioning around CAN-Bus error-free compatibility, plug-and-play installation, switchback dual-color bulbs, high/low beam combination bulbs (FL-BH), and strobe brake light patterns. Color temperatures span 3000K amber, 6000K xenon white, 6500K, and 8000K ice blue. An accessories line — load resistors, LED flasher relays, CANBUS error decoders, and vehicle-specific DRL anti-flickering harnesses for Toyota, Lexus, and Honda — captures install-side wallet share.

Revenue is generated through one-time unit sales priced between $11.99 and $139.99, with volume-based discounts (Buy 2 Save 20%, Buy 3 Save 30%) and order-threshold sitewide promotions of 15–35%. The go-to-market motion is a hybrid: direct-to-consumer e-commerce via allalighting.com is the primary channel, Amazon marketplace with Amazon Live video demonstrations is secondary, and a wholesale/dealer program serves auto parts retailers, dealerships, and independent mechanics. Marketing relies on organic social (Facebook, Twitter, Instagram, Pinterest, YouTube), SEO-optimized vehicle-specific landing pages, a blog (allalightingautoled.com), email campaigns, and showcased customer reviews (26,259+ verified, 89% five-star) on Trustpilot and Google. International shipping extends to 20+ countries, though the USA remains the core market, supported by free domestic shipping over $29.99 and 1–2 business day fulfillment from the Chino warehouse.

Name

ALLA LIGHTING INC

Legal name

Alla Lighting Inc

Website

https://allalighting.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

ALLA LIGHTING INC is a private USA-based e-commerce company that sells automotive LED replacement bulbs — headlights, fog lights, signals, brake, tail, interior, and DRL — across 100+ bulb sizes to individual vehicle owners via its own storefront, Amazon, and a wholesale dealer program.

Ownership category

akta.pro rank

Product category

Automotive LED Lighting

NAICS

Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Light Bulbs & Lamp Replacements Retail (LED, Smart Bulbs, Specialty) (CRAIAHAD)

Keywords

• Automotive LED lighting
• LED headlight bulbs
• Vehicle replacement bulbs
• CAN-Bus LED compatibility
• Automotive lighting accessories

Headquarters

HQ city

Chino

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. E-commerce Retail Sales: Direct-to-consumer online sales of LED replacement light bulbs for vehicles through the company's e-commerce website and Amazon marketplace storefront, generating revenue through one-time product transactions with individual consumers and wholesale buyers.
2. Wholesale/Dealer Program: B2B wholesale distribution channel for dealers and resellers to purchase LED bulbs in bulk quantities at discounted rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Alla Lighting Inc sells LED replacement bulbs for automotive applications through a direct-to-consumer e-commerce storefront at allalighting.com and Amazon. The catalog spans headlights, fog lights, turn signals, brake lights, tail lights, reverse/backup lights, interior lights, license plate lights, side marker lights, and daytime running lights, covering 100+ bulb sizes across cars, trucks, motorcycles, and RVs, alongside installation accessories such as load resistors, CANBUS decoders, and LED flasher relays.

Product overview

ALLA LIGHTING INC is an automotive LED lighting e-commerce company offering a comprehensive portfolio of LED replacement bulbs for vehicles. The product line centers on LED Forward Lighting (headlights and fog lights) as the primary category, supplemented by signal, brake, tail, reverse, interior, license plate, side marker, and daytime running lights. The company also provides supporting accessories including load resistors, CANBUS error decoders, LED flasher relays, and DRL anti-flickering harnesses to ensure proper installation compatibility. Products are categorized by vehicle bulb size (H-series, 9000-series, T-series, BA-series) and cover applications for cars, trucks, motorcycles, and RVs.

Differentiator

Problem solved

Functional benefit

Products and services

• LED Headlights Automotive LED forward-lighting bulbs for cars, trucks, and motorcycles, supporting bulb sizes including H1, H3, H4, H7, H8, H9, H11, H13, 9005, 9006, 9007, 9012, and D1/D2/D3/D4 series, designed for high/low beam conversion and fog light applications.
• LED Fog Lights LED fog light bulb replacements for cars and trucks in sizes H8, H9, H11, H16, H10, H3, and 5202, offered in 6000K white, 8000K blue, and 3000K amber yellow color temperatures.
• LED Turn Signal Lights LED turn signal and blinker bulbs for cars, trucks, and motorcycles compatible with T20, T25, BA15S, and BAU15S bulb sizes, available in amber yellow and white options with strobe flashing capabilities.
• LED Brake Stop Lights LED brake and stop light bulb replacements for cars and trucks in sizes 3156, 3157, 7440, 7443, 1156, and 1157, including strobe flashing pattern options for enhanced visibility.
• LED Tail Lights LED tail light bulbs for cars, trucks, and motorcycles compatible with T25/3157/3057/3156, T20/7443/7440, BAY15D/1157/7528, and BA15S/1156/7506 sizes, available in pure red and 6000K xenon white.
• LED Reverse/Backup Lights LED backup and reverse light bulbs for cars, trucks, and RVs compatible with T15, 912, 921, and W16W sizes, using 4014 48-SMD technology for super bright illumination.
• LED Interior Lights LED interior bulbs for cars and trucks covering map, dome, trunk cargo, door, glove box, and courtesy light positions, compatible with T10, 194, 168, 2825, DE3175, and various festoon sizes.
• LED License Plate Lights LED license plate light bulb replacements for cars and trucks, compatible with 2825, 194, 168, T10, 6418, and C5W bulb sizes.
• LED Side Marker Lights LED side marker lights in amber yellow, red, and white colors for enhanced vehicle visibility and compliance on cars and trucks.
• LED Daytime Running Lights (DRL) LED daytime running light bulbs for cars and trucks available in switchback configurations with white/yellow color options for DRL and turn signal functions in a single bulb.
• Load Resistors Load resistors designed to fix LED signal hyper-flash and fast blinking issues when replacing incandescent bulbs with LED in turn signal applications on vehicles with CAN-Bus electrical systems.
• LED Flasher Relay LED flasher relay for cars and motorcycles to fix signal light hyper-flash and fast blinking issues when upgrading to LED bulbs.
• CANBUS Error Decoders CANBUS error decoders that eliminate flickering and dashboard error messages when installing LED headlights, fog lights, or brake lights on vehicles with sensitive onboard computer systems.
• DRL Anti-Flickering Harness Anti-flickering harness specifically designed for Toyota, Lexus, and Honda vehicles to resolve LED daytime running light installation issues.

Quantifiable outcome

• 89% of 26,259 reviews are 5-star ratings, indicating high customer satisfaction with product quality and service.

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Auxito: Direct-to-consumer retailer of automotive LED replacement bulbs (headlights, fog lights, signal, interior) sold primarily through its own storefront and Amazon. Closely comparable to Alla Lighting on product mix, GTM motion, and target customer.
• Sealight: Specializes in automotive LED headlight and fog light conversion bulbs with strong DTC and Amazon presence. Overlapping SKU categories (H-series, 9000-series) and similar plug-and-play CAN-Bus compatible value proposition.
• Fahren: Sells automotive LED headlight bulbs and fog light replacements directly to consumers via Amazon and its own site. Comparable on CAN-Bus error-free positioning, color temperature options, and vehicle-compatibility coverage.
• Hikari: Premium-priced automotive LED headlight bulb brand distributed DTC and through Amazon. Comparable on technical positioning (high-output LEDs, cooling systems) and bulb-size coverage.
• Beamtech: Automotive LED bulb retailer selling headlights, fog lights, and signal bulbs DTC and on Amazon. Comparable product mix and aftermarket consumer target customer.
• Lasfit: Auto LED bulb brand offering headlights, fog lights, interior, and off-road lighting with DTC e-commerce and Amazon channels. Comparable in bulb-size breadth and vehicle-specific positioning.
• OPT7: Automotive lighting brand spanning LED headlight bulbs, fog lights, and accent lighting sold DTC and via Amazon. Comparable on aftermarket consumer focus and premium-spec LED positioning.
• Torchbeam: LED headlight and fog light bulb brand with DTC and Amazon distribution, focused on plug-and-play retrofits. Comparable on customer base and product category.
• JDM ASTAR: Specializes in automotive LED replacement bulbs including headlights, fog lights, license plate, and interior lights with broad vehicle compatibility. Comparable SKU breadth and aftermarket positioning.

Broad incumbents

• Sylvania (LEDVANCE): Established automotive lighting manufacturer and brand (SilverStar, ZEVO, etc.) with extensive distribution through auto parts retailers. Competes with Alla Lighting in replacement LED bulbs but at much larger scale across OEM, retail, and installer channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Alla_Lighting
• YouTubeyoutube.com/c/AllaLightingAutomotiveLEDBulbs
• Facebookfacebook.com/AllaLightingLEDs
• Instagraminstagram.com/allalighting
• Pinterestpinterest.com/allalighting
• LinkedInlinkedin.com/company/alla-lighting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALLA LIGHTING INC