Sunrise Food Products

What Sunrise Food Products does

Sunrise Food Products is a UK-based, privately held e-commerce food distributor specializing in Sri Lankan and Indian specialty staples and ingredients. The legal entity, Sunrise Products Ltd, is registered in England and Wales (company number 15965823) with primary operations at a warehouse and headquarters in East London (Unit 6, Hainault Business Park, Hainault). The company runs a WooCommerce-based storefront serving households, independent retailers, restaurants, and wholesale grocery buyers across the UK, with free shipping on orders over $50 and free next-day delivery on orders over $99.

Name

Sunrise Food Products

Legal name

Sunrise Products Ltd

Website

https://sunrisefoodproducts.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

UK-based e-commerce food distributor specializing in Sri Lankan and Indian specialty staples, serving households, retailers, restaurants, and wholesale buyers through direct online sales and bulk wholesale distribution from a London warehouse.

Ownership category

akta.pro rank

Product category

Ethnic Food Distribution

NAICS

Other Specialty Food Retailers (44529)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Bulk Baking & Ingredients Supply Stores (Flour, Spices, Grains) (CRAHAMAK)

Keywords

• Ethnic food distribution
• Sri Lankan groceries
• Indian food products
• Wholesale specialty foods
• Ceylon spices and rice

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Online retail sales of Sri Lankan and Indian food products to consumers, households, and small retailers through the company's e-commerce storefront
2. Wholesale Distribution: Bulk wholesale sales to supermarkets, restaurants, and grocery buyers in the UK market. Multiple product listings reference suitability for 'supermarkets, restaurants and wholesale grocery buyers in the UK'.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Sunrise Food Products is a UK-based e-commerce food distribution platform that retails and wholesales more than 100 Sri Lankan, Indian and broader South Asian specialty food SKUs—including Ceylon cinnamon and spices, Sri Lankan and Indian rice, flours, instant noodles, sauces, jams, sambols, condiments, soya meat alternatives, and traditional sweeteners—to UK households, independent retailers, restaurants and wholesale grocery buyers. The offering combines own-label products (Sunrise/Sunrice Foods) with distributed heritage brands such as MD, Harischandra, Kottumee, Enrich and Annam, sold via its own WooCommerce storefront with wholesale quote-based terms.

Product overview

Sunrise Food Products is an e-commerce food distribution platform specializing in Sri Lankan, Indian, and Asian specialty food staples and ingredients. The company operates as a multi-category online marketplace offering products across 10 main categories: Beverages (coconut drinks, hot beverages, milk powder), Flours and Mixes (hopper flour, rice flour), Indian Products (spices, rice, snacks, pulses, oils), MD Products (Sri Lankan specialty sauces, jams, pickles, condiments), Rice - Sri Lankan, Snacks and Instant Food (noodles, snacks), Soya Meat Products, Spices and Herbs (curry powders, whole spices, cooking pastes), and Sweeteners (jaggery). The product portfolio includes own-brand products (Sunrise Ceylon Cinnamon Powder), as well as distributed third-party brands including MD (Sri Lankan condiments and preserves), Harischandra (noodles), Kottumee (instant noodles), Enrich (spices and sweeteners), Annam (Indian rice), and Prima (instant noodles). The company serves households, retailers, restaurants, and wholesale grocery buyers in the UK market, with over 100 product items available.

Differentiator

Problem solved

Functional benefit

Products and services

• Beverages Product line of beverages including coconut drinks, hot beverages, and milk powder, sold via the company's UK e-commerce storefront to households and wholesale buyers.
• Flours and Mixes Flour and mix product line including hopper flour, rice flour, and traditional cooking flours for Sri Lankan and Indian cooking, sold to UK consumers and wholesale buyers.
• Indian Products Indian food product line covering dessert ingredients, flour products, millets, oils, popadoms, pulses, rice, snacks, soya products, and spices, distributed to UK households, retailers and restaurants.
• MD Products (Sri Lankan Specialty Sauces, Jams, Pickles, Condiments, Vinegars, Preserves) MD brand Sri Lankan specialty product line including sauces, jams, pickles, condiments, vinegars, and preserves, distributed in the UK through the Sunrise storefront.
• Rice – Sri Lankan Sri Lankan rice product line, including red and white rice varieties, distributed to UK consumers, restaurants and wholesale buyers.
• Snacks and Instant Food Instant noodle and snack product line including Harischandra noodles, Kottumee products, and other Sri Lankan/Indian snack items, distributed across the UK.
• Soya Meat Products Soya-based meat alternative product line sold to UK consumers seeking vegetarian protein options for Sri Lankan and Indian cooking.
• Spices and Herbs Spice and herb product line including cooking pastes and mixes, leafy herbs, powders, and whole spices for Sri Lankan, Indian and broader Asian cuisine.
• Sweeteners Natural sweetener product line including jaggery (balls, cubes, powder) and traditional sweet ingredients, sold to UK households and wholesale buyers.
• Sunrise Ceylon Cinnamon Powder 100g (Sunrice Foods own brand) Own-brand 100% pure Ceylon cinnamon powder sourced from Sri Lanka, for baking, beverages and cooking, sold to UK consumers and wholesale buyers.
• Harischandra Noodles with Kurakkan Harischandra noodles made with kurakkan (finger millet), positioned as a nutritious noodle option for everyday Sri Lankan meals.
• Enrich Cumin Powder 100g Enrich premium cumin powder for curries, soups, marinades and spice blends, distributed in the UK.
• Enrich Jaffna Curry Powder Hot 100g Authentic Jaffna-style hot curry powder from a blend of premium spices, distributed in the UK for Sri Lankan-style cooking.
• Kottumee Chicken Family Pack (Instant Noodles) Kottumee Chicken Family Pack instant noodles with rich chicken flavour, positioned for family meals and convenient everyday dining.
• MD Mixed Fruit Jam Bottle 300g MD Mixed Fruit Jam in 300g bottle, blended from quality fruits for bread, toast, pastries and desserts.
• MD Seeni Sambol 330g Traditional Sri Lankan sweet and savoury onion relish, served with bread, roti, hoppers, rice and other meals.
• MD Lunumiris 330g Traditional Sri Lankan spicy condiment made with chillies and onions, served as an accompaniment to rice, hoppers, string hoppers and roti.
• Harischandra Plain Noodles 400g Harischandra Plain Noodles in 400g pack, positioned as a versatile noodle option for stir-fries, soups and noodle dishes.
• M.D.K String Hopper Rice Flour – Red 700g Premium-quality red rice flour for making traditional Sri Lankan string hoppers (Country of Origin: Sri Lanka).
• Enrich Jaggery 500g Premium traditional natural sweetener in 500g pack, suited for desserts, tea and authentic Sri Lankan recipes, positioned for UK supermarkets, grocery stores and wholesale buyers.
• Annam Matta Rice 5Kg Premium-quality traditional Indian red (Matta) rice in 5Kg pack, suited for Kerala-style and South Indian dishes (Country of Origin: India).
• Indian Rice Products Sub-category of premium Indian rice products including Idli Rice, Matta Rice, Ponni Rice, and Sona Masoori Rice, sold across the UK storefront.
• Jaggery Products Sub-category of traditional jaggery products including jaggery balls, cubes and jaggery powder for authentic sweet recipes.
• MD Green Chilli Sauce 400g MD Green Chilli Sauce 400g, suited for dipping, marinating, stir-fries and as a general flavour enhancer.
• MD Chilli Paste 270g MD Chilli Paste 270g, used as a spread, cooking ingredient or accompaniment to meals.
• MD Chilli Sauce 400g MD Chilli Sauce 400g for dipping, marinating, cooking and as a general flavour enhancer.
• MD Date & Lime Chutney 460g MD Date & Lime Chutney 460g, served as an accompaniment to curries, rice dishes, snacks and traditional meals.
• MD Red Coconut Sambol 350g MD Red Coconut Sambol 350g, a traditional Sri Lankan coconut-and-spice condiment served with rice, bread, hoppers and other meals.
• MD Katta Sambol 330g MD Katta Sambol 330g, a traditional Sri Lankan spicy condiment served with rice, bread, hoppers and other meals.
• MD Pineapple Jam 500g

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunrise Food Products