Le Petit Croissant
Le Petit Croissant is a bootstrapped French pastry and breakfast delivery service founded in 2017 in Hong Kong and expanded to Singapore in 2019, serving corporate offices across financial services and other sectors plus individual consumers via three retail outlets.
- Company typePrivate
- Founded2017
- HeadquartersAberdeen, Hong Kong SAR China
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Le Petit Croissant does
Le Petit Croissant is a bootstrapped food delivery and bakery business specializing in freshly baked French pastries and breakfast catering, founded by Laura Dagoneau Landry in Hong Kong in January 2017 and expanded to Singapore in May 2019. The company operates a direct-to-consumer model with online ordering through its own Wix-hosted website supplemented by WhatsApp and email for same-day orders, delivering from 7AM daily across Hong Kong island and running physical retail outlets in Singapore (338 Changi Road as the central bakery and retail location, plus a third outlet opened at 79 Lucky Heights in 2024). The product line spans French pastries, mini sandwiches, savory sandwiches and croissants, fresh baguettes and sourdough, fruit platters, mini tarts, muffins and beignets, lunch sets, artisanal coffee, curated breakfast/sweet/savory packages, and a signature pastry gift box.
The company generates revenue primarily through one-time product sales with delivery fees that vary by location and time (waived above HK$750), supplemented by a corporate subscription tier offering a 10% discount for clients committing to five-days-a-week orders above HK$1,000/day. The primary customer segment is corporate and enterprise — spanning financial institutions (Bloomberg, Goldman Sachs, Morgan Stanley, Credit Suisse, Deutsche Bank, HSBC, JP Morgan, BNP Paribas, BlackRock, T. Rowe Price, Citi), professional services (McKinsey, KPMG, EY), luxury and fashion (LVMH, Calvin Klein, Hermès, Chanel, Richemont), consumer goods (Unilever, L'Oreal) and technology (Uber) — alongside individual consumers served via home delivery and walk-in Singapore retail. The company has disclosed no external funding, no proprietary technology platform beyond its website, no AI/ML capabilities, and no patents or trademarks; marketing is concentrated on Instagram, Facebook, TikTok, email, and earned media coverage in Elle, TV5Monde, Les Echos Start and Hong Kong lifestyle publications.
Le Petit Croissant firmographics
Firmographics- Name
- Le Petit Croissant
- Legal name
- Le Petit Croissant
- Website
- https://lepetitcroissant.hk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Le Petit Croissant is a bootstrapped French pastry and breakfast delivery service founded in 2017 in Hong Kong and expanded to Singapore in 2019, serving corporate offices across financial services and other sectors plus individual consumers via three retail outlets.
- Ownership category
- akta.pro rank
Le Petit Croissant industry classification
Industry- Product category
- Breakfast & Brunch Catering Services
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291), Caterers (722320), Limited-Service Restaurants (722513)
- SIC
- Bakery Products (2050), Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)
- akta.pro secondary industries
- Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG), Breakfast & Brunch Fast Casual (THAFABAL), DTC Bakery & Desserts Delivery (AFAIANAF)
Keywords
Where Le Petit Croissant is headquartered
LocationHeadquarters
- HQ city
- Aberdeen
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices3 records
Markets served
Le Petit Croissant business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Product Sales - Breakfast Delivery: Direct sales of French pastries, sandwiches, and coffee through online ordering platform. Revenue generated from product sales with delivery fees varying by location and time. Free delivery for orders above HK$750.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard retail pricing for individual orders |
| Subscription | Multi-year contract | Corporate recurring order discount |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Le Petit Croissant product offering
Product offeringCore offering
Le Petit Croissant freshly bakes traditional French pastries and breakfast items (croissants, mini sandwiches, mini tarts, fresh bread, fruit platters, muffins, beignets) and delivers them across Hong Kong island from 7AM daily. The company also operates two Singapore retail outlets offering dine-in and takeaway, and provides curated breakfast and lunch packages for corporate meetings and events.
Product overview
Le Petit Croissant is a breakfast and brunch delivery service offering freshly baked French pastries, gourmet sandwiches, and artisanal coffee. The core offering consists of individual products (French Pastries, Mini Sandwiches, Savory Sandwiches & Croissant, Fresh Bread, Fresh Fruit Platter, Mini Tarts, Muffins & Beignets, Lunch Sets, Artisanal Coffee) supplemented by curated packages (Breakfast Packages, Recommended Packages, Sweet Packages, Savory Packages, Signature Pastry Gift Box) and service accessories (Disposable Coffee Travellers, Cutlery/Plates/Napkins). Delivery is available from 7AM daily across Hong Kong with free delivery above HK$750.
Differentiator
Problem solved
Functional benefit
Products and services
- French Pastries Traditional French pastries freshly baked and delivered for corporate meetings and events, including croissants and other French bakery items.
- Mini Sandwiches Bite-sized sandwiches made with top quality ingredients, suitable for corporate breakfasts and meetings.
- Savory Sandwiches & Croissant All-time best-selling savory sandwiches and croissant options for breakfast delivery.
- Fresh Bread Freshly baked bread including baguettes and sourdough bread available for delivery.
- Fresh Fruit Platter Fresh fruit platters available for 1 to 10 persons, suitable for small to medium gatherings.
- Mini Tarts Small tarts made with premium ingredients for corporate events and meetings.
- Muffins & Beignets Assorted muffins and beignets available for breakfast delivery.
- Lunch Sets Lunch packages offering a complete spread for corporate meals and events.
- Breakfast Packages Curated breakfast packages for corporate events, catering to both vegetarian and non-vegetarian preferences, arriving ready to serve in easy-to-dig-in boxes.
- Signature Pastry Gift Box Gift box featuring signature pastries, suitable for corporate gifting.
Quantifiable outcome
- Third outlet opened at Lucky Heights with hundreds of customers from day 1 and daily returning customers
Companies that use Le Petit Croissant
Customer profileNamed customers24 records
Segments2 records
Ideal customer profiles2 records
Le Petit Croissant technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Le Petit Croissant partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Le Petit Croissant competitors and assessment
Company assessmentRegional players
- Bread Society: Singapore artisanal bakery-café offering sourdough, pastries and brunch items to a premium local customer base. Comparable on premium French-style bakery products and Singapore office catchment.
- Common Man Coffee Roasters: Singapore specialty coffee roaster and cafe serving premium coffee and pastries to corporate and retail customers. Comparable Singapore market positioning and office customer base, though without dedicated breakfast-delivery infrastructure.
Broad incumbents
- Tout Les Jours: Large Korean-origin bakery-café franchise with locations across Asia. Comparable on French-style pastries and coffee but as a broader retail bakery-café rather than delivery specialist.
- BreadTalk: Largest bakery chain in Singapore with broad retail bakery footprint, including cafes and corporate gifting programs. Competes on bakery product and corporate gifting but operates at much larger scale and with broader menu.
- Starbucks (corporate catering): Operates office breakfast catering and coffee traveller services across Hong Kong and Singapore. Overlaps on coffee, baked goods add-ons and corporate office delivery.
Direct peers
- Joe & The Juice: Premium breakfast-and-juice chain with strong corporate catering focus and Singapore presence. Comparable on premium positioning, office breakfast customer base and morning-daypart focus.
- Pret A Manger: Operates breakfast and lunch stores and corporate catering in Hong Kong and Singapore with similar morning-delivery and office-meeting offerings. Closest direct competitor for LPC's corporate breakfast customer base.
- Paul (Paul Bakery): Authentic French bakery chain selling pastries, sandwiches and coffee to retail and corporate customers across Asia. Highly comparable on product authenticity and office breakfast positioning.
- Délifrance: French bakery-café chain with established presence across Asia offering croissants, sandwiches and coffee for office customers. Directly comparable on product (French pastries), target customer (office breakfast) and regional footprint.
Emerging players
- Glyph Café & Studio: Boutique Singapore café serving French-influenced pastries to corporate clientele with brunch and catering offerings. Comparable on product style and Singapore office customer segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Le Petit Croissant social profiles
Digital presenceLe Petit Croissant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Le Petit Croissant leadership team
Management profileNumber of profiles
Profiles1 record
Le Petit Croissant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Le Petit Croissant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Le Petit Croissant
What does Le Petit Croissant do?
Le Petit Croissant freshly bakes traditional French pastries and breakfast items (croissants, mini sandwiches, mini tarts, fresh bread, fruit platters, muffins, beignets) and delivers them across Hong Kong island from 7AM daily. The company also operates two Singapore retail outlets offering dine-in and takeaway, and provides curated breakfast and lunch packages for corporate meetings and events.
Is Le Petit Croissant a public or private company?
Le Petit Croissant is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Le Petit Croissant founded?
Le Petit Croissant was founded in 2017. It employs 1 to 10 people.
Where is Le Petit Croissant based?
Le Petit Croissant is headquartered in Aberdeen, Hong Kong SAR China, in the Asia region.
How does Le Petit Croissant make money?
One revenue line is on record: product Sales - Breakfast Delivery.
Who are Le Petit Croissant's main competitors?
Regional players on record are Bread Society and Common Man Coffee Roasters. Broad incumbents are Tout Les Jours, BreadTalk and Starbucks (corporate catering). Direct peers are Joe & The Juice, Pret A Manger, Paul (Paul Bakery) and Délifrance. Glyph Café & Studio is listed as an emerging player.
Does Le Petit Croissant have an API?
No public API is recorded for Le Petit Croissant.
What industry is Le Petit Croissant in?
Le Petit Croissant's product category is Breakfast & Brunch Catering Services. Its primary akta.pro industry code is THAFAFAG, Cafe-Bakeries (Bakery + Coffee/Foodservice), with a secondary code of THAFADAG, Cafe-Bakeries (Coffee + Pastry Focus). Its NAICS code is 311811 and its SIC code is 2050.