Agrifac Machinery B.V.
Agrifac Machinery B.V. is a Dutch specialty manufacturer of self-propelled agricultural crop sprayers, serving large commercial farms, family farms, contractors, and specialty-crop growers across the Netherlands, UK, USA, Canada, and Australia as a subsidiary of EXEL Industries.
- Company typePrivate
- Founded1940
- HeadquartersSteenwijk, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Agrifac Machinery B.V. does
Agrifac Machinery B.V. is a Dutch manufacturer specializing exclusively in self-propelled agricultural crop sprayers, headquartered in Steenwijk, Netherlands, and operating as a wholly-owned subsidiary of the French industrial conglomerate EXEL Industries. Founded in 1938, the company has accumulated over 85 years of single-category focus, contrasting with full-line agricultural equipment OEMs. Its product portfolio spans four core sprayer models — Condor Vanguard (6,000L), Vanguard 55 (5,500L), Vanguard 67 (6,700L), and the flagship Endurance 80 (8,000L) — all built on the proprietary StabiloPlus chassis and BalancePlus boom suspension, and configurable with optional modules including AiCPlus (AI-camera spot spraying), DynamicDosePlus (variable-rate application), StrictSprayPlus (pulse-width frequency modulation nozzle control), HighTechAirPlus (air-assisted drift reduction), MountainMaster (slope leveling), WideTrack, Clearance, and PurifyPlus (automated cleaning). All units are assembled at a single BREEAM-certified, 'zero-on-the-meter' facility in Steenwijk equipped with 5,000 m² of solar panels and rainwater harvesting.
Agrifac sells through wholly-owned regional subsidiaries and authorized dealer networks in the Netherlands, UK, USA, Canada, and Australia, targeting large-scale commercial farms, family farms, agricultural contractors, and specialty-crop growers (sugar beet, potatoes, rapeseed, sunflowers, corn). Revenue is generated primarily via unit sales of high-ASP hardware plus aftermarket parts and service. Pricing is quote-based through the dealer channel and not publicly disclosed. The company emphasizes measurable customer outcomes — documented savings include 5-7% input reduction, 30-35% diesel savings, and 60% resource savings via band spraying — and holds a world record of 2,636 hectares sprayed in 24 hours (Endurance, Australia).
The business model is a classic specialty industrial OEM: high-touch enterprise field sales via dealer network and direct regional offices, multi-year equipment replacement cycles that support an aftermarket parts and service annuity, and modular configuration economics that expand average selling price through optional technology packages. The go-to-market is geographically diversified across Western developed agricultural markets, with localized country-specific websites and a demo-driven sales motion. Customer segments are segmented hybridly by farm size and use case (contractor vs. specialty crop), with family farms and large commercial enterprises identified as primary.
Agrifac Machinery B.V. firmographics
Firmographics- Name
- Agrifac Machinery B.V.
- Legal name
- Agrifac Machinery B.V.
- Website
- https://agrifac.com
- Company type
- Private
- Founded year
- 1940
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Agrifac Machinery B.V. is a Dutch specialty manufacturer of self-propelled agricultural crop sprayers, serving large commercial farms, family farms, contractors, and specialty-crop growers across the Netherlands, UK, USA, Canada, and Australia as a subsidiary of EXEL Industries.
- Ownership category
- akta.pro rank
Agrifac Machinery B.V. industry classification
Industry- Product category
- Agricultural Self-Propelled Sprayers
- NAICS
- Agricultural Implement Manufacturing (33311), Farm Machinery and Equipment Manufacturing (333111)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)
- akta.pro secondary industries
- Field & Orchard Sprayers (Boom, Airblast, Spot Sprayers) (AFAAADAA), Spray Control, Rate Controllers & Nozzle Systems (Pumps, Valves, Atomizers) (AFAAADAF)
Keywords
Where Agrifac Machinery B.V. is headquartered
LocationHeadquarters
- HQ city
- Steenwijk
- HQ country
- Netherlands
- HQ region
- Europe
Offices5 records
Markets served
Agrifac Machinery B.V. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Self-Propelled Sprayer Sales: Agrifac generates primary revenue from manufacturing and selling self-propelled agricultural sprayers including Condor, Condor Vanguard, Vanguard 55, Vanguard 67, and Endurance 80 models. Heavy equipment sales with various configurations and options.
- Parts and Service: Revenue from spare parts, maintenance services, and after-sales support through dealer and service partner networks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Agrifac offers a range of self-propelled sprayer models from compact (Vanguard 55 with 5,500L tank) to maximum capacity (Endurance 80 with 8,000L tank) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Agrifac Machinery B.V. product offering
Product offeringCore offering
Agrifac Machinery B.V. designs, manufactures, and assembles self-propelled agricultural crop sprayers. Its product lineup includes the Condor, Condor Vanguard, Vanguard 55, Vanguard 67, and Endurance 80 models, equipped with proprietary chassis, boom, and AI-powered precision spraying technologies. The company sells sprayers, replacement parts, and after-sales service through a global dealer network with regional offices in the Netherlands, UK, US, Canada, and Australia.
Product overview
Agrifac Machinery B.V. is a Dutch agricultural machinery manufacturer specializing exclusively in self-propelled crop sprayers. The product portfolio centers on four core sprayer models: the Endurance 80 (flagship, 8,000L tank), Vanguard 67 (6,700L tank), Vanguard 55 (compact, 5,500L tank), and Condor Vanguard (transitional, 6,000L tank). All sprayers share the proprietary StabiloPlus chassis and BalancePlus boom suspension as foundational technologies. The offering extends through a comprehensive suite of optional technologies organized into categories: spray technology (StrictSprayPlus PWFM system, AiCPlus AI camera spot spraying, DynamicDosePlus variable rate, HighTechAirPlus drift reduction, GreenFlowPlus plumbing, PurifyPlus automated cleaning); boom systems (J-boom, AirFlowPlus air-assisted, VertiPlus droplegs, FastFoldPlus); boom control (StrictHeightPlus, BalancePlus); and chassis options (WideTrack, Clearance, MountainMaster). This modular architecture allows customers to configure sprayers for specific crops, terrain, and operational requirements. A web-based Nozzle Calculator tool supports the StrictSprayPlus system. The company operates from a BREEAM-certified sustainable factory in the Netherlands.
Differentiator
Problem solved
Functional benefit
Products and services
- Endurance 80 The flagship self-propelled sprayer featuring an 8,000-liter tank, boom widths up to 55 meters, and the StabiloPlus chassis. Holds a world record of 2,636 hectares sprayed in 24 hours in Australia.
- Vanguard 67 Mid-range self-propelled sprayer with a 6,700-liter tank, booms up to 54 meters, featuring the EcoTronicPlus control system and options for WideTrack, Clearance, and MountainMaster configurations.
- Vanguard 55 Compact powerhouse sprayer with a 5,500-liter tank, booms up to 48 meters, available with two engine options (157 kW/212 hp or 212 kW/284 hp) and same technology options as the Vanguard 67.
- Condor Vanguard Transitional self-propelled sprayer model with a 6,000-liter tank and booms up to 52 meters. Key milestone in Agrifac's innovation journey that laid groundwork for the next generation Vanguard series.
- Condor The Condor line is Agrifac's established self-propelled sprayer model featuring the StabiloPlus chassis and supporting options for WideTrack, Clearance, and MountainMaster configurations across broadacre row crop applications.
- Used Machinery Pre-owned Agrifac self-propelled sprayers offered through the dealer network for customers seeking Agrifac technology at lower entry cost.
- Parts and Service Spare parts supply, scheduled maintenance, and after-sales technical support delivered through authorized dealers and service partners for the installed base of Agrifac self-propelled sprayers.
Quantifiable outcome
- 2,636 hectares sprayed in 24 hours - world record
- +6 more outcomes
Companies that use Agrifac Machinery B.V.
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Agrifac Machinery B.V. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature12 records
Agrifac Machinery B.V. partnerships and signals
Strategic signalScale indicators14 records
Recent moves5 records
Expansion highlights5 records
Agrifac Machinery B.V. competitors and assessment
Company assessmentDirect peers
- Lemken GmbH & Co. KG: Lemken is a German family-owned agricultural equipment manufacturer with a growing crop protection portfolio including the Nova self-propelled sprayer. It competes with Agrifac for European arable farmers and contractors seeking premium self-propelled machines.
- HARDI (part of EXEL Industries): HARDI is a Danish crop sprayer specialist also owned by Agrifac's parent EXEL Industries. It sells mounted, trailed and self-propelled sprayers globally and directly overlaps with Agrifac's product range, making it both a corporate sibling and a market competitor.
- Horsch Maschinen GmbH: Horsch is a German manufacturer focused on tillage, seeding and crop protection equipment, with self-propelled sprayers (Leeb) that directly compete with Agrifac in the European premium self-propelled sprayer segment, particularly for large arable farms and contractors.
- Amazone GmbH & Co. KG: Amazone is a German farm equipment manufacturer whose Pantera self-propelled crop protection sprayer competes head-to-head with Agrifac's Condor and Endurance series across European broad-acre markets. Both companies emphasize precision application and large tank capacities.
- Tecnoma (EXEL Industries): Tecnoma is a French crop sprayer manufacturer also under EXEL Industries' umbrella. It sells self-propelled and trailed sprayers targeting European vineyards and arable farms, overlapping with Agrifac's sprayer range inside the same parent group.
Broad incumbents
- John Deere (Deere & Company): John Deere is the leading global full-line agricultural equipment manufacturer offering self-propelled sprayers (R4044, R4060, R5000 series) alongside tractors, combines and precision-agriculture software. Agrifac competes directly with Deere's high-capacity self-propelled sprayers for large-scale row-crop customers.
- CNH Industrial (Case IH): CNH Industrial's Case IH brand produces the Patriot self-propelled sprayer, a head-to-head competitor to Agrifac's high-end offerings. As a broad-line OEM serving similar large-scale row-crop growers, CNH is a direct competitor in the high-capacity self-propelled sprayer category.
- AGCO Corporation (Fendt / Massey Ferguson): AGCO's Fendt brand sells the Rogator self-propelled sprayer, a direct competitor to Agrifac's Condor/Endurance lineup. AGCO is a broad-line agricultural equipment incumbent; Fendt specifically overlaps in European high-capacity self-propelled sprayers.
- Kuhn Group (Bucher Industries): Kuhn is a French-based broad-line implement manufacturer offering sprayers (including mounted and trailed models and the Ardennes self-propelled concept) under parent Bucher Industries. It targets the same European arable and livestock customers as Agrifac and is a relevant competitor in the broader crop protection equipment space.
Regional players
- Stara S.A. Stara is a Brazilian agricultural equipment manufacturer producing Imperador and other self-propelled sprayers for South American large-acre growers. It is a regional peer to Agrifac operating in geographies where Agrifac currently has limited direct presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Agrifac Machinery B.V. social profiles
Digital presenceAgrifac Machinery B.V. compliance and trust
Trust signalCompliance1 record
Agrifac Machinery B.V. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agrifac Machinery B.V. leadership team
Management profileNumber of profiles
Profiles1 record
Agrifac Machinery B.V. subsidiaries and ownership
Company hierarchySubsidiaries4 records
Agrifac Machinery B.V. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agrifac Machinery B.V. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agrifac Machinery B.V.
What does Agrifac Machinery B.V. do?
Agrifac Machinery B.V. designs, manufactures, and assembles self-propelled agricultural crop sprayers. Its product lineup includes the Condor, Condor Vanguard, Vanguard 55, Vanguard 67, and Endurance 80 models, equipped with proprietary chassis, boom, and AI-powered precision spraying technologies. The company sells sprayers, replacement parts, and after-sales service through a global dealer network with regional offices in the Netherlands, UK, US, Canada, and Australia.
Is Agrifac Machinery B.V. a public or private company?
Agrifac Machinery B.V. is a private company. It is classified as corporate owned and is currently operating.
When was Agrifac Machinery B.V. founded?
Agrifac Machinery B.V. was founded in 1940. It employs 101 to 250 people.
Where is Agrifac Machinery B.V. based?
Agrifac Machinery B.V. is headquartered in Steenwijk, Netherlands, in the Europe region.
How does Agrifac Machinery B.V. make money?
Two revenue lines are on record. Self-Propelled Sprayer Sales are the primary driver. The others are parts and Service.
Who are Agrifac Machinery B.V.'s main competitors?
Direct peers on record are Lemken GmbH & Co. KG, HARDI (part of EXEL Industries), Horsch Maschinen GmbH, Amazone GmbH & Co. KG and Tecnoma (EXEL Industries). Broad incumbents are John Deere (Deere & Company), CNH Industrial (Case IH), AGCO Corporation (Fendt / Massey Ferguson) and Kuhn Group (Bucher Industries). Stara S.A. is listed as a regional player.
Does Agrifac Machinery B.V. have an API?
No public API is recorded for Agrifac Machinery B.V..
What industry is Agrifac Machinery B.V. in?
Agrifac Machinery B.V.'s product category is Agricultural Self-Propelled Sprayers. Its primary akta.pro industry code is IMAHACAC, Crop Protection & Application Equipment (Sprayers/Spreaders), with a secondary code of AFAAADAA, Field & Orchard Sprayers (Boom, Airblast, Spot Sprayers). Its NAICS code is 33311 and its SIC code is 3523.