Agrifac Machinery B.V.

What Agrifac Machinery B.V. does

Agrifac Machinery B.V. is a Dutch manufacturer specializing exclusively in self-propelled agricultural crop sprayers, headquartered in Steenwijk, Netherlands, and operating as a wholly-owned subsidiary of the French industrial conglomerate EXEL Industries. Founded in 1938, the company has accumulated over 85 years of single-category focus, contrasting with full-line agricultural equipment OEMs. Its product portfolio spans four core sprayer models — Condor Vanguard (6,000L), Vanguard 55 (5,500L), Vanguard 67 (6,700L), and the flagship Endurance 80 (8,000L) — all built on the proprietary StabiloPlus chassis and BalancePlus boom suspension, and configurable with optional modules including AiCPlus (AI-camera spot spraying), DynamicDosePlus (variable-rate application), StrictSprayPlus (pulse-width frequency modulation nozzle control), HighTechAirPlus (air-assisted drift reduction), MountainMaster (slope leveling), WideTrack, Clearance, and PurifyPlus (automated cleaning). All units are assembled at a single BREEAM-certified, 'zero-on-the-meter' facility in Steenwijk equipped with 5,000 m² of solar panels and rainwater harvesting.

Agrifac sells through wholly-owned regional subsidiaries and authorized dealer networks in the Netherlands, UK, USA, Canada, and Australia, targeting large-scale commercial farms, family farms, agricultural contractors, and specialty-crop growers (sugar beet, potatoes, rapeseed, sunflowers, corn). Revenue is generated primarily via unit sales of high-ASP hardware plus aftermarket parts and service. Pricing is quote-based through the dealer channel and not publicly disclosed. The company emphasizes measurable customer outcomes — documented savings include 5-7% input reduction, 30-35% diesel savings, and 60% resource savings via band spraying — and holds a world record of 2,636 hectares sprayed in 24 hours (Endurance, Australia).

The business model is a classic specialty industrial OEM: high-touch enterprise field sales via dealer network and direct regional offices, multi-year equipment replacement cycles that support an aftermarket parts and service annuity, and modular configuration economics that expand average selling price through optional technology packages. The go-to-market is geographically diversified across Western developed agricultural markets, with localized country-specific websites and a demo-driven sales motion. Customer segments are segmented hybridly by farm size and use case (contractor vs. specialty crop), with family farms and large commercial enterprises identified as primary.

Name

Agrifac Machinery B.V.

Legal name

Agrifac Machinery B.V.

Website

https://agrifac.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

101–250 employees

Short description

Agrifac Machinery B.V. is a Dutch specialty manufacturer of self-propelled agricultural crop sprayers, serving large commercial farms, family farms, contractors, and specialty-crop growers across the Netherlands, UK, USA, Canada, and Australia as a subsidiary of EXEL Industries.

Ownership category

akta.pro rank

Product category

Agricultural Self-Propelled Sprayers

NAICS

Agricultural Implement Manufacturing (33311), Farm Machinery and Equipment Manufacturing (333111)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)

akta.pro secondary industries

Field & Orchard Sprayers (Boom, Airblast, Spot Sprayers) (AFAAADAA), Spray Control, Rate Controllers & Nozzle Systems (Pumps, Valves, Atomizers) (AFAAADAF)

Keywords

• Self-propelled sprayers
• Agricultural crop sprayers
• Precision spraying technology
• Boom sprayer equipment
• Farm machinery manufacturing

Headquarters

HQ city

Steenwijk

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Self-Propelled Sprayer Sales: Agrifac generates primary revenue from manufacturing and selling self-propelled agricultural sprayers including Condor, Condor Vanguard, Vanguard 55, Vanguard 67, and Endurance 80 models. Heavy equipment sales with various configurations and options.
2. Parts and Service: Revenue from spare parts, maintenance services, and after-sales support through dealer and service partner networks.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Agrifac Machinery B.V. designs, manufactures, and assembles self-propelled agricultural crop sprayers. Its product lineup includes the Condor, Condor Vanguard, Vanguard 55, Vanguard 67, and Endurance 80 models, equipped with proprietary chassis, boom, and AI-powered precision spraying technologies. The company sells sprayers, replacement parts, and after-sales service through a global dealer network with regional offices in the Netherlands, UK, US, Canada, and Australia.

Product overview

Agrifac Machinery B.V. is a Dutch agricultural machinery manufacturer specializing exclusively in self-propelled crop sprayers. The product portfolio centers on four core sprayer models: the Endurance 80 (flagship, 8,000L tank), Vanguard 67 (6,700L tank), Vanguard 55 (compact, 5,500L tank), and Condor Vanguard (transitional, 6,000L tank). All sprayers share the proprietary StabiloPlus chassis and BalancePlus boom suspension as foundational technologies. The offering extends through a comprehensive suite of optional technologies organized into categories: spray technology (StrictSprayPlus PWFM system, AiCPlus AI camera spot spraying, DynamicDosePlus variable rate, HighTechAirPlus drift reduction, GreenFlowPlus plumbing, PurifyPlus automated cleaning); boom systems (J-boom, AirFlowPlus air-assisted, VertiPlus droplegs, FastFoldPlus); boom control (StrictHeightPlus, BalancePlus); and chassis options (WideTrack, Clearance, MountainMaster). This modular architecture allows customers to configure sprayers for specific crops, terrain, and operational requirements. A web-based Nozzle Calculator tool supports the StrictSprayPlus system. The company operates from a BREEAM-certified sustainable factory in the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Endurance 80 The flagship self-propelled sprayer featuring an 8,000-liter tank, boom widths up to 55 meters, and the StabiloPlus chassis. Holds a world record of 2,636 hectares sprayed in 24 hours in Australia.
• Vanguard 67 Mid-range self-propelled sprayer with a 6,700-liter tank, booms up to 54 meters, featuring the EcoTronicPlus control system and options for WideTrack, Clearance, and MountainMaster configurations.
• Vanguard 55 Compact powerhouse sprayer with a 5,500-liter tank, booms up to 48 meters, available with two engine options (157 kW/212 hp or 212 kW/284 hp) and same technology options as the Vanguard 67.
• Condor Vanguard Transitional self-propelled sprayer model with a 6,000-liter tank and booms up to 52 meters. Key milestone in Agrifac's innovation journey that laid groundwork for the next generation Vanguard series.
• Condor The Condor line is Agrifac's established self-propelled sprayer model featuring the StabiloPlus chassis and supporting options for WideTrack, Clearance, and MountainMaster configurations across broadacre row crop applications.
• Used Machinery Pre-owned Agrifac self-propelled sprayers offered through the dealer network for customers seeking Agrifac technology at lower entry cost.
• Parts and Service Spare parts supply, scheduled maintenance, and after-sales technical support delivered through authorized dealers and service partners for the installed base of Agrifac self-propelled sprayers.

Quantifiable outcome

• 2,636 hectares sprayed in 24 hours - world record
• +6 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature12 records

Scale indicators14 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lemken GmbH & Co. KG: Lemken is a German family-owned agricultural equipment manufacturer with a growing crop protection portfolio including the Nova self-propelled sprayer. It competes with Agrifac for European arable farmers and contractors seeking premium self-propelled machines.
• HARDI (part of EXEL Industries): HARDI is a Danish crop sprayer specialist also owned by Agrifac's parent EXEL Industries. It sells mounted, trailed and self-propelled sprayers globally and directly overlaps with Agrifac's product range, making it both a corporate sibling and a market competitor.
• Horsch Maschinen GmbH: Horsch is a German manufacturer focused on tillage, seeding and crop protection equipment, with self-propelled sprayers (Leeb) that directly compete with Agrifac in the European premium self-propelled sprayer segment, particularly for large arable farms and contractors.
• Amazone GmbH & Co. KG: Amazone is a German farm equipment manufacturer whose Pantera self-propelled crop protection sprayer competes head-to-head with Agrifac's Condor and Endurance series across European broad-acre markets. Both companies emphasize precision application and large tank capacities.
• Tecnoma (EXEL Industries): Tecnoma is a French crop sprayer manufacturer also under EXEL Industries' umbrella. It sells self-propelled and trailed sprayers targeting European vineyards and arable farms, overlapping with Agrifac's sprayer range inside the same parent group.

Broad incumbents

• John Deere (Deere & Company): John Deere is the leading global full-line agricultural equipment manufacturer offering self-propelled sprayers (R4044, R4060, R5000 series) alongside tractors, combines and precision-agriculture software. Agrifac competes directly with Deere's high-capacity self-propelled sprayers for large-scale row-crop customers.
• CNH Industrial (Case IH): CNH Industrial's Case IH brand produces the Patriot self-propelled sprayer, a head-to-head competitor to Agrifac's high-end offerings. As a broad-line OEM serving similar large-scale row-crop growers, CNH is a direct competitor in the high-capacity self-propelled sprayer category.
• AGCO Corporation (Fendt / Massey Ferguson): AGCO's Fendt brand sells the Rogator self-propelled sprayer, a direct competitor to Agrifac's Condor/Endurance lineup. AGCO is a broad-line agricultural equipment incumbent; Fendt specifically overlaps in European high-capacity self-propelled sprayers.
• Kuhn Group (Bucher Industries): Kuhn is a French-based broad-line implement manufacturer offering sprayers (including mounted and trailed models and the Ardennes self-propelled concept) under parent Bucher Industries. It targets the same European arable and livestock customers as Agrifac and is a relevant competitor in the broader crop protection equipment space.

Regional players

• Stara S.A. Stara is a Brazilian agricultural equipment manufacturer producing Imperador and other self-propelled sprayers for South American large-acre growers. It is a regional peer to Agrifac operating in geographies where Agrifac currently has limited direct presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/agrifac

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agrifac Machinery B.V.