T. Bailey Asset Management

What T. Bailey Asset Management does

T. Bailey Asset Management Limited is a privately held, FCA-authorised UK investment manager (FRN 190291, registered in England & Wales, company number 3720372) founded in 1999 by a family with 150 years of entrepreneurial heritage to deliver long-term, multi-generational wealth stewardship. The firm runs a focused suite of four Authorised Unit Trust funds: the Multi-Asset Dynamic Fund and Multi-Asset Growth Fund (multi-asset portfolios combining global equities, bonds, commodities and diversifying strategies, with the Growth Fund targeting CPI +4% over the long term), the Global Thematic Equity Fund (a multi-manager global equity portfolio targeting structural themes such as AI, healthcare, demographics and emerging markets), and the UK Responsibly Invested Equity Fund (launched 14/02/2022, applying the proprietary CleanScreen ESG framework to UK-listed equities). Underlying exposure is built via a fund-of-funds architecture that accesses specialist third-party managers including Polar Capital, Baillie Gifford, Ranmore, Merlin Fidelis, JK Japan, Man GLG and Regnan, with Waystone Management (UK) Ltd acting as Authorised Fund Manager.

The firm serves three customer segments — families/private investors, institutions (pension funds, endowments, foundations), and professional financial advisers — exclusively within the United Kingdom, with the website explicitly restricted to UK professional investors and advisers. T. Bailey does not deal directly with retail investors; all client engagement is channelled through regulated advisers, with retail access available via ISA wrappers and a regular savers scheme from £50 per calendar month (minimum initial investment £1,000). Go-to-market is sales-led and content-supported, with fund factsheets, KIIDs, weekly updates, monthly market reviews and quarterly reports published via the firm's 'Thinking' content hub and LinkedIn.

Revenue is generated almost entirely from asset management fees embedded in unit trust prices, with disclosed net yields of 0.6%-1.2% on retail classes. Aggregable disclosed AUM stands at approximately £249m across the Global Thematic Equity (£177.9m), Multi-Asset Growth (£47.4m) and UK Responsibly Invested Equity (£23.9m) funds. The firm is headquartered in Edwalton, Nottingham, with headcount in the 11-50 range, and is wholly family-controlled with no external private equity, venture, or institutional shareholders disclosed.

Name

T. Bailey Asset Management

Legal name

T. Bailey Asset Management Limited

Website

https://tbaileyam.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

T. Bailey Asset Management is a Nottingham-based, FCA-authorised UK investment manager founded in 1999 that runs four multi-asset and equity unit-trust funds via a fund-of-funds model, serving families, institutions and financial advisers across the United Kingdom.

Ownership category

akta.pro rank

Product category

Asset Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Fund of Funds & Multi-Manager Mutual Funds (FSAAAEAL)

Keywords

• Multi-asset fund management
• Thematic equity funds
• ESG screened investing
• Wealth preservation services
• Fund-of-funds portfolios

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fund Management Fees: T. Bailey Asset Management generates revenue through asset management fees charged within its suite of multi-asset and equity funds. Fee structures are embedded in fund prices and disclosed as ongoing charges (e.g., the Global Thematic Equity Fund carries a 0.6% net yield, the Multi-Asset Growth Fund carries 1.0-1.2% net yield). The firm is authorised and regulated by the FCA.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

T. Bailey Asset Management provides active, multi-asset and equity investment management through four Authorised Unit Trust funds targeting UK families, institutions, and private investors (accessed exclusively via regulated financial advisers). Its fund-of-funds strategies allocate capital to specialist third-party managers across global equities, bonds, commodities, and absolute-return strategies, with the proprietary CleanScreen ESG framework applied to its UK equity mandate. Revenue is earned through ongoing fund management fees (e.g., 0.6%–2.8% net yields) disclosed in monthly fund pricing.

Product overview

T. Bailey Asset Management offers a coordinated suite of four investment funds: the Multi-Asset Dynamic Fund and Multi-Asset Growth Fund (both multi-asset funds targeting inflation-plus returns through diversified mixes of equities, bonds, commodities and absolute return strategies), the Global Thematic Equity Fund (a multi-manager global equity fund capturing long-term thematic trends), and the UK Responsibly Invested Equity Fund (a screened UK equity portfolio applying proprietary ESG standards). The funds are structured as Authorised Unit Trusts eligible for ISA investments and are managed using a fund-of-funds approach with allocations to specialist third-party managers.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-Asset Dynamic Fund A multi-asset Authorised Unit Trust fund investing in global shares, bonds, commodities, and specialist diversifying assets with dynamic allocation to manage risk and capture opportunities across market cycles. Available to UK professional investors and advisers.
• Multi-Asset Growth Fund A complete multi-asset portfolio targeting CPI +4% per annum returns over the long term, investing in global equities alongside bonds, commodities, and diversifying assets. Fund size approximately £47.4m; available in F and S Acc/Inc classes with monthly pricing.
• Global Thematic Equity Fund A high-conviction, actively managed multi-manager global equity fund targeting powerful long-term structural trends including technology innovation, healthcare advances, demographic change, and emerging market growth. Fund size approximately £177.9m; A Acc class price 276.25p as of 01/07/2026 with 0.6% net yield.
• UK Responsibly Invested Equity Fund A high-conviction portfolio of UK-listed companies combining financial strength with responsible business practices, applying T. Bailey's proprietary CleanScreen ESG framework to avoid harmful activities and favour sustainable companies. Available in F, I, and S Acc unit classes; ISA eligible; minimum initial investment £1,000 with regular savers from £50/month.

Quantifiable outcome

• WS T. Bailey Global Thematic Equity Fund returned 25.30% over 1 year and 40.90% over 3 years (as at most recent valuation)
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and supporting.

• Waystone Management (UK) LtdcoreImplementation/ SI/ Consulting PartnerWaystone Management (UK) Ltd serves as the Authorised Fund Manager for T. Bailey's suite of unit trust funds. Waystone is responsible for the administration of T. Bailey's funds, including regulatory compliance, fund governance, and investor reporting. Investors in T. Bailey funds are directed to read Waystone's privacy policy alongside T. Bailey's own policies.
• Regnan Sustainable Water and Waste FundcoreTechnology or IntegrationT. Bailey accesses the Water & Waste investment theme through the Regnan Sustainable Water and Waste Fund — an actively managed, high-conviction global equity portfolio with an integrated ESG process, high active share, and minimal overlap with mainstream global equity funds. This fund underpins the Water & Waste theme in T. Bailey's Global Thematic Equity Fund and multi-asset funds.
• Polar Capital Healthcare OpportunitiescoreTechnology or IntegrationHeld as a underlying fund in the Global Thematic Equity Fund (7.7% allocation). Polar Capital is a specialist healthcare equity manager providing thematic equity exposure.
• Ranmore Global EquitycoreTechnology or IntegrationHeld in the Global Thematic Equity Fund (7.7% allocation). Ranmore Global Equity Fund applies a disciplined value-driven approach globally, benefiting from market overreactions and sentiment swings.
• Polar Capital Automation & Artificial IntelligencecoreTechnology or IntegrationHeld in the Global Thematic Equity Fund (7.2% allocation) and Multi-Asset Growth Fund (4.9% allocation). Provides exposure to AI and automation themes through Polar Capital's specialist technology investment team.
• Baillie Gifford PacificcoreTechnology or IntegrationHeld in the Global Thematic Equity Fund (7.1% allocation). Provides exposure to Asian and Pacific equity markets through Baillie Gifford's growth-oriented investment approach.
• iShares Physical Gold ETCcoreTechnology or IntegrationHeld in the Multi-Asset Growth Fund (4.8% allocation) for portfolio diversification as a safe-haven asset. Provides exposure to gold without requiring physical storage.
• TM Fulcrum Diversified Core Absolute Return FundsupportingTechnology or IntegrationHeld in the Multi-Asset Growth Fund (4.5% allocation). Aims to achieve long-term returns of inflation +3% to 5% over five-year periods, with low correlation to equity and bond markets, through dynamic asset allocation, discretionary macro, and diversifying strategies.
• Merlin Fidelis Emerging Markets FundsupportingTechnology or IntegrationHeld in the Global Thematic Equity Fund (7.2% allocation) and Multi-Asset Growth Fund (6.3% allocation). A disciplined, research-driven emerging markets strategy with no predetermined style, sector, or country biases.
• JK JapansupportingTechnology or IntegrationHeld in the Global Thematic Equity Fund (5.8% allocation). Provides specialist Japanese equity exposure through JK Japan's investment approach.
• Polar Capital Global Insurance FundsupportingTechnology or IntegrationHeld in the Global Thematic Equity Fund (6.3% allocation) and Multi-Asset Growth Fund (4.2% allocation). Provides specialist global insurance sector equity exposure through Polar Capital's dedicated insurance team.
• Man GLG High Yield OpportunitiessupportingTechnology or IntegrationHeld in the Multi-Asset Growth Fund (4.3% allocation). Provides selective exposure to high-yield corporate bonds through Man GLG's actively managed credit strategy.
• WS Zennor Japan Equity IncomesupportingTechnology or IntegrationHeld in the Multi-Asset Growth Fund (5.9% allocation). Provides specialist Japanese equity income exposure.
• L&G Europe ex UK Equity UCITS ETFsupportingTechnology or IntegrationIntroduced across the three T. Bailey fund of funds portfolios to increase allocation to continental European equities. The ETF has sector exposures biased toward Financials (20.6%) and Industrials (18.5%), benefiting from European reindustrialisation and infrastructure spending.
• Man Credit Opportunities Alternative FundsupportingTechnology or IntegrationRecently introduced in the T. Bailey Multi-Asset funds. Employs a concentrated, actively managed approach with flexibility to take net exposures ranging from negative to positive across the credit market, capitalising on both long and short positions.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Rathbones Group: Rathbones Group is one of the UK's largest integrated wealth and asset managers serving private clients, family offices and institutions with discretionary portfolio management and in-house and third-party funds. It is directly comparable to T. Bailey in terms of UK wealth focus, multi-asset solutions and adviser/intermediated distribution.
• Brooks Macdonald: Brooks Macdonald provides discretionary investment management, financial planning and asset management services to UK private clients, intermediaries and institutions. The multi-asset and model portfolio capability, along with a UK adviser-channel GTM, makes it a close comparable to T. Bailey's intermediary-driven model.
• Premier Miton Investors: Premier Miton is a UK boutique asset manager offering active multi-asset and equity funds distributed primarily through financial advisers. Its size, fund range structure and adviser-channel go-to-market make it one of the closest pure-play peers to T. Bailey in the UK boutique segment.
• Charles Stanley & Co. Charles Stanley (now part of Raymond James) provides discretionary portfolio management, wealth planning and adviser-supported investment solutions to UK private clients and intermediaries. Its focus on multi-asset discretionary mandates and family wealth overlaps directly with T. Bailey's offering.
• Liontrust Asset Management: Liontrust is a UK-listed boutique asset manager running active equity, multi-asset and sustainable strategies distributed via UK advisers and institutions. The combination of thematic/sustainable capabilities and adviser-channel distribution makes Liontrust a relevant comparable.
• 7IM (Seven Investment Management): 7IM is a UK multi-asset manager offering model portfolios and fund ranges to advisers and direct clients. Its multi-asset focus, UK footprint and intermediary-led distribution make it a comparable for T. Bailey's Multi-Asset Dynamic and Growth funds.
• Evelyn Partners (formerly Tilney Smith & Williamson): Evelyn Partners is one of the UK's largest wealth managers and asset managers, providing discretionary portfolio management, financial planning and funds to private clients and institutions. While larger, its integrated wealth + asset management model is structurally similar.
• Quilter Cheviot: Quilter Cheviot is a UK discretionary investment manager serving private clients, intermediaries and institutions through bespoke portfolios and multi-asset solutions. Its private-client and family-office focus aligns closely with T. Bailey's target segments.

Broad incumbents

• abrdn (formerly Aberdeen Standard Investments): abrdn is a global incumbent asset manager with significant UK multi-asset and equity fund ranges distributed through advisers and institutions. It provides the broader-market context against which T. Bailey competes, with overlapping product categories.
• Schroders: Schroders is a global asset manager with substantial UK multi-asset, equity and wealth offerings via advisers and institutions. While much larger, it anchors the broader incumbents against which UK boutique asset managers like T. Bailey are benchmarked by advisers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/t--bailey-asset-management-limited
• Xx.com/TbaileyAM

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about T. Bailey Asset Management