La Tazza d’oro

What La Tazza d’oro does

La Tazza d'oro Srl is a privately held Italian coffee roasting and packaging company founded in 1938 and headquartered in the Macchiareddu industrial zone of Uta, near Cagliari, Sardinia. The company produces and sells coffee under three brand families: the core La Tazza d'oro range of traditional Italian blends (Gran Miscela, Miscela d'oro, Miscela Bar, Decaffeinato, Prestige, Vintage Orange), the Caffè Karalis premium specialty line focused on 100% Arabica and single-origin coffees, and the Adesso Espresso proprietary capsule system paired with the Adesso Espresso Mini 3.0 capsule machine. Formats span whole beans, moka and espresso ground coffee, ESE pods (cialde), and single-serve capsules. Underlying production technology is conventional roasting and packaging; the only proprietary technical asset is the Adesso Espresso capsule format, which is compatible exclusively with the company's own machine hardware, creating a captive consumable ecosystem.

The business operates a product-led go-to-market built around an owned e-commerce storefront (www.latazzadoro.it) with two distinct catalogs — a consumer-facing B2C shop and a dedicated B2B catalog of 34 SKUs targeting bars, restaurants, catering, and hospitality buyers. Distribution covers Italy domestically (free shipping above €45) and extends across the EU (free shipping above €90), with a bilingual Italian/English site. Revenue streams include one-time product sales (coffee beans, ground coffee, capsules, pods, gift sets), hardware sales (capsule machines at €120), and recurring capsule consumption from the Adesso Espresso installed base. Pricing is unit-based with no disclosed subscription or contract layer; payment options include credit card, cash on delivery, and bank transfer. A Training LAB program at the Macchiareddu facility delivers barista and coffee culture courses, functioning as both a brand-building and B2B pipeline tool. The company is family/private-owned with no disclosed parent, funding events, or institutional investors.

Name

La Tazza d’oro

Legal name

La Tazza d'oro Srl

Website

https://latazzadoro.it

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

11–50 employees

Short description

La Tazza d'oro Srl is a privately held Italian coffee roaster founded in 1938 in Sardinia, producing and selling coffee beans, ground coffee, capsules, and pods across three brands — La Tazza d'oro, Caffè Karalis, and Adesso Espresso — to B2C consumers and B2B hospitality customers in Italy and the EU via owned e-commerce.

Ownership category

akta.pro rank

Product category

Coffee roasting and production

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Coffee Roasting & Grinding (AFAFADAB)

akta.pro secondary industries

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Single-Serve Coffee (Pods, Capsules) (CRADAHAH), Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

• Coffee roasting
• Espresso beans
• Coffee capsules
• Italian coffee blends
• Barista training

Headquarters

HQ city

Cagliari

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Coffee Products Sales: Sale of roasted coffee products including whole beans, ground coffee, capsules, and pods through e-commerce. Products sold in various formats and sizes to both B2C and B2B customers. Includes premium single-origin coffees (Costa Rica Monorigine) and signature blends.
2. Coffee Machines Sales: Sale of Adesso Espresso capsule coffee machines (Adesso Espresso Mini 3.0 and variants) as complementary products to drive capsule sales
3. Gift Sets and Special Products: Sale of bundled products including gift sets combining coffee with branded espresso cups (Caffè Karalis 100% Arabica and Cups)

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

La Tazza d'oro is an Italian coffee roaster and producer founded in 1938, headquartered in Sardinia. The company roasts, blends, and packages coffee beans, ground coffee, capsules, and pods across three brands: La Tazza d'oro (core blends), Caffè Karalis (premium 100% Arabica), and Adesso Espresso (proprietary capsule system with compatible machines). It also operates the Training LAB, a professional barista training program.

Product overview

La Tazza d'oro is an Italian coffee company founded in 1938, based in Sardinia, offering a comprehensive portfolio of coffee products and services. The company operates three main coffee brands: the La Tazza d'oro house brand featuring traditional Italian blends (Gran Miscela, Miscela d'oro, Miscela Bar, Decaffeinato, Prestige, and Vintage Orange) available in whole bean, ground, and pod formats; the Caffè Karalis sub-brand specializing in single-origin 100% Arabica coffees (Rossa, Viola, Oro, Decaffeinato) also in multiple formats; and the proprietary Adesso Espresso capsule system consisting of the Adesso Espresso Mini 3.0 machine and branded capsules in various flavors (Classico, Intenso, Esclusivo, Decaffeinato, Long Coffee, Ginseng, Lemon Tea). The company also offers gift sets combining coffee with branded espresso cups, and provides professional barista training services through its Training LAB program. Products are distributed through both B2B and B2C e-commerce channels.

Differentiator

Problem solved

Functional benefit

Brands

• Adesso Espresso: A capsule coffee brand featuring various coffee blends and flavored capsules including ginseng and lemon tea options, along with compatible coffee machines.
• Caffè Karalis

Products and services

• La Tazza d'oro Gran Miscela A signature coffee blend of 80% Arabica and 20% Robusta with notes of chocolate, spices, and toasted bread. Available in 250g jar format for home and office use.
• La Tazza d'oro Monorigine Costa Rica 100% Arabica single-origin coffee from Costa Rica with SHB MHIELE profile, featuring notes of apricot, dark chocolate, honey, and citrus. Available in 250g jar format.
• La Tazza d'oro Miscela d'oro A premium coffee blend from Brazil, Guatemala, Costa Rica, and India with notes of chocolate, spices, and toasted bread. Available in whole bean and ground formats in various pack sizes.
• La Tazza d'oro Miscela Bar A coffee blend of 67% Arabica and 33% Robusta with notes of chocolate, caramel, and malt. Designed for professional bar use, available in 500g and 1kg packs.
• La Tazza d'oro Decaffeinato Decaffeinated coffee blend with 50% Arabica and 50% Robusta, featuring notes of hazelnut and dark chocolate. Available in Moka ground (250g), espresso ground (250g), and whole bean (1kg) formats.
• La Tazza d'oro Prestige 100% Arabica A premium 100% Arabica whole bean coffee blend featuring origins from Brazil, Guatemala, Costa Rica, and Ethiopia.
• La Tazza d'oro Vintage Orange A premium slow-roasted whole bean blend combining Indian Robusta with Arabica from Brazil, Guatemala, and Ethiopia. Notes of chocolate, spices, and toasted bread with a full-bodied, consistent taste. Available in 6 x 1kg pack format.
• La Tazza d'oro Famiglia A family-sized coffee blend available in 500g and 1kg packs for home use.
• La Tazza d'oro Excelsior A premium coffee blend from Brazil, Guatemala, Ethiopia, and India.
• Caffè Karalis Rossa 100% Arabica 100% Arabica single-origin coffee with citrus and fresh flower notes. Available in whole bean, Moka ground, and espresso ground formats in various sizes (250g, 1kg, 3kg).
• Caffè Karalis Viola A coffee blend of 73% Arabica and 27% Robusta with notes of hazelnut and toasted bread. Available in 250g and 1kg packs.
• Caffè Karalis Oro A premium coffee blend of 93% Arabica and 7% Robusta with notes of almond and dark chocolate.
• Caffè Karalis Decaffeinato Decaffeinated coffee blend of 50% Arabica and 50% Robusta with notes of hazelnut and dark chocolate. Available in 250g jar format.
• Caffè Karalis Cialda Rossa 100% Arabica coffee blend in pod format. Available in packs of 150 pods.
• Caffè Karalis 100% Arabica and Cups Gift Set A gift set combining 250g of Caffè Karalis Rossa 100% Arabica Moka ground coffee with 2 branded espresso cups. Available in red or black decorative designs.
• Adesso Espresso Mini 3.0 A capsule coffee machine designed for home and office use. Compatible exclusively with Adesso Espresso capsules.
• Adesso Espresso Classico A blend of 60% Arabica and 40% Robusta with notes of almond, dark chocolate, and ripe fruit. Available in 100 single-serve capsule packs.
• Adesso Espresso Intenso A strong coffee blend with 20% Arabica and 80% Robusta, featuring notes of caramel, hazelnut, and cookie. Available in 100 capsule packs.
• Adesso Espresso Esclusivo 100% Arabica 100% Arabica single-serve capsules with sweet chocolate and caramel notes. Available in 100 capsule packs.
• Adesso Espresso Decaffeinato Decaffeinated coffee blend capsule with 50% Arabica and 50% Robusta, featuring notes of hazelnut and toasted bread.
• Adesso Espresso Long Coffee Coffee blend capsules designed for longer coffee preparations.
• Adesso Espresso Ginseng Lyophilized ginseng coffee capsules combining coffee with ginseng root for an energetic blend with caramel aftertaste. Available in 50 capsule packs.
• Adesso Espresso Te Limone Lyophilized lemon tea capsules with citrus notes. Available in 50 capsule packs.
• Adesso Espresso Classico Bidose Double-dose coffee blend capsules for stronger preparations. Available in 100 double-dose capsule packs.
• Training LAB Professional barista and coffee training courses including Coffee and Espresso fundamentals, Cappuccino and Latte Art, and catering school programs. Located at the roasting facility in Macchiareddu, with certified trainers and participation of national/international professionals.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hausbrandt: Trieste-based Italian coffee roaster with beans, ground, pods and capsules for retail and HoReCa, including a barista training program (Hausbrandt Academy). Comparable to La Tazza d'oro on portfolio, HoReCa strategy and training-led marketing.
• illy (illycaffè): Premium Italian coffee roaster selling 100% Arabica beans, ground, pods (iperEspresso) and capsules globally via e-commerce and HoReCa. Closely matches La Tazza d'oro's Caffè Karalis premium positioning and proprietary pod/capsule strategy.
• Kimbo: Neapolitan coffee roaster offering traditional blends, capsules and pods to Italian consumers and HoReCa, with a Training Academy program. Directly comparable to La Tazza d'oro's roasting, capsule (Nespresso-compatible Dolce Gusto line) and barista training model.
• Lavazza: Italy's largest coffee roaster offering whole bean, ground, capsule (A Modo Mio) and pods across B2C and HoReCa. Directly comparable to La Tazza d'oro in product mix and Italian market focus, but at much greater scale.
• Pellini Caffè: Verona-based Italian coffee roaster producing blends, pods and capsules for retail and HoReCa. Comparable to La Tazza d'oro in product breadth, distribution model and Italian market focus.
• Caffè Borbone: Naples-based coffee company and one of the largest Italian capsule manufacturers, distributing single-serve coffee compatible with major systems. Highly comparable to La Tazza d'oro's capsule-heavy Adesso Espresso line and D2C strategy.
• Passalacqua: Historic Neapolitan coffee roaster selling traditional blends, beans and ground coffee to Italian B2C and HoReCa markets. Closely comparable to La Tazza d'oro as a multi-generational Italian regional roaster with similar product mix.
• Segafredo Zanetti: Italian coffee roaster and HoReCa operator (Segafredo Zanetti Espresso) selling beans, ground coffee, capsules and pods to both professional and consumer markets. Strong overlap with La Tazza d'oro's HoReCa focus and multi-format offering.

Broad incumbents

• Nespresso (Nestlé): Global leader in single-serve capsule coffee with proprietary machines, extensive retail and boutique network, and a large capsule SKU portfolio. The dominant incumbent that any proprietary Italian capsule system, including Adesso Espresso, must compete against for consumer mindshare and shelf space.
• Massimo Zanetti Beverage Group: Italian-headquartered global coffee group owning brands such as Segafredo Zanetti, Boncafé and Chock full o'Nuts, producing beans, ground, capsules and pods for retail and foodservice. Represents the broad incumbent model of an Italian coffee group operating across geographies and channels, in contrast to La Tazza d'oro's focused regional footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/LaTazzadoro
• Facebookfacebook.com/LaTazzadoro1938
• Instagraminstagram.com/latazzadoro1938

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Tazza d’oro