Root Technologies
Root Technologies is a Raipur, India-based digital agency founded in 2011 that builds websites, mobile apps, and twelve vertical-specific management software products, and delivers SEO, PPC, Bulk SMS, email marketing, and IT hardware services to SMBs across Chhattisgarh, Madhya Pradesh, and Odisha, with healthcare as its dominant vertical.
- Company typePrivate
- Founded2011
- HeadquartersRaipur, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Root Technologies does
Root Technologies is a privately held, founder-led digital services agency headquartered in Raipur, Chhattisgarh, India, founded in 2011. It delivers website design and development, mobile application development (native and hybrid on iOS, Android, and Windows using Xamarin, React Native, and Ionic), custom vertical software, digital marketing (SEO, SMM, PPC, content), Bulk SMS and email marketing, domain/hosting, and hardware and networking services. Its technology foundation is conventional web stacks including WordPress, PHP, CodeIgniter, Node.js, Python, Ruby, HTML5, JavaScript, jQuery, Bootstrap, MySQL, SQL Server, Oracle, and Drupal CMS, with no disclosed AI/ML components. The company also markets twelve vertical-specific management software products spanning Hospital, Office, Real Estate, Laundry, College, School, Hotel, Restaurant, Retail/Wholesale Accounting, Transport, Steel Plant, and Warehouse operations.
The firm's customer base is concentrated in regional Indian SMBs, particularly small and mid-sized hospitals and healthcare providers in Chhattisgarh with adjacent penetration into Madhya Pradesh and Odisha. It claims 500+ websites created cumulatively and 55 digital marketing clients. Pricing is largely project-based and quote-driven for software and web work, with tiered usage-based packages for Bulk SMS (50K to 1M SMS credits) and recurring subscription billing for digital marketing, email marketing, and hosting. Revenue mix is therefore a blend of one-time license/project fees, recurring subscriptions, usage-based communications, and hardware sales.
Root Technologies is led by Founder & CEO Lokesh Kumar with a lean team of 12 that includes a treasurer/HOD, a marketing head, software engineers, designers, developers, and field marketing representatives covering Raipur, Bilaspur, M.P., and Odisha. The company is privately owned with no external investors, no parent company, no patents or certifications disclosed, and no M&A activity recorded. Distribution is sales-led via direct website/phone engagement and on-site regional field sales, supported by an active social media and SEO presence.
Root Technologies firmographics
Firmographics- Name
- Root Technologies
- Legal name
- Root Technologies
- Website
- https://roottechnologies.in
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Root Technologies is a Raipur, India-based digital agency founded in 2011 that builds websites, mobile apps, and twelve vertical-specific management software products, and delivers SEO, PPC, Bulk SMS, email marketing, and IT hardware services to SMBs across Chhattisgarh, Madhya Pradesh, and Odisha, with healthcare as its dominant vertical.
- Ownership category
- akta.pro rank
Where Root Technologies is headquartered
LocationHeadquarters
- HQ city
- Raipur
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Root Technologies business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Development: Custom software development including Hospital Management Software, Office Management Software, Real Estate Management Software, Laundry Management Software, College/School Management Software, Hotel/Restaurant Management Software, Retail/Wholesale Accounting Software, Transport Management Software, Steel Plant Management Software, Warehouse Management Software
- Website Design & Development: Website development services including dynamic and static websites, web hosting, domain registration. Industry-specific websites for hospitals, colleges, hotels, schools, e-commerce, etc.
- Mobile Application Development: Native apps (IOS, Windows, Android), Hybrid apps (Xamarin, React Native, Ionic), and Responsive Web Applications
- Digital Marketing Services: SEO, Social Media Marketing, Content Writing, PPC/Google Ads management, Analytics
- Bulk SMS Services: Promotional SMS and Transactional SMS with API. Packages range from 50,000 to 1,000,000 SMS credits with varying delivery ratios
- Email Marketing: Email marketing services with metrics tracking, visitor auto-messages, team inbox features
- Hardware & Networking: Sale and rental of computers, laptops, CCTV installation, networking solutions, walkie-talkies
- Domain & Hosting: Domain registration and web hosting services on Windows and Linux platforms
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Basic Package - 50,000 SMS credits |
| Usage-based | Pay-as-you-go | Advanced Package - 100,000 SMS credits |
| Usage-based | Pay-as-you-go | Huge Package - 500,000 SMS credits |
| Usage-based | Pay-as-you-go | Wow Package - 1,000,000 SMS credits |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Root Technologies product offering
Product offeringCore offering
Root Technologies is a regional digital agency that designs and develops websites, builds mobile applications, and creates custom vertical-specific management software (hospital, school, hotel, retail, transport, warehouse, and others). It complements these with digital marketing services (SEO, SMM, PPC), bulk SMS and email marketing, and domain/hosting and hardware/networking solutions for SMBs across central and eastern India.
Product overview
Root Technologies is a digital services company offering a comprehensive suite of products and services centered on web technology and digital transformation. The core offerings include Website Design & Development, Mobile Application Development (Android/iOS), and Software Development (with 12 vertical-specific management software products including Hospital, Office, Real Estate, Laundry, College, School, Hotel, Restaurant, Retail/Wholesale Accounting, Transport, Steel Plant, and Warehouse Management Software). These are complemented by digital marketing services (SEO, SMM, PPC), communication tools (Bulk SMS and Email Marketing), and infrastructure services (Domain & Hosting, Hardware & Networking). The portfolio is structured as a full-service digital agency model where the software products serve as vertical-specific solutions while web/mobile development and digital marketing form the service layer.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Design & Development Website design and development services for businesses across industries, including static and dynamic websites, web application development, web hosting (Windows and Linux), and domain registration, with industry-specific websites for hospitals, colleges, hotels, schools, and e-commerce.
- Mobile Application Development Mobile application development for Android and iOS platforms, including native apps, hybrid apps built with Xamarin, React Native, and Ionic, and responsive web applications, covering business, educational, lifestyle, entertainment, utilities, and food & drink applications for business clients.
- Software Development (Custom Vertical Software) Custom software development across 12 vertical-specific management software suites, including Hospital, Office, Real Estate, Laundry, College, School, Hotel/Restaurant, Retail & Wholesale Accounting, Transport, Steel Plant, and Warehouse Management Software, for SMB clients in central and eastern India.
- Digital Marketing Services Digital marketing services for businesses including Search Engine Optimization (SEO), Social Media Marketing (SMM), Pay Per Click (PPC) advertising, content writing, and analytics, with on-page optimization, link building, social bookmarking, competitor analysis, and social media campaign management.
- Bulk SMS Bulk SMS services including promotional SMS and transactional SMS with API integration, with credit packages ranging from 50,000 to 1,000,000 SMS and varying delivery ratio options (Low Route, Mid Route, High Priority, Open DND) for businesses running SMS campaigns.
- Email Marketing Email marketing services featuring in-app messaging, visitor auto-messages, team inbox, metrics tracking, goal conversions, and demographic targeting capabilities for opt-in email campaigns.
- Domain & Hosting Domain registration and web hosting services on Windows and Linux platforms, providing complete website identity and hosting solutions for SMBs.
- Hardware & Networking Hardware and networking solutions including sale and rental of assembled and branded computers, laptops, networking services, CCTV installation, and walkie-talkie devices, with 24/7 on-call and on-rent support services for businesses.
Quantifiable outcome
- Patient growth in first 60 days for healthcare clients
- +2 more outcomes
Companies that use Root Technologies
Customer profileNamed customers27 records
Segments7 records
Ideal customer profiles4 records
Root Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Root Technologies partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights2 records
Root Technologies competitors and assessment
Company assessmentDirect peers
- Acodez: Indian web design and development agency offering web development, mobile apps, digital marketing, and software solutions to global and domestic SMBs. Closely comparable to Root Technologies in service portfolio, though typically serving larger clients and broader geographies.
- Konstant Infosolutions: India-based web and mobile app development company delivering custom software, mobile applications, and digital marketing services. Directly comparable to Root Technologies across the development-plus-marketing service stack.
- Octal IT Solution: Indian web and mobile app development firm offering custom software, website development, and digital marketing. Similar mid-tier service positioning to Root Technologies with broader vertical reach.
- PageTraffic: India-headquartered digital marketing agency specializing in SEO, PPC, and web design. Directly comparable for the digital marketing and web development service overlap with Root Technologies.
- PixelCrayons: Indian custom web and mobile app development company offering software development, digital marketing, and UI/UX services. Closely comparable end-to-end digital services model to Root Technologies, though at larger scale.
- Sparx IT Solutions: Indian web and mobile development agency delivering custom software, e-commerce, and digital marketing. Overlaps with Root Technologies' core web/mobile dev plus digital marketing offerings.
- ValueCoders: Indian custom software development and IT outsourcing company delivering web, mobile, and software development services. Comparable to Root Technologies in delivery model and target SMB/mid-market customer base.
Broad incumbents
- Brainvire Infotech: Established Indian IT services company providing web development, mobile apps, digital marketing, and enterprise software. Larger and broader portfolio than Root Technologies, but directly comparable on the SMB digital services delivery model.
- Hidden Brains: Indian software development and IT services firm with web, mobile, and enterprise offerings. Comparable to Root Technologies in service breadth but at significantly larger scale and global client reach.
- Softweb Solutions: Indian IT solutions provider offering web/mobile development, digital marketing, and emerging technology services. Larger incumbent peer with overlapping SMB digital services focus comparable to Root Technologies' full-stack model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Root Technologies social profiles
Digital presenceRoot Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Root Technologies leadership team
Management profileNumber of profiles
Profiles3 records
Root Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Root Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Root Technologies
What does Root Technologies do?
Root Technologies is a regional digital agency that designs and develops websites, builds mobile applications, and creates custom vertical-specific management software (hospital, school, hotel, retail, transport, warehouse, and others). It complements these with digital marketing services (SEO, SMM, PPC), bulk SMS and email marketing, and domain/hosting and hardware/networking solutions for SMBs across central and eastern India.
Is Root Technologies a public or private company?
Root Technologies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Root Technologies founded?
Root Technologies was founded in 2011. It employs 11 to 50 people.
Where is Root Technologies based?
Root Technologies is headquartered in Raipur, India, in the Asia region.
How does Root Technologies make money?
Eight revenue lines are on record. Software Development is the primary driver. The others are website Design & Development, mobile Application Development, digital Marketing Services, bulk SMS Services, email Marketing, hardware & Networking and domain & Hosting.
Who are Root Technologies's main competitors?
Direct peers on record are Acodez, Konstant Infosolutions, Octal IT Solution, PageTraffic, PixelCrayons, Sparx IT Solutions and ValueCoders. Broad incumbents are Brainvire Infotech, Hidden Brains and Softweb Solutions.
Does Root Technologies have an API?
No public API is recorded for Root Technologies.