Timber Flooring Melbourne

What Timber Flooring Melbourne does

Timber Flooring Melbourne is a privately held, single-location flooring retailer and installer based in Sunshine North, Victoria, operating a WordPress storefront at timberflooringmelbourne.net.au and a warehouse/office at 50 Imperial Avenue. The company sells 74 SKUs across five flooring categories — hybrid (28 products, SPC-based waterproof planks), laminate (11 products, click-lock floating floor), engineered timber (17 products, multi-ply with real-wood veneer and UV-lacquer finishes), bamboo (3 products), and solid hardwood (14 products) — priced per square meter plus GST, with custom quote-based pricing for solid hardwood and a custom-manufactured stair nosing line at A$45 per unit.

The business combines supply with professional installation services (floor levelling, skirting removal/reinstallation, acoustic underlay) and floor sanding and polishing restoration. Underlying technology is conventional: click-lock floating floor systems, SPC rigid-core hybrid construction, and a 5G Click laminate mechanism. The only differentiated manufacturing capability is the custom stair nosing line, which is made from the customer's own flooring lot to ensure colour, grain, and texture match.

Revenue is generated through a direct-to-consumer and project-led motion: customers discover the company primarily through Google search and the company website, request free quotes via phone (0451 588 219), email, or Messenger, and purchase materials with optional installation. Customers are residential homeowners, landlords and property investors, commercial builders, and DIY renovators across Melbourne's Western Suburbs, Greater Melbourne, and regional Victoria (documented in Geelong West). Reported scale signals include 2,000+ completed installations and 100+ five-star Google reviews; revenue, headcount, and ownership structure are not disclosed.

Name

Timber Flooring Melbourne

Legal name

Timber Flooring Melbourne

Website

https://timberflooringmelbourne.net.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Timber Flooring Melbourne is a privately held Sunshine North-based retailer and installer selling 74 SKUs of hybrid, laminate, engineered timber, bamboo, and solid hardwood flooring, plus custom stair nosing and installation/sanding services, to residential homeowners, investors, and builders across Melbourne and regional Victoria.

Ownership category

akta.pro rank

Product category

Flooring Retail & Installation

NAICS

Flooring Contractors (23833), Flooring Contractors (238330), Floor Covering Retailers (449121)

akta.pro primary industry

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

akta.pro secondary industries

Hardwood Flooring Retail (CRAIAGAB), Bamboo, Cork & Eco Flooring Retail (CRAIAGAG), Hardwood Floor Installation (HSAPAGAA)

Keywords

• Timber flooring supply
• Flooring installation services
• Hybrid flooring retail
• Engineered timber flooring
• Floor sanding polishing

Headquarters

HQ city

Derrimut

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Flooring Material Sales: Revenue from selling flooring products including hybrid, laminate, engineered timber, bamboo, and solid timber. Products are priced per square meter plus GST. Includes 74+ product variants across multiple categories.
2. Installation Services: Professional flooring installation services for laminate, hybrid, engineered timber, and hardwood flooring. Includes floor preparation, skirting removal/reinstallation, and finishing services.
3. Floor Sanding & Polishing Services: Restoration services including surface damage removal, scratch elimination, old finish removal, colour and grain restoration, and protective coating application with matte, satin, or gloss finishes.
4. Custom Stair Nosing: Custom-made stair nosing products priced at $45 per unit, manufactured to match customer's selected flooring for seamless installation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Timber Flooring Melbourne is a flooring retailer and installer that supplies and installs timber-look flooring products (hybrid, laminate, engineered timber, bamboo, and solid hardwood) and complementary custom stair nosing for residential and commercial customers across Melbourne and regional Victoria. The company also provides professional installation services and floor sanding and polishing restoration, operating as a full-service supply-and-install provider.

Product overview

Timber Flooring Melbourne is a flooring retailer and installer offering a comprehensive portfolio of floor covering products and services across Melbourne. The core product lineup includes five main flooring types: Hybrid Flooring (waterproof SPC-based planks and herringbone patterns in various thicknesses), Laminate Flooring (budget-friendly click-lock options), Engineered Timber Flooring (multi-layer construction with real timber veneer), Bamboo Flooring (sustainable alternative), and Solid Timber Flooring (traditional hardwood planks). These products are complemented by custom stair nosing accessories and professional installation and restoration services including floor sanding and polishing. The company serves residential and commercial customers throughout Melbourne's Western Suburbs and beyond, providing both product supply and installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Hybrid Flooring Durable, waterproof flooring combining laminate and vinyl features with an SPC core. Scratch-resistant and suitable for high-traffic areas including kitchens, bathrooms, and wet areas. Available in plank and herringbone patterns.
• Laminate Flooring Budget-friendly flooring with durable core layers and timber-look surface. Features click-lock installation system, scratch and moisture resistance, and floating floor capability.
• Engineered Timber Flooring Multi-layered construction with genuine timber veneer on top supported by plywood layers. Offers natural timber beauty with reduced movement from temperature/humidity changes. Suitable for concrete slabs, underfloor heating, and multi-level apartments.
• Bamboo Flooring Sustainable and eco-friendly flooring alternative with strength and moisture resistance. Offers warm natural aesthetic with easy maintenance, suitable for modern and classic interiors.
• Solid Timber Flooring Solid hardwood flooring made from single pieces of timber. Offers authentic look, feel, and natural character with longevity that can last decades with proper care. Can be sanded and refinished multiple times.
• Custom Engineered Timber Stair Nosing Custom-made stair nosings manufactured from the same flooring boards used in installation, ensuring seamless colour, texture, and grain match. Ideal for hybrid, laminate, or engineered floors.
• Floor Installation Services Professional installation services for laminate, hybrid, engineered timber, and hardwood flooring. Includes floor levelling, skirting removal/reinstallation, and acoustic underlay installation.
• Floor Sanding and Polishing Services Professional restoration service removing surface damage, scratches, and old finishes. Restores natural timber colour and grain with water-based or solvent-based polish options.

Quantifiable outcome

• 2,000+ homes and apartments completed across Melbourne
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Harvey Norman: Major Australian and global retailer of home furnishings, including flooring and home renovation products. A broad incumbent that competes for share-of-wallet on home renovation purchases but does not specialize in flooring installation.
• Godfrey Hirst: Largest Australian flooring manufacturer and distributor covering carpet, timber, laminate, hybrid, and vinyl. Comparable as a national-scale incumbent in the same product categories, primarily through retail partners, but much broader in scope and scale.
• Bunnings: Australia's largest home improvement and building materials retailer, selling laminate, hybrid, and timber flooring alongside a wide DIY and trade assortment. Comparable as a competitor for flooring material sales, though Bunnings does not specialize in professional installation services.
• Quick-Step Australia: Established laminate and hybrid flooring brand with Australian distribution and a network of accredited retailers and installers. Comparable through overlap in laminate and hybrid product lines, including the click-lock floating floor systems sold by Timber Flooring Melbourne.

Emerging players

• Kenbrock Flooring: Australian-owned hybrid and vinyl flooring specialist with growing retail and trade presence. Comparable to Timber Flooring Melbourne on the hybrid-flooring core product, particularly the SPC waterproof range the company prominently features.

Direct peers

• Floorworld: Australian-owned flooring retail chain selling timber, laminate, hybrid, bamboo, and vinyl with affiliated installers. Comparable to Timber Flooring Melbourne as a competing national/local retailer serving homeowners with both supply and installation.
• Carpet Court: Australia's largest flooring retailer network with combined supply-and-install across carpet, timber, laminate, hybrid, and vinyl. Directly comparable to Timber Flooring Melbourne as a multi-category flooring retailer that also offers professional installation in local service areas.
• Choices Flooring: National Australian flooring retailer offering timber, laminate, hybrid, vinyl, and carpet with in-store consultation and installation services. Comparable to Timber Flooring Melbourne across product breadth, supply-and-install model, and target residential customer base.
• Flooring Xtra: Franchise-based Australian flooring retailer providing timber, laminate, hybrid, bamboo, and vinyl products plus installation. A direct competitor with the same multi-category supply-and-install positioning and a comparable mid-market residential focus.

Others

• Premium Floors: Australian distributor of timber, laminate, hybrid, and vinyl flooring brands including Quick-Step and Arrow. Relevant as a likely upstream supplier to Timber Flooring Melbourne and as a competitor for premium engineered timber ranges such as the European Oak / Klumpp-lacquered products in the company's catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/floormelbourne1
• LinkedInlinkedin.com/company/timber-flooring-melbourne

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Timber Flooring Melbourne