Hayden Homes

What Hayden Homes does

Hayden Homes is a privately held, vertically organized residential homebuilder founded in 1989 and headquartered in Redmond, Oregon. The company constructs and sells new single-family homes across four U.S. states — Idaho, Montana, Oregon, and Washington — through a network of more than 50 planned communities, with licensed operations in every state it serves. Floor plans span approximately 867 to 3,195 square feet and homes are priced from roughly $281,990 to $669,990 depending on plan, community, and features. The company operates through a direct-to-consumer model in which community managers staff model-home sites, supported by a website platform that lets buyers search floor plans, view community maps, calculate affordability, and reserve homes electronically.

The revenue model is unit pricing on each closed home, supplemented by promotional financing incentives (rate buydowns reducing buyer payments by up to $400/month through CMG Home Loans). Distribution combines direct community-manager sales with channel partners — primarily New Home Star, a dedicated new-construction brokerage representing communities across Washington, Oregon, and Idaho, and Coldwell Banker Tomlinson Ranch & Home in select Washington communities. Customer segments span first-time buyers, move-up families, and income-qualified families served through the affiliated First Story non-profit, which delivers affordable homeownership to households at or below 80 percent of area median income. Sub-brands Simplicity by Hayden Homes and Wize Size Homes extend the product line into simplified and size-efficient designs.

The company employs 251–500 people, holds contractor licenses in all four operating states (OR CCB 172526, WA CCB HAYDEHL937BH, ID RCE 29144, MT CR 161954), and is Great Place to Work certified with 96% team-member affirmation. The Give As You Go™ corporate-giving program — local hiring, local material sourcing, and non-profit partnerships including First Story — functions as a community-relations and brand-differentiation asset rather than a direct revenue driver. There is no disclosed revenue figure; technology is operational (website search, mortgage calculator, electronic purchase agreements) rather than differentiated; and competitive advantage is concentrated in regional brand recognition, the New Home Star channel partnership, and community-embedded goodwill from First Story and Give As You Go™.

Name

Hayden Homes

Legal name

Hayden Homes, LLC

Website

https://hayden-homes.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

251–500 employees

Short description

Hayden Homes is a privately held Pacific Northwest homebuilder founded in 1989, headquartered in Redmond, Oregon, that constructs and sells new single-family homes in more than 50 communities across Idaho, Montana, Oregon, and Washington, serving first-time buyers, move-up families, and income-qualified families through the First Story non-profit.

Ownership category

akta.pro rank

Headquarters

HQ city

Redmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Home Sales: Hayden Homes generates revenue through the sale of newly constructed single-family homes. The company builds homes in planned communities across Idaho, Oregon, Montana, and Washington. Home prices range from approximately $281,990 to $669,990 depending on floor plan, location, and features.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Hayden Homes designs, builds, and sells newly constructed single-family homes within planned communities across Idaho, Oregon, Montana, and Washington. Homes range from approximately $281,990 to $669,990 and from 867 to 3,195 sq ft, with rate-buy-down promotions through CMG Home Loans saving buyers up to $400/month. The company operates three go-to-market brands — core Hayden Homes, Simplicity by Hayden Homes, and Wize Size Homes — complemented by the First Story affordable-homeownership non-profit and Give As You Go™ community giving program.

Product overview

Hayden Homes is a residential homebuilder operating across Idaho, Montana, Oregon, and Washington. The company offers new single-family homes through a network of communities, with floor plans ranging from approximately 867 to 3,195 square feet in both single-story and two-story configurations. The product portfolio includes the core Hayden Homes brand, sub-brands Simplicity by Hayden Homes and Wize Size Homes, plus community programs such as the First Story non-profit initiative supporting affordable homeownership and the Give As You Go™ community giving program. Homes are sold through direct communities and marketed in partnership with New Home Star for sales in certain markets.

Differentiator

Problem solved

Functional benefit

Brands

• Simplicity by Hayden Homes: A sub-brand offering simplified home designs.
• Wize Size Homes
• First Story

Products and services

• Hayden Homes (Core Homebuilding) Core Hayden Homes brand offering new single-family homes in planned communities across Idaho, Montana, Oregon, and Washington. Floor plans include single-story and two-story designs ranging from approximately 867 to 3,195 sq ft, with pricing from about $281,990 to $669,990 depending on floor plan, community, and features. Targeted at first-time buyers, growing families, and life-stage movers.
• Simplicity by Hayden Homes Sub-brand of Hayden Homes providing streamlined, simplified home designs. Operated as a separate go-to-market brand under the Hayden Homes umbrella to address customers seeking efficient layouts.
• Wize Size Homes Affiliated brand of Hayden Homes focused on size-efficient and affordable housing solutions, addressing entry-level buyers or customers seeking smaller-footprint new construction.

Quantifiable outcome

• Rate buydown promotion saves buyers up to $400/month on mortgage payments
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• New Home StarcoreChannel Partner/ Reseller/ DistributorNew Home Star is a leading real estate sales brokerage that exclusively represents Hayden Homes communities in many markets. They provide broker representation for homebuyers in Washington, Oregon, and Idaho communities. Contact information includes offices in Spokane Valley WA, Redmond OR, and Star ID.
• CMG Home LoanscoreStrategic or Co-development PartnerTrusted lending partner for Hayden Homes' New Home Fresh Start Savings Event, providing special rate buydown programs that can save buyers up to $400/month on their mortgage payments. NMLS ID 1820.
• Coldwell Banker Tomlinson Ranch & HomeminorChannel Partner/ Reseller/ DistributorPartner brokerage for Maple Landing community in Moses Lake, WA, providing broker representation for homebuyers in this specific community.
• First StorycoreStrategic or Co-development PartnerFirst Story is a non-profit founded by Hayden Homes that supports families living at or below 80 percent of area median income through affordable homeownership opportunities. The organization partners with volunteers and community leaders to build homes for deserving families.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pahlisch Homes: Family-owned Pacific Northwest production homebuilder operating across Oregon, Washington, and Idaho with comparable price points and first-time-buyer focus. Closest geographic and product-market overlap to Hayden Homes.
• Century Communities: Public homebuilder focused on affordable, entry-level and first-move-up buyers across the western US, including the Pacific Northwest. Comparable on sub-$500K price points and geographic overlap in Idaho.
• Holt Homes: Regional PNW homebuilder with communities across Oregon and Washington at similar mid-market price points. Direct competitor for Hayden in Willamette Valley and southwest Washington submarkets.
• KB Home: Public homebuilder with deep West Coast presence and strong first-time-buyer orientation. Comparable on affordable-build-to-order product model and West Coast market overlap.
• LGI Homes: Public entry-level production homebuilder nationally with strong first-time-buyer orientation. Comparable to Hayden on price-point positioning, move-in-ready inventory strategy, and affordable-metro focus.

Broad incumbents

• D.R. Horton: Largest US homebuilder with national footprint including substantial Pacific Northwest operations. Head-to-head competitor in Idaho and Washington entry-level segments, but with materially greater scale and capital access.
• Lennar: Largest US homebuilder by revenue with significant Pacific Northwest operations through its Lennar brand. Competes with Hayden on entry-level and move-up product but at national scale.
• Tri Pointe Homes: Public national homebuilder with meaningful Pacific Northwest exposure through its Maracay and Pardee brands, plus direct PNW community count. Broader portfolio than Hayden but directly competitive in WA/OR metros.
• Meritage Homes: Public homebuilder with western US presence and focus on entry-level and first-move-up buyers. Competes with Hayden on affordable energy-efficient product positioning in select PNW submarkets.

Others

• New Home Star: Real estate brokerage specializing in new-construction sales exclusively representing builder clients including Hayden Homes. A channel partner rather than competitor, but highly relevant given the operational coupling between the two firms.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hayden.homesllc
• LinkedInlinkedin.com/company/hayden-homes
• Instagraminstagram.com/haydenhomesofficial
• Xx.com/haydenhomes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hayden Homes