Demarec
- Company typePrivate
- Founded2001
- HeadquartersCuijk, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Demarec does
Demarec (legal name: Demolition and Recycling Equipment B.V.) is a Netherlands-based manufacturer of hydraulic excavator attachments for the demolition and recycling industries. Founded in 2001 in St. Anthonis by Marcel Vening and Ruud de Gier, the company has operated as a wholly-owned subsidiary of the German Kinshofer Group since 2006 and is headquartered in Cuijk. Its product portfolio spans demolition and sorting grabs (DRG, DRG-DD, DSG ProLine), multi-shears, static and rotating pulverizers (DSP, DLP ProLine), Multi-Quick Processors (MQP) with hydraulic jaw exchange, two-cylinder concrete crushers (DCC), hydraulic hammers (DSB/DSQ, DFX), drum cutters (KDC), mobile scrap shears (DRS, DXS), rail cutters (RC-30), polyp grabs (DPG), and a cylinderless tiltrotator (NOX). Core proprietary technology centers on the DemaPower four-pressure-chamber hydraulic cylinder system delivering 20-25% more cutting force than conventional designs, alongside DemaDrive (maintenance-free sealed drive), DemaLink (tool-free jaw change), DemaGuide, DemaFilter, and DemaBlade subsystems.
The business operates a dual product-line strategy: PremiumLine for professional users requiring maximum performance and ProLine (launched 2021) for mid-segment buyers seeking favorable price-quality positioning. Distribution is hybrid: an internal sales organization with dedicated territory managers plus a global authorized dealer network of 30+ partners covering Europe (15+ countries), North America (USA, Canada), Asia (China, Southeast Asia), and Oceania (Australia, New Zealand). Revenue derives from one-time equipment sales (hardware) of new units, dealer-mediated spare parts sales through a dedicated Parts Shop e-commerce platform, equipment rental via the DemaRent program, and financial leasing through DemaLease. Third-party complementary products (OilQuick quick couplers, Steelwrist tiltrotators, EGLI hydraulic magnets) are distributed under the DemaTrade sub-brand. Pricing is quote-based and not publicly disclosed. The aftermarket channel (spare parts and service) functions as a recurring revenue layer on top of equipment unit sales, supported by global after-sales infrastructure.
Demarec firmographics
Firmographics- Name
- Demarec
- Legal name
- Demolition and Recycling Equipment B.V.
- Website
- https://demarec.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Demarec industry classification
Industry- Product category
- Demolition and Recycling Equipment
- NAICS
- Construction Machinery Manufacturing (333120), All Other Miscellaneous General Purpose Machinery Manufacturing (333998)
- SIC
- Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Demolition Equipment (Breakers, Crushers, Shears) (IMAHAAAL)
- akta.pro secondary industries
- Attachments & Work Tools (Buckets, Augers, Hammers) (IMAHAAAM), Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)
Keywords
Where Demarec is headquartered
LocationHeadquarters
- HQ city
- Cuijk
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Demarec business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Technology or R&D, Supply Chain, Marketing or Sales
Revenue model
- Equipment Sales: Sale of demolition and recycling attachments including demolition grabs, pulverizers, multi-shears, concrete crushers, hydraulic hammers, drum cutters, scrap shears, polyp grabs, rail cutters, and tiltrotators. Products sold under PremiumLine, ProLine, and DemaTrade brands.
- Parts and Spare Parts: Parts sales through dedicated Parts Shop e-commerce platform (parts.demarec.com) and dealer network. Includes wear parts, blades, cylinders, and maintenance items.
- Equipment Rental (DemaRent): Rental of Demarec equipment for short-term and temporary use. Customers can rent products with or without operational assistance. No depreciation for customers, enabling competitive pricing.
- Financial Leasing (DemaLease): Financial lease arrangements for Demarec equipment. 100% financing possible, fixed monthly terms, equipment serves as collateral. Customer depreciates asset and can claim investment deductions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | PremiumLine - Professional grade demolition and recycling attachments |
| One time/ perpetual license | Multi-year contract | ProLine - Mid-segment attachments with competitive pricing |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Demarec product offering
Product offeringCore offering
Demarec designs and manufactures hydraulic demolition and recycling attachments for excavators, including demolition and sorting grabs, static and rotating pulverizers, two-cylinder concrete crushers, multi-quick processors, mobile scrap shears, rail cutters, hydraulic hammers, drum cutters, polyp grabs and tiltrotators. Products are sold under the PremiumLine (professional, full DemaPower technology) and ProLine (mid-segment, competitive pricing) brands, complemented by DemaTrade third-party attachments and DemaRent/DemaLease service offerings, distributed globally through an authorized dealer network.
Product overview
Demarec is a manufacturer of demolition and recycling equipment for excavators, offering two main product lines: PremiumLine for high-performance professional applications and ProLine (launched 2021) for the mid-segment with competitive pricing. The core product portfolio includes demolition and sorting grabs (DRG, DRG-DD, DSG ProLine), multi-shears (DMS), static and rotating pulverizers (DSP, DLP ProLine), multi-quick processors (MQP) with DemaLink jaw-change system, two-cylinder concrete crushers (DCC), hydraulic hammers (DSB/DSQ, DFX), drum cutters (KDC), scrap shears (DRS, DXS), rail cutters (RC-30), polyp grabs (DPG), and tiltrotators (NOX). Core proprietary technologies include DemaPower and DemaPower 2.0 four-chamber cylinder systems delivering 20-25% more power, plus DemaLink, DemaGuide, DemaFilter, DemaDrive, and DemaBlade subsystems. The company also distributes third-party products under DemaTrade (OilQuick, Steelwrist, EGLI) and offers rental (DemaRent) and financial leasing (DemaLease) services. All products are backed by comprehensive after-sales support and global dealer network.
Differentiator
Problem solved
Functional benefit
Brands
- PremiumLine: High-performance demolition and recycling attachments for professional users requiring maximum productivity and durability.
- ProLine
- DemaPower
- DemaTrade
- DemaRent
- DemaLease
Products and services
- DRG-Mini/Midi Demolition and Sorting Grab Lightweight demolition and sorting grab for 1-9 ton excavators and mini loaders with full 360° rotation, wear-resistant build, load-holding valve and bolt-on blades.
- DRG-DD Demolition and Sorting Grab (DemaDrive) Maintenance-free demolition and sorting grab with patented DemaDrive system for constant closing force. Sealed system works underwater with no slewing ring or grease points.
- DRG Demolition and Sorting Grab Heavy-duty selector grab with DeltaBox frame for 10-80 ton machines, featuring extra-thick side plates, split reversible bottom blades and standard load-safety valve.
- DSG ProLine Rotating Demolition and Sorting Grab Versatile rotating grab for renovation demolition, sorting materials, clearing fire damage, and removing bushes and roots. Features 360° rotation with shock protection.
- DMS Multi-Shear Flexible quick-change shear for midi excavators and skid-steers with interchangeable jaws for concrete (C), scrap (S), and cable (V) cutting. Features 360° rotation and replaceable wear parts.
- DSP Static Pulverizer Secondary demolition pulverizer for breaking concrete and freeing rebar. Extreme version features DemaPower system for 20% more power. Wear parts can be changed on site.
- Dedicated Demolition Line (DDL) Combi and demolition shears plus pulverisers featuring DemaPower 4-chamber system with double-acting speed valve. Twin rotation motors and fully exchangeable wear jaws.
- DCC Two-Cylinder Concrete Crusher Heavy-duty crusher for demolishing thickest reinforced concrete such as viaducts, quaysides, and heavy foundations. Features DemaPower 2.0 cylinders with 4 pressure chambers and fastest cycle times.
- Multi-Quick Processors (MQP) Versatile processor with DemaLink quick-change jaw system allowing hydraulic jaw changes in minutes. Multiple jaw types available: C (combi), D (demolition), P (pulverizer), S (steel), T (tank), U (universal), W (wood).
- DSB/DSQ Hydraulic Hammers MonoBloc design breakers for mini excavators, backhoe loaders, and demolition robots. Features nitrogen energy recovery for 30% more power with less vibration.
- DFX Hydraulic Hammers High-performance breakers for secondary demolition, excavations, urban work, galleries, pipelines and railway tunnels. Features adjustable operating pressure and anti-dust system options.
- KDC Drum Cutters Drum cutters with robust spur gearing and high-torque motors with gear reduction. Features heavy-duty seals for underwater operation up to 25m depth.
- DXS Mobile Scrap Shears Mobile scrap shears with DemaPower 2.0 featuring 4-chamber cylinder and double-acting speed valve. 25% more power with performance equivalent to shears two sizes up. Offset apex jaw design.
- DRS Scrap Shears High force, high speed scrap shear with good weight ratio for scrap yards and demolition. Protected long-stroke cylinder with speed valve. 360° rotation or fixed mounts for 14-100 ton excavators.
- RC-30 Rail Cutters Purpose-built rail cutter for controlled demolition of rail systems and scrap preparation. Cuts Vignol rails up to 900 N/mm² in sizes S7-UIC60. Offers 20% more performance than competitors.
- DPG Polyp Grabs Orange peel grapple for handling bulky scrap with 3, 4, or 5 tines and two types of 360° rotation. Standard series handles 450L with 16-22t excavators; HD series scales to 5000L for 20-200t carriers.
- NOX Cylinderless Tiltrotator Cylinder-free excavator tool with 360° continuous rotation and 2x50° tilt angle. Low construction height ideal for confined spaces. Elliptical piston delivers high constant tilting force. Fits 3-25t excavators.
- EGLI Hydraulic Magnets Self-supporting hydraulic magnet with built-in generator requiring no separate magnet installation. Uses existing hammer/crusher and rotation functions. Features very fast release time and Swiss precision.
- ProLine (mid-segment product line) ProLine mid-segment product line including DSG PRO, DXS PRO, DLP PRO, DSP PRO and DCC PRO rotating demolition & sorting grabs, mobile scrap shears, rotating and static pulverizers, and two-cylinder concrete crushers, offering Demarec quality at competitive price points using standard cylinder technology.
- DemaRent (Equipment Rental) Rental service for Demarec equipment allowing temporary use of premium demolition and recycling tools with or without operational assistance, with no depreciation for customers.
- DemaLease (Financial Leasing) Financial lease service enabling businesses to lease Demarec equipment while maintaining working capital. 100% financing possible, fixed monthly terms, equipment serves as collateral.
- After Sales Service Comprehensive customer support including maintenance, repairs, troubleshooting, and technical assistance through experienced service experts and global dealer network.
- Parts Shop (Spare Parts Sales) Parts sales through dedicated Parts Shop e-commerce platform (parts.demarec.com) and dealer network, including wear parts, blades, cylinders and maintenance items.
Quantifiable outcome
- 20-25% more cutting force compared to conventional models
- +4 more outcomes
Companies that use Demarec
Customer profileSegments4 records
Ideal customer profiles4 records
Demarec technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature11 records
Demarec partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Kinshofer GroupcoreKinshofer Group acquired Demarec in 2006, integrating it as part of the Kinshofer family of attachment manufacturers. The acquisition provided Demarec with access to a global sales and service network while preserving its innovative Dutch DNA. Kinshofer Group is headquartered in Holzkirchen, Bavaria, Germany and includes subsidiaries including Demarec, Auger Torque, Solesbee's, Doherty, Hammer Europe, Cangini, Trevi Benne, Prolec, HGT, Eurosteel, and GMT Equipment.
- OilQuickcoreOilQuick full hydraulic quick coupler system is distributed through Demarec's DemaTrade brand. The system enables rapid attachment changes on excavators, wheel loaders, and forklifts, improving operational efficiency and reducing downtime between tasks.
- Kiesel GroupcoreKiesel Group is a major European dealer and importer of Demarec products, with locations in Germany and Austria. Provides sales, service, and parts support for Demarec equipment in German-speaking markets.
- Kinshofer USAcoreKinshofer USA serves as the main dealer and importer for Demarec products in the United States, located in Sanborn, NY. Also serves as importer for North American market with toll-free support.
- Kinshofer North AmericacoreKinshofer North America serves as the main dealer for Demarec products in Canada, located in Burlington, Ontario. Provides sales and support for Canadian customers.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Demarec competitors and assessment
Company assessmentDirect peers
- NPK Construction Equipment: NPK manufactures hydraulic hammers, breakers, crushers, shears, and grapples for excavators, serving demolition, construction, and recycling contractors with a comparable attachment-focused product mix to Demarec.
- Stanley Infrastructure (Stanley Black & Decker): Stanley Infrastructure produces hydraulic breakers, compactors, and demolition attachments under the LaBounty and Stanley brands, directly competing with Demarec's DSB/DSQ and DFX hammer lines and DCC crushers in the demolition attachment market.
- Furukawa (Rock Drill): Furukawa manufactures hydraulic breakers and rock drills for construction, demolition, and mining applications. Directly comparable as a specialist attachment manufacturer competing with Demarec's DSB/DSQ and DFX hammer product lines.
- Epiroc: Epiroc is the largest pure-play manufacturer of hydraulic demolition and recycling attachments, including breakers, crushers, shears, and grabs. Directly comparable product portfolio, target customer (demolition contractors and recyclers), and global dealer model to Demarec.
- Indeco: Italian manufacturer of hydraulic breakers, crushers, pulverizers, and shears for demolition and recycling applications. Highly comparable product breadth and target customer base to Demarec, competing in the same European mid-to-premium attachment tier.
Broad incumbents
- Caterpillar (CAT): Caterpillar is the world's largest construction equipment OEM, offering excavator attachments (shears, hammers, crushers) through its Cat Work Tools division. Competes indirectly with Demarec via bundled attachment programs with Cat excavator sales.
- Atlas Copco (legacy Construction Tools business): Atlas Copco's former Construction Tools division (now part of Epiroc) was a market leader in hydraulic breakers and demolition attachments; the broader Atlas Copco group remains a broad incumbent in the industrial equipment space with overlapping demolition tooling customers.
- Komatsu: Komatsu is a major global excavator OEM with an in-house attachment line including breakers and crushers, competing with Demarec as part of integrated excavator-plus-attachment procurement programs.
- Sandvik Mining and Rock Solutions: Sandvik offers hydraulic breakers, demolition tools, and rock processing equipment within a broader mining and construction portfolio. Overlaps with Demarec in demolition attachments but serves a wider mining/quarrying customer base as a diversified incumbent.
Others
- Trevi Benne (Kinshofer Group sister brand): Trevi Benne is a Kinshofer Group sister company manufacturing hydraulic demolition and recycling attachments (crushers, shears, grabs). Included as an in-group comparable to benchmark Demarec's product positioning against a fellow Group-owned attachment specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Demarec social profiles
Digital presenceDemarec financial estimates
Financial estimateRevenue estimate
Valuation estimate
Demarec leadership team
Management profileNumber of profiles
Profiles10 records
Demarec funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Demarec M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Demarec
What does Demarec do?
Demarec designs and manufactures hydraulic demolition and recycling attachments for excavators, including demolition and sorting grabs, static and rotating pulverizers, two-cylinder concrete crushers, multi-quick processors, mobile scrap shears, rail cutters, hydraulic hammers, drum cutters, polyp grabs and tiltrotators. Products are sold under the PremiumLine (professional, full DemaPower technology) and ProLine (mid-segment, competitive pricing) brands, complemented by DemaTrade third-party attachments and DemaRent/DemaLease service offerings, distributed globally through an authorized dealer network.
Is Demarec a public or private company?
Demarec is a private company. It is classified as corporate owned and is currently operating.
When was Demarec founded?
Demarec was founded in 2001. It employs 11 to 50 people.
Where is Demarec based?
Demarec is headquartered in Cuijk, Netherlands, in the Europe region.
How does Demarec make money?
Four revenue lines are on record. Equipment Sales are the primary driver. The others are parts and Spare Parts, equipment Rental (DemaRent) and financial Leasing (DemaLease).
Who are Demarec's main competitors?
Direct peers on record are NPK Construction Equipment, Stanley Infrastructure (Stanley Black & Decker), Furukawa (Rock Drill), Epiroc and Indeco. Broad incumbents are Caterpillar (CAT), Atlas Copco (legacy Construction Tools business), Komatsu and Sandvik Mining and Rock Solutions. Trevi Benne (Kinshofer Group sister brand) is listed as an others.
Does Demarec have an API?
No public API is recorded for Demarec.
What industry is Demarec in?
Demarec's product category is Demolition and Recycling Equipment. Its primary akta.pro industry code is IMAHAAAL, Demolition Equipment (Breakers, Crushers, Shears), with a secondary code of IMAHAAAM, Attachments & Work Tools (Buckets, Augers, Hammers). Its NAICS code is 333120 and its SIC code is 3531.