Sustainable Mobility Agency

What Sustainable Mobility Agency does

The Agence de mobilité durable de Montréal (Sustainable Mobility Agency) is a paramunicipal organization wholly owned and controlled by the Ville de Montréal, established on January 1, 2020 through the transfer of activities from Stationnement de Montréal. It holds an exclusive regulatory mandate to manage on-street and off-street paid parking across all 19 boroughs of Montréal, operating 75 municipal parking lots with 6,328 spaces, modernizing a network of 1,000 restored plus 250 new Canadian-made pay stations (solar-powered, contactless, LCD-equipped), and serving residents, commuters, and visitors through a self-serve direct-to-consumer model anchored by the Mobicité mobile/web app and on-street enforcement by parking agents.

The agency's core technology stack includes the Mobicité payment platform (iOS, Android, web) supporting multi-credit-card management and a Payez-Partez pay-and-go mode at 21 lots, the LAPI Automated License Plate Recognition system with privacy-preserving plate photography progressively deployed from 2024, sign-post mounted occupancy sensors (a roughly 50-space Dimonoff pilot), and an open Mobility Data Portal under Creative Commons Attribution 4.0 aggregating mobility data across Montréal ecosystem organizations. It also operates two multimodal hubs (Masson opened December 2023, Boyer opened Fall 2025) that integrate paid parking with EV charging, covered bicycle parking, and car-sharing, and in November 2024 the agency assumed management of the Bonjour taxi brand program from the dissolved Bureau du taxi de Montréal, including vehicle-wrapping subsidies for electric, hybrid, and accessible taxis.

Revenue is generated through transaction-based parking fees at hourly rates ranging from $2.50 to $4.25 by borough/sector (with parcojour day rates from $11.00 to $15.00), a $0.07 Mobicité service fee per transaction, monthly and daily permits ($10-$16/day in Plateau-Mont-Royal SRRR zones), STM 747 airport shuttle ticket sales at $11.25 through 14 pay stations, and licensing-related income from the Bonjour taxi brand program. The agency is funded through these parking revenues plus the Ville de Montréal municipal budget; it has no external equity investors, is governed by a board appointed by the City, and operates with 700+ employees from its headquarters at 2100 Rue Drummond in Montréal.

Name

Sustainable Mobility Agency

Legal name

Agence de mobilité durable de Montréal

Website

https://agencemobilitedurable.ca

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

The Agence de mobilité durable de Montréal is a Ville de Montréal paramunicipal organization that manages all on-street and off-street paid parking across Montréal's 19 boroughs through 1,000+ pay stations, 75 municipal lots, the Mobicité app, LAPI enforcement technology, and mobility hubs, and also oversees the Bonjour taxi brand.

Ownership category

akta.pro rank

Product category

Municipal Parking Management

NAICS

Parking Lots and Garages (812930)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Parking & Curbside Management Authorities (Municipal Parking, Permits, Loading Zones) (BPAIALAL)

akta.pro secondary industries

On-Street Parking Operations & Curbside Management (Meters, Permits, Loading Zones) (TLAJAIAA), Off-Street Parking Facilities Operations (Garages, Lots, Park-and-Ride) (TLAJAIAB), Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC), Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt) (TLAJAIAE), Local Transportation, Parking & Mobility Administration (BPAIACAM)

Keywords

• Municipal parking management
• Urban mobility services
• Parking enforcement technology
• Sustainable transportation infrastructure
• Mobility data platforms

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. On-street paid parking fees: Hourly parking fees collected at on-street metered spaces across 19 Montréal boroughs. Rates range from $2.50 to $4.25 per hour depending on the sector. A 7-cent service fee is charged per Mobicité app transaction. Revenue supports the Agency's operations, parking enforcement, and sustainable mobility initiatives.
2. Off-street parking lot fees: Revenue from 75 municipal parking lots with 6,328 spaces, including short-term (hourly/daily) and monthly permit holders. Some lots support Payez-Partez (pay-and-go) via Mobicité. Partnership with Société d'habitation et de développement de Montréal offers street-rate parking at Îlot Balmoral garage for up to 2 hours (weekdays 11h–21h, weekends anytime).
3. Daily parking permits (Plateau-Mont-Royal): Daily permits purchased at on-street pay stations for resident-only parking zones (SRRR) in Plateau-Mont-Royal. PMR01 zone (all SRRR zones) costs $16/day; PMR02 zone (east of Rue St-Denis) costs $10/day. Available 24/7 at all borough pay stations.
4. 747 Airport Shuttle Bus Tickets: Sale of STM Bus 747 tickets ( Montréal–Trudeau Airport service) at 14 Agency pay stations near downtown stops. Ticket price is $11.25 for a one-way trip valid up to 2 hours after purchase, with a 24-hour transfer right for Zone A (Agglomeration de Montréal) on bus, metro, train, or REM.
5. Bonjour Taxi Brand Licensing & Financial Support Program: The Agency manages and promotes the Bonjour taxi brand. A financial support program subsidizes taxi drivers for vehicle wrapping: up to 100% (max. $3,000) for electric or accessible vehicles, 80% (max. $2,400) for hybrids, 60% (max. $1,800) for gasoline/diesel. Conditional on completing the Spécialiste MTL training.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

The Agence de mobilité durable de Montréal (Sustainable Mobility Agency) is a paramunicipal organization of the Ville de Montréal that manages on-street and off-street paid parking across all 19 boroughs of the city. It operates 75 municipal parking lots with 6,328 spaces, more than 1,000 modernized pay stations, the Mobicité mobile parking payment app, automated license plate recognition (LAPI) for enforcement, and multimodal mobility hubs integrating EV charging, bicycle parking, and car-sharing.

Product overview

The Agence de mobilité durable de Montréal operates as a municipal parking management agency managing on-street paid parking, 75 off-street parking lots (6,328 spaces), mobility hubs, and various innovation programs. Core products include: Mobicité (mobile parking payment app), an interactive parking map, on-street paid parking with borough-specific rates ($2.50-$4.25/hour), and modernized pay stations (1,000 restored + 250 new). The Agency runs mobility hubs combining parking with EV charging, bike-sharing, and car-sharing. AI-powered technologies include ALPR (Automated License Plate Recognition) for enforcement and parking occupancy sensors. Open data is available through the Mobility Data Portal. The Agency also manages the Bonjour taxi brand and offers pilot programs for low-speed electric vehicles, bicycle parking, and curbside inventory.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobicité Mobile App and Web Platform Mobile and web application that allows drivers across Montréal's 19 boroughs to remotely pay for on-street and off-street parking using credit cards. Includes real-time parking regulation display, session time alerts 10 minutes before expiry, multi-card management, transaction history, and Payez-Partez (pay-and-go) mode at participating lots. A 7-cent service fee applies per transaction.
• On-Street Paid Parking Service Paid on-street metered parking service available across all 19 boroughs of Montréal, with hourly rates ranging from $2.50 to $4.25 depending on borough and sector. Includes parcojour zones for daily parking on Plateau-Mont-Royal, Verdun, Sud-Ouest, and Mercier–Hochelaga-Maisonneuve.
• Off-Street Parking Lots 75 municipal parking lots with 6,328 spaces offering short-term hourly/daily parking and monthly permits. 21 of these lots support Payez-Partez (Pay and Go) via the Mobicité app without requiring receipt display on the windshield. Includes partnership with Société d'habitation et de développement de Montréal at Îlot Balmoral garage for street-rate parking up to 2 hours.
• Modernized Pay Station Network Fleet of 1,000 restored and 250 new Canadian-made solar-powered pay stations equipped with colour LCD screens, alphanumeric keyboards, contactless payment (Flash Interac, Visa, Visa debit, AMEX, Mastercard), and wireless connectivity. Enables self-service parking payment with future capability for modular pricing and plate-based payment.
• Mobility Data Portal Interactive open data platform aggregating mobility data from multiple Montréal ecosystem organizations. Enables map visualization, personalized report generation, and analysis of mobility distribution across the city. Part of the Montréal en commun Smart Cities Challenge initiative. Data available under Creative Commons Attribution 4.0 license.
• Automated License Plate Recognition (LAPI) Enforcement Cameras and GPS-based system deployed on patrol vehicles that reads vehicle rear license plates to validate compliance with parking regulations at specific locations and times. Features automatic blurring of detected individuals for privacy. Deployed progressively from 2025 across Montréal, with initial patrol zones in Outremont and western Plateau Mont-Royal.
• Daily Parking Permits (Plateau-Mont-Royal) Daily permits purchased at on-street pay stations for resident-only parking zones (SRRR) in Plateau-Mont-Royal. PMR01 zone (all SRRR zones) costs $16/day; PMR02 zone (east of Rue St-Denis) costs $10/day. Available 24/7 at all borough pay stations, valid 24 hours from printing.
• Bonjour Taxi Brand Program Brand licensing and financial support program for Montréal taxi drivers. Subsidizes vehicle wrapping with the Bonjour brand identity (registered Canadian trademark, launched 2017). Provides up to 100% subsidy (max $3,000) for electric or accessible vehicles, 80% (max $2,400) for hybrids, and 60% (max $1,800) for gasoline/diesel, conditional on completing the Spécialiste MTL training.
• Mobility Hubs (Pôles de mobilité) Multi-service mobility spaces combining tariffed parking, EV charging stations (Level II and rapid), covered bicycle parking, car-sharing spaces, and tree planting. Ecoresponsible design with permeable surfaces and stormwater management. Two operational hubs: Masson (opened December 2023) and Boyer (opened Fall 2025), both in Rosemont-La Petite-Patrie borough.
• Parking Violation Reporting Service Online service allowing the public to report non-emergency parking violations across all 19 Montréal boroughs, including fire hydrants, charging stations, truck loading, short-term parking, private lots, and resident-only zones.
• STM 747 Airport Shuttle Ticket Sales Sale of STM Bus 747 tickets (Montréal–Trudeau Airport service) at 14 Agency pay stations near downtown stops. Ticket price $11.25 for a one-way trip valid up to 2 hours after purchase, with a 24-hour transfer right for Zone A on bus, metro, train, or REM. Available 24/7.
• Snow-Clearing Overnight Parking Service Free nighttime parking (7pm–7am) offered at 16 Agency parking lots (~2,500 spaces) during snow-loading operations triggered by the Ville de Montréal, including at Biodôme/Planétarium, Claude-Robillard Complex, and botanical gardens.
• Accessible Parking for Reduced Mobility Paid parking spaces reserved for people with reduced mobility, featuring adapted meters and signs shortened by approximately 30cm. Permits issued by SAAQ (Société de l'assurance automobile du Québec).
• Innovation Showcase (Vitrine d'innovation) Program offering technology companies and innovators access to Agency on-street and off-street spaces, equipment, and operational expertise to pilot sustainable mobility solutions in real-world conditions across Montréal.

Quantifiable outcome

• 6,328 off-street parking spaces + thousands of on-street spaces across 19 boroughs managed by a single organization
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Conseil régional de l'environnement de Montréal (CRE de Montréal)minorStrategic or Co-development Partner · 1 January 2024The CRE de Montréal awarded the Stationnement écoresponsable (eco-responsible parking) certification to the Masson mobility hub in September 2024, recognizing the hub's sustainable design including tree planting, permeable surfaces, stormwater management, EV charging, and active transportation infrastructure.
• Calogy SolutionscoreStrategic or Co-development Partner · 1 January 2023Partnership with Calogy Solutions, a company specializing in battery thermal management and energy storage, for the development and road testing of a low-speed electric vehicle (VBV) for parking enforcement surveillance activities. Part of an MEI (Ministère de l'Économie et de l'Innovation) call for demonstration projects. Multiple road tests planned through 2024.
• KargocoreStrategic or Co-development Partner · 1 January 2023Partnership with Kargo, a manufacturer of 100% electric vehicles, for the development and adaptation of a low-speed electric vehicle (VBV) for the Agency's parking enforcement operations. The vehicle is being tested by parking enforcement agents as part of the MEI pilot project.
• DimonoffcoreStrategic or Co-development Partner · 1 January 2023Partnership with Dimonoff, an smart city and infrastructure innovation company, to develop and test parking space occupancy sensors installed on Agency sign posts. Approximately 50 spaces in Rosemont-La Petite-Patrie and Plateau-Mont-Royal are being equipped with sensors that detect parked vehicles and activate LED lights during parking restrictions. Pilot runs from winter to summer 2023. Part of the MEI demonstration projects call.
• Montréal en commun (Smart Cities Challenge)coreStrategic or Co-development Partner · 1 January 2021The Mobility Data Portal project is part of Montréal en commun, a Smart Cities Challenge innovation community led by the Ville de Montréal, with funding from the Government of Canada. Partners include the Government of Canada, the Smart Cities Challenge, the Ville de Montréal, and the Laboratoire d'innovation urbaine de Montréal. The portal aggregates open data from multiple Montréal mobility organizations.
• Tourisme MontréalminorGTM or Marketing Partner · 1 January 2017Tourisme Montréal and the Agency jointly renewed the presence of the Bonjour brand on Montréal taxis in August 2025. The Bonjour brand, launched in 2017, is positioned as a distinctive quality symbol for Montréal taxis, aligned with the 'Montréal vous accueille' tourist welcome project.
• Montréal vous accueille Charter SignatoriesminorStrategic or Co-development Partner · 1 January 2017The Agency continues collaboration with signatories of the 'Montréal vous accueille' charter, a major initiative to harmonize tourist welcome at major arrival points in Montréal. The Bonjour taxi brand is part of this initiative to create a warm, consistent welcome experience for visitors.
• Société d'habitation et de développement de MontréalminorStrategic or Co-development PartnerPartnership to pool private parking supply. The indoor garage at Îlot Balmoral offers street-rate parking for a maximum of 2 hours (weekdays 11h–21h, weekends anytime), providing additional accessible parking capacity for the city.
• Société de transport de Montréal (STM)minorChannel Partner/ Reseller/ DistributorPartnership enabling the Agency's 14 pay stations near downtown stops to sell STM Bus 747 tickets ($11.25 one-way) for the 24/7 airport shuttle between downtown Montréal and Montréal–Trudeau International Airport (YUL). Users enter code 0747 at the pay station and receive a ticket valid for 2 hours, plus a 24-hour transfer on all transit in Zone A.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Indigo (formerly VINCI Park): One of the world's largest parking and mobility infrastructure operators. Directly comparable as a private-sector counterpart running on-street, off-street, and digital payment operations at city scale; differs in being a private/global commercial operator rather than a city-mandated authority.
• EasyPark Group: European parking technology and mobility platform that owns ParkMobile and several regional parking brands. Comparable at the platform layer across mobile payments, in-car integrations, and city-level SaaS contracts.

Direct peers

• Precise ParkLink: Canada's largest parking operator, managing on-street, off-street, and municipal parking services across multiple Canadian cities including Montreal. Closest functional peer: same country, same operations (meters, lots, enforcement), same customer base.
• PayByPhone: Mobile and web parking payment platform used by hundreds of municipalities worldwide. Direct competitor to Mobicité on the digital payment layer; comparable product, license plate–based session management, and similar fee-per-transaction model.
• ParkMobile (EasyPark Group): Major North American parking app acquired by EasyPark in 2022. Direct product parallel to Mobicité: city-level mobile parking payments, multi-city interoperability, and integration with municipal enforcement workflows.
• Flowbird Group: Supplier of parking meters, pay stations, and integrated urban mobility platforms used by many North American and European cities. Direct peer on the pay-station hardware and back-office platform that supports Mobicité-style mobile/web workflows.

Emerging players

• Passport Labs: Digital government payments and mobility platform serving parking, transit, and permitting for U.S. cities. Comparable scope (parking + permits + payment processing), although Passport operates in U.S. municipalities rather than Canadian paramunicipal contexts.
• IPS Group: Manufacturer of smart parking meters and IoT-enabled pay stations with integrated mobile payment. Direct hardware peer to the Agency's modernized solar-powered pay station fleet (1,000 restored + 250 new Canadian-made units).
• Duncan Solutions: Provider of parking enforcement, permitting, and citation management software for municipalities in North America. Most directly comparable to the Agency's planned LAPI enforcement workflows and back-office citation management.

Others

• Société de transport de Montréal (STM): Montreal's public transit agency and an active channel partner (Bus 747 ticket sales through 14 Agency pay stations). Not a competitor, but an integrated mobility counterpart whose services the Agency distributes, illustrating how the parking mandate is positioning AMD as a multi-modal mobility steward.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/agencemobi_mtl
• Facebookfacebook.com/agencemobilitedurabledemontreal
• LinkedInlinkedin.com/company/agence-de-mobilite-durable
• Instagraminstagram.com/agencemobilitedurable

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sustainable Mobility Agency