Sport and Recreation Alliance

What Sport and Recreation Alliance does

The Sport and Recreation Alliance is a UK-based non-profit organization founded in 1935, headquartered in London. It offers advice, support, and guidance to the sport and recreation sector in the United Kingdom, functioning as a sector umbrella or membership body that convenes and represents organizations operating across sport and recreation. Its geographic remit is the United Kingdom, with no global footprint claim in the available data.

The organization operates with a small staff complement of 11-50 employees, consistent with a focused membership-association or trade-body structure rather than a large service-delivery enterprise. No products, services catalog, technology platform, or digital offerings are documented in the source data — its value proposition is described in functional terms as advisory and representative support to sector participants. There is no disclosed revenue model, pricing, or membership fee structure in the available material, though the organization's non-profit status and 'Alliance' naming strongly imply a membership-subscriptions-and-grants funding profile typical of UK sector bodies.

The organization's strategic posture is inward-facing toward the UK sport and recreation ecosystem rather than outward-facing toward external customers or markets. No acquisitions, funding rounds, partnerships, leadership changes, product launches, or other strategic actions beyond its 1935 founding are recorded in the source data. No AI, technology, data, or innovation signals are present, and the organization's website returned a verification page at the time of data collection, limiting deeper extraction.

Name

Sport and Recreation Alliance

Website

https://sportandrecreation.org.uk

Company type

Private

Founded year

1935

Headcount range

11–50 employees

Short description

The Sport and Recreation Alliance is a UK non-profit founded in 1935 that provides advice, support, and guidance to organizations across the British sport and recreation sector, operating as a London-based sector umbrella body with 11-50 employees.

Ownership category

akta.pro rank

Product category

Sport and Recreation Advocacy

NAICS

Spectator Sports (71121), Arts, Entertainment, and Recreation (71)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

akta.pro secondary industries

Regional/Continental Confederations & Associations (MPAKAFAD), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Sport governance
• Recreation advocacy
• Membership association
• Sport policy
• Nonprofit alliance

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

The Sport and Recreation Alliance is an independent, not-for-profit membership organisation that offers advice, support and guidance to help the sport and recreation sector. Founded in 1935 and headquartered in London, it acts as the umbrella body representing sport and recreation organisations across the United Kingdom.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Youth Sport Trust: A UK charity focused on improving young people's education and development through sport and play. It is comparable to the Alliance in operating as a UK-wide non-profit that supports and advocates for the sport and recreation sector.
• CIMSPA: The Chartered Institute for the Management of Sport and Physical Activity, the professional development body for the UK sport and recreation workforce. Comparable as a membership-driven organization providing guidance and standards to the sport and recreation sector.
• Sport England: A non-departmental public body that distributes lottery and government funding to grassroots sport and physical activity in England. It is a direct peer given its parallel role in supporting and advising the wider sport and recreation sector.
• UK Sport: The UK government's high-performance sport agency, responsible for funding and governing elite Olympic and Paralympic sport. It is a comparable national-level public body operating in the same UK sport and recreation ecosystem as the Alliance.

Regional players

• Scottish Sports Association: The collective voice for Scottish sport, providing advocacy, support, and services to national governing bodies. Direct structural parallel to the Alliance at the Scottish national level.
• Sport Wales: Wales' national sport agency responsible for developing and promoting sport and physical activity. Comparable as a national umbrella body, though serving Wales specifically rather than the UK as a whole.
• sportscotland: Scotland's national sport agency, accountable to the Scottish Government. Comparable to the Alliance as a public-facing national body supporting sport and recreation, though geographically focused on Scotland.
• Welsh Sports Association: The membership body representing the sport and recreation sector in Wales. Comparable to the Alliance as a national sport and recreation alliance, though operating regionally in Wales.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/sportrectweets

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport and Recreation Alliance