InsightART

What InsightART does

InsightART s.r.o. is a Prague-based private company (founded 2018 as a subsidiary of ADVACAM) that commercializes CERN-derived WidePIX single-photon processing X-ray detectors for fine-art authentication, conservation, and condition assessment. Its core offering is the RToo scanner family — a 2D system for flat paintings and a robotic 3D system (Universal Robots UR-5) for sculptures and statuary — which produces high-resolution (55 µm) digital greyscale and colorized spectral X-ray images that can differentiate pigments, reveal hidden layers, and create non-forgeable 'fingerprints' of artworks. The platform is supported by proprietary control and data-processing software (RadalyX Studio) and combines with macrophotography, infrared, ultraviolet, and XRF modalities in a planned multimodal device.

The company operates a dual revenue model: a full-service Scan + Report offering that bundles transport, insurance, scanning by certified restorers, and comprehensive analysis (won customers including the National Gallery in Prague, the National Gallery of Denmark, the Chrudim Puppetry Museum, and contributed to authenticating a lost Raphael painting), and direct sales of RToo hardware/software systems to galleries, labs, and auction houses on ~6-month delivery cycles. Go-to-market is enterprise field sales led by Head of Sales Tomas Cironis and Global Sales Director Andrew Lonergan, supported by physical sales offices in Prague (headquarters and lab) and London, plus earned-media exposure via BBC, CERN, and NASA-related coverage. The customer base spans museums, auction houses, galleries, private collectors, and restorers/conservators, with active markets in Czech Republic, UK, France, and Denmark.

Capitalization is minimal — a disclosed EUR 50,000 ESA BIC Prague grant, an undisclosed Air Ventures investment (June 2019), and a City of Prague allocation routed through the incubator — while operating at 1-10 employees. Recognition includes the ArtTech Prize 2020 (ArtTech Foundation with ETH Zurich) and partnerships with ADVACAM (parent), Radalytica (robotics), ESA BIC Prague, and the City of Prague, positioning the firm as a niche technology specialist rather than a scaled vendor.

Name

InsightART

Legal name

InsightART s.r.o.

Website

https://insightart.eu

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

InsightART is a Prague-based subsidiary of ADVACAM that sells RToo robotic X-ray scanners and Scan + Report services using CERN-derived WidePIX photon-counting detectors for non-invasive art authentication, pigment identification, and conservation across museums, auction houses, galleries, restorers, and private collectors.

Ownership category

akta.pro rank

Product category

Art Authentication and Imaging Hardware

NAICS

Irradiation Apparatus Manufacturing (334517), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

X-Ray Apparatus & Tubes & Related Irradiation Apparatus (3844), Laboratory Analytical Instruments (3826), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

AI Orchestration & Imaging Analytics Platforms (Model Management/Triage) (HLACALAG)

akta.pro secondary industries

Medical Imaging AI (HDAAAEAH), Interventional Radiology & Image-Guided Therapy Systems (HLAHABAG)

Keywords

• X-ray art imaging
• Art authentication technology
• Spectral X-ray radiography
• Fine art restoration imaging
• Photonic detector scanning

Headquarters

HQ city

Holesovice

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Artwork Scanning Service: Full-service solution where InsightART's team of professionals provides complete analysis of art pieces including transfer, professional handling by certified restorers, insurance, scanning using RToo hardware, and comprehensive reporting with deliverables such as research summary, method descriptions, and results analysis.
2. RToo Hardware & Software Sales: Sale of RToo modular robotic X-ray imaging systems including WidePIX detector, collaborative robotic arms, X-ray tube, mechanics, shielded cabinet, control PC/Mac, and scanner control/data processing software (RadalyX Studio). Target customers include art galleries, labs, and auction houses.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

InsightART designs, manufactures, and operates RToo modular robotic X-ray imaging systems built on patented WidePIX single-photon counting detectors, and delivers full-service artwork scanning engagements. Customers either commission InsightART to scan pieces (with transport, insurance, certified-restorer handling, and a comprehensive analytical report) or purchase the RToo hardware and RadalyX Studio software to perform scans in-house. Outputs include high-resolution colourised spectral X-rays, black-and-white radiography, and CT data used for authentication, forgery detection, and restoration planning.

Product overview

InsightART offers a portfolio of X-ray imaging products and services for art analysis and authentication. The core product line consists of RToo scanners (available in 2D and 3D configurations) equipped with WidePIX single-photon processing detectors that produce high-resolution spectral X-ray images. The RToo 2D model handles flat artworks while RToo 3D uses collaborative robotic arms for scanning 3D objects. These scanners are supported by proprietary RadalyX Studio software for control and data processing. The service offering includes a Scan + Report package providing end-to-end analysis by professionals. Advanced imaging methods include HRXR (high-resolution black-and-white radiography), MRXR (material-resolving colour radiography), and CT scanning. Future offerings under development include laminography for 3D material mapping, a portable X-ray spyglass, and a multimodal device combining multiple imaging technologies.

Differentiator

Problem solved

Functional benefit

Brands

• RToo: Modular robotic X-ray imaging system with spectral pixel detectors for art inspection, available in 2D and 3D configurations

Products and services

• RToo 2D X-ray Scanner A 2D X-ray imaging scanner equipped with WidePIX spectral X-ray detectors, designed primarily for scanning flat artworks such as paintings on canvas and wooden boards. Uses photon-counting technology to produce fully digital, high-resolution black-and-white and colour (spectral) X-ray images.
• RToo 3D Robotic X-ray Scanner An advanced robotic X-ray scanner combining single-particle counting X-ray imaging detectors with the flexibility of Universal Robots UR-5 collaborative robot arms. Capable of scanning 2D and 3D objects including sculptures, statuary, furniture, and archaeological artifacts, with scan area up to 1.0×0.7 m² and arbitrary scan-plane orientation.
• Scan + Report Service Full-service solution including transport, professional handling by certified restorer, insurance, X-ray scanning using RToo hardware, and a comprehensive report with research summary, applied methods, results, terms dictionary, and references.

Quantifiable outcome

• Resolution of 55 micrometers or better for X-ray imaging
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• RadalyticacoreTechnology or Integration · 4 May 2018Sister company that developed the robotic system for InsightART's RToo scanner. Radalytica specializes in robotic technology development and worked with InsightART to create the custom-built robotic arms used in the 3D scanning system.
• ESA BIC PraguecoreOthers · 3 March 2018European Space Agency Business Incubation Centre Prague. InsightART was selected as one of several Czech start-ups for ESA BIC support, receiving up to EUR 50,000 for product completion and market introduction, along with mentoring, development assistance, and investor connections. The City of Prague allocated nearly CZK 45 million for the ESA BIC Prague project.
• ADVACAMcoreTechnology or IntegrationParent company and developer of patented WidePIX single-photon processing detectors. ADVACAM is a NASA-certified supplier. The technology originated from Medipix chip research at CERN. InsightART is a subsidiary of ADVACAM.
• CERNcoreTechnology or IntegrationEuropean Organization for Nuclear Research. The WidePIX detectors used by InsightART are based on Medipix/Timepix technology developed in a broad international collaboration led by CERN. This technology originated from particle physics research.
• NASAcoreTechnology or IntegrationADVACAM, the parent company of InsightART, is a NASA-certified supplier. A smaller version of the detector technology is used on the International Space Station to analyze radiation exposure to astronauts. The art analysis detector is the same technology, only larger.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ADVACAM: Parent company of InsightART and developer of the patented WidePIX single-photon processing detectors that power the RToo scanners. Most directly comparable given shared Medipix/Timepix detector technology and overlapping photon-counting X-ray imaging expertise.
• Radalytica: Sister company of InsightART that developed the robotic arm platform used in the RToo 3D scanner. Closely comparable in technology and operations, sharing the Czech photon-counting/robotics X-ray ecosystem; the relationship is collaborative rather than competitive.

Broad incumbents

• Bruker microCT: Bruker's microCT and X-ray imaging division provides high-resolution CT and radiography systems used in materials science, art conservation, and life sciences. Comparable to InsightART on the hardware/imaging method side (CT, high-resolution X-ray), though Bruker serves a much broader set of industrial and academic applications.
• ZEISS Industrial X-ray / CT: ZEISS offers industrial X-ray microscopy and CT systems used for non-destructive testing of materials and cultural-heritage objects. Comparable in the use of high-resolution X-ray CT for 3D imaging of physical objects, though ZEISS operates at a much larger scale and across many industries.
• Nikon Metrology (X-ray/CT): Provides industrial X-ray and computed tomography solutions for non-destructive inspection. Comparable to InsightART in 3D X-ray scanning of complex physical objects, including applications in arts and heritage, though at much broader industrial scale.
• YXLON International: Manufacturer of industrial X-ray and CT inspection systems for non-destructive testing across automotive, aerospace, electronics, and cultural heritage. Comparable to InsightART on the X-ray hardware side, though YXLON focuses on industrial inspection rather than spectral, art-specific imaging.
• Thermo Fisher Scientific (Analytical Instruments): Provides a broad portfolio of analytical and inspection instruments, including X-ray fluorescence and related elemental analysis tools used in materials characterization. Comparable to InsightART on the underlying 'material-resolving' analytical capability, although Thermo Fisher serves a far wider industrial and scientific customer base.

Emerging players

• C2RMF (Centre de Recherche et de Restauration des Musées de France): Public research laboratory under the French Ministry of Culture that performs non-invasive imaging and scientific analysis of artworks for French national museums. Comparable to InsightART as a provider of advanced imaging for art authentication and conservation, although it is a public-sector institution rather than a commercial vendor.
• Artmyn: Switzerland-based company providing high-resolution 3D scanning, AI-driven image analysis, and authentication tools for the art market. Comparable to InsightART as a technology vendor targeting the same art authentication and provenance use case, but using visible-spectrum imaging rather than X-ray.

Others

• Artnet (art market data and authentication): Provides art-market databases, auction results, and authentication-related intelligence used by collectors, auction houses, and scholars. Comparable as an adjacent, thematically related player addressing forgery and provenance risk in the same end market, but does not offer X-ray imaging technology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InsightART