Hidalgo

What Hidalgo does

Hidalgo Corp. is a privately held, full-service digital marketing and advertising agency founded in 2020 and headquartered in Pachacamac, Villa el Salvador district, Lima, Peru. The company offers seven interrelated service categories: Marketing Digital (social media management, SEO/SEM, email marketing), Diseño (brand identity and manuals), Audiovisual y Fotografía (video and photography production), Producción de Eventos (corporate events, catering, equipment rental, brand activations), Desarrollo Web (web design, e-commerce, landing pages, cloud hosting with annual subscriptions), Publicidad Indoor (placements in shopping centers, airports, and bus stations), and Imagen Corporativa (corporate uniforms and merchandising). The technology stack is standard web infrastructure with built-in integrations to WhatsApp Business, Google Maps, social media platforms, local payment gateways, and Google Ads, with no disclosed proprietary platform or AI layer.

The business model is professional-services based, with revenue generated from project-based and retainer engagements supplemented by annual subscription hosting (S/200/year), fixed-price web packages for SMBs (S/500-S/1,000), and physical merchandising/inventory sales. Go-to-market is sales-led and consultative, relying on a free advisory intake form capturing client type, location, services of interest, and project timeline, combined with owned social channels (Facebook, Instagram) and a blog. Hidalgo serves two primary customer segments — businesses and enterprises seeking digital presence and brand visibility, and entrepreneurs and startups requiring cost-effective marketing solutions — across a domestic Peruvian market with no disclosed international footprint.

Name

Hidalgo

Legal name

Hidalgo Corp.

Website

https://hidalgo-corp.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Hidalgo Corp. is a privately held Peruvian digital marketing and advertising agency founded in 2020 in Lima, offering integrated digital marketing, design, web development, audiovisual, events, indoor advertising, and corporate image services to local businesses and entrepreneurs.

Ownership category

akta.pro rank

Headquarters

HQ city

Pachacamac

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Digital Marketing Services: Provides comprehensive digital marketing services including social media management, SEO/SEM, email marketing, and content creation. Services are delivered to businesses seeking to improve their online presence and brand visibility.
2. Design Services: Offers corporate identity design, brand manuals, and content creation services. These are project-based or retainer-based engagements with businesses looking to establish or refresh their brand image.
3. Web Development: Provides web design, e-commerce, web catalogues, landing pages, and cloud computing services. Includes hosting and domain services with annual subscriptions.
4. Corporate Apparel and Merchandising: Manufactures and sells corporate uniforms, educational institution uniforms, and branded merchandise to businesses seeking employee apparel and promotional items.
5. Event Production: Organizes corporate and social events including catering services, equipment rental, and brand activations for businesses seeking experiential marketing and event management.
6. Indoor Advertising: Provides indoor advertising placements in organized environments such as shopping centers, airports, and bus stations.
7. Audiovisual Production: Produces professional video content including product photography, advertising photography, video reports, animated videos, institutional videos, advertising spots, event recordings, and video reels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Hidalgo Corp. is a Peruvian advertising agency that delivers integrated marketing, design, audiovisual, web, event, indoor advertising and corporate image services to businesses. Core deliverables include social media and SEO/SEM campaigns, corporate identity and brand manuals, professional photography and video production, corporate event planning and catering, web design and e-commerce builds, indoor ad placements, and corporate uniforms and merchandising. Services are sold as project-based engagements, retainers, one-time web packages, and annual hosting subscriptions.

Product overview

Hidalgo Corp. is a Peruvian digital marketing and advertising agency offering a comprehensive suite of services organized as discrete offerings rather than an integrated platform. The core portfolio includes Marketing Digital (social media, SEO/SEM, email marketing), Diseño (brand identity and design), Audiovisual y Fotografía (video production and photography), Producción de Eventos (corporate events and catering), Desarrollo Web (website, e-commerce, landing pages, cloud hosting), Publicidad Indoor (indoor advertising), and Imagen Corporativa (corporate uniforms, merchandising, brand development). Services are available as standalone offerings that can be bundled according to client needs, with web development offered in tiered pricing packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Digital Digital marketing services including social media management, community management, SEO/SEM optimization, and email marketing (list importing, custom forms, workflow automation, email template design) to build brand presence and connect with potential customers.
• Diseño (Design)
• Audiovisual y Fotografía
• Producción de Eventos
• Desarrollo Web
• Publicidad Indoor
• Imagen Corporativa

Quantifiable outcome

• Over 100 satisfied clients trust the company's services

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Publicis Groupe Peru: Global holding company with full-service advertising, digital, media, and production capabilities in Lima. Competes for the same Peruvian enterprise and mid-market clients Hidalgo serves, but as one of a wider global portfolio.

Direct peers

• MullenLowe Group Peru: Global advertising and marketing network operating in Lima offering creative, digital, media, and brand-building services to Peruvian enterprise clients — directly overlapping Hidalgo's multi-disciplinary service portfolio, but at materially larger scale.
• McCann Lima: McCann Worldgroup's Lima office providing advertising, digital, and brand strategy services. Comparable to Hidalgo in offering integrated marketing solutions across digital and traditional channels to local enterprise customers.
• Ogilvy Peru: WPP-owned global advertising network with a Peru office delivering creative, digital marketing, branding, and content production — a near-direct functional peer to Hidalgo, scaled for larger enterprise budgets.
• BBDO Peru: Omnicom-owned global creative network with Peru presence offering advertising, digital, and brand strategy — direct competitor for integrated marketing mandates in the Peruvian market.
• VMLY&R Commerce (formerly Y&R Peru): WPP's brand and customer experience agency in Lima covering digital, brand, and commerce work — competes with Hidalgo for the integrated marketing and web/brand development briefs at mid-market clients.
• Dentsu Creative Peru: Dentsu's creative arm in Peru providing advertising, digital marketing, and experience design — comparable service mix to Hidalgo but operating as part of a larger global network.
• Havas Lima: Havas Group's Peru office offering creative, digital, and media services to local and regional clients; competes with Hidalgo for mid-market integrated marketing engagements in Peru.
• TBWA\Lima: TBWA Worldwide's Peruvian affiliate delivering disruptive creative, digital, and brand strategy services to enterprise clients — directly comparable in service breadth and target market to Hidalgo.
• Grey Peru: WPP's Grey network operating in Lima with advertising, digital, and brand experience capabilities — directly competes with Hidalgo for Peruvian mid-market and enterprise integrated marketing budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Hidalgocorpoficial
• Instagraminstagram.com/hidalgo_corp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hidalgo