WIENERS+WIENERS

What WIENERS+WIENERS does

WIENERS+WIENERS operates commercially as Apostroph Group, a Germany-headquartered language services provider founded in the DACH region (company records reference 1990; Apostroph Group operations from 1994) and currently headquartered in Ahrensburg, Germany. The company delivers full-service language solutions including specialized translations (medical via the apoMEDICAL sub-brand, legal, financial, technical), marketing translations and transcreation, editing and proofreading, copywriting, SEO and digital marketing content, interpreting (simultaneous, consecutive, remote), and terminology management. It serves over 5,000 customers with named enterprise logos spanning banking (Valiant Bank), retail (IKEA, BAUHAUS), industrial (Geberit, Jet Aviation), and pharmaceutical/medical (B. Braun Medical, MSD).

The underlying operating model combines a thin in-house core (11–50 employees per firmographic data) with a large curated freelance network of 1,500+ linguists, of which 59% hold two or more university degrees and 100% of in-house staff speak at least four languages. The technology stack includes the GlobalLink translation management system, machine translation with human post-editing, terminology management, and AI text optimization/prompting services, with ISO 27001 and TISAX-certified processes for confidential content. The technology layer is positioned as productivity augmentation rather than autonomous translation.

Revenue is generated primarily through B2B professional services on a quote-based, project-specific pricing model (per-word, per-page, or project) across translation, text, and interpreting engagements, with technology solutions (TMS, automation, consulting) contributing a subscription/recurring component. Go-to-market is direct sales-led with personal customer care delivered through ten physical offices across Germany (Ahrensburg, Berlin, Bremen, Frankfurt, Munich) and Switzerland (Bern, Lausanne, Lucerne, Mendrisio, Zurich). Distribution is concentrated in the DACH region with no global footprint claim; sub-brands apoMEDICAL and apoSOL indicate targeted vertical specialization in healthcare/pharma and renewable energy respectively.

Name

WIENERS+WIENERS

Legal name

Apostroph Group

Website

https://wienersundwieners.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Apostroph Group (WIENERS+WIENERS) is a DACH-region language services provider offering specialized translation, transcreation, interpreting, and text services, augmented by machine translation post-editing and the GlobalLink TMS platform, delivered through ten offices across Germany and Switzerland to enterprise customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Ahrensburg

HQ country

Germany

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Translation Services: Full-service language solutions including specialist translations (medical, financial, legal, technical), marketing translations, and creative transcreation services. Revenue generated through per-word, per-page, or project-based pricing for translation services.
2. Text Services: Editing, proofreading, content writing, copywriting, corporate language services, SEO texts, and post-editing services. Complementary services that cross-sell to existing translation clients.
3. Interpreting Services: Simultaneous interpreting for congresses, consecutive interpreting for negotiations, and remote interpreting services.
4. Technology Solutions: Translation management systems, automation of translation processes, machine translation with post-editing, and language management consulting services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

WIENERS+WIENERS (operating as Apostroph Group) is a professional translation and language services agency providing specialized translations across medical, financial, legal, and technical domains in over 100 languages. The company delivers professional translation, text/proofreading, interpreting, and technology-enabled services (machine translation with post-editing, translation management systems) to enterprise clients primarily in the DACH region.

Product overview

Apostroph Group is a full-service language services provider offering a comprehensive portfolio of translation, interpreting, and text services across over 100 languages. The core offerings include specialized translations (Fachübersetzungen) with sub-brands like apoMEDICAL for medical translations, and marketing translations with transcreation services. The technology layer includes machine translation with post-editing, the GlobalLink translation management platform, and AI-powered language solutions. Supporting services include text services (editing, copywriting, SEO content), interpreting (simultaneous, consecutive, remote), and terminology management.

Differentiator

Problem solved

Functional benefit

Brands

• apoMEDICAL: Specialized medical translation services for healthcare and life sciences industries.
• apoSOL

Products and services

• Specialized Translations (Fachübersetzungen) Professional specialized translations covering industries such as medical, finance, legal, and technical sectors. Includes financial translations (annual reports, sustainability reports), legal translations, technical translations, and terminology management. Targeted at enterprise customers with regulated or domain-specific documentation needs.
• apoMEDICAL Medical specialized translation sub-brand serving healthcare, pharmaceutical, and life science companies. Covers medical device documentation, pharmaceutical registration materials, clinical trial documents, and medical marketing materials for regulated healthcare clients.
• Marketing Translations Creative translation and localization services for marketing, retail, and e-commerce companies. Includes editorial translations, transcreation for advertising and slogans, website translations, SEO translations, and digital marketing translations. Targeted at brand-conscious enterprises operating in German-speaking markets.
• Transcreation Creative transcreation services for advertising campaigns, slogans, and marketing materials, adapting content for cultural and linguistic markets while preserving brand voice and intent.
• Machine Translation with Post-Editing AI-powered machine translation combined with human post-editing to deliver professional-quality output at scale. Combines AI efficiency with professional quality control for enterprise translation workflows.
• GlobalLink Translation Management Platform Translation management technology platform for managing translation workflows, automation, and process integration for enterprise localization programs.
• Text Services Text services including editing and proofreading (Lektorat und Korrektorat), content writing, copywriting, corporate language, easy language, SEO texts, post-editing, AI text optimization and prompting, desktop publishing, and transcription/subtitling. Targets enterprises needing multilingual content production support.
• Interpreting Services (Dolmetschen) Interpreting services including simultaneous interpreting for congresses, consecutive interpreting for negotiations, and remote interpreting for enterprise meetings and events.
• Terminology Management Terminology management services to ensure consistent language use across translations and multilingual content for enterprise clients with domain-specific vocabulary requirements.

Quantifiable outcome

• 120 million words translated per year (1400 Harry Potter books equivalent)
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• RWS Holdings: Global language services and translation technology provider offering translation, localization, and IP services. Highly comparable as a full-service LSP with a similar mix of regulated-industry enterprise work, TMS technology, and machine-translation offerings.
• Lionbridge: One of the world's largest LSPs, providing translation, localization, and AI data services to enterprise clients. Directly comparable on enterprise customer base, regulated vertical expertise, and blending of human and machine translation.
• TransPerfect: Global LSP offering translation, interpreting, and technology solutions across industries including legal, financial, and life sciences. Comparable in service breadth, vertical specialization, and enterprise go-to-market.
• Welocalize: Mid-to-large global LSP with strong regulated-industry and digital marketing localization offerings. Comparable on multilingual enterprise services, freelancer-driven operating model, and machine-translation + post-editing workflows.
• LanguageLine Solutions: Large interpretation and translation services provider with a heavy enterprise and regulated-industry focus. Comparable on interpreting services and enterprise customer orientation, though more interpretation-led than Apostroph.

Regional players

• AVL (Audio Visuelles Marketing und Computersysteme): German-headquartered LSP offering translation, interpreting, and language training services. Comparable as a direct DACH-region competitor targeting similar enterprise and regulated-industry clients.

Emerging players

• DeepL: AI-first machine translation provider with strong adoption in DACH and Europe. Comparable as a substitute/adjacent offering whose improving MT quality directly pressures traditional translation pricing.
• Phrase: Cloud-based translation management and localization platform (formerly Memsource). Comparable on the TMS/automation layer that Apostroph layers on top of its services and as a technology-forward competitor for enterprise localization buyers.
• Smartling: Translation management and AI-powered localization platform serving enterprise customers. Comparable on enterprise translation technology, managed services, and machine-translation integration.
• Lilt: AI-assisted translation platform combining adaptive MT with human linguists. Comparable as a tech-led competitor targeting the same enterprise translation workflow that Apostroph serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wieners-wieners

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WIENERS+WIENERS