ROCHE HABITAT

What ROCHE HABITAT does

Roche Habitat is a French manufacturer of outdoor sun protection and outdoor-living products, founded in 1846 and headquartered in St Chamas, with all production carried out at a single facility in Genas (Lyon). Its portfolio spans motorized terrace awnings (full-cassette, semi-cassette and monobloc), window projection and vertical awnings, veranda/roof awnings, retractable-canvas pergolas, and the Pergol'Air bioclimatic pergola line with adjustable 24V-driven louvers. Most products integrate Somfy radio-controlled motors, intelligent weather sensors, optional LED lighting and, in newer references, solar-powered motorization. The offering is backed by a catalogue of 1,000+ acrylic fabric references, a 5-year structural warranty, a 10-year pergola finish warranty, and eco-design certifications via Somfy (ACT FOR GREEN, PEP Ecopassport).

The business model is wholesale B2B through a France-wide network of certified professional installers accessed through a dedicated pro portal (pro.rochehabitat.com); products are custom-made to specification per order, with free online quotes and published transport-fee tiers (€150 HT/store, €95 HT/fabric, €45 HT/lambrequin, free freight from €650 HT; pergola transport €315–€515 HT). Revenue is therefore one-time project-based rather than recurring, with the installer channel providing last-mile measurement, fitting and after-sales service to residential end customers. Since June 2022 the company has operated as a wholly owned subsidiary of Mariton, retaining the Roche brand and a small operational team spanning site direction, logistics, production, design-office methods, sales support, fabrication agents, warehousing and sewing.

Name

ROCHE HABITAT

Legal name

ROCHE HABITAT SAS

Website

https://rochehabitat.com

Company type

Private

Founded year

1846

Operating status

Operating

Headcount range

11–50 employees

Short description

Roche Habitat is a French manufacturer (founded 1846, Genas facility) of custom-made motorized awnings and bioclimatic pergolas, selling exclusively B2B to a France-wide network of certified professional installers under Mariton ownership since 2022.

Ownership category

akta.pro rank

Product category

Outdoor Sun Protection & Pergolas

NAICS

Blind and Shade Manufacturing (337920), Blind and Shade Manufacturing (33792)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Outdoor Window Shades & Awnings Retail (Exterior Shades, Retractable Awnings) (CRAIAKAH)

akta.pro secondary industries

Pergolas, Gazebos & Shade Structures (HSAPALAD), Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG)

Keywords

• Outdoor sun protection
• Exterior awnings
• Bioclimatic pergolas
• Motorized terrace stores
• Custom sun shades

Headquarters

HQ city

Champs

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product sales (one-time): Roche Habitat generates revenue through one-time sales of custom-made outdoor protection products (stores, pergolas) to certified professional resellers/installers. Products are manufactured to order based on customer specifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Roche Habitat designs and manufactures custom-made outdoor sun protection products and pergolas (terrace awnings, window awnings, veranda/roof awnings, retractable fabric pergolas, and bioclimatic pergolas) at its Genas (Lyon) factory in France. Products feature Somfy motorization with weather sensors and are sold B2B exclusively through a nationwide network of certified professional installers who handle measurement, installation, and after-sales service to end consumers.

Product overview

Roche Habitat is a French manufacturer specializing in outdoor sun protection products and pergolas, founded in 1846. The company designs and manufactures all products in France at its Genas (Rhône) factory. The product portfolio consists of three main categories: (1) Terrace Awnings including Store Coffre (full cassette: Tookan, Caraïba, Condor, Kolibri, Malaga, Kolibri Solaire), Store Semi-Coffre (semi-cassette: Azzura, Manua), and Store Monobloc (Sumba); (2) Window Products including Store Loggia/Balcon (Strella), Stores à Projection (Kia, Taha), and Stores Verticals (Vizion Zip); (3) Roofing/Veranda Products including Stores Toiture (Vizversa, Verasun, Verasky); and (4) Pergolas including Pergola Toile (Vizversa canvas pergola) and Pergola Bioclimatique (adjustable louver pergola). All products feature Somfy motorization, LED lighting options, and come with 5-year warranties. The company was acquired by Mariton in June 2022.

Differentiator

Problem solved

Functional benefit

Brands

• Pergol'Air: Bioclimatic pergola brand offering SOFT and XL models with adjustable aluminum blades.
• Tookan
• Kolibri
• Caraïba
• Verasun
• Verasky
• Vizversa
• Manua
• Azzura

Products and services

• Store Tookan Full cassette terrace awning ("store coffre toutes options") that fully protects the canvas and arms for optimal durability; intended for residential terraces and sold via certified installers.
• Store Kolibri Personalizable full cassette terrace awning combining canvas and arm protection with customization options; intended for residential terraces and sold via certified installers.
• Store Kolibri Solaire Solar-powered version of the Kolibri store, integrating solar motorization for eco-friendly operation without electrical wiring; for residential terraces.
• Store Caraïba

Quantifiable outcome

• 5-year product warranty on structures and arms
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

One partnership is on record.

• MaritoncoreStrategic or Co-development Partner · 1 June 2022Mariton acquired Roche Habitat in June 2022. Roche operates as a brand under Mariton's corporate umbrella. Roche's headquarters are now listed as 'chez MARITON' at the St Chamas address.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Warema: German-headquartered European leader in sun protection systems including awnings, pergolas, and external venetian blinds. Directly comparable to Roche Habitat as a premium, custom-manufactured outdoor shading specialist selling through professional installers across DACH and broader Europe.
• Weinor: German premium manufacturer of terrace awnings, conservatory awnings and pergolas with a strong European professional-dealer network. Highly comparable to Roche on product mix (awnings + pergolas), premium positioning, and B2B2C channel via certified installers.
• Markilux: German specialist in design-led awnings and pergolas, distributed through partner installers. Comparable to Roche on custom cassette awnings, bioclimatic pergolas, and a premium dealer-led GTM with similar product engineering depth.
• Renson: Belgian manufacturer of outdoor sun protection, pergolas (Camargue, Algarve) and ventilation. Direct competitor to Roche in bioclimatic pergolas and exterior shading, with comparable professional installer channels across France/Benelux.
• Gibus: Italian manufacturer of pergolas, bioclimatic structures, and outdoor shading solutions sold across Southern Europe. Comparable to Roche on product mix (pergolas, cassette awnings) and on professionally-installed, custom-built outdoor shading.
• Brustor: Belgian manufacturer of terrace awnings, veranda roofs and pergolas distributed via installer networks. Comparable to Roche on product categories (cassette awnings, pergolas) and European dealer-led go-to-market.

Emerging players

• Biossun: France-/Europe-based competitor in bioclimatic pergolas and exterior shading with comparable professional distribution. Overlaps with Roche's Pergol'Air bioclimatic line on use case and customer.

Broad incumbents

• Hunter Douglas: Global leader in window coverings and architectural products including exterior sun protection. Comparable as a broad incumbent in the wider shading category; overlaps Roche on outdoor shading but spans a much broader portfolio across many geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rocheofficiel
• LinkedInlinkedin.com/company/roche-habitat

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROCHE HABITAT