What Genitec Dongguan Co. does

Genitec Dongguan Co. is a Chinese industrial machinery manufacturer specializing in PCB and FPC depaneling equipment, operating under the Seprays brand. Founded in Taiwan in 1993, the company has spent 33 years focused on a single application — separating populated or unpopulated printed circuit boards from panel arrays — and now offers four core depaneling technologies: milling cutter/router machines (GAM and ZM series, including in-line, offline, and bottom-cut configurations), laser depaneling systems, V-groove depanelers, and FPC punching machines. The portfolio extends into full SMT-line automation, including automated loading and unloading, PCB stackers, AGV-based material transport, sorting and palletizing systems, MES and barcode integration, and HEPA-filtered dust collection, with claimed cutting precision of ±0.05mm and repeat accuracy of ±0.01mm. Technical differentiators include a patented floating brush dust collection system (ZL201721620742.X), CCD vision calibration with offline programming, automatic tool-change spindles, dual-worktable designs, and an optional central-control system with mobile-app remote monitoring.

The company makes money primarily through direct sales of capital equipment to enterprise customers, supported by multi-year service contracts, 24/7 technical support, on-site service SLAs (8-hour arrival, 1-day resolution), and a partner/reseller channel. Pricing is quote-based and not publicly disclosed. Its customer base is anchored by Fortune Global 500 and China Top 500 manufacturers across consumer electronics, EMS, automotive, medical, telecom, industrial, and aerospace/defense — explicitly named customers include Foxconn, Flextronics, Bosch, Luxshare, Compal, Wistron, Quanta Computer, OPPO, ZTE, State Grid, CRRC, and China Aerospace — with the company claiming 3,000+ customers and a sales/service footprint in 31 countries. The company operates a 20,000 sqm manufacturing plant in Zhejiang Province and an R&D and operations subsidiary in Dongguan, with 251–500 employees and 180+ patents and certificates.

Genitec is a privately held, founder/management-controlled business with no disclosed external funding, M&A, or public listing. Its 2026 strategic posture is anchored by a series of new product launches — a fully automated inline PCB depaneling line, the GAM336AT routing and sorting machine, the ZM600 tray loading system, and an AGV intelligent material transport solution — being demonstrated at NEPCON Shanghai 2026 and CMM 2026 Shenzhen, alongside the launch of a partner application portal, indicating a deliberate shift from standalone machine sales toward integrated smart-factory automation lines.

Name

Genitec Dongguan Co.

Legal name

Genitec Dongguan Co.

Website

https://seprays.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

Genitec Dongguan Co. (Seprays) is a Chinese industrial machinery manufacturer specializing in PCB and FPC depaneling equipment — routers, laser, V-groove, and punching systems — plus SMT-line automation, serving global electronics OEMs and EMS providers across consumer electronics, automotive, medical, telecom, and aerospace.

Ownership category

akta.pro rank

Product category

PCB Depaneling Equipment / Industrial SMT Machinery

NAICS

Semiconductor Machinery Manufacturing (333242), Machine Tool Manufacturing (333517)

SIC

General Industrial Machinery & Equipment (3560), Printed Circuit Boards (3672)

akta.pro primary industry

Back-End/Advanced Packaging Equipment (Die Attach/Wire Bond/Flip-Chip/TCB) (HDAHAEAL)

Keywords

• PCB depaneling equipment
• PCB router machines
• V-groove depaneling
• Laser PCB depaneling
• SMT automation lines

Headquarters

HQ city

Dongguan

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. PCB Depaneling Equipment Sales: Direct sales of PCB depaneling machines including router depanelers, laser depanelers, V-groove depanelers, and stamping depanelers. Equipment includes models such as GAM series (GAM330AT, GAM386AT, GAM320AL), ZM series (ZM300N, ZM300H), and supporting automation equipment.
2. Complete Automation Solutions: Sale of complete SMT production line equipment including automated loading/unloading systems, inline automation equipment, PCB stackers and unloaders, and customized smart factory solutions integrating depaneling with tray handling and AGV material transport.
3. Technical Services and Support: After-sales technical training services, 24/7 expert technical support, on-site service (arrival within 8 hours, problem resolution within 1 working day), remote service, and lifelong maintenance services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Genitec Dongguan Co. (Seprays) manufactures and distributes PCB and FPC depaneling machines for SMT electronics production lines. Its product portfolio covers four depaneling technologies — milling-cutter router machines, laser depanelers, V-groove depanelers, and stamping/punching depanelers — together with supporting automation equipment including inline loaders/unloaders, PCB stackers, AGV material transport, and dust collectors. The company sells complete depaneling lines and standalone machines to enterprise electronics manufacturers and EMS providers.

Product overview

Seprays is a PCB/FPC depaneling technology provider offering a comprehensive portfolio of equipment solutions. The product line centers on four core depaneling technologies: milling cutter/router machines (GAM/GAM AT series, ZM series), laser depaneling systems, V-groove depaneling machines, and punching depaneling solutions. These core products are complemented by automated handling equipment including automatic loaders/unloaders, PCB stackers, AGV material transport systems, and dust collectors (TS200/TS300 series). The company provides both offline standalone machines and in-line automated systems designed for SMT production line integration. Key products include the GAM330AT and GAM386AT in-line router machines with CCD vision alignment and auto tool-change capability, the GAM385AT fixture-free down-cutting separator for flexible manufacturing, and the GAM360AT for ultra-large PCB processing. Dual-spindle variants (GAM320AD, GAM330AD, GAM340AD) offer higher throughput for demanding production environments. The portfolio supports various PCB sizes from 300x350mm to 600x500mm and includes complete automation line solutions combining routing, sorting, and AGV transport.

Differentiator

Problem solved

Functional benefit

Products and services

• PCB Router Machine (GAM / GAM AT Series) High-precision PCB routing machines using milling-cutter depaneling technology for clean, low-stress panel separation, available in offline, in-line, and bottom-cut configurations with CCD vision alignment, automatic tool change, and dual worktable options. Designed for electronics manufacturers and EMS providers producing consumer electronics, automotive electronics, and other high-volume PCBs.
• PCB Laser Depaneling Systems High-precision laser depaneling solutions for stress-free cutting of sensitive PCB assemblies, designed for thin boards and delicate components. Used by manufacturers of medical, consumer electronics, and other sensitive PCB applications requiring no mechanical stress during separation.
• V-Groove Depaneling Machines V-groove depaneling solutions for straight-line board separation with high efficiency and stable cutting performance. Used in high-volume PCB production environments requiring fast and consistent separation of pre-scored panels.
• FPC Punching Machine / PCB Punching Depaneling Punching depaneling solutions for fixed, repetitive PCB designs with high-speed processing capability. Used in mass production of FPCs and PCBs with standardized shapes.
• Automatic Equipment / Inline Automation Automated loading, unloading, and material handling systems including AGV transport solutions for complete SMT production line automation. Used by electronics manufacturers and EMS providers integrating depaneling into fully automated SMT lines.
• SMT Whole Line Equipment Complete SMT production line equipment for integrated manufacturing solutions, enabling customers to source full line equipment from a single supplier.
• PCB Stacker and Unloader Automated board stacking and unloading equipment for post-depaneling material handling in SMT production environments.
• Dust Collectors (TS200/TS300 Series) Industrial dust collection systems with HEPA filtration and negative pressure detection for maintaining clean production environments during PCB cutting operations.
• ZM300N Offline High-Speed Milling PCB Depaneling Machine Offline high-speed milling PCB depaneling machine for standalone processing with precision routing capability. Cited by a consumer electronics Process Engineer testimonial for delivering cleaner and more consistent cut quality versus edge chipping issues.
• ZM300H Hybrid Milling & Saw Blade PCB Depaneling Machine Hybrid machine combining milling and saw blade technologies for high-precision, low-stress depaneling with dual-tool design. Validated by an automotive electronics Production Manager for stable, consistent quality on thick, complex boards over long production runs.
• ZM300ASV Fully Automatic Saw Style V-groove PCB Depaneling Machines Fully automatic V-groove depaneling machine with saw style cutting for stable high-volume PCB production.
• GAM386AT High-Speed Automatic PCB Bottom Router Machine

Quantifiable outcome

• Reduced edge chipping and improved cut quality consistency
• +4 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature6 records

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• ASYS Group: Global supplier of automation solutions for SMT and electronics manufacturing processes, including PCB handling, marking, and depaneling equipment, overlapping with Seprays' inline automation and material handling offerings.
• Heller Industries: US-based supplier of SMT production equipment including reflow ovens and PCB handling systems, serving similar electronics manufacturing customers in automotive, aerospace, and consumer segments.
• LPKF Laser & Electronics: German-headquartered specialist in laser-based depaneling and micro-material processing for PCB manufacturing, directly competing with Seprays in laser depaneling solutions for stress-free cutting of sensitive PCBs.
• Essemtec: Swiss manufacturer of SMT production equipment including pick-and-place, dispensing, and PCB handling systems, serving similar electronics manufacturing customers with comparable automation solutions.
• Cencorp: Finnish manufacturer of depaneling and board handling equipment for the electronics industry, offering router and laser-based PCB separation systems that compete directly with Seprays' core depaneling portfolio.

Broad incumbents

• YAMAHA SMT (Yamaha Motor IM): Major global supplier of SMT equipment including surface mounters and PCB handling automation, with the scale and customer relationships (Foxconn, EMS providers) that overlap with Seprays' customer base.
• Panasonic SMT (Panasonic Connect): Major Japanese SMT equipment manufacturer offering complete production line solutions including component placement and board handling, competing in the same high-volume EMS customer environment as Seprays.
• Han's Laser: Large Chinese industrial laser equipment manufacturer with broad applications including PCB laser cutting and depaneling; while not exclusively focused on depaneling, it competes in the same Chinese OEM market and offers laser-based separation systems.
• Mycronic: Swedish SMT assembly equipment supplier offering pick-and-place, dispensing, and PCB handling automation, with overlapping exposure to electronics manufacturing customers and similar Industry 4.0/smart factory positioning.

Regional players

• FKN Synek: European-based manufacturer of PCB depaneling and routing equipment with overlapping product offerings, though primarily serving European customers rather than competing head-to-head in Asian markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@seprays1993
• LinkedInlinkedin.com/company/dongguan-zhimao-automation-equipment-co-ltd
• Xx.com/Seprays_Genitec

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genitec Dongguan Co.