National Institute of Integrative Medicine

What National Institute of Integrative Medicine does

NIIM (National Institute of Integrative Medicine) is a not-for-profit integrative medicine clinic headquartered at 11-23 Burwood Road, Hawthorn, Melbourne. Founded in 2009 by Professor Avni Sali AM — recognized as the father of integrative medicine in Australia and recipient of the Order of Australia in 2016 — NIIM operates as one of the largest integrative medical clinics in Australia, combining conventional medical treatments with evidence-based complementary therapies including naturopathy, Traditional Chinese Medicine, acupuncture, Ayurveda, nutrition coaching, and specialized modalities such as IV therapy, hyperbaric oxygen therapy, and hyperthermia.

The organization is structured around three pillars: Clinic, Research, and Education. The clinic serves more than 10,000 patients annually through a multidisciplinary team of 30+ practitioners including integrative GPs, naturopaths, psychologists, psychiatrists, and allied health professionals. Specialized clinical technology includes two Perry Sigma hyperbaric oxygen chambers (manufactured by Perry Baromedical), a Celsius42 TCS Hyperthermia System for oncological adjunct treatment, ISET® circulating tumour cell detection technology, and red light therapy for cognitive studies. The Research Department, established in 2012 under A/Prof Karin Ried, has produced 40+ peer-reviewed publications, 80+ conference presentations, and 15+ major studies with 5,000+ research participants.

Revenue is generated through clinical consultation fees, specialized therapy services (HBOT at $350/session, IV Therapy from $145), packaged health check programs ranging from $60 to $825, dispensary sales of natural medicines, and donations. As a DGR-endorsed charity and ACNC-registered not-for-profit, proceeds from clinic operations are directed toward ongoing research and public education in integrative medicine.

Name

National Institute of Integrative Medicine

Legal name

National Institute of Integrative Medicine Ltd

Website

https://niim.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

NIIM is one of Australia's largest not-for-profit integrative medicine clinics, based in Melbourne, combining conventional medicine with evidence-based complementary therapies across 30+ practitioners serving 10,000+ patients annually through GP, allied health, and specialized treatments.

Ownership category

akta.pro rank

Product category

Integrative Medicine Clinic

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLALAEAA

General Mental Health Therapy Platforms (Talk Therapy)

Healthcare & Life Sciences/Telehealth Platforms/Behavioral & Mental Health Teletherapy Platforms

Keywords

• Integrative medicine
• Complementary therapies
• Naturopathy services
• Holistic healthcare
• Chronic disease treatment

Headquarters

HQ city

Hawthorn

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Clinical Consultation Fees: Revenue from patient consultations with Integrative GPs, naturopaths, allied health practitioners, and specialists. Fees vary by practitioner, service type, and consultation length. Initial appointments typically 45-60 minutes. Medicare rebates applicable for most services.
2. Specialized Therapy Services: Revenue from IV Therapy, Hyperbaric Oxygen Therapy, and Hyperthermia treatments. HBOT at $350/session, IV Therapy starting from $145, with GP referral required for most therapeutic services.
3. Health Check Programs: Comprehensive health screening programs including Integrative Health Check (approximately 5 hours), Women's Holistic Health Check ($825), and Thyroid Naturopathic Health Check ($495)
4. Dispensary Sales: Natural medicine dispensary offering supplements and health products. Online shop available at dispensary.niim.com.au
5. Donations and Research Funding: As a not-for-profit DGR-endorsed organization, NIIM relies on charitable donations to fund research and public education. Proceeds from clinic appointments are donated to NIIM Ltd for research.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

NIIM delivers integrative medical consultations and treatments that combine conventional medicine with evidence-based complementary therapies. Core offerings include Integrative General Practice with extended 45-60 minute consultations, allied health services (Naturopathy, TCM, Acupuncture, Ayurveda, Nutrition Coaching, Myotherapy), Mental Health services, IV Therapy, Hyperbaric Oxygen Therapy, Hyperthermia for cancer, Health Checks, and an on-site natural medicine Dispensary.

Product overview

National Institute of Integrative Medicine (NIIM) is one of Australia's largest integrative medical clinics offering a comprehensive, multi-disciplinary healthcare platform. The organisation operates as a unified ecosystem combining clinical services, research, and education. Core clinical services include Integrative General Practice and Allied Health Practitioners (Naturopathy, Psychology, TCM/Ayurveda/Acupuncture, Nutrition Coaching, Myotherapy), complemented by specialised therapeutic services such as IV Therapy, Hyperbaric Oxygen Therapy, and Hyperthermia for cancer treatment. The clinic provides diagnostic services through Integrative Health Checks, Women's Holistic Health Check: Menopause, Naturopathic Health Check: Thyroid, Vascular Health Check, and an on-site Pathology Collection centre. Supporting infrastructure includes the NIIM Dispensary for natural medicines, an active Research Department conducting clinical trials, and the Annual NIIM Symposium for practitioner education. NIIM functions as a not-for-profit organisation with proceeds directed to research and public education in integrative medicine.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrative General Practice Primary healthcare service combining conventional medical treatments with evidence-based complementary therapies, focusing on root causes of chronic conditions. Initial consultations are typically 45-60 minutes, with Medicare rebates applicable. Not a bulk-billing practice.
• Allied Health Practitioners Multidisciplinary allied health services including Naturopathy, Psychology, Traditional Chinese Medicine, Ayurveda, Acupuncture, Nutrition and Health Coaching, Counselling, and Myotherapy, delivered by qualified practitioners within the same clinic.
• Mental Health Services

Quantifiable outcome

• Hyperthermia increases response to chemotherapy or radiotherapy by up to 80%
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and major.

• Melbourne PathologycoreStrategic or Co-development PartnerMelbourne Pathology operates a walk-in collection centre on-site at NIIM clinic. Part of Sonic Healthcare, one of the world's largest diagnostic medical companies. Provides pathology services to over 2 million patients annually across Victoria.
• Swinburne UniversitymajorStrategic or Co-development PartnerNIIM's Research Department collaborates with universities on research studies. Professor Avni Sali founded the Graduate School of Integrative Medicine at Swinburne University in 1996.
• Oncology Teams (External)coreStrategic or Co-development PartnerNIIM's Integrative Cancer Wellness Centre works collaboratively with patients' existing oncology teams to provide integrated, personalized cancer care plans combining conventional and complementary approaches.
• ISET® System / Medical Technology PartnerscoreTechnology or IntegrationNIIM uses the ISET® system for circulating tumour cell detection in cancer studies. This partnership enables early diagnosis capabilities for potential malignancy screening.
• Perry BaromedicalcoreTechnology or IntegrationNIIM operates two Perry Sigma hyperbaric oxygen chambers (Sigma 34 and Sigma 36) manufactured by Perry Baromedical. The Suite operates per Australian Standards.
• Perry Baromedical / German Medical Technology SupplierscoreTechnology or IntegrationNIIM uses the Celsius42 TCS Hyperthermia System (Germany) for cancer treatment adjunct therapy, providing capacitive heating technology for solid tumour treatment.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Mayo Clinic Integrative Medicine & Health: Integrative medicine program within Mayo Clinic offering acupuncture, massage, mind-body therapies, and integrative consultations. Comparable in modality mix to NIIM but is one specialty offering within a large multi-specialty hospital system rather than a focused integrative clinic.
• Cleveland Clinic Center for Integrative & Lifestyle Medicine: Integrative medicine program within Cleveland Clinic, a major US health system. Comparable to NIIM in offering integrative consults, acupuncture, and lifestyle medicine, but operates as a specialty service line within a much larger hospital system rather than as a standalone integrative clinic.

Regional players

• Solaris Cancer Care: Australian not-for-profit providing complementary integrative therapies and wellness support to cancer patients, including counselling, nutrition, and mind-body therapies. Closely comparable to NIIM's Integrative Cancer Wellness Centre mission and complementary-care-for-cancer model within the same Australian geography.
• The Gawler Foundation: Australian not-for-profit founded by Dr Ian Gawler focused on integrative oncology, lifestyle medicine, and wellness retreats for cancer patients. Comparable to NIIM in combining meditation, nutrition, and lifestyle modification with conventional cancer care in the Australian market, but with a stronger retreat/education focus than clinic-led model.

Direct peers

• Duke Integrative Medicine: Duke University-affiliated integrative medicine center offering multi-disciplinary care combining conventional medicine with complementary therapies, plus research and education programs. Directly comparable to NIIM in integrating primary care, allied health, mind-body medicine, and clinical research under one academic umbrella.
• University of Maryland Center for Integrative Medicine: University of Maryland's academic integrative medicine center conducting research, training, and clinical care in complementary and integrative therapies. Closely comparable to NIIM in combining NIH/NCCIH-aligned research with multi-modality outpatient clinical services and academic credibility.
• Osher Center for Integrative Medicine at UCSF: Academic integrative medicine clinic at UCSF combining conventional medical care, complementary therapies, and clinical research. Comparable to NIIM in blending physician-led care with modalities such as nutrition, acupuncture, and mind-body therapies alongside research output and practitioner training.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/theNIIM
• Facebookfacebook.com/TheNIIM
• LinkedInlinkedin.com/company/national-institute-of-integrative-medicine
• Instagraminstagram.com/niim.melbourne
• Xx.com/theNIIM

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about National Institute of Integrative Medicine