De tuinmeubelen

What De tuinmeubelen does

Tuinmeubelen.nl (De tuinmeubelen) is a Netherlands-based direct-to-consumer online outlet that sells premium garden furniture at discounts of 40-60% off retail. The platform functions as the dedicated e-commerce liquidation arm of Frits Wolf Tuinmeubelen B.V., a Dutch garden furniture retailer, and is registered in Beuningen (KvK 09190595, BTW NL820265676B01). The assortment is intentionally narrow and rotating, comprising approximately 70 SKUs of 4 Seasons Outdoor and Taste by 4SO branded products — lounge sets (modular corner sofas with matching coffee tables, €1,999-€3,699), dining sets (from €999), garden tables, chairs, benches, and loungers — complemented by a 4 Seasons Outdoor maintenance line (teak protectors, multi-surface cleaners, stainless steel rust products, wicker and textilene care, and application accessories).

The underlying technology is a standard e-commerce web platform with no disclosed proprietary features, AI capabilities, integrations, or mobile applications; the business is entirely web-channel and single-geography (Netherlands). Klarna's pay-later option is integrated at checkout, free shipping is offered across the assortment, and standard consumer protections apply (14-day return, 24-month warranty). Customer service operates via email and phone (+31 (0) 24 677 9992) without a visible content marketing, SEO blog, or social media footprint.

The business model is one-time purchase DTC e-commerce at outlet pricing, monetized entirely through unit sales of surplus inventory sourced from the parent's premium brand partnerships. There is no disclosed outside funding; the company is a wholly-owned subsidiary of Frits Wolf Tuinmeubelen B.V., and the outlet's core commercial logic is tied to the disposal of end-of-season and overstocked collections rather than to independently procured merchandise.

Name

De tuinmeubelen

Legal name

Frits Wolf Tuinmeubelen B.V.

Website

https://tuinmeubelen.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Tuinmeubelen.nl is the online outlet webstore of Frits Wolf Tuinmeubelen B.V., selling surplus inventory of premium Dutch garden furniture brands 4 Seasons Outdoor and Taste by 4SO directly to Dutch consumers at 40-60% discounts.

Ownership category

akta.pro rank

Product category

Outdoor Furniture Retail

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ)

akta.pro secondary industry

Secondhand Outdoor & Patio Furnishings Retail (CRAIANAJ)

Keywords

• Outdoor garden furniture
• Garden lounge sets
• Patio dining sets
• Outdoor furniture outlet
• Garden maintenance products

Headquarters

HQ city

Naarden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: The company sells surplus inventory from 4 Seasons Outdoor and Taste by 4SO brands directly to consumers through its online outlet store at discounted prices. Products include loungesets, dining sets, garden tables, chairs, benches, and loungers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

De tuinmeubelen operates Tuinmeubelen.nl, an online outlet webshop selling surplus inventory of premium Dutch garden furniture brands 4 Seasons Outdoor and Taste by 4SO at 40-60% discounts off original retail prices. The product range includes lounge sets, dining sets (tuinsets), garden tables, chairs, benches, and loungers, complemented by 4 Seasons Outdoor maintenance and care products such as teak protectors, cleaners, multi-surface cleaners, and wicker/textilene care items. All products are sold directly to Dutch consumers with free shipping, 24-month warranty, and Klarna pay-later payment options.

Product overview

Tuinmeubelen.nl operates as an outlet webshop for garden furniture, offering a curated selection of 4 Seasons Outdoor and Taste by 4SO branded products at discounted outlet prices (40-60% off). The product portfolio centers on premium outdoor lounge sets (modular corner sofas with coffee tables), dining sets, garden tables, chairs, benches, and loungers. The offering is complemented by a comprehensive range of 4 Seasons Outdoor maintenance and care products including teak protectors and cleaners, multi-surface cleaners, stainless steel rust prevention and repair products, wicker and textilene cleaners and protectors, natural stone protectors, and application accessories (scrubbing pads, application cloths). The core furniture products and maintenance product lines are sold together as an integrated garden furniture solution for outdoor living.

Differentiator

Problem solved

Functional benefit

Brands

• 4 Seasons Outdoor: Premium Dutch garden furniture brand known for quality, design, material usage, and comfort. Products include lounge sets, dining sets, garden chairs, benches, and loungers.
• Taste by 4SO

Products and services

• 4 Seasons Outdoor loungesets

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• 4 Seasons OutdoorcoreChannel Partner/ Reseller/ Distributor4 Seasons Outdoor is the primary brand whose surplus/outlet inventory is sold through Tuinmeubelen.nl. It is a top Dutch garden furniture brand known for quality, design, material use, and comfort. Tuinmeubelen.nl acts as an outlet channel for overstocked 4 Seasons Outdoor products.
• Taste by 4SOcoreChannel Partner/ Reseller/ DistributorTaste by 4SO is the second brand sold through Tuinmeubelen.nl's outlet. Like 4 Seasons Outdoor, it is a premium Dutch brand. Tuinmeubelen.nl serves as the online outlet channel for surplus Taste by 4SO inventory.
• KlarnaminorOthersKlarna provides pay-later payment services allowing customers to pay after delivery. Customers can select Klarna Achteraf betalen (pay later) as a payment method at checkout.
• Frits Wolf TuinmeubelencoreOthersTuinmeubelen.nl is the online outlet webstore of Frits Wolf Tuinmeubelen B.V. (parent company). Frits Wolf is a Dutch garden furniture retailer that operates physical showrooms. The outlet website was created to sell surplus inventory from the 4 Seasons Outdoor and Taste by 4SO collections online at discounted prices.

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• Wehkamp: One of the largest Dutch online department stores, with a substantial garden and home furniture category. Overlaps with Tuinmeubelen.nl on discounted outdoor furniture but operates a much broader assortment.
• Amazon.nl: Major general online marketplace active in the Netherlands with third-party and first-party outdoor furniture listings. Represents the broadest competitive threat on price discovery and delivery convenience.
• Bol.com: Netherlands' dominant online marketplace, selling outdoor furniture from many sellers at varied price points. Represents a broad competitive platform that captures significant Dutch garden furniture demand.
• IKEA Netherlands: Global furniture retailer with significant Dutch e-commerce and store presence. Overlaps on outdoor furniture assortment at lower-mid price points and competes for outdoor living wallet share.
• Wayfair Netherlands: Major online furniture retailer's Dutch storefront, offering extensive outdoor furniture assortment. Overlaps directly on discounted and full-price garden furniture with nationwide delivery.

Direct peers

• fonQ.nl: Dutch online home and garden living retailer. Direct competitor selling garden furniture alongside broad home categories, with similar e-commerce-only D2C model serving Dutch consumers.
• Westwing Home & Living: Dutch outlet of Westwing's curated online home and living club, featuring discounted premium furniture and home decor. Comparable as an online outlet model for premium home goods.
• Hartman Outdoor Living: Dutch heritage outdoor furniture brand with own online sales channel. Comparable as a premium Dutch outdoor furniture brand competing for the same end consumer.
• VidaXL: Dutch-headquartered online retailer with extensive garden furniture assortment at value price points. Comparable as a price-led, large-SKU online furniture and home/garden player in the Netherlands.

Others

• Keter Group: Global manufacturer of resin and outdoor furniture sold through retail and online channels. Comparable as a major outdoor furniture brand that competes for shelf space and consumer mindshare in the Dutch garden category.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/tuinmeubelen-nl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De tuinmeubelen