Landbrug & Fødevarer

What Landbrug & Fødevarer does

Landbrug & Fødevarer (L&F) is Denmark's largest membership-based trade and interest organization for the agriculture and food sector, headquartered at Axelborg in Copenhagen. Founded in 2009, the organization represents Danish farmers across all subsectors (livestock, crop, horticulture) as well as food processing companies, meat and dairy producers, and agricultural input suppliers. L&F delivers value through policy advocacy, member advisory (legal, tax, export), market intelligence publications (annual 'Fakta om fødevareklyngen', weekly 'Markedsperspektiv' and 'Markedsnyt for grisekød', biweekly beef statistics, sensoriske analyser), and member benefits bundled through a network of more than a dozen commercial partners including Tryg, DCC Energi/Shell, AP Pension, Falck, Eurofins, Agrometer, and AgroByg.

L&F is the primary negotiating body between Danish agriculture and the Danish government, a status cemented by its founding-party role in the Green Tripartite (Grøn Trepart) agreement of June 24, 2024, which created a 43 billion DKK Green Land Fund and set the framework for Danish agricultural policy on climate, environment, and land use, including a CO2e tax on agriculture from 2030. The organization co-founded the Innovationscenter for Økologisk Landbrug with Økologisk Landsforening, partners with SEGES Innovation on research and sector data, and participates in the UN Global Compact and the AgriFoodTure mission-driven green research partnership.

The business model is recurring membership-fee subscription: primary farmer memberships include LandbrugsAvisen subscription at 3,120 DKK/year, and active members receive free access to LandbrugsInfo (saving 2,640 DKK/year versus non-members). Distribution flows through a nationwide network of local landboforeninger and familielandbrugsforeninger, the lf.dk digital platform, the Landmand.dk farmer portal, member webinars, and direct enterprise engagement at the Copenhagen headquarters. The organization operates as an erhvervsorganisation (employers' association) rather than a technology company, with no proprietary software products and no disclosed AI/ML capabilities.

Name

Landbrug & Fødevarer

Legal name

Landbrug & Fødevarer

Website

https://lf.dk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Landbrug & Fødevarer is Denmark's largest membership-based trade organization for the agriculture and food sector, serving Danish farmers and food companies with policy advocacy, market intelligence, advisory services, and bundled member benefits.

Ownership category

akta.pro rank

Product category

Agricultural Trade Association

NAICS

Farm Management Services (115116)

SIC

Agricultural Services (700)

akta.pro primary industry

Sustainable Agriculture, Food Systems & Land Management (BPADALAG)

akta.pro secondary industries

Agroforestry & Perennial Cropping Systems (EUABABAD), Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO)

Keywords

• Agricultural trade association
• Food industry advocacy
• Farm advisory services
• Agricultural market data
• Food cluster statistics

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership fees: Landbrug & Fødevarer operates as a membership organization funded by dues from farmers, agricultural businesses, and food companies. Members pay subscriptions to access advisory services, market data, publications, webinars, and discounted partner offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Landbrug & Fødevarer is a Danish membership-based trade and interest organization for the agriculture and food sector. It provides policy advocacy, market data and statistics, advisory services, legal and tax guidance, and member benefits such as discounts on insurance, fuel, and building materials, serving Danish farmers and food companies.

Product overview

Landbrug & Fødevarer is a membership-based industry organization for Danish agriculture and food, not a software product company. Its offerings consist of publications, advisory services, knowledge platforms, and member benefits. Key offerings include the annual 'Fakta om fødevareklyngen' publication providing food cluster statistics; the weekly 'Markedsperspektiv' and 'Markedsnyt for grisekød' market news services; 'Sensoriske analyser' providing scientific food sensory evaluations; the 'LandbrugsInfo' online knowledge database; the 'Landmand.dk' farmer portal; and member webinars covering agricultural topics. These services are delivered through web platforms, newsletters, and publications rather than as standalone software products.

Differentiator

Problem solved

Functional benefit

Brands

• L&F Økologi: Organic section of Landbrug & Fødevarer focusing on organic production, market development, and policy for organic farming in Denmark.

Products and services

• Fakta om fødevareklyngen

Quantifiable outcome

• Fødevareklyngen eksport reached 211.9 billion DKK in 2025 (fifth consecutive year of growth)
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Økologisk LandsforeningcoreStrategic or Co-development PartnerL&F co-founded Innovationscenter for Økologisk Landbrug together with Økologisk Landsforening to drive research, development, and market growth in organic agriculture. The two organizations also collaborate on the annual Økologisektionens årsmøde and joint policy work on organic farming.
• AgriFoodTurecoreStrategic or Co-development PartnerAgriFoodTure is one of four mission-driven green research and innovation partnerships funded by Innovationsfonden. L&F is a key partner in this initiative that aims to make Denmark a global leader in climate-friendly and environmentally sustainable food production, with over 40 partners from research, industry, and government.
• SEGES InnovationcoreStrategic or Co-development PartnerSEGES Innovation is a key research and knowledge partner for L&F, providing the technical and research backbone for many of L&F's advisory services, market data publications, and sector-specific expertise in areas such as nitrogen regulation, farm economics, and environmental compliance.
• UN Global CompactminorStrategic or Co-development PartnerLandbrug & Fødevarer has joined the UN Global Compact and publishes annual progress reports on its commitments to sustainability and responsible business practices aligned with the UN's sustainability development goals.
• Grøn Trepart partners (Regeringen, DN, NNF, Dansk Metal, DI, KL)coreStrategic or Co-development PartnerL&F was a founding party to the Green Tripartite (Grøn Trepart) agreement signed June 24, 2024 with the Danish government, Danish Nature Conservation Association, Food Workers Union NNF, Danish Metal Workers Union, Danish Industry, and KL. The agreement established a 43 billion DKK Green Land Fund and sets the framework for Danish agricultural policy on climate, environment, and land use.
• AP PensionminorGTM or Marketing PartnerAP Pension and L&F jointly offer the LandmandsPension (Farmer Pension) product tailored to the reality farmers face. The pension product is offered as a firm pension starting from 1 employee with insurance coverage.
• Max MatthiessenminorGTM or Marketing PartnerMax Matthiessen serves as independent, data-driven pension advisor for L&F members, providing free pension analysis and consultation to members as part of the LandmandsPension member benefit.
• TrygminorGTM or Marketing PartnerL&F members receive collective insurance deals through Tryg including health insurance, accident insurance, and group life insurance (Gruppeliv) as part of member benefits.
• Forenede GruppelivminorGTM or Marketing PartnerForenede Gruppeliv manages L&F's group life insurance scheme (Gruppeliv) which includes life insurance, critical illness coverage, and full-time accident insurance for members.
• DCC Energi / ShellminorGTM or Marketing PartnerL&F members receive volume-based discounts on fuel (diesel, gasoline), heating oil, and electricity through the Shell card program, with discounts ranging from 2,465 to 4,215 DKK per 1,000 liters depending on product type.
• FalckminorGTM or Marketing PartnerL&F members can receive up to 15% discount on Falck subscriptions covering first aid equipment, training, and business safety services, with a 3-year contract minimum.
• Eurofins Miljø Vand A/SminorGTM or Marketing PartnerL&F members receive 30% discount on drinking water analysis services from Eurofins Miljø Vand A/S, part of the Eurofins testing group.
• AgroByg (Brødrene A. & O. Johansen)minorGTM or Marketing PartnerL&F members access contractor pricing on 140,000 building material products through AgroByg, a partnership with Brødrene A. & O. Johansen's wholesale network.
• AgrometerminorGTM or Marketing PartnerL&F members receive discounts of 14-30% on irrigation, pumping, and agricultural equipment through Agrometer, including PVC piping (30%), pumps (25-28%), and fittings (35%).
• LomaxminorGTM or Marketing PartnerL&F members earn bonus points (5-12%) on office supplies, electronics, furniture, and more through the Lomax partnership with Danish business supply expertise.
• Rådet for sund madminorStrategic or Co-development PartnerL&F participates in the Council for Healthy Food (Rådet for sund mad), a public-private partnership with 30 members working toward the shared vision that everyone should eat healthier.
• Alliancen mod Underernæring (ALMU)minorStrategic or Co-development PartnerL&F participates in the Alliance Against Malnutrition, a broad coalition of organizations, companies, and businesses united to combat malnutrition.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@landbrugfoedevarer
• Facebookfacebook.com/LandbrugFoedevarer
• LinkedIndk.linkedin.com/company/landbrug-&-foedevarer
• Instagraminstagram.com/landbrugogfoedevarer
• Xx.com/spisekammeret

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landbrug & Fødevarer