The Wellness Institute

What The Wellness Institute does

The Wellness Institute is a privately held, founder-owned training organization founded in 1984 and headquartered in Coeur d'Alene, Idaho. It specializes in Heart-Centered Hypnotherapy and Age Regression Therapy training for licensed and pre-licensed mental health professionals, including therapists, counselors, social workers, psychologists, and nurses with Master's or PhD-level credentials. The company has trained over 10,000 therapists over its 40+ year history and positions its curriculum as a complement to traditional talk therapy, EMDR, and other modalities for trauma treatment.

Its core product is the 6-Day Hypnotherapy Certification, a live online training priced at $1,295 (currently discounted from regular price) that delivers 50 CE hours and is approved by the National Board for Certified Clinical Hypnotherapists (NBCCH). The flagship certification sits at the entry point of a structured five-step training pathway that advances graduates through an Advanced Internship, PTI Leadership (Personal Transformation Intensive Facilitator certification), Mentorship Program, and Instructor qualification. Supplementary offerings include an Introduction to Hypnosis course, self-paced and live continuing education courses, and organizational/team training with cohort pricing, seat management, and CE-compliance reporting for group practices and employers. The institute also operates the HCT Association, a provider directory for connecting clients with certified graduates.

Revenue is generated through one-time course fees, with PayPal Pay-in-4 installment options available, plus volume licensing for organizational clients. The go-to-market motion is primarily direct-to-consumer via the wellness-institute.org website, organic search/content marketing, email outreach, and live online cohort enrollment events, supplemented by direct sales engagement for B2B/organizational accounts and CE Broker integration in Florida. Distribution channels are global in online reach but operationally focused on the US clinician market. The business carries no external funding, no parent company, and no disclosed M&A activity, operating as a small independent organization with 11-50 employees.

Name

The Wellness Institute

Legal name

The Wellness Institute

Website

https://wellness-institute.org

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

The Wellness Institute is a privately held, founder-owned training organization founded in 1984 that delivers NBCCH-approved Heart-Centered Hypnotherapy certification and continuing education to licensed mental health professionals via live online cohorts and a structured multi-level training pathway.

Ownership category

akta.pro rank

Headquarters

HQ city

Coeur D'alene

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Certification Training: The flagship 6-Day Hypnotherapy Certification training at $1,295 (currently discounted from regular price). Revenue is generated through one-time course fees with optional PayPal Pay-in-4 installment payments.
2. Continuing Education Courses: Self-paced and live CE courses offered separately from certification, providing additional recurring revenue from graduate professionals.
3. Organizational/Group Training: Cohort pricing and volume licensing for group practices and employers, including seat management and CE-compliance reporting. Revenue generated through bulk course purchases with invoicing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

The Wellness Institute sells live, online clinical training in Heart-Centered Hypnotherapy and Age Regression Therapy to licensed mental-health professionals, anchored by the 6-Day Hypnotherapy Certification (NBCCH-approved, 50 CE hours, $1,295). It extends this with introductory hypnosis courses, an Advanced Internship, PTI Leadership and Mentorship programs, continuing-education courses, and a graduate HCT Association membership directory. It also delivers cohort team training with seat management and CE-compliance reporting for group practices and employers.

Product overview

The Wellness Institute offers a structured multi-level training pathway for mental health professionals seeking to add Heart-Centered Hypnotherapy to their clinical practice. The core offering is the 6-Day Hypnotherapy Certification (live, online, NBCCH-approved, 50 CE hours), supplemented by Introduction to Hypnosis for beginners. Advanced progression includes Advanced Internship, PTI Leadership certification, and Mentorship Program. The institute also provides a membership association (HCT Association), continuing education resources, and enterprise team training for organizations. The training pathway is designed as a five-step progression: certification, internship, PTI leadership, mentorship, and instructor qualification.

Differentiator

Problem solved

Functional benefit

Products and services

• 6-Day Hypnotherapy Certification The flagship live, online training in Heart-Centered Hypnotherapy and Age Regression Therapy, approved by NBCCH, carrying 50 CE hours, designed for Master's/PhD-level mental health clinicians to add hypnotherapy techniques to their practice.
• Introduction to Hypnosis Introductory course for mental health professionals to learn foundational hypnosis concepts and techniques before pursuing full certification.
• Advanced Internship Second step in the training pathway, building the knowledge base and laying groundwork needed to become a teacher or healer in Heart-Centered Hypnotherapy.
• PTI Leadership (Personal Transformation Intensive) Third step in the pathway; certification as a Personal Transformation Intensive Facilitator enabling graduates to lead PTI Training Programs in their community.
• Mentorship Program Fourth step in the pathway; guides others and provides continued personal growth and healing education including trauma continuum, Jungian depth psychology, and additional advanced content.
• Continuing Education Ongoing education opportunities including CE hours, supervision groups, and free resources for graduates to maintain licensure and expand clinical skills.
• HCT Association Heart-Centered Hypnotherapy provider association offering a membership directory for clients to find certified practitioners.
• Team Training for Organizations Cohort pricing, seat management, and CE-compliance reporting for group practices and employers, with volume pricing, invoicing, onboarding support, and license-renewal CE tracking.

Quantifiable outcome

• Clients break free from negative patterns in just a few hours of hypnotherapy treatment
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

One partnership is on record.

• CE Education Partners (AATBS, Gerry Grossman, CE4Less, Academic Review, Taylor Study Method, CEU Creations, Nursing4Less)minorGTM or Marketing PartnerVarious continuing education partner brands that may provide marketing referrals or student enrollment referrals. Visitors may receive marketing from Level Education Group (LEG) brands.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HMI College of Hypnotherapy: California-based accredited hypnotherapy college offering professional diploma and certification programs. Comparable as a competing professional hypnotherapy training institution serving similar practitioner and continuing-education audiences.
• Mike Mandel Hypnosis: Long-running Canadian-based hypnosis and hypnotherapy training provider offering certification courses to professionals and lay practitioners. Comparable as a competing live-online hypnosis certification brand targeting similar practitioner segments.
• Cascade Hypnosis Center: Provides professional hypnotherapy certification training and clinical hypnosis courses. Comparable as a smaller, similarly-positioned training provider competing for the same licensed clinician audience.
• Hypnotherapy Academy of America: One of the largest U.S. hypnotherapy training institutes offering certification programs for professionals. Directly comparable to The Wellness Institute as a structured certification pathway serving aspiring and licensed hypnotherapy practitioners with similar pricing and modality focus.
• Marisa Peer / Rapid Transformational Therapy (RTT): Founded by Marisa Peer, RTT is a proprietary hypnotherapy-based training and certification program marketed to therapists and coaches globally. Comparable in that it sells a branded, multi-level training pathway with practitioner certification at premium pricing.
• Omni Hypnosis Training Center: Operates a multi-location hypnosis training franchise with structured certification programs (Basic, Advanced, Omni-vision). Comparable to The Wellness Institute in offering a tiered certification pathway for hypnosis practitioners.

Emerging players

• PESI / Continuing Education (PESI) Behavioral Health: Large U.S. provider of continuing education for mental health professionals across many modalities, including clinical hypnosis offerings. Comparable as a broader CE channel where clinicians also purchase hypnotherapy-related credits, providing both competition and partnership potential.
• International Medical and Dental Hypnotherapy Association (IMDHA): Membership and certification organization for medical/dental hypnotherapists with a smaller clinical footprint than ASCH or NGH. Comparable as a credentialing body competing for the same allied-health professional audience.

Broad incumbents

• American Society of Clinical Hypnosis (ASCH): Long-established professional society for clinical hypnosis used by physicians, psychologists, and dentists. Comparable as a broader clinical-hypnosis authority whose training and certification scope overlaps with TWI's clinical practitioner focus.
• National Guild of Hypnotists (NGH): One of the largest and oldest professional hypnosis membership organizations in the U.S., offering certification, CE, and member services. Comparable as an incumbent industry body setting standards overlapping with TWI's NBCCH-approved curriculum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xx.com/TheWellness
• Facebookfacebook.com/Wellnessinstitute
• LinkedInlinkedin.com/company/the-wellness-institute

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Wellness Institute