Center for Executive Excellence

What Center for Executive Excellence does

Center for Executive Excellence (CEE) is a privately held, woman-owned boutique consulting firm headquartered in Carlsbad, California, co-founded in 2013 by Sheri Nasim (President & CEO) and Dr. Tony Baron (Scholar in Residence). The firm delivers executive coaching, leadership development, and organizational consulting to CEOs, executive teams, managers, and individual leaders across enterprise, government, defense, healthcare, and education sectors. Its service portfolio spans one-on-one executive coaching engagements, 360-degree leadership evaluations delivered in partnership with Truscore, a 7-week Transformative Leadership group coaching program priced at $750 per person, team development offerings (Team Alignment, Developing the Manager as Coach, Strengths-Based Leadership), and enterprise-wide programs covering Mission/Vision/Values alignment, strategic planning and execution, and organizational culture transformation.

CEE's underlying technology stack is partner-assembled rather than proprietary: the firm licenses Gallup's CliftonStrengths assessment, integrates Truscore's 360 feedback platform, and distributes a neuroscience-based microlearning library of 900+ video topics through a $99/month subscription powered by Blue Ocean Brain. The team holds credentials across multiple assessment frameworks (TKI, Five Behaviors, CliftonStrengths, Truscore) and is approved by HRCI for recertification credit. Notable client engagements include Boeing, Mayo Clinic, Yale University, West Point, US Navy, Southwest Airlines, Stone Brewing, Port of Long Beach, and the California Transportation Commission, with documented outcomes such as Stone Brewing's culture/identity favorable scores improving from 60% (2015) to 86% (2017).

The firm operates a hybrid go-to-market combining enterprise field sales (direct outreach, consultation-led engagements), content marketing (a #3-ranked business strategy blog, 10,000+ newsletter subscribers, YouTube channel), and event-driven demand generation (virtual DEI panels, webinars). Revenue is generated through four streams: microlearning subscriptions, fee-based group programs, one-on-one executive coaching engagements (typically 90 minutes every three weeks over 3 months to 3 years), and customized enterprise consulting. With 1–10 employees, no external funding, and SBA WOSB certification supporting government contracting access, CEE operates as a high-credibility, founder-led boutique without scale economies.

Name

Center for Executive Excellence

Legal name

Center for Executive Excellence

Website

https://executiveexcellence.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Center for Executive Excellence is a privately held, woman-owned boutique consultancy that delivers executive coaching, leadership development, and organizational consulting to CEOs, executive teams, and government/enterprise clients, using partnered assessment tools (Gallup, Truscore) and a $99/month microlearning subscription platform.

Ownership category

akta.pro rank

Product category

Executive Coaching & Leadership Development Services

NAICS

Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro industry

PRIMARYEDABAAAA

Executive Leadership & C-Suite Development

Education/Corporate Training & Professional Development/Leadership & Management Development

SECONDARYEDABANAA

C-Suite & Senior Executive Coaching

Education/Corporate Training & Professional Development/Executive Coaching Services

SECONDARYEDABANAF

Team & Group Executive Coaching (Leadership Teams)

Education/Corporate Training & Professional Development/Executive Coaching Services

SECONDARYEDABANAI

Career, Purpose & Executive Wellbeing Coaching

Education/Corporate Training & Professional Development/Executive Coaching Services

SECONDARYMPAAADAK

Reputation Management & Executive Thought Leadership

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

Keywords

• Executive coaching services
• Leadership development programs
• Organizational culture consulting
• Strategic planning facilitation
• Team alignment workshops

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Microlearning Platform Subscription: Monthly subscription at $99/month for on-demand access to 900+ Netflix-style microlearning topics covering leadership, DEI, emotional intelligence, coaching, communication, and more. Includes living library with new content daily, brain training features, and knowledge checks.
2. Leadership Training Programs: Fee-based 7-week Transformative Leadership group coaching program at $750/person for up to 10 people, with tiered pricing for larger groups. Includes 150+ page eJournal, customized materials wrapped around client Mission/Vision/Values, and 7 weekly 1-hour virtual group sessions.
3. Executive Coaching: One-to-one executive coaching engagements for individual leaders, co-creating a process to build self-awareness and deliver accelerated results. Sessions typically 90 minutes every three weeks, lasting three months to three years.
4. Enterprise Consulting and Advisory: Customized enterprise-wide programs including Mission/Vision/Values alignment, strategic planning and execution, and organizational culture alignment. Programs delivered via workshops, field trips, and follow-up roadmaps.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Center for Executive Excellence delivers customized leadership development, executive coaching, and organizational transformation services to enterprises, teams, and individual leaders. Core offerings include enterprise-wide Mission/Vision/Values alignment, strategic planning and execution, organizational culture alignment, team alignment programs, executive coaching, 360 leadership evaluations, and the Transformative Leadership 7-week group coaching program. The firm also distributes a subscription-based neuroscience microlearning platform with 900+ topics via a Blue Ocean Brain partnership.

Product overview

Center for Executive Excellence (CEE) is a leadership development organization offering a comprehensive suite of coaching and training services rather than a unified software platform. The portfolio centers on Executive Coaching and 360 Leadership Evaluation services, supplemented by team programs (Team Alignment, Developing the Manager as Coach, Strengths-Based Leadership), enterprise solutions (Mission/Vision/Values, Strategic Planning, Organizational Culture Alignment), and the Inclusive Leadership Training Program. CEE also provides a Microlearning Platform with 900+ video topics delivered in partnership with Blue Ocean Brain, and the Transformative Leadership 7-week group coaching program. Additional offerings include Facilitation Services, speaking engagements, and downloadable assessment tools. The services are priced variously ($99/month for microlearning subscription, $750/person for Transformative Leadership) and target CEOs, executive teams, managers, and organizations seeking leadership excellence.

Differentiator

Problem solved

Functional benefit

Products and services

• Microlearning Platform

Quantifiable outcome

• Higher profitability, higher sales, higher productivity, fewer absences, fewer employee safety incidents, and less turnover for clients who implement CEE programs
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Blue Ocean BraincoreTechnology or IntegrationCEE has partnered with the award-winning Blue Ocean Brain to provide a neuroscience-based microlearning platform offering 15-minute leadership topics. The platform serves up content on-the-go in the natural flow of work, with 900+ topics, brain training features, and interactive logic puzzles.
• Beyond ThinkingminorStrategic or Co-development PartnerCreated in partnership with Beyond Thinking for the Checklist for Inclusive Managers tool. Beyond Thinking contributed to the development of inclusive management resources distributed through CEE's resource library.
• TruscorecoreTechnology or IntegrationCEE partners with Truscore to provide validated and customizable 360-degree feedback evaluations for leaders at all levels. Truscore 360 measures leaders against predefined leadership competencies with quantitative and qualitative data.
• Gallup (CliftonStrengths)coreTechnology or IntegrationCEE uses Gallup's CliftonStrengths assessment (formerly StrengthsFinder) to help uncover the natural talents of team members and build momentum from strengths. CEE is certified in administering the assessment.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FranklinCovey: Public leadership and execution company offering training, coaching, and consulting to enterprises globally. Directly competes with CEE in the leadership development and team effectiveness category, with both firms delivering content around strengths, trust, and execution.
• Center for Creative Leadership (CCL): Nonprofit provider of executive leadership development, coaching, and research serving Fortune 500 and global enterprises. Closely comparable to CEE's executive coaching, 360 feedback, and leadership program offerings, with deeper research orientation and broader geographic footprint.
• DDI (Development Dimensions International): Global leadership and talent management consultancy providing leadership development, assessment, and coaching to large enterprises. Directly comparable to CEE's enterprise coaching and assessment-led leadership development work.
• The Ken Blanchard Companies: Leadership training and consulting firm built around situational leadership and management development content. Comparable to CEE in serving enterprise and individual leaders with curriculum-based programs, coaching, and certification pathways.
• RHR International: Boutique executive coaching and leadership development firm focused on C-suite and senior leader effectiveness. Closely mirrors CEE's 1:1 executive coaching, 360 evaluations, and enterprise leadership advisory model at a similar boutique scale.
• BTS Group: Global leadership development and sales performance consultancy combining experiential learning, coaching, and assessments for executives. Comparable to CEE in the executive development and strategy execution category.

Emerging players

• BetterUp: Venture-backed digital coaching and leadership development platform combining AI-driven matching with human coaching. Comparable to CEE's microlearning subscription and 1:1 coaching model but delivered via a scalable, technology-first platform — a potential disruptor or partnership target.
• Marshall Goldsmith Stakeholder Centered Coaching: Executive coaching brand and methodology centered on stakeholder-driven behavior change for senior leaders. Comparable to CEE's executive coaching and 360-based leadership development practice in target audience and methodology.

Broad incumbents

• Korn Ferry: Global organizational consulting firm with a major leadership and executive coaching practice alongside talent acquisition and rewards. Overlaps with CEE in executive coaching, leadership development, and enterprise advisory at the C-suite level, but operates at vastly greater scale.
• Skillsoft: Large-scale digital learning platform with leadership, DEI, and professional development content libraries. Comparable to CEE's microlearning platform offering but at substantially larger enterprise scale; relevant both as competitor for the subscription layer and as a potential channel partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CEE_Team
• YouTubeyoutube.com/channel/UCZJHnbGWhaYF1ALIIvQpJiA
• Facebookfacebook.com/CenterForExecutiveExcellence
• LinkedInlinkedin.com/company/center-for-executive-excellence-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Center for Executive Excellence