m.a.x.it
m.a.x.it is an IT solution and consulting company.
- Company typePrivate
- Founded1989
- HeadquartersMünchen, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
m.a.x.it firmographics
Firmographics- Name
- m.a.x.it
- Legal name
- m.a.x. Informationstechnologie AG
- Website
- https://www.max-it.de/
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- m.a.x.it is an IT solution and consulting company.
- Ownership category
- akta.pro rank
m.a.x.it industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Software Publishers (5132)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)
- akta.pro secondary industries
- End-User Device Management (UEM/MDM, Desktop/Laptop/Tablet) (BPAEAIAB), Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI)
Keywords
Where m.a.x.it is headquartered
LocationHeadquarters
- HQ city
- München
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
m.a.x.it business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Managed IT Services: Recurring managed services covering cloud solutions (private/public), Proxmox virtualization, digital workplace, antivirus, managed server, managed platform, managed firewall, managed SIEM, and OPNsense security. Provided on a contractual basis with ongoing monitoring and support.
- Custom Software Development: One-time and project-based custom software development including web applications, portals, digital desk solutions, technology consulting, software architecture, data migration, and application services. Delivered via Scrum agile methodology with 2-4 week sprints.
- Broadcast Solutions: Program scheduling and transmission planning software (PlanX family) and related services for broadcast institutions including MDR and Filmfest München.
- IT Consulting: IT consulting services covering Linux, Microsoft Windows, interim IT management, cloud solutions, and cybersecurity advisory.
- OPNsense Plugins and Zenarmor Licensing: Sale and distribution of proprietary OPNsense plugins (Central Management) and Zenarmor Essential licenses for SMEs in the DACH region.
- Cybersecurity Services: Security services including OPNsense, SIEM open source, vulnerability scanning, site networking, security awareness training, and managed security services (Defenderbox).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Managed Firewall / OPNsense services — quote-based managed firewall services with OPNsense, including the proprietary Central Management Plugin and Zenarmor integration. |
| Subscription | Annual | Zenarmor Essential License — NGFW capabilities for networks up to 500 IP addresses, targeting SME in DACH region. |
| Others | Multi-year contract | Custom Software Development — project-based software development using Scrum methodology, certified development teams. |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
m.a.x.it product offering
Product offeringCore offering
m.a.x.it is a Munich-based IT system house providing managed IT services (OPNsense firewall, Proxmox virtualization, SIEM, cloud), custom software development using Scrum methodology, cybersecurity services, and broadcast scheduling software (PlanX product family) for German enterprises, broadcasters, and mid-market companies. The company develops a proprietary Central Management Plugin for OPNsense firewalls and holds exclusive DACH distribution rights for the Zenarmor Essential License targeting SMEs.
Product overview
m.a.x.it (m.a.x. Informationstechnologie AG) is a Munich-based IT system house with over 30 years of market experience, approximately 50 employees, and more than 200 active customers. The company operates across four core divisions: Development (custom software, web portals, digital visitor terminals, technology consulting), IT-Services (cloud solutions, managed services, cybersecurity, IT consulting), Cybersecurity (OPNsense firewalls, Managed SIEM, Defenderbox, Zenarmor NGFW, vulnerability scanning, security awareness), and Broadcast (PlanX product family for program and broadcast scheduling). The product portfolio is organized as a platform-plus-modules architecture: the PlanX broadcast planning suite comprises multiple specialized modules (Schemaplanung, Programmplanung, Sendeleistungsplan, Contentpool, Pressemodul, VoD-Planung, Trailerplanung, Sendefeinplanung, GfK-Anbindung, Materiallogistik); the cybersecurity stack layers OPNsense firewall with the proprietary Central Management Plugin, Zenarmor NGFW extensions, Managed SIEM, and Defenderbox managed security; cloud services span private cloud (including the proprietary maxCloud), public cloud, and Microsoft 365. The company is an OPNsense partner, Proxmox Silver Partner, and UniFi Partner. ISO 27001 certified.
Differentiator
Problem solved
Functional benefit
Brands
- PlanX: Broadcast programming and scheduling software product family for television stations
- maxCloud
- Defenderbox
Products and services
- PlanX Produktfamilie (Broadcast Scheduling Suite) Comprehensive, modular broadcast scheduling and program planning suite for television broadcasters covering strategic schema planning, content pool management, program scheduling, press publication, VoD planning, trailer planning, precise broadcast fine scheduling, GfK ratings integration, and material logistics. Used by public broadcasters such as MDR.
- OPNsense Managed Firewall Fully managed open-source firewall service based on OPNsense. m.a.x.it provides optimized OPNsense server systems without license costs and handles configuration, monitoring, updates, and security policy management for customers.
- Central Management Plugin for OPNsense Proprietary OPNsense plugin developed by m.a.x.it enabling Managed Service Providers and IT teams to centrally manage and monitor multiple OPNsense firewalls from a single dashboard. Version 2.16 introduced firewall group filtering for post-update verification.
- Zenarmor NGFW for OPNsense Next-Generation Firewall plugin extending OPNsense with Application Control, Web Filtering, Advanced Threat Protection, TLS Inspection, Identity-based Policies, Reporting, and central management. Distributed by m.a.x.it as the Zenarmor Essential License for SME networks up to 500 IPs in the DACH region, plus promotion of the Zenarmor Business Edition.
- Defenderbox Managed Security Managed security service positioned as a comprehensive cyber resilience solution, offering continuous protection, threat detection, monitoring, and incident response for customers.
- Managed SIEM Managed Security Information and Event Management service based on open-source SIEM platforms (Wazuh referenced), providing centralized security monitoring, log management, and incident response for customers.
- Cloud Solutions (maxCloud, Private Cloud, Public Cloud, M365) Comprehensive cloud consulting and implementation covering the proprietary maxCloud private cloud platform, public cloud migration, Microsoft 365 (Teams, SharePoint, OneDrive), and cloud backup. Solutions are tailored, scalable, and reduce operational overhead versus on-premise infrastructure.
- Proxmox Virtualization (Managed) Open-source virtualization platform based on Proxmox VE, offered as a managed service with KVM, LXC containers, CEPH and ZFS storage, high availability clusters, and enterprise-grade capabilities. m.a.x.it is an official Proxmox Silber (Silver) Partner and migrates customers from VMware/Hyper-V to Proxmox for cost savings.
- Managed Server Fully managed server hosting and administration service providing server provisioning, monitoring, maintenance, patching, and support for customer server environments.
- Managed Platform Managed platform services covering complete operation of customer application platforms, including patching, updates, and performance optimization.
- Digital Workplace Managed digital workplace services enabling modern, flexible work environments with endpoint management, productivity tools, and secure remote access for employees.
- Managed Virus Protection Managed antivirus and endpoint protection services as part of the comprehensive managed services portfolio for customers.
- UniFi Managed Networking Managed networking services based on Ubiquiti UniFi products covering wireless access points, switches, and security gateways. m.a.x.it is an official UniFi Partner Program member.
- Standortvernetzung (Site Connectivity / Corporate Network) Corporate network connectivity solutions linking multiple business locations with secure, reliable site-to-site networking for multi-site enterprises.
- Vulnerability Scan Network vulnerability scanning service to identify security weaknesses in IT infrastructure and applications for customers.
- Security Awareness Training Employee security awareness training programs to strengthen the human firewall and reduce human-related security risks at customer organizations.
- Custom Software Development Tailored software development services including requirement analysis, agile development using certified Scrum teams, software architecture, technology consulting, data migration, and end-to-end delivery of bespoke digital products. Delivered with 2-4 week sprints.
- Web Applications & Portals Custom web portal development and hosting including customer, consulting, information, and documentation portals that digitally map business processes and enable online data exchange. Demonstrated with Filmfest München Online Portal since 2019.
- Digital Desk (Harvey Visitor Terminal) Digital visitor management system branded 'Harvey', providing 24x7 automated reception services during breaks and off-hours, including visitor greeting, information delivery, and administrative task support for office receptions.
- Technology Consulting Advisory service analyzing existing systems, evaluating current IT technologies, anticipating future IT trends, and designing future-proof IT landscapes for clients.
- Software Architecture Design of solid software architecture as the foundational basis for successful software solutions, covering structural design and technical blueprinting for customer projects.
- Data Migration Data migration services ensuring that data transfer processes from legacy systems to modern platforms are handled reliably for customer projects.
- Application Service Software maintenance contracts with core services including rapid response times and guaranteed application security and functionality for customer-built or delivered applications.
- IT Consulting IT consulting services covering Linux, Microsoft Windows, interim IT management, cloud solutions, and cybersecurity advisory for customers.
- Interim IT Management Temporary IT management services providing experienced IT leaders during transitions, project phases, or leadership gaps at customer organizations.
Quantifiable outcome
- Over 200 active customers served with many relationships spanning 10+ years
- +3 more outcomes
Companies that use m.a.x.it
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
m.a.x.it technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature6 records
m.a.x.it partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- OPNsensecorem.a.x. it is an active OPNsense plugin developer, having built and maintained the Central Management Plugin for OPNsense (now at version 2.16). The company also offers OPNsense professional plugins, managed firewall services, and Zenarmor integration on top of OPNsense. OPNsense itself references m.a.x. it's Zenarmor as a recommended extension for Application Control, Network Analytics, and TLS Inspection.
- Proxmox (Proxmox Server Solutions GmbH)corem.a.x. it is an official Proxmox Silber (Silver) Partner — described as 'einzigartig in München: Mittelständisch, unabhängig, ganzheitlich'. The company provides Proxmox VE migration, implementation, and managed services, positioning as the go-to Proxmox partner for SMEs in Munich and surrounding areas.
- Zenarmor (Sunny Edge Inc.)corem.a.x. it distributes the Zenarmor Essential License as an exclusive branded product for the DACH SME market, targeting networks up to 500 IP addresses. Zenarmor complements OPNsense with NGFW capabilities. m.a.x. it promotes both its own Essential License and the full Zenarmor Business Edition.
- Thomas-Krenn.AGcoreJoint webinar collaboration with over 350 registrations for an OPNsense Security webinar. Thomas-Krenn.AG is a German server and hardware specialist. Also co-hosted a Wazuh Deep Dive event. The partnership focuses on co-marketing in the German IT security and virtualization space.
- Filmfest MünchencoreLong-term partnership since 2019 for IT infrastructure, IT services, website with CMS, and the online portal for Filmfest München. m.a.x. it expanded the portal with ticket system, festival planner, video integration, and press/industry login areas.
- Beyond MediaminorExternal web design and programming agency responsible for m.a.x. it's own website design and development (beyond-media.de). Listed in the website impressum.
- TD SynnexminorMentioned as a distribution partner in the news tag cloud, suggesting TD Synnex distributes m.a.x. it's software or services as a value-added distributor in the German market.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
m.a.x.it competitors and assessment
Company assessmentOthers
- Deciso B.V. Creator and primary maintainer of the OPNsense firewall platform, on which m.a.x. it has built its proprietary Central Management Plugin and managed firewall business. Technology partner and adjacent ecosystem player rather than a direct competitor.
Direct peers
- Bechtle AG: Germany's largest IT system house, providing managed services, cloud, cybersecurity, and IT outsourcing to Mittelstand and enterprise customers. Directly comparable to m.a.x. it's core IT services and managed security offerings, though at vastly larger scale.
- CANCOM SE: German-headquartered managed services and cloud provider focused on mid-market and enterprise customers across DACH. Comparable business model (managed services + cloud transformation) and customer segment to m.a.x. it.
- SVA System Vertrieb Alexander GmbH: Mid-sized German IT system integrator providing datacenter, cloud, and managed services to enterprise and Mittelstand customers. Closely comparable in size, customer profile, and service breadth to m.a.x. it.
- q.beyond AG: German managed IT and cloud services provider focused on mid-market customers, offering managed services, cloud migration, and SAP services. Directly comparable in target customer and managed-services model to m.a.x. it.
- Computacenter plc: UK-headquartered IT services provider with substantial German operations, delivering managed services, workplace, and security to enterprise customers across DACH. Comparable in managed-services and cybersecurity focus to m.a.x. it.
- Allgeier SE: German IT services group providing managed services, software development, and cybersecurity to mid-market and enterprise clients. Comparable in offering breadth and German Mittelstand focus to m.a.x. it.
- Proact IT Group AB: European independent IT infrastructure and managed services provider with operations across DACH, focused on datacenter, cloud, and security for mid-market customers. Comparable business model and customer profile to m.a.x. it.
Broad incumbents
- Sopra Steria SE: Large European IT services and consulting group with strong presence in German public sector and broadcast/media. Overlaps with m.a.x. it's IT consulting and broadcast-domain capabilities but operates at much larger scale and broader scope.
Regional players
- Cinegy GmbH: German-based broadcast software vendor providing playout automation, MAM, and IP workflow solutions. Adjacent rather than direct competitor to m.a.x. it's PlanX scheduling suite, but both serve the German broadcast market with overlapping institutional customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
m.a.x.it social profiles
Digital presencem.a.x.it compliance and trust
Trust signalCompliance1 record
m.a.x.it financial estimates
Financial estimateRevenue estimate
Valuation estimate
m.a.x.it leadership team
Management profileNumber of profiles
Profiles6 records
m.a.x.it funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
m.a.x.it M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about m.a.x.it
What does m.a.x.it do?
m.a.x.it is a Munich-based IT system house providing managed IT services (OPNsense firewall, Proxmox virtualization, SIEM, cloud), custom software development using Scrum methodology, cybersecurity services, and broadcast scheduling software (PlanX product family) for German enterprises, broadcasters, and mid-market companies. The company develops a proprietary Central Management Plugin for OPNsense firewalls and holds exclusive DACH distribution rights for the Zenarmor Essential License targeting SMEs.
Is m.a.x.it a public or private company?
m.a.x.it is a private company. It is classified as management employee owned and is currently operating.
When was m.a.x.it founded?
m.a.x.it was founded in 1989. It employs 51 to 100 people.
Where is m.a.x.it based?
m.a.x.it is headquartered in München, Germany, in the Europe region.
How does m.a.x.it make money?
Six revenue lines are on record. Managed IT Services are the primary driver. The others are custom Software Development, broadcast Solutions, IT Consulting, OPNsense Plugins and Zenarmor Licensing and cybersecurity Services.
Who are m.a.x.it's main competitors?
Deciso B.V. is listed as an others. Direct peers are Bechtle AG, CANCOM SE, SVA System Vertrieb Alexander GmbH, q.beyond AG, Computacenter plc, Allgeier SE and Proact IT Group AB. Sopra Steria SE is listed as a broad incumbent. Cinegy GmbH is listed as a regional player.
Does m.a.x.it have an API?
No public API is recorded for m.a.x.it.
What industry is m.a.x.it in?
m.a.x.it's product category is Managed IT Services. Its primary akta.pro industry code is BPAEAIAF, Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC), with a secondary code of BPAEAIAB, End-User Device Management (UEM/MDM, Desktop/Laptop/Tablet). Its NAICS code is 541512 and its SIC code is 7373.