FORCE

What FORCE does

FORCE (株式会社FORCE) is a private Japanese marketing services company founded on February 15, 2012 and headquartered in Osaka's Nakanoshima district (Nakanoshima Mitsui Building 21F). The company operates as a multi-service marketing agency whose primary offering is LINE-based enterprise marketing strategy, centered on a five-dimension LTV maximization framework — increasing purchase frequency, raising unit prices, extending purchase duration, improving profit margins, and reducing customer acquisition/retention costs. FORCE holds certified agency status with Yahoo! Japan and Google (Premier tier, Partner ID 6343397933), and authorized agency relationships with Criteo (remarketing) and Facebook/Meta (social advertising), enabling multi-channel digital ad buying for clients.

The company's business model spans four distinct revenue streams: (1) advertising agency commissions across the four certified platforms; (2) subcontracting/outsourcing services where FORCE staff are embedded in client organizations to perform sales or marketing functions; (3) licensed temporary staffing for sales, call center, and administrative roles (labor dispatch permit 派27-303050); and (4) fee-based recruitment placement for new graduates and mid-career candidates (permit 27-ユ-302096). Additionally, FORCE has productized its analytical methodology into Aegies, a proprietary business analysis tool for sales revenue forecasting, financing documentation, bank scoring, and competitor benchmarking, hosted at service.aegies.co.jp. The go-to-market motion is entirely referral-driven — the company has zero in-house sales staff and acquires all new clients through word-of-mouth, indicating a relationship-and-reputation-based sales model with no traditional sales infrastructure.

FORCE serves a horizontal segment of Japanese enterprises primarily within the Kansai region, targeting companies seeking data-driven marketing transformation. The company is founder-owned with no disclosed external funding or institutional investors; the management team includes Representative Director Masakazu Kawaguchi (川口 真礼) and a board of directors including directors Yoji Kawata (川田 曜士), Tomohito Kawanabe (川那部 智仁), Yasuto Sasaki (佐々木 康人), and Jun Okuhara (奥原 淳), with Yoshifumi Arimura (有村 芳文) serving as full-time auditor and Takuto Nishiguchi (西口 拓人) of Tomoshin Law Office as advisory counsel.

Name

FORCE

Legal name

株式会社FORCE

Website

https://mk-force.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

FORCE is a private Osaka-based marketing agency offering LINE marketing strategy, multi-platform digital advertising (Yahoo!, Google Premier, Criteo, Facebook), embedded subcontracting, temporary staffing, and paid recruitment services to Japanese enterprises, acquired entirely through client referrals.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Temporary Help Services (561320)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Strategy & Campaign Management (MPAAAHAA)

Keywords

• Digital marketing agency
• LINE marketing strategy
• Advertising management services
• Temporary staffing services
• Paid recruitment services

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising Agency: Certified agency handling paid digital advertising across Yahoo!, Google, Criteo, and Facebook platforms. Acts as a strategic partner for client marketing spend management.
2. Outsourcing/Subcontracting: Places staff at client companies to perform sales or marketing functions. Staff operate within the client's organization.
3. Temporary Staffing: Provides experienced staff (sales, call center, administrative) to client companies. Licensed under dispatch permit 派27-303050.
4. Fee-Based Recruitment: Places promising new graduates and mid-career candidates with client companies. Operates a proprietary student development program. Licensed under 有料職業紹介 permit 27-ユ-302096.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

FORCE is a Japanese marketing services company that provides LINE-based enterprise marketing strategy, certified digital advertising management (Yahoo!, Google, Criteo, Facebook), temporary staffing, subcontracting, and paid recruitment services. The company also offers Aegies, an internal business analysis tool for sales forecasting, loan documentation, and competitor benchmarking. All services are designed to maximize client LTV through data-driven, hypothesis-validated analysis.

Product overview

FORCE (株式会社FORCE) is a professional marketing services company offering a portfolio of business services including LINE-based enterprise marketing strategy, digital advertising agency services (as certified partners with Yahoo!, Google, Criteo, and Facebook), temporary staffing, paid recruitment, and subcontracting. The company also provides Aegies, a business analysis tool for financial forecasting and competitor analysis. The core offering centers on data-driven marketing analysis to maximize client business outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• LINE Marketing Services LINE-based enterprise marketing strategy services including LTV maximization: increasing purchase frequency, raising unit prices, extending purchase periods, improving profit margins, and reducing customer acquisition and retention costs. Includes end-to-end support from strategy design through continuous post-implementation optimization.
• Advertising Agency Services Digital advertising agency services as a Yahoo! Japan certified agency (search advertising), Google certified Premier partner (SEM/search advertising), Criteo (remarketing), and Facebook advertising. Manages paid digital ad campaigns for enterprise clients.
• Subcontracting Services On-site marketing and sales services with staff stationed at client companies, or sales services using company resources for client products. Embedded within client organizations to perform sales or marketing functions.
• Temporary Staffing Services Provides experienced personnel to client companies including sales staff, call center staff, and administrative staff. Licensed under Labor Dispatch permit number 派27-303050.
• Paid Recruitment Services Fee-based recruitment introduction services for promising new graduates and mid-career candidates, including a proprietary student development program. Licensed under permit number 27-ユ-302096.
• Aegies Business Analysis Tool Business analysis tool for sales revenue forecasting, financing documentation creation, bank scoring, and competitor comparison. Used as an internal methodology tool and offered to client companies.

Quantifiable outcome

• Industry leadership: aim to become the overwhelming #1 in the marketing industry by achieving the highest quality in proposal volume and execution.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• Yahoo! JapancoreChannel Partner/ Reseller/ DistributorOfficial Yahoo! certified agency handling Yahoo! ad platform management including display and search advertising services for clients.
• GooglecoreChannel Partner/ Reseller/ DistributorOfficial Google certified partner for SEM and search advertising operations. Partner ID: 6343397933, Premier tier badge.
• CriteocoreChannel Partner/ Reseller/ DistributorAuthorized Criteo agency handling retargeting and remarketing advertising campaigns for client companies.
• Facebook/MetacoreChannel Partner/ Reseller/ DistributorAuthorized Facebook advertising agency managing Facebook ad campaigns and social media advertising for enterprise clients.

Scale indicators2 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Members Co., Ltd. Members is a Japanese marketing firm focused on data-driven advertising and customer acquisition, particularly in performance marketing. Comparable to FORCE as a data/analytics-oriented marketing services company in the Japanese market.
• ADWAYS: ADWAYS is a Japanese digital marketing and advertising company offering affiliate marketing, digital ads, and mobile solutions. Comparable to FORCE in providing performance-oriented digital advertising services to Japanese enterprises, with broader international exposure.
• Septeni Holdings: Septeni Holdings is a Tokyo-based digital advertising agency group that operates a multi-platform digital ad business (search, social, display) with proprietary data and creative capabilities. Direct comparable to FORCE's certified multi-platform agency model, but at materially greater scale.

Emerging players

• Allganize Japan: Allganize is a Japan-focused AI/LINE-based enterprise solutions provider offering chatbot and LINE marketing automation tools. Comparable to FORCE as a LINE-focused enterprise marketing specialist, though more technology/SaaS-oriented vs. FORCE's services-led model.

Regional players

• Pasona Group: Pasona is a major Japanese HR services company including temporary staffing, recruitment, and outsourcing. Comparable to FORCE's licensed temporary staffing and paid recruitment business lines (派27 and 27-ユ permits), though at much larger scale and broader HR scope.

Broad incumbents

• Hakuhodo DY Holdings: Hakuhodo is one of Japan's largest integrated advertising and communications groups, offering advertising, digital, creative, and media services nationwide. Comparable to FORCE in offering cross-platform campaign management, but as a major incumbent with national coverage.
• Digital Holdings: Digital Holdings is a Japanese digital advertising and marketing group with multiple subsidiary agencies operating across search, social, and programmatic. Comparable to FORCE's multi-platform digital advertising model, but as a larger holding company structure.
• CyberAgent: CyberAgent is one of Japan's largest internet advertising companies, operating across digital advertising, media, and gaming. Overlaps with FORCE's digital agency and performance marketing capabilities but at vastly greater scale and with proprietary technology infrastructure.
• Recruit Holdings: Recruit Holdings is a major Japanese HR, marketing, and information services conglomerate operating platforms including Indeed and marketing technology services. Overlaps with FORCE's staffing, recruitment, and digital marketing businesses, but at vastly greater scale and as a public conglomerate.
• Dentsu: Dentsu is the largest advertising agency group in Japan and one of the largest globally, offering full-service advertising, digital, and creative services. Comparable to FORCE as an advertising service provider, but operates across every channel and geography with a fundamentally different scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/force_3f
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/mk-force

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FORCE