Digital Bodega

What Digital Bodega does

Digital Bodega is a full-service, in-house video production studio founded in 2003 and headquartered in the South Bronx, New York. The studio delivers concept-through-delivery services spanning branded content, commercial production, music videos, documentary and docu-series production, live event coverage and livestreaming (including live commerce), esports/gaming content, original short films, and behind-the-scenes documentary coverage. All creative, production, live, and post-production capabilities are performed in-house with no outsourcing.

The company serves an enterprise customer base spanning e-commerce (eBay), technology and social media (Meta), energy and esports (Red Bull), media and entertainment (Netflix, NBCUniversal, Lionsgate, Sony, Warner Bros, Univision, Dolby), luxury (Swarovski), financial services (JPMorgan Chase), transportation and mobility (Lyft, Citi Bike), sports leagues (NBA, NFL), and government / non-profit clients (NYC Sanitation, Maya Wiley 2021 mayoral campaign, Kauffman Foundation, Ghetto Film School). Notable multi-season programs include the Finish the Script documentary series for Dolby (two seasons, four cities) and the three-part MenaRD documentary trilogy for Red Bull.

The business model is project-based, with revenue generated from one-time production engagements quoted per project; pricing is not publicly disclosed. The go-to-market is sales-led, driven by direct outreach, inbound inquiries via the website contact form, professional referrals, and brand visibility cultivated through owned content (originals, short films, documentaries) and channels including Instagram, LinkedIn, Vimeo, and an email newsletter. The studio is privately held, operates with 1–10 employees, and the founding team has not been disclosed in available data.

Name

Digital Bodega

Legal name

Digital Bodega

Website

https://digital-bodega.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Digital Bodega is a full-service, in-house video production studio in the South Bronx that produces branded content, commercials, documentaries, live events, and original short films for enterprise clients including Meta, eBay, Red Bull, Netflix, and NBCUniversal.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Sound Recording Studios (51224), Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYBPAFAIAJ

Content Studio & Creative Resourcing (In-house/Embedded Teams)

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

SECONDARYBPAFAAAF

Content Production (Video, Design, Copy, Studio)

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYMPAFAEAC

Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio)

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Game Streaming, Video & Creator Ecosystems (Game Content)

SECONDARYMPAHAEAK

Voiceover Recording & Production (Narration, Promo, Commercial VO)

Media, Entertainment & Sports/Media Technology & Services (Post-Production, VFX, Animation, Streaming Infrastructure)/Audio Post-Production (Sound Design, Mixing, ADR)

Keywords

• Video production services
• Branded content creation
• Live event streaming
• Commercial film production
• Documentary production

Headquarters

HQ city

Bronx

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Production Services: Project-based production fees for branded content, commercials, documentaries, music videos, live events, and esports content. Services span concept to delivery with no outsourcing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Digital Bodega is a unified creative production studio that delivers end-to-end video production services under one roof, including film production, branded content, live production and livestreaming, commercial production, music videos, documentary and docu-series production, and esports and gaming content. All creative, live production, filming, and post-production work is handled in-house with no outsourcing, targeting enterprise brands, media companies, and organizations seeking authentic, community-rooted storytelling.

Product overview

Digital Bodega is a unified creative production studio offering film production, branded content, live production, and esports content services under one roof. The core portfolio includes documentary and docu-series production (e.g., MenaRD trilogy), branded content for major clients (Meta, eBay, Red Bull, NBCUniversal), live streaming and live commerce services, original short films produced with Red Bull Media House and Ghetto Film School, and esports event coverage. All production capabilities—creative development, live production, filming, and post-production—are handled in-house without outsourcing.

Differentiator

Problem solved

Functional benefit

Products and services

• Film Production Full-service film production including documentaries, docu-series, and animated short documentaries produced under one roof.
• Branded Content Branded content production for major clients including NBCUniversal, Lionsgate, and corporate brands.
• Live Production / Livestream Live event production and livestreaming services including live commerce, esports events, and corporate broadcasts.
• Commercial Production Commercial advertising production for brands across multiple platforms and media formats.
• Music Video Production Music video production services including collaborations with artists and record labels like Warner Records.
• Documentary / Docu-Series Documentary and docu-series production including original works and commissioned pieces for media partners.
• Esports / Gaming Content Esports and gaming content production including coverage of tournaments like Red Bull Kumite and Red Bull Home Ground.
• Original Short Films Original short film slate produced in collaboration with Red Bull Media House and Ghetto Film School, supporting emerging filmmakers.
• Behind-the-Scenes (BTS) Documentation Behind-the-scenes documentary coverage for productions across multiple cities and seasons.

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Radical Media: Radical Media is a premium boutique production studio producing commercials, branded content, documentaries, and live experiences for major brands. Highly comparable to Digital Bodega in service mix, brand-tier clients, and full-service in-house model, though operating at meaningfully larger scale.
• Pulse Films: Pulse Films is a global production company producing commercials, music videos, branded content, and feature documentaries for major brands and artists. Comparable in full-service creative production, music video work, and documentary slate, but with broader geographic footprint.
• Prettybird: Prettybird is a creative production and entertainment company spanning commercials, branded content, music videos, and original IP. Overlaps with Digital Bodega in branded content and music video production for enterprise and entertainment clients.
• M ss ng P eces: M ss ng P eces is a creative studio and production company producing films, commercials, and original content for brands and entertainment clients. Comparable service mix (film, branded, documentary) and enterprise client base.
• Tool of North America: Tool of North America is a commercial and content production studio working with agencies and brands on commercials, branded content, and live projects. Similar boutique positioning, full-service production model, and brand-tier client roster.
• Chelsea Pictures: Chelsea Pictures is a commercial and content production company producing spots, branded content, and music videos for agencies and brands. Comparable boutique production model targeting enterprise advertisers and entertainment clients.
• Observatory: Observatory is a creative production and entertainment company producing commercials, branded content, and original programming. Similar boutique creative production positioning with a focus on agency and brand clients.

Broad incumbents

• Anonymous Content: Anonymous Content is a leading global production and talent management company producing commercials, branded content, and feature films. Larger and more diversified, with deeper film/TV production capabilities, but overlapping on the commercial and branded content work.
• VaynerMedia: VaynerMedia is a digital-first agency with significant in-house live commerce, social content, and branded video production capabilities. Overlaps with Digital Bodega on livestream and social-first content for enterprise brands, but operates as a full agency rather than a pure production house.

Emerging players

• Brother Media / Misfit Productions: Misfit is a small NYC-based production and content studio serving brands and musicians, similar in size and segment focus (music videos, branded content) to Digital Bodega, with comparable South Bronx / NYC cultural positioning.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/digital-bodega
• Instagraminstagram.com/digitalbodega
• Xx.com/DigitalB0dega
• Facebookfacebook.com/DigitalBodega

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Bodega